February 2007
Diving Into Catalogs with Herschell Gordon Lewis
February 28, 2007 (03:33:56 pm)
In an interview, master copywriter Herschell Gordon Lewis gives you the ins and outs to catalog copywriting success.
Quick Tip: How to Get "Seeded" to Build Your Swipe File
February 26, 2007 (09:21:40 am)
Helen Buttery explains the trick to building a big swipe file that will provide you with instant ideas for writing your own copy.
Guilt Marketing – A Vintner's Secret Weapon
February 26, 2007 (09:21:23 am)
AWAI Board Member, John Forde tells us about “guilt marketing” and how it will take you from being a great copywriter to being a successful, great copywriter.
Quick Tip: End Printer Lingo Confusion
February 22, 2007 (02:23:46 pm)
Discover what different and confusing printer terms mean.
What You Need to Know Right Now About Trends in DM Design, An Interview with Rob Davis
February 22, 2007 (02:21:40 pm)
Master design, Rob Davis, delves into trends in direct marketing design.
You're Making Us Proud!
February 19, 2007 (09:20:58 am)
We continue to hear from AWAI members who have found success in copywriting.
Quick Tip: How to Search for "Scholarly" Research
February 19, 2007 (09:20:45 am)
Will Newman tells us about a new free search service that will help the credibility of your copy.
10 Steps to Online Marketing Success
February 19, 2007 (09:20:30 am)
Bob Bly tells us with the core secret to successful online marketing and big-picture steps you'll need to get started.
Top Five Catalog Mailers
February 14, 2007 (03:32:58 pm)
Discover the names and websites of five top mailers in the catalog industry.
Put Your Reply Device to the Test
February 14, 2007 (03:32:35 pm)
Questions you can ask yourself to make sure your reply device is getting the best response possible.
Industry Spotlight: The Catalog Market
February 14, 2007 (03:31:47 pm)
Learn about trends and statistics in the catalog market.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.
The Results Are in … the AWAI Member Survey Results, That Is
February 12, 2007 (09:18:29 am)
AWAI Member Survey results become valuable to further improve our programs and services.
Quick Tip: FREE Expert Instruction on Photoshop and InDesign
February 08, 2007 (02:16:48 pm)
Will Newman shows you where you can find free instruction in Photoshop and InDesign.
The Hardest Question to Ask Your Client (You'll Be Glad You Did!)
February 08, 2007 (02:13:33 pm)
Mike Klassen gives you a simple way to increase your client satisfaction.
How to Make It Easy for Prospects to Order
February 05, 2007 (09:14:24 am)
A poorly designed order device can ruin a sale, learn how to make it easy to order.
Why Watching Oprah Can Be Good for Your Copywriting
February 05, 2007 (09:13:52 am)
Learn how to write a successful promotion by watching television.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”