February 2004

Quick Tip: How to Handle Features in Your Copy
February 29, 2004 (12:10:47 am)

Bob Bly shows you how to use features in your direct mail copy.

Success Story: Interview with Copywriter and AWAI Member Heather Lakatos By Krista Jones February 23, 2004 (12:10:47 am)

Krista Jones interviews an up-and-coming copywriter.

It's Good to Know: About Word-Of-Mouth Advertising
February 16, 2004 (12:10:47 am)

Discover something every copywriter should know about word-of-mouth advertising.

Start Your Career With Confidence
February 16, 2004 (12:06:20 am)

Master copywriters address how you can build your confidence in your work.

Quick Tip: How to Get Your Lead Right
February 09, 2004 (12:21:34 am)

Find out what makes a lead a lead.

Raise and Resolve Your Customer's Main Objection By Michael Masterson February 09, 2004 (12:16:10 am)

Michael Masterson shows you how to address and overcome objections in your copy.

Use Microsoft Word to Create Winning Direct-Mail Designs By April Morelock February 02, 2004 (12:21:47 am)

AWAI member April Morelock shows you how to use MS Word to design your sales package.

Secrets of Writing Winning Copy for the Non-Profit Market
February 02, 2004 (12:10:14 am)

Bob Bly shows you how to write better copy for non-profit clients.