April 2002
More Design Tips Every Copywriter Should Know
April 22, 2002 (09:14:51 pm)
Learn how design impacts the success of a direct response package.
The Master Copywriter's Checklist for Creating Irresistible Offers
April 22, 2002 (09:13:55 pm)
The offer is critical to a promotion's success—learn how to create an irresistible offer.
Finding the Key to a Successful Package: the U.S.P.
April 22, 2002 (09:08:40 pm)
Learn how to uncover and write a compelling “Unique Sales Proposition”.
Quick Tip: Make It Easy to Respond
April 22, 2002 (09:04:33 pm)
A good response device is crucial to your direct response package.
How to Ask for – and Get – the Fees You Deserve April 22, 2002 (09:02:20 pm)
One of the toughest questions beginning and experienced service providers wrestle with is: “How much should I charge?”
Interview: AWAI Member and Webmaster David Pierce: How to Get Your Web Ad Read, Part 2
April 08, 2002 (09:31:45 pm)
AWAI member David Pierce tells you how to write copy that will get read on the web.
5 Insights from 2 Leading Direct Mail Graphic Artists That Will Make You a Better Copywriter by Stephanie Bozylinski and Tim Kikoler April 08, 2002 (09:30:02 pm)
Insights from direct mail designers on how copywriters can get involved in the design process for better results.
Direct Mail “Definitions” April 08, 2002 (09:29:30 pm)
John Forde gives you definitions (real ones and funny ones) for common direct response marketing terms.
Getting Clients – Guaranteed: 6 Secrets from Bob Bly
April 08, 2002 (09:28:22 pm)
Bob Bly reveals six methods you can use to land new clients.
