December 2002
Insights From the Masters … Six Techniques for Jumpstarting Your Creative Engine December 30, 2002 (12:19:32 pm)
Master copywriters like Don Mahoney and Michael Masterson share how they overcome writers block and get moving on a project.
Quick Tip: The Power of Positivity December 23, 2002 (02:50:58 pm)
Michael Masterson reveals how, in copy, positive statements are more powerful than negative ones.
Secrets of a Master: How To Borrow Ideas Without Breaking the Law December 23, 2002 (12:25:06 pm)
John Forde shows how to use other people's ideas without breaking the law.
More Proof That Direct Mail Marketing Really Works
December 16, 2002 (02:59:47 pm)
News from the advertising industry shows that direct mail marketing works.
The Simple Secret to Getting Royalties December 16, 2002 (12:27:59 pm)
Krista Jones shares the easiest way to get a royalty agreement on your next package.
Secrets of a Master: “Big-Money” Jobs December 09, 2002 (12:33:41 pm)
Don Mahoney reveals why sometimes small projects are more lucrative than big ones.
Success Story: How Monica Day Got Her First Assignment – and Billed $6,000 in One Month
December 09, 2002 (12:30:42 pm)
In an interview, Monica Day reveals how she landed her first paying assignment.
Secrets of a Master: How to Write a Promo “Overnight” December 02, 2002 (12:41:52 pm)
John Forde gets Don Mahoney to spill his best productivity secrets.
Getting-Clients Tip: What to Do when You Don't Have Past Copywriting Experience
December 02, 2002 (12:38:29 pm)
AWAI member Nancy Dower shares tips for landing clients even if you don't have experience.
