October 2006
From The Golden Thread Mailbag … Hourly Billing October 30, 2006 (10:38:22 am)
Pat Coffey explains why most copywriters charge by the package rather than doing hourly billing.
Quick Tip: Stress-Free (Well, Almost) Headlines October 30, 2006 (10:37:58 am)
Arthur Johnson describes his nearly stress-free process for crafting the perfect headline.
When Doing Something for Nothing Can Make You a Lot of Money October 30, 2006 (10:37:41 am)
AWAI member Tye Johnson explains how taking on a spec assignment can pay off big.
AWAI’S Bookclub: What We’re Reading Now October 23, 2006 (10:31:55 am)
Rebecca McEldowney talks about the current book being read by AWAI's book club.
Quick Tip: Give Your Sales Letter Built-In Credibility With Endnotes October 23, 2006 (10:31:37 am)
Will Newman explains how Word's “end notes” feature makes it easy to document claims within your copy.
Proofread Your Way to Perfection: 6 Essential Steps to Polishing Your Copy to a Glossy Sheen October 23, 2006 (10:31:16 am)
AWAI member Bruce Midgett gives six steps to making sure your copy is error-free.
From The Golden Thread Mailbag … Intimacy vs. Benefits October 16, 2006 (10:30:45 am)
Pat Coffey explains the difference between intimacy and benefits.
Quick Tip: Improve Your Website’s Success by Improving Its Navigation October 16, 2006 (10:29:55 am)
Will Newman explains why it's a big mistake to overlook your website's navigation.
Finding Your Market … The Easy Way October 16, 2006 (10:29:25 am)
Discover how developing a specialty can help you land clients and bigger paychecks.
From The Golden Thread Mailbag … Immerse Yourself in the Medium October 09, 2006 (10:25:12 am)
Pat Coffey talks about immersing yourself in the medium of copywriting.
Quick Tip: The Fiskars School of Editing October 09, 2006 (10:24:54 am)
Will Newman explains how scissors can help your editing process.
5 Secrets to Improve Your Success When Writing to Senior Donors October 09, 2006 (10:24:38 am)
Will Newman reveals what you need to know about senior audiences when writing fundraising copy.
From The Golden Thread Mailbag … Identifying Good Letters October 03, 2006 (10:24:18 am)
Pat Coffey talks about distinguishing good copy from bad copy.
Quick Tip: The Changing World of Internet Fundraising October 03, 2006 (10:23:57 am)
The Internet is changing the landscape of fundraising and creating opportunities for copywriters.
The Power of “Because” to Seal the Deal October 03, 2006 (10:23:36 am)
Will Newman describes how one simple word can boost your sales rates.
