February 2004
Quick Tip: How to Handle Features in Your Copy
February 29, 2004 (12:10:47 am)
Bob Bly shows you how to use features in your direct mail copy.
Success Story: Interview with Copywriter and AWAI Member Heather Lakatos
February 23, 2004 (12:10:47 am)
Krista Jones interviews an up-and-coming copywriter.
It's Good to Know: About Word-Of-Mouth Advertising
February 16, 2004 (12:10:47 am)
Discover something every copywriter should know about word-of-mouth advertising.
Start Your Career With Confidence
February 16, 2004 (12:06:20 am)
Master copywriters address how you can build your confidence in your work.
Quick Tip: How to Get Your Lead Right
February 09, 2004 (12:21:34 am)
Find out what makes a lead a lead.
Raise and Resolve Your Customer's Main Objection
February 09, 2004 (12:16:10 am)
Michael Masterson shows you how to address and overcome objections in your copy.
Use Microsoft Word to Create Winning Direct-Mail Designs
February 02, 2004 (12:21:47 am)
AWAI member April Morelock shows you how to use MS Word to design your sales package.
Secrets of Writing Winning Copy for the Non-Profit Market
February 02, 2004 (12:10:14 am)
Bob Bly shows you how to write better copy for non-profit clients.
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