April 2005
From The Golden Thread Mailbag … Ready, Fire, Aim
April 25, 2005 (02:34:35 pm)
Scott Rempe shares Michael Masterson's philosophy: Ready, Fire, Aim.
Quick Tip: Two Easy Ways to Stay Current in the Health Market
April 25, 2005 (02:34:19 pm)
Discover resources that will help you stay current in the health market.
Success in the Fundraising Market
April 25, 2005 (02:33:59 pm)
Learn how an AWAI member has found success in the fundraising market.
From The Golden Thread Mailbag … Using ALL CAPS
April 18, 2005 (02:25:18 pm)
Scott Rempe shares some member newsletters, and answers a question about using ALL CAPS in your copy.
Quick Tip: Using Testimonials to Make Your Sale, Part 2
April 18, 2005 (02:24:59 pm)
Use this advice to get more out of your testimonials.
In His Own Words: Million-Dollar Copywriter Clayton Makepeace on Banishing Writer’s Block
April 18, 2005 (02:24:37 pm)
Master copywriter Clayton Makepeace shares his strategies for beating writer's block.
From The Golden Thread Mailbag … Catalog Copywriting
April 11, 2005 (02:24:18 pm)
Scott Rempe answers member emails and talks about catalog copywriting.
Quick Tip: Using Testimonials to Make Your Sale, Part 1
April 11, 2005 (02:23:52 pm)
Make better use of testimonials with these secrets.
Revelations From Mal Warwick, Nonprofit Guru (an AWAI Exclusive)
April 11, 2005 (02:23:33 pm)
Learn how to write better fundraising copy from one of the masters.
From The Golden Thread Mailbag … Swipe Files
April 04, 2005 (02:18:43 pm)
Scott Rempe answers member emails and talks about the importance of swipe files.
Quick Tip: How to Use ALL CAPS to Emphasize Copy
April 04, 2005 (02:17:54 pm)
When you should and shouldn't use capitalization for emphasis.
Promoting Your Online Newsletter
April 04, 2005 (02:17:25 pm)
AWAI member Mike Klassen shares his techniques for creating and promoting your own online newsletter.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”