August 2002

Copywriting Bugaboo
August 26, 2002 (07:58:40 pm)

A commonly used copywriting technique that may be derailing your success.

Interview With a Pro: How Pegi Deitz Shea Uses Copywriting Skills to Write Award-Winning Children's Books
August 26, 2002 (07:55:08 pm)

In an interview, Children's book writer Pegi Deitz Shea reveals how her copywriting skills bolstered her success.

Success Story: AWAI Member Peter F. Tells Us How He Beat Our Control
August 19, 2002 (07:52:24 pm)

An interview with AWAI member Peter F. on how he wrote the letter that beat AWAI's control.

The Copywriter Who Wrote the Pledge of Allegiance
August 05, 2002 (08:13:20 pm)

Learn the true story behind how the Pledge of Allegiance was written.

The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
August 05, 2002 (08:12:41 pm)

Discover five methods for closing your sales promotions.

How to Produce More While Working Less
August 05, 2002 (08:05:26 pm)

How to get more out of your copywriting study.