From the desk of Rebecca Matter, President of AWAI

Dear Web Copywriter,

Wow.

When I read that note, I get goose bumps.

You just received a personal invitation to join the pioneer of web copywriting for a comprehensive, detail-by-detail walkthrough of ALL his best techniques, strategies, and formulas.

This is the stuff he’s tested and proven to work for nearly 20 years … across all industries … for companies like Citibank, Apple, Chrysler, The New York Times, and Reuters …

His up-to-the-minute insights on what works NOW on the Internet …

And not just what to do, but how to do it.

And since he’s going to teach you via live webinar, he’s going to answer all of your questions, give you unlimited access to his vast experience, and give you clear, confidence-boosting feedback on your copy.

Like I said, I’ve got goose bumps.

This incredible opportunity could very well change the course of your career forever:

After you complete this high-caliber, Fortune 500 training, your “entry-level” will start at a point most writers never reach.

You’ll Be Professionally Qualified to Dive in to the
$77 BILLION Ocean of Big, High-Paying Clients

You already know the demand for trained web copywriters today is HUGE.

There’s an ocean of projects out there, wider and deeper than today’s working writers could ever keep up with. (And it’s going to swell to a $77 billion ocean by 2016, according to Forrester Research.)

And you already know effective web copy is crucial to a business’s very survival … because you know it’s not enough to toss a website online and call it a day.

Every web marketing piece — from websites to blogs to emails — has to be well written, updated, tested, optimized, and consistently refreshed.

The industry is thriving and the demand is real — that’s not going to change anytime soon, so it’s always a good time to get started (or grow).

The demand is probably one of the many reasons you chose to pursue web copywriting … not to mention the quick, easy, enjoyable projects … and the lifestyle freedom and income potential that freelance web writers enjoy.

And that’s probably why you made the excellent decision to purchase Nick’s Web Copywriting 2.0 program in the first place.

But …

If any of this sounds like you, then I can promise you that going through this live training — for about an hour per week for the next 10 weeks — will not only ensure you have the “best practice” skills to get your career off the ground …

You’ll position yourself among the top-echelon of web copywriters in the world.

You’ll have the confidence of having an 18-year web copywriting master’s secret formulas in your pocket.

And, you’ll effectively minimize your competition.

After all, how many people can say they’ve personally trained with THE pioneer of web copywriting?

How many writers can bring the same strategies and formulas the Web teams from Yahoo!, Disney, Intuit, and John Deere all use?

Nick estimates it’s about 5% of the people writing professionally online today.

Soon, you’ll be one of the few.

And it doesn’t matter if you’ve read Web Copywriting 2.0 a hundred times … or you’ve yet to crack the cover.

Your experience level today doesn’t matter. You can use this live training experience to launch or skyrocket your career.

In as little as 10 hours of highly productive, hands-on learning in this “digital classroom,” you will …

• Eliminate the personal obstacles that might be holding you back … including procrastination, uncertainty, and lack of confidence …
• Finally feel empowered to approach your dream clients … raise your rates … and go after the writer’s life you’ve been dreaming of.
• Be qualified to start making a recognizable name for yourself in your niche, so clients start coming to you … and referring their “inner circle.” (After all, if Nick says you’re qualified, you’re good to go!)
• Have up-to-the-minute insight on what works best on the Web … and the skills to help your clients get their online marketing up to snuff … both of which you can charge professional fees for …

You’re going to master the basics and have Nick’s secret box full of top-notch tools to use … so you always know what you’re doing, no matter the project, client, or industry.

Let me explain … and show you exactly how this — what we’re calling the Web Copywriting Companion Series — is going to work!

Get Fluent in the “Language” of Web Copy
With the Best in the Business as Your Guide …

Here’s something a lot of people don’t know:

The advanced, rigorous training that Nick was paid $24,650 to present makes up the structure of Web Copywriting 2.0.

And the Web Copywriting Companion Series gives you the chance to get a completely up-to-date education …

See fresh, relevant examples presented to you live …

Glean Nick’s real-life, firsthand experience …

And many more “golden nuggets” of wisdom — just one of which could flip on your “confident copywriter” switch … and help you land your dream client, grow your business, and earn the income you desire.

(That was the case with Leslie Ehrin … who said, “Nick’s Copywriting 2.0 program helped me have the confidence to get an excellent client who paid me $15,000.”)

And there’s a LOT more to it than that.

You’re probably familiar with the concept of “immersion” in foreign language study.

It’s widely known as THE fastest way to learn a new language. (It’s not always easiest — but having a good teacher blasts through most potential obstacles.)

It’s not a stretch to view web copy as its own language … Web Copywriting 2.0 as your textbook … and Nick as your professor.

During the 10 weeks of the Web Copywriting Companion Series, you’re going to be immersed in the world of writing web copy. And you’ll have one of the world’s best translators there to answer all your questions.

And, the live aspect of the training gives you the chance to shut out the world around you, dive in, and really focus on what you’re learning with no distractions or procrastination.

Bottom line:

There’s a big difference between studying on your own … and having the author schedule time with you to guide you through it.

Now, I don’t mean that Nick is going to simply read every page to you …

He’s going to take you in-depth through each section of the program.

He’s going to make sure you “get” the major points essential to your success.

And, he’s going to explain everything in a way that simply makes it all “stick” … much more so than if you were just reading it on the pages.

It’s a lot like being in a college class:

• You read the text before the lecture so you can follow the professor’s extrapolations, examples, and stories … and you can ask questions on any material you don’t quite grasp.
• You get the benefit of other students’ discussions and questions. They may bring up a scenario you may have never imagined … but it ends up being an invaluable nugget of wisdom you might not have discovered reading on your own.
• Every session is pre-scheduled, so you don’t have the chance to procrastinate.
• And, being in a LIVE setting is so energetic … the learning is effective, dynamic, exciting … and seeing it presented live sticks with you long after class is over.

On top of it, you have the benefit of your live sessions being recorded, so you can access them later in case you need to hear any concept explained again.

If you remember back to the last class you took … or a live event you attended … I’m sure this makes sense.

The Model is Proven …

Obviously, live learning works. (Millions of schools worldwide would be a lot different if it didn’t!)

But, here at AWAI, I’ve seen that it’s the most effective route for copywriting instruction, too.

I often hear from members who complete our courses who wish there had been an English or business class covering the incredible breadth and depth of copywriting, direct-response marketing, and yes, Internet marketing.

That’s why Katie and I started doing live presentations of AWAI’s flagship program, The Accelerated Program for Six-Figure Copywriting, in 10-week sessions exactly as Nick is about to do for you.

And the response we’ve received from creating this live learning atmosphere has only confirmed our belief in live training.

This is what some folks have had to say about their experience with our Copywriting Companion Series training …

So, we’re definitely not strangers to how efficient and effective live training is.

The response to the Copywriting Companion Series inspired Master B2B Copywriter Steve Slaunwhite to try the same live learning model with his Secrets of Writing High-Performance Business-to-Business Copy program.

The response was nearly identical:

And if you’ve been to AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair, or one of the Web Copywriting Intensives … or you’ve heard just a few of the testimonials about our live events … you know how our teachers pull out all the stops to get you the skills and confidence you need to make serious progress in your career.

If Nick’s previous experience teaching this material to Fortune 500 companies is any indicator …

I’d say you’re about to embark on one of the best Companion Series to date.

You’ll KNOW You’re Ready …

During your Web Copywriting Companion Series with Nick, you’re not just going to get a walkthrough of Web Copywriting 2.0 with Nick’s commentary on top.

Here’s a quick overview of the agenda, so you can get a taste for what you’ll be learning:

In Week 1, you’ll dive right in and discover the five primary reasons web writing is different from other forms of writing … by time-travelling back to 1979 and the origins of the Web. (Keep these key differences in mind and your copy will stand head and shoulders apart from the rest!)

In the second week’s session, you’re going to get Nick’s “sneaky” process for learning everything you need to know about your audience.

When you master this easy process and get Nick’s six essential audience research tools, you’ll have everything you need to beat the pants off your competition (and leave them scratching their heads, wondering why.)

In Week 3, you’ll learn the principles of search engine optimization (SEO). While this may sound technical at first, this results-boosting skill is less about “back-end code” and more about how (and to whom) you write.

Don’t worry — Nick makes the whole thing so simple, you’ll have no trouble getting your clients the search rankings they need!

Your fourth session will be all about the web writer’s mindset. “Getting your head right” before you sit down to write copy will make all the difference in the world …

When you do, your copy will be clear, persuasive, engaging, and achieve the ultimate goal of any web page: get your reader to take the desired action.

Then, in Weeks 5 - 7, you’re going to get into the nitty gritty … and learn all there is to know about writing effective web pages that WORK.

You’ll get the step-by-step process for writing product pages that sell, including the one great secret to writing a powerful headline … the most effective layout and “flow” for the body of your page … and how to catch the attention of “skimmers and scanners” and get the sale.

You’ll also learn how to write powerful subscription pages … deliver useful, helpful information with content-rich info pages … and you’ll learn how to convert cold traffic into paying customers with tightly-focused landing pages — a highly valuable skill to your future clients!

Then, in Weeks 8 and 9, you’ll learn how to supplement your income by writing effective emails, powerful e-newsletters, and engaging blog posts.

These projects are fantastic “add-on” services for your web clients … projects that most marketers need on a daily, weekly, and monthly basis.

Let’s say you landed a client that needed three weekly emails, a weekly blog post, and a monthly e-newsletter. That project bundle starts at $3,500 per month! And when your clients see the quality of your copy, that’ll be continuous revenue you can count on, month after month, year after year.

(Get just a few clients on this monthly bundle plan, and a six-figure income is easily within your reach!) 

These projects are fun and easy when you have Nick’s step-by-step walk-through at your fingertips.

And finally, in your 10th session with Nick, he’ll send you off with 36 of his “best practices” tips that’ll make your web copy shine.

Like I said, that’s a very brief overview …

But there’s much more to it than that!

You’ll create a substantial portfolio of writing samples …

You’ll have ALL your questions answered …

And, you’ll have one or two pieces critiqued by the master himself!

Still …

I know someone is going to ask if you really need both programs.

If Nick’s best stuff is already in Web Copywriting 2.0 … why do you need to go through the Web Copywriting Companion Series?

Truth is …

No, you don’t NEED both.

But let me ask you this:

• Have you read Web Copywriting 2.0 cover-to-cover? Have you done all the exercises?
• Do you feel confident enough with the major concepts to guide a client through the entire process?
• Do you have a way to stay consistently updated with the ever-changing rules of the Web?
• And, most importantly, do you have the web-writing career you’ve always wanted? With all the clients, high rates, ideal niche, and respect you want and deserve?

If you answered ‘no’ to any of the above, I’m not trying to make you feel badly.

I’m just pointing out some of the areas where Nick can help you make significant progress.

Train with Nick during the live Web Copywriting Companion Series and you WILL read Copy 2.0 cover-to-cover.

You WILL do all the exercises, have a portfolio, and get 1-2 pieces professionally critiqued.

You WILL feel confident … you WILL be on the cutting-edge of Internet marketing … and, you’ll be well on your way to creating your ideal web-writing career.

This is the End of Procrastination …
and the Beginning of Your Successful Career!

Mark this date on your calendar:

April 7, 2015.

That day marks the end of any uncertainty you have.

It’s the end of procrastination.

It’s the end of, “I’ll get to it tomorrow … or next weekend … or next month … dang, it’s New Year’s Eve again?!”

Then I encourage you to apply to participate today.

Yes … “apply.”

I’m going to be up front with you.

As you’ve seen, this is serious training.

And while everyone CAN do this training … not everyone should right now.

Not everyone is ready to put in the bit of extra effort it takes to reap the enormous rewards of the writer’s life.

And, due to the time-intensive, “hands-on” nature of this Companion Series, only a few serious writers will be allowed in.

I don’t just mean enrollment is limited, which it is … and I’m not creating false scarcity here.

I’ve put a one-question application in place to make sure you’re serious about this.

I know it’s a little strange, so let me explain …

There are two major reasons you have to apply in order to participate in this first session of the Web Copywriting Companion Series:

The primary reason is to protect Nick’s time.

Nick is hands-down one of the best copywriting coaches and mentors out there.

Unlike many so-called ‘gurus,’ he walks the walk. He’s out there practicing what he preaches, every single day, writing copy for clients that book him months ahead of time.

He’s inspired and taught thousands of copywriters through his various AWAI programs and by speaking at AWAI events …

And he’s helped hundreds of copywriters make personal breakthroughs and huge professional progress in his one-on-one coaching program.

My point is, he’s a busy guy.

He values and protects his time.

See, there’s a reason he doesn’t offer his one-on-one coaching anymore.

Sadly, he felt that not enough people were taking his advice to justify the time and energy he was giving it.

I can only imagine how frustrating that must have been …

And I would be so disappointed if I let absolutely everyone into the program … and Nick put his whole heart into the series, as I know he will … and then it turned out that one Companion Series attendee wasn’t giving it their all.

I’m sure that won’t be you. But as the saying goes, “It only takes one person …”

That’s why I want you to look at the application as a positive thing — it’s ensuring YOU have the absolute best training experience possible.

Let me reiterate:

If you’re ready to take your web copywriting career seriously, then this training is for you.

If you’re tired of procrastinating …

Of not having time to sit down and focus on what you know can change your life forever …

And you’re ready to launch or grow your career, and start making a great income as a web copywriter …

I’ll see it in your application and you’ll be admitted.

Second, Nick wants to get to know you!

Nick also wants to know more about who he’s going to be training.

This way, through your application, Nick will get to know a little bit about you and your goals so he can tailor the group experience as much as possible.

Fair enough?

Okay.

Here’s how the application process works.

When you click through on one of the “Apply Now” buttons below, you’ll be brought to an order page.

Along with the usual purchasing information, you’ll also see a single text box, with this question above it:

Explain how you’ll use this training to change your life.

You can write as much or as little as you need to sufficiently answer the question.

However you see your life changing just 10 weeks from now.

Then, fill in your billing information. We won’t bill your card until your application is approved.

Don’t worry — if this series is right for you, you’ll be approved within 48 hours.

You’ll receive a “Congratulations!” email from Nick, and you’ll be given immediate access to the Web Copywriting Companion Series training page.

If we decide you’re not quite ready for this caliber of training, we won’t charge your card and let you know immediately.

Seem simple enough?

Okay.

Now let’s talk about the price tag.

You’ve already seen what that major insurance company paid Nick for this exact same training. $24,650. It’s totally justified, because I’m sure they went on to make hundreds of times what they invested.

The insurance company wasn’t the only one that saw the incredible value of nabbing Nick for an entire day (or two) …

Plus, Nick’s coaching was valued at $3,000 per month before he decided to stop offering it.

And you’re getting the chance to spend a full 90 minutes on the phone with him, once a week for 10 weeks. You’re going to get his full, undivided attention. And he’s going to teach YOU how to write web copy like he does.

But as Nick promised, you’ll invest a fraction of what those major companies did … and it won’t be anywhere near his coaching costs.

A seat at the live webinar training costs only $995.

If I wanted to break up the series and sell each session as an individual webinar, I would price it at $99 each. That’s how valuable Nick’s insight is.

Frankly, once you’ve mastered the cutting-edge skills Nick is going to teach you, landing $1,000 worth of new projects (and recouping 100% of your investment) would not be a stretch …

But …

Since you’ve already shown your dedication to your web copywriting career by purchasing Web Copywriting 2.0, I want to give you a very special “insider’s only” discount … that you’ll only find here on this page:

That brings your investment down to just $195.

And, your investment today is protected by this 100% money-back guarantee:

Go through the 10-week Web Copywriting Companion Series. Apply what you learn and really give web copywriting a try for up to six months after the Series ends.

If you don’t feel that the live training was worth five times the value you received … all you have to do is let us know. We’ll send you a full, no-questions-asked refund.

Then there’s this:

You’ll have lifetime access to every future Web Copywriting Companion Series on me.

If Nick decides to do this again next year, you’ll get a front-row seat. No application necessary. ;)

You’ll have lifetime access to any updates to the program, and all future webinar series, so you’ll ALWAYS have your skills honed and up-to-date.

I can’t emphasize enough how exciting and advanced (yet totally approachable) this training is going to be.

To sum up …

• You’re going to get a live walkthrough of Web Copywriting 2.0 with Nick Usborne, where you’ll meet on a live webinar one hour per week for 10 weeks.
• You can ask him anything during your scheduled sessions. Anything. And he’ll stay on the phone after each class to make sure your questions are satisfied.
• You’ll have a dedicated email address where you can email Nick questions during your non-webinar days.
• You’ll get Nick’s guidance and exercises to create a portfolio of web copywriting samples.
• You’ll get 1-2 pieces of web copy critiqued by Nick.
• Plus, the eleventh bonus live Q&A session …
• An $800 savings …
• Lifetime access to every future edition of the Web Copywriting Companion Series.
• And ALL of it is 100% risk-free for six months after the Series ends!

And all it takes to get in is $195 and the answer to one simple question:

How will you use this training to change your life?

I can’t wait to hear your answer!

Apply now — save $800!

To your copywriting success,

Rebecca Matter
President, AWAI
Founder, Wealthy Web Writer

Order Today!

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American Writers & Artists Institute
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Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924
www.awai.com