September 2007
Quick Tip: On the Web – Make Responding Easy
September 24, 2007 (10:50:49 am)
How to lay out your online letter to get the best response.
3 Reasons Knowing Graphic Design Secrets Can Boost Your Copywriting Success, Part 1
September 24, 2007 (10:50:34 am)
Will Newman shares three reasons why copywriters should get familiar with graphic design.
Quick Tip: Kerning Text to Make It Look More Natural
September 20, 2007 (03:28:25 pm)
Will Newman shares some tips on using kerning to make your text look better.
The Lift Note: Direct Mail’s Secret Weapon to Boost Response
September 20, 2007 (03:21:42 pm)
Kristin Schwarz reveals the importance of a well-designed lift note.
Three Quick Tips for Writing Better Copy for Information Products
September 19, 2007 (04:23:49 pm)
Discover three ways to write more successful copy for information products.
An Interview with Self-Publishing Expert Gary Scott
September 19, 2007 (04:23:30 pm)
Gary Scott shows how you can make millions as a self-publisher.
Quick Tip: Handling Text Boxes So They Enhance Your Promotion
September 17, 2007 (10:49:58 am)
Will Newman explains how to use text boxes to enhance your promotion and common mistakes to avoid.
Their Best Offer Yet! Only $11.72 a Minute to Swim With the Dolphins
September 17, 2007 (10:49:47 am)
Gary Hennerberg shows how to make sure your offer is compelling.
Quick Tip: Living With the Quirks of "Text Formatting"
September 10, 2007 (10:48:38 am)
Five rules to follow when writing in unformatted text.
Getting New Clients Is Easier Than You Think
September 10, 2007 (10:48:17 am)
AWAI-trained copywriter Malcolm Smith explains two easy ways to land clients even if you are new to copywriting.
Quick Tip: Better Scanning
September 06, 2007 (03:18:55 pm)
Discover tips for getting better document scans.
Visually Proofing Your Designs
September 06, 2007 (03:14:21 pm)
Kristin Schwarz reveals her strategies for proofing designs.
Top 30 Mailers in the Publishing Market
September 05, 2007 (04:22:46 pm)
Discover the names and websites of thirty top mailers in the publishing market.
Testing Tips to Make Your Magalog Matter
September 05, 2007 (04:22:36 pm)
Hallie Mummert shares testing tips that can help you create a better magalog.
Industry Spotlight: Publishing
September 05, 2007 (04:22:17 pm)
Find out about trends and statistics in the publishing writing market.
Quick Tip: Using Voice Mail So You Look Like a Pro
September 03, 2007 (10:47:58 am)
Will Newman explains how to put together a quick, professional voice message.
What's Wrong With That? THIS Is What's Wrong With That
September 03, 2007 (10:46:00 am)
Herschell Gordon Lewis reveals steps you can use to make sure every piece of copy you write is at its best.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”