“Industry” Spotlight: SEO Copywriting

SEO copywriting is a specialty that’s in high demand. As the Web grows, so does the competition among Internet businesses. So if you have the skills to draw visitors to a company’s website by improving its search engine rankings, you will never want for work.

• There are 1,099 search engine optimization jobs posted right now on just three top job sites.
• Copywriters who specialize in search engine optimization charge anywhere from $300 a page up to $12,000 for an entire website.
• SEO is a rapidly changing field. Copywriters who make it a point to know the fundamentals and keep up with significant changes can command higher project fees.
• Online sales have grown by 20 to 25 percent per year. In 2005, they reached nearly $80 billion, and have continued to increase.