January 2005
Quick Tip: "Words Fail Me"
January 31, 2005 (11:11:58 am)
Do you know how to put your words together effectively? If you don’t, it weakens your writing.
Do You REALLY Need a Guarantee?
January 31, 2005 (11:11:42 am)
Master copywriter Will Newman illustrates the potential power of a well-written guarantee, and gives you reasons why you should always include one in your promotion.
Quick Tip: Using Old, Forgotten Business Cards to Develop Your Client Base
January 24, 2005 (11:06:38 am)
Ask everyone you meet for a business card; no matter what they do. They will come in handy when the time comes to build your client base.
Success Story: How My First Real Assignments Will Pull in $28,000
January 24, 2005 (11:06:19 am)
John White used old business cards to land a $28,000 (so far) client using techniques he learned in AWAI’s Masters program. Use his idea to build your client base.
Quick Tip: Demystifying RGB and CMYK
January 17, 2005 (11:05:48 am)
If you're a new graphic designer, you will need to know what RGB and CMYK are. Find out and learn how to convert them.
Keeping Your Marketing Director Happy
January 17, 2005 (11:05:31 am)
Lori Appling gives four “proper handling” tips on how to work with marketing directors, so that they think of you when they have new assignments.
Quick Tip: Don’t Rile the FDA With Questionable Health Claims
January 10, 2005 (11:04:58 am)
If you write for the health market, there are certain claims you can’t make. Find out what they are.
A Powerful Self-Marketing Tool
January 10, 2005 (11:04:24 am)
Master Copywriter Bob Bly gives new freelancers a self-marketing tip to help them get around the “chicken and egg” situation and find their first job.
Quick Tip: How to Use Reverses & Screens (If You Must)
January 03, 2005 (11:03:54 am)
How do you use a screen or reversed type, which is known to reduce readability, when a client insists on it? Get tips, here.
Goal-Setting: The Most Important Step in Building Your Career
January 03, 2005 (11:03:39 am)
Learn how Michael Masterson uses “goal setting rules” to tackle big projects. Break long-term goals down into smaller, easy-to-achieve objectives to make success realistic.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”