August 2006

Quick Tip: Use Formatting to Guide Your Reader
August 28, 2006 (10:01:50 am)

The formatting of a direct mail piece affects its readability … and how many people read it.

How to Keep Your Prospect in the “What’s Next” Frame of Mind By Paul Hollingshead August 28, 2006 (10:00:45 am)

Paul Hollingshead shows you how to engage your reader and keep him engaged.

Congratulations to Cassandra Hooter!
August 21, 2006 (09:59:36 am)

Congratulations to Cassandra Hooter for winning the ATS Logo Design Challenge.

Quick Tip: Avoid Using “Literally” and “Virtually,” By Will Newman August 21, 2006 (09:58:47 am)

Will Newman reveals two words that can make readers take you less seriously.

8 Secrets for Impressing Clients and Potential Clients By Sandy Franks August 21, 2006 (09:56:59 am)

Sandy Franks shares her tips to help you write better copy that will impress your clients and get you more repeat assignments.

From The Golden Thread Mailbag … Hard Copy By Pat Coffey August 14, 2006 (09:52:48 am)

Pat Coffey answers a member's question about the psychological and practical benefits of sending hard copy.

Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement? By Matt Turner August 14, 2006 (09:51:58 am)

Understand what you can and can't do when it comes to borrowing ideas.

Bootcamp Success Strategies
August 14, 2006 (09:51:36 am)

Three professional copywriters share how to get the most from bootcamp, or any networking event.

From The Golden Thread Mailbag … Opting In By Pat Coffey August 07, 2006 (09:51:06 am)

Pat Coffey answers a question about the need for e-letter subscribers to opt-in.

Quick Tip: A 5-Point Checklist to Evaluate A Big Idea
August 07, 2006 (09:50:41 am)

Finding the right “Big Idea” for you next business venture.

How I Landed a $2,500 Project Just From Reading My Local Paper … and You Can Too! By Heather Robson August 07, 2006 (09:48:49 am)

How local resources like the newspaper can connect you with potential clients.