April 2002

More Design Tips Every Copywriter Should Know
April 22, 2002 (09:14:51 pm)

Learn how design impacts the success of a direct response package.

The Master Copywriter's Checklist for Creating Irresistible Offers
April 22, 2002 (09:13:55 pm)

The offer is critical to a promotion's success—learn how to create an irresistible offer.

Finding the Key to a Successful Package: the U.S.P.
April 22, 2002 (09:08:40 pm)

Learn how to uncover and write a compelling “Unique Sales Proposition”.

Quick Tip: Make It Easy to Respond
April 22, 2002 (09:04:33 pm)

A good response device is crucial to your direct response package.

How to Ask for – and Get – the Fees You Deserve By Bob Bly April 22, 2002 (09:02:20 pm)

One of the toughest questions beginning and experienced service providers wrestle with is: “How much should I charge?”

Interview: AWAI Member and Webmaster David Pierce: How to Get Your Web Ad Read, Part 2
April 08, 2002 (09:31:45 pm)

AWAI member David Pierce tells you how to write copy that will get read on the web.

5 Insights from 2 Leading Direct Mail Graphic Artists That Will Make You a Better Copywriter By Stephanie Bozylinski and Tim Kikoler April 08, 2002 (09:30:02 pm)

Insights from direct mail designers on how copywriters can get involved in the design process for better results.

Direct Mail “Definitions” By John Forde April 08, 2002 (09:29:30 pm)

John Forde gives you definitions (real ones and funny ones) for common direct response marketing terms.

Getting Clients – Guaranteed: 6 Secrets from Bob Bly
April 08, 2002 (09:28:22 pm)

Bob Bly reveals six methods you can use to land new clients.