April 2005

From The Golden Thread Mailbag … Ready, Fire, Aim

Scott Rempe shares Michael Masterson's philosophy: Ready, Fire, Aim.

Quick Tip: Two Easy Ways to Stay Current in the Health Market

Discover resources that will help you stay current in the health market.

Success in the Fundraising Market

Learn how an AWAI member has found success in the fundraising market.

From The Golden Thread Mailbag … Using ALL CAPS

Scott Rempe shares some member newsletters, and answers a question about using ALL CAPS in your copy.

Quick Tip: Using Testimonials to Make Your Sale, Part 2

Use this advice to get more out of your testimonials.

In His Own Words: Million-Dollar Copywriter Clayton Makepeace on Banishing Writer’s Block

Master copywriter Clayton Makepeace shares his strategies for beating writer's block.

From The Golden Thread Mailbag … Catalog Copywriting

Scott Rempe answers member emails and talks about catalog copywriting.

Quick Tip: Using Testimonials to Make Your Sale, Part 1

Make better use of testimonials with these secrets.

Revelations From Mal Warwick, Nonprofit Guru (an AWAI Exclusive)

Learn how to write better fundraising copy from one of the masters.

From The Golden Thread Mailbag … Swipe Files

Scott Rempe answers member emails and talks about the importance of swipe files.

Quick Tip: How to Use ALL CAPS to Emphasize Copy

When you should and shouldn't use capitalization for emphasis.

Promoting Your Online Newsletter

AWAI member Mike Klassen shares his techniques for creating and promoting your own online newsletter.