See the Difference
3 Minutes Can Make …

Dear Writer,

Rebecca Matter here.

In the more than a decade I’ve spent with AWAI, I’ve had thousands of writers ask me how they can find more time. More time for writing, more time for their goals, more time for themselves …

Problem is, all of us have the same 24 hours a day. And it fills up fast!

But there is a way to turn small bits of free time — as little as three minutes — into significant forward progress, a bigger client roster, and more money.

Hard to believe, I know. Yet if you're willing to change how you spend a few tiny bits of time each day, you could dramatically transform your writing career over the next few weeks ...

The Time Shift That Unlocks Your Success

As writers, we’re pulled in a lot of different directions. And that’s especially true when it comes to business building and client management.

Try and keep up with everything, and it’s likely you’ll come down with a serious case of information overload and burnout.

But it doesn’t have to be that way. You could be focusing on a lot less and getting a lot more out of it.

How is that possible?

It’s part of the 80/20 rule … the business principle that says 80% of your success will come from just 20% of what you do.

That special 20% represents what’s known as “high- value activities” ... the actions that directly lead to major forward progress and results.

Do less busywork and more high- value tasks, and you can transform your business in a matter of weeks.

So how can you make the shift away from distractions and busy work and toward more high- value tasks?

I’m so glad you asked …

Meet the Expert Who Has it All Figured Out …

At AWAI, I have the luxury of working with all kinds of experts and coaches … including the uniquely gifted (and very successful) Michael Katz.

You might know him as the author of AWAI’s Creating Email Newsletters For Professional Service Firms — A Step-by-Step Guide program. Or, you may have seen him at our annual B2B Writing Intensive … read some of his articles on the AWAI and B2B Writing Success sites … or even caught him online in our B2B forums …

Michael has a unique talent for helping people cut through busywork and confusing situations to uncover their highest - value tasks.

And because he’s got decades of experience doing this, he knows how to show you — FAST — where a few little changes to your personal marketing, client management, and work flow will earn you the biggest personal and professional rewards.

In fact, learning high- value tips and tricks from him could take you as little as three minutes at a time.

Now, when he first mentioned this to me, I was intrigued ... but skeptical.

You may be too ... after all, how can a three- minute shift in how you’re spending your time make any kind of difference?

So I pressed Michael for details. 2 minutes and 33 seconds later, he made me a believer with a short, simple video I watched on my phone.

In it, he took a major business challenge for individual writers, boiled it down to the highest- value idea, and presented me with a real, actionable solution.

He even threw in real-world examples using Jennifer Aniston, Starbucks, and his Roomba, so I could see exactly how his advice played out in real life.

In under 3 minutes!

I was hooked. Not only was this lesson solid gold, but for any writer feeling short on time to work on their business, this kind of bite-sized learning was the ultimate answer.

No more reading through endless books, attending webinar after webinar, taking program after program, trying to search for specific marketing tactics that will you build up your writing business — fast.

So I asked him for more lessons ... and he delivered a set of priceless freelance insights we’ve organized into a special fast-action program for busy writers like you,  3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day.

Your 3-Minute Ticket to a Better,
More Profitable, and Less Stressful Writing Business

In 3-Minute Marketing, Michael’s figured out how to put an end to all the “overwhelm ” you might be feeling when it comes to working on your writing business.

He knows how to help you clear away marketing anxiety and worthless busywork so you can focus on marketing activities that really move you ahead.

And since his 36 laser-focused lessons average just 3 minutes each, you’ll be able to handle his lessons even on your busiest days.

By the time you finish his series (in under 90 minutes, if you want to binge-watch it), you’ll see how to run your business and land clients in a whole new way.

A way that gets you the results you want — more clients, better projects, higher fees — and leaves you with a lot more time for the things you actually enjoy doing.

Here’s What’s Inside …

Michael’s 36 lessons cover all the major challenges copywriters face in an upbeat, fun, and easy to follow story.

They’re short, a bit funny, and packed with illustrations so you can see exactly how to put his lessons into practice. And — because Michael’s found that variety lowers stress and perks up your brainpower — they’re presented non-sequentially.

You might watch one about pricing … and the next video lesson might be about managing client relationships.

The idea is to break out of the “I have to master this before I do that” mindset, so you can make progress faster.

You ’ll be covering (in no particular order) …

• Finding your ideal clients — Michael will show you how to quickly define your perfect client and how to get more great clients headed your way fast …
• The hidden value of your personal expertise — plus, how you can quickly convert your unique background into a major competitive advantage …
• What to do to ensure your clients and prospects open every email you send (and respond to you promptly!) …
• LinkedIn’s business-building secrets — including the one line on your profile you need to change now …
• Prices — how to set them, where to publish them, and how to make it so clients don’t care what you charge …
• Why it pays to stay in touch forever with your network … (Plus, he’ll reveal how to make constantly staying in touch feel natural, painless, and fun.)
• What to put in your social media updates … complete with fast secrets for finding great update material and proven examples of updates that work!
• Capacity management and getting other people to help you market your services for free — you will be flat-out SHOCKED how easy this can be …
• Why your relationships with your clients are so important … and the one thing you can do to dramatically improve them in just a few weeks …
• How free content downloads boost your business — including the simple step-by-step guide for making a downloadable bonus in minutes …
• The two tips that will get you awesome testimonials … and even help you vastly improve the client feedback you’re getting now …
• What makes packages so attractive to your prospects … Plus, how to make sure you’re definitely getting every penny your skills are worth …
• How to relax and be yourself around your clients with no danger of losing business — in fact, it may make them love you more than ever. (And here’s a hint: It all comes down to how you talk to them!)
• And much, much more — including everything from how to get clients to commit now to what to put in your holiday cards!

All told, Michael is packing the very best marketing and client-getting tips in the world into a program that adds up to less than 90 minutes — total! — of your precious, precious time.

And that’s not all …

Michael’s Bonus Gift to You …

Reorganizing your mind to focus on high- value marketing activities is a big change for most people. That’s a part of what makes it such a powerful tool for busy writers — it’s a very different way to approach business, writing, and life.

To help you make the switch — and help keep you from falling back into old “busywork” habits — Michael’s written a very special, very entertaining book about thriving as a freelancer, It Sure Beats Working.

Inside, you’ll find an additional 29 stories and practical business lessons to encourage you as you turn your writer’s life into the fun, flexible, and financially-rewarding experience you want.

Much like the 3-Minute Marketing program itself, you can jump in and out of It Sure Beats Working, nabbing valuable insights as you need them. And while each section of the book can stand alone, if you combine these extra insights with your 3-Minute Marketing lessons, you’ll find both your brain and your business are going to change for the better — FAST.

Get Access to the
3-Minute Marketing Sessions Now

There really isn’t another program like 3-Minute Marketing anywhere — and for the time you’ll spend on the lessons (just under 90 minutes for all 36), the potential return on your investment is HUGE.

Here’s what Steve Maurer reported happened when he reviewed the sessions for the first time this past fall:

“One tip alone saved me $500. I hadn't heard back from a client who still owed the last third of a writing project. I figured it would be a write-off. But I used Michael's Tip #22, an email tip, and sent it. Today I got an email apologizing and letting me know the check had been mailed. And our business relationship was still intact!”

Not bad for three minutes of work … and exactly the kind of high-value activity shift you could be using in your own business very soon.

Especially since you can get started for only $179!

That ’s a flat-out steal … especially since you can review every one of the 36 lessons “on spec ” with us!

Love it or Get a Full Refund — For Up to a Whole Year!

At AWAI, we ’re all about bringing you the very best resources to help you thrive as a happy, successful, work-at-home writer — and I certainly feel Michael’s 3-Minute Marketing program qualifies as one of the very best.

Which is why I’m willing to make it ridiculously easy for you to say “yes ” to this program …

Including giving you one of the most generous guarantees you’ll ever find:

I’m not expecting any calls. I have so much confidence in Michael — and I know just how amazing his bite-sized video lessons are — that I’m happy to take the risk.

Now, Can You Honestly Tell Me You Don’t Have
3 Minutes to Invest in Your Success?

Being successful (and happy) as a writer is all a matter of spending your time on the right things.

Even as little as three minutes of your time on a task can move the bar for you.

That’s the power of high- value activity — when you dedicate a few minutes to the right tasks , it makes all the difference. You can quickly go from overwhelmed to confident and easily shift from under-booked to turning business away.

So stop letting all those precious little minutes pass you by! Register now for 3-Minute Marketing and see for yourself just how far a few well-directed moments can take you in the weeks ahead.

To your success,

Rebecca Matter
President, AWAI

Get Started Now

P.S. You want to hear some crazy statistics about time?

In the average American lifespan, you spend 9.1 years watching TV (including 2 years spent watching commercials).

You spend 4.3 years driving, 2.5 years cooking, and another 1.1 years cleaning up.

And if you work over the Web like most freelance writers, you spend 11 hours a day looking at a screen.

Surely somewhere in all of that time, you’ve got 3 minutes to spare for a short video that’s truly useful.

Something that’s fun, engaging, and honestly going to help your business thrive.

Something exactly like the coaching you’ll get from Michael Katz in his 3-Minute Marketing program.

So why waste any more time?

Register for 3-Minute Marketing Now

---

American Writers & Artists Institute
220 George Bush Blvd, Suite D
Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924
www.awai.com