Can You Spot What’s Wrong with This Web Page?

Example of Bad Webpage

If you can, you could earn $2,500 in a single weekend…

You could even get paid TWICE for every project…

And I’m giving you a cheat sheet so you’re GUARANTEED to nail it every time.

Dear Reader,

Anyone off the street would agree this website doesn’t look great… but can you identify exactly why?

Don’t worry if you can’t.

When it comes to websites, even when it’s obvious something is wrong, most people just don’t know how to put their finger on it. Even professional website designers and programmers aren’t always sure why they don’t work.

But once you learn how to pinpoint the problems, you’ll have a skill that makes you incredibly valuable to clients… and one that can earn you as much as $2,500 for less than a weekend of work.

How is that possible? Well, for starters, most business owners who sometimes spend thousands of dollars to have their websites created are completely baffled about why their website is falling short…

All they know is
… they aren’t getting enough traffic…
… or they’re not showing up on Google…
… or maybe visitors are spending too little time on their site…
… or worse yet, customers aren’t buying their products.

And while they can’t explain why their websites aren’t working, they do know their business depends on how well their website performs. With 8 of 10 Americans shopping online these days, companies need a website that works.

So they’ll happily pay $1,000… $2,500… or more… to have someone look through their site and show them the opportunities they’re missing to make their sites better.

And that’s just to tell them what is wrong…

Once they have the answers, they’ll happily pay even more for that same person to write the revisions they need.

That’s where you come in.

As a professional web content consultant, you’ll be that person they need… the one who knows what to look for, pinpointing exactly what’s wrong with their site.

And once you show them the strategic content improvements  their website needs, they’ll be rushing to hire you to write the revisions.

Which means yet another payday for you!

That’s right — you’ll get paid twice. Once to review their site, and then again when they ask you to fix their content.

I know how quickly those paychecks add up. That’s because I’ve been reviewing websites since 2009.

In that time, I’ve fixed over 146 different websites. So I’ve seen just about every kind of mistake business owners make… from vague and confusing sales pages to jumbled navigation menus, written content that doesn’t have a good headline that grabs a visitor’s attention… even local businesses that forgot to include their location on their site.

Offering strategic content reviews is what launched my career as a freelance web copywriter and gave me the confidence and power to finally start living the writer’s life.

And today, I want to give you everything you need to earn a great income doing website reviews like I do.

I’m even going to give you access to a 35-point master checklist you can use as a cheat sheet that covers every possible mistake you’ll find on websites… and how to easily fix them.

Which means there’s absolutely no guesswork on your part.

Just use the expert-proven “cheat sheet” on any website and you’re guaranteed to nail it every time.

Meet Site Audits Made Simple: The foolproof way to win clients and earn double the fees as a web consulting specialist

Hi, I’m Pam Foster. I’ve been writing marketing copy since the early 1980s, and today I’m a copywriter who specializes in writing for the Web and doing website consultations.

Pam Foster

I make good money doing it too. I get paid $2,500 for a simple site review, and then get paid $500 or more for each page of content I fix.

I’ve even made $24,200 from a single client between the initial Site Audit and page revisions!

But it wasn’t always this way.

In fact, when I first started out as a web copywriter I often felt like finding clients was the most intimidating task in the world.

But all that changed when I started doing Website content Site Audits as a foolproof way to win a client’s trust and respect.

Offering content reviews opened the door for me every time. In fact it became my “go to” method for getting new clients.

And it can do the same for you.

If the words site audits scares you … don’t worry, it’s even easier than it sounds!

You see, when I say “Site Audit,” I’m talking about a simple review of the copy content of a website. Mostly I’m looking to see if the copy that is currently on a website helps that website show up in search results? Does it tell the reader everything they need to know about the company and the products and services it offers? Does it compel the reader to buy this company’s services?

By using the cheat sheet I’ve developed, you’ll be able to do the same thing. Just review a website’s content and check items off the checklist.

When you add this strategic web content review service to your freelance writing skills, it shows your client three very important things:

  1. They’re missing specific opportunities on their website — and that means they’re leaving money on the table.
  2. You’re a qualified web content consultant and strategic advisor — which means you’re worth more than someone who only writes web copy.
  3. Your review will usually uncover a need for new pages or revisions to their existing copy — and you’re the most qualified candidate to write the new content they need.

It also lays the foundation of a long-term relationship with your clients.

That’s because, when you perform a strategic review, you become more than a copywriter for your client.

You’ll be the hero who boosted their business… the consultant they turn to for advice… and the professional they’ll refer to other business owners.

My very first clients still come back to me year after year to review their new content and to help them with new copy ideas and marketing strategies.

One even asked me to help them with a full website overhaul a few years after I reviewed their original website!

And with Site Audits Made Simple, you’ll have a step-by-step guide that takes out all the guesswork, making site content reviews so simple you can easily do them as a weekend project.

Skip the Learning Curve and Launch Straight to “Expert Status”

When I started doing website consultations back in 2009, I couldn’t find any resources to help me structure the information I was providing my clients.

The only information available was about the mechanics of the website — there was nothing to help evaluate the performance of the copy.

Plus, everything I did find was way too complicated to be user-friendly… One manual had over 147 steps! And it still didn’t have the content-based focus I was looking for.

What I needed was a simple checklist… a guide I could use to give any website a copy “tune-up”… and I also wanted a show-and-tell template that would help me explain my findings to any client…

It needed to be easy for me to use, and easy for my client to understand…

Especially since so many of them were far from being experts on website copy and content.

Back then, businesses were only just beginning to realize how much a website could impact their bottom line… many had only just created their first website… and a content review was a completely foreign concept to most.

But companies with poor performing websites were falling way behind competitors who were boosting business with online marketing… and they needed solutions fast.

So, since the tools I needed to perform effective reviews didn’t seem to exist yet, I created my own system focusing on web content performance… and then spent the next few years perfecting it.

I started with a 21-point checklist, adding new tips, tools, and industry updates along the way as technology advanced… and today it’s grown into a comprehensive 35-point checklist adapted for the cutting-edge of online marketing.

I also developed an easy-to-use template that allows you to present your findings in a “show-and-tell” style to your clients so they immediately understand the opportunities they’re missing, setting the stage for you to become the person they’re hire to make those improvements.

With this toolkit and step-by-step guide at your fingertips, you won’t need to spend years in the field building your system from scratch like I did… It’s the ultimate way to launch yourself to “expert status” as a web content advisor.

You’ll be able to skip all the trial-and-error phases I went through by simply following my structured, seven-step approach:

  1. First, you’ll present your Site Audit service in a proposal your clients can’t resist…
  2. Then you’ll collect all the information you need to conduct a successful audit…
  3. You’ll follow the web industry’s best practices for a thorough content review…
  4. Use the best methods to determine how your client’s site compares to competitive sites…
  5. Create a detailed report on the client’s content strengths and opportunities…
  6. Present your report in a way that opens the door to a lasting client relationship…
  7. And finally, bring your content improvement recommendations to life with your own writing skills.

I’ll walk you through every step, from start to finish. Which means you don’t have to waste months getting up to speed — you can start landing clients right away.

It’s like cutting years off your learning curve and leaping straight to the professional level.

I’ll give you all the know-how you need to speak confidently about online marketing with your clients… plus all the tools and templates you need to effectively review and fix any website’s copy.

And it doesn’t matter what level you’re at now. With your step-by-step guide and easy reference tools, you’ll have all the answers right at your fingertips.

Right away, you’ll become an expert at evaluating how web content reads on a page, how it guides people through the sales process, how clear it is, and how it drives action.

And because your website reviews are focused on content performance, you don’t even have to be “tech savvy.”

You can wow your client with an expert evaluation of the gaps and opportunities in their web content, all while giving them a list of copy you can write for them.

It’s like you’re getting paid to write a proposal for your web copywriting services!

When I first started web copywriting, I was actually approached by an old high school friend. She said, “We used to have this person write our employee newsletter every month, but they've moved on. Can you do this for us?”

Of course I said yes, and for a couple of years, I wrote an employee newsletter and some direct-response packages for the company, Downeast Energy.

Then one day, she and I were looking at the website and she said, "You know, I'm so annoyed that the competition is always showing up first in Google, and we're not."

I jumped on the opportunity and told her, "Well, why don’t I do a review of the website content and let you know what opportunities I find to fix that? Then we can decide on a strategy from there… "

She was eager to let me try — heck, if someone else had time to come up with business solutions for them, who would say no? So I got started right away.

Now let me tell you, at the time I had no idea how big of an opportunity I had just created for myself.

It took me about 10 hours to review the site, because I was learning as I went along… and in the end, I put together a 13-page report FULL of opportunities to improve their content and make their website more visible in search engines.

And guess who they asked to write all the content revisions I suggested? You got it — me.

For that first Site Audit, they happily paid me $1,000 for the review… then they hired me to revise close to 40 of their pages… at $450 per page.

And boy, did they appreciate the results!

Their website’s performance improved so much that, a couple of years later, they asked me to help them with a complete website redesign and I worked with their web team to make sure all the new pages were optimized, too.

These days, my clients are happy to pay me $2,500… and I’m about to raise my fees even higher. Keep in mind that this fee COMES BEFORE my fees for writing any web copy for them.

And once you start adding in those additional copywriting fees, web content reviews can quickly become one of the most lucrative skills you’ll ever learn.

Here’s what I mean…

Let’s take a conservative approach and assume you’re only going to charge $1,000 per audit for your first few months.

If you do just two Site Audits in a month, that’s an easy $2,000 in the bank already for your first month.

Then let’s say only one of those first two clients asks you to write four pages of revised copy at $450 per page.

That’s an additional $1,800, which brings your total for the month to $3,800!

Which means with just two website reviews and only four pages of content revisions per month, you can make an easy $45,600 per year… just working a couple of days a week!

And remember, MOST of your clients will probably ask you to write copy for them, and these price estimates are on the LOW end of the spectrum.

Once you’re established as a consultant, you can charge $2,500 for each audit… So for the same amount of work, you could end up making $6,800 every month… or $81,600 a year!

Plus, your copywriting fees can easily double over time. And you can make even more if you land a few clients who continue using your copywriting services.

Remember how I told you I made $24,200 from a single client? After I reviewed their website they agreed to pay me $500 per page that I revised for them… And their website had hundreds of pages!

That’s not unusual either. While some smaller businesses may only have three or four pages, most will have many more.

You’ve got the home page, the contact page, the About Us page… but beyond that, companies can have individual pages for every product they sell, blog posts, employee newsletters, sales pages, landing pages, the list goes on!

And once you’ve rescued their website with your revisions, you can bet they’ll keep coming back to you with more work down the line. Just like when Downeast Energy came back to me for even bigger consultations after I did their content review.

Whether you choose a handful of big clients, or a steady stream of small ones… there’s unlimited income potential with web content reviews.

You could choose to make this your main business and make BIG money without ever having to work full time in an office ever again.

Or you can keep it as a lucrative side gig that brings in easy paychecks month to month.

No matter your preference, this skill is a priceless asset that can boost any copywriter’s bottom line.

Especially since there’s a virtually limitless demand for professional content auditing today.

As a matter of fact…

You Have Over 1.25 Billion Potential Clients

And more are being added every day!

As I’m writing this, there are already over 1.25 billion websites online, and that number is growing fast.

Just in the time it takes me to write the exact number (1,250,024,637), it’s already changed!

Many of those are geared toward attracting customers and selling goods or services… but a solid majority are falling short of their goals.

In fact, studies show over 88% of businesses are dissatisfied with their website’s performance.

That’s a lot of business owners who’d be thrilled to have a professional consultant come in to solve all their site’s performance problems.

Keep in mind, some business owners already know they would benefit from a content review, but don’t have the time or knowledge to do it themselves…

Plenty of others are too busy to even realize how much they could benefit from a professional review of their online content…

And many more are small business owners without any real marketing experience. They have no idea how to improve their site’s performance… let alone how to conduct a full content review.

It’s easy to assume business owners know more than we do about their business… but the truth is, there’s a HUGE gap in their marketing knowledge that you can help fill.

That’s because these business owners are specialists — they know everything there is to know about dermatology, organic supplements, or high-end watches, but they don’t know the first thing about marketing their services online.

For example, I’ll never forget the time I did a website review for a local accountant — an incredibly smart businessman, and an expert in his field for 30+ years. As I was showing him what I’d found on each of his website’s pages, he stopped me and said, “Now, can you please tell me… what do you mean by a ‘page’?”

You’ll be amazed, even the most sophisticated companies don’t necessarily understand all the functions of their website content.

They pretty much rely on their web developer to do that, and a web developer is not a copywriter.

Never underestimate just how valuable your insight as a content consultant and web copywriter is for these companies.

And with so many different businesses out there in need of your help, there’s no limit to how you can use your Site Audit skills to boost your copywriting business.

In fact, I know quite a few copywriters who chose to use their strategic content consulting skills in very different ways.

Like Margot Teleki. Margot is a student of mine who took it upon herself to evaluate multiple websites in a small niche market… she looked at their Google rankings, how user-friendly their navigation was, what unique solutions they offered… then she created a complete Site Audit report with her findings to reveal to her potential clients in the same market.

When she showed her clients how they measured up to their competition, they’d immediately turn to her and insist she help them improve their own site.

Even I was blown away by how effective it was!

Or there’s Kevin Rokosh, who chose to take up content reviews on the fly when he saw a new opportunity with a client…

And Nicole Kolesar, who uses her new “consultant” status and an optimized website to distance herself from the competition…

There are so many ways Site Audits Made Simple can boost your copywriting business.

You might decide to make website content analysis and consulting your primary copywriting service…

Or you may offer Site Audits as a complimentary service to set yourself up as a company’s go-to web copywriter…

You might decide to keep it as a backup skill in order to impress difficult or demanding clients…

Or maybe you’ll use your web content auditing skills to grow your OWN business website to promote your services!

But one thing is certain: No matter how you choose to apply your new Site Audit skills, it’s one of the most effective systems to win the respect and business of new clients.

The Fastest Way to Grow Your Writing Business… And Your Confidence

I know firsthand how intimidating it can be when you’re starting out and trying to attract clients for your copywriting business.

That’s why I’m so excited about sharing Site Audits Made Simple with you today.

Positioning yourself as a professional web content consultant is by far the best way to give yourself the confidence and skills to win clients. It will become your “foot in the door” foolproof way to get new clients… every time.

From the very first conversation with your client to the final Site Audit report and beyond — you’ll have every single step of the process laid out in an easy-to-follow roadmap…

Plus, you’ll have the knowledge and tools you need to talk confidently with them about how to achieve their goals… and your results are guaranteed to impress.

Just think about it from the client’s perspective for a second…

As a business owner, would you rather hire an untested new copywriter who asks, “Can I write something for you? How many words do you want?”

Or would you rather hire the copywriting consultant who asks, “How’s your website working for you?” and then listens to your frustrations, understands your marketing goals, and confidently offers real, actionable solutions for your business.

You can bet they’ll be blown away and EAGER to hire you with that kind of introduction!

You’ve shown them you know what you’re talking about… you’re confident enough to offer solutions… and you have what it takes to make a real difference for their business!

It’s a no-brainer for busy business owners who need solutions fast.

Adding a professional skillset of this level to your copywriting toolkit immediately elevates your relationship with clients into something bigger — and more lucrative for both of you — than you can achieve as a regular copywriter.

You're not just writing a page. You're bringing up opportunities that clients are missing and may not know about because they don't focus on this every day.

Right at the start, you’ve become their respected ally and advisor… and therefore earn more money.

Site Audits Made Simple lifts you to that highly respected consultant level.

But you don’t have to take it from me.

Just look at Peggy, who used the hands-on templates to take her freelance career to the next level…

Or Bamidele, who won over clients with these web consulting skills…

And Holly, who discovered how having web content analysis in your toolbelt can create long-term and lucrative client relationships…

The best feeling of all is when that client you used to be intimidated by is so excited about the solutions you’ve proposed, they treat you like a hero!

Because it’s true, for many of your clients, you really will be saving their business by fixing their underperforming website.

Like the time a metropolitan community college (for confidentiality reasons, I can’t reveal their name or location) asked me why their website wasn’t bringing them a higher amount of new student enrollments.

Even though they had competitive programs and prices, they weren’t showing up on search engines… and other local schools were getting all the new student traffic.

As soon as I started digging into their site, I realized their biggest mistake was staring them right in the face — they were a local community college, but they didn’t have their location anywhere on their website!

After completing my review and creating a report with all my findings, I presented it to their entire marketing team…

When I revealed that the main reason they weren’t getting any traffic was because no one had any clue where they were located, a stunned hush fell over the room while they all looked at each other in shock… Until finally someone laughed, “Unbelievable! I can’t believe we missed it!”

I worked with them to weave their location into even stronger sales copy — making sure we showed readers not only where they were, but also why they were the best choice in that area. Over time, their visibility in search engines improved, and they finally started getting the traffic they needed on their website.

This is one thing you’ll find as you start doing website content reviews. Often these small local businesses don’t need anything fancy or complicated, they need a professional who knows what to look for and can identify the opportunities they’ve been missing — and that’s YOU.

And when they start seeing the results, your clients will be so happy, they’ll jump at the chance to work with you again, and to refer you to other clients.

Just take a look at this review from one of my clients…

Wouldn’t it be nice if all of your copywriting clients responded to your work this way?

When you’re handing them solutions for their website, this is the kind of reaction you can start to expect every time.

You Can Use Strategic Site Audits to Grow Your Reputation and Your Business… Starting TODAY

Whether you’re a beginner or a more seasoned writer, you can leap to a higher professional level and double your value to clients by adding strategic Site Audits to your services.

Armed with your structured, seven-step guide in Site Audits Made Simple, you’ll be able to pinpoint every gap in your client’s website… and all your solutions are content-related, so of course, they’ll want YOU to write them.

With these easy-to-follow steps, you’ll know exactly how to:

And on top of the foundational Site Audits Made Simple program…

You’ll Get Exclusive Online Access to Every Site Audit Tool I Use

This unique set of web copywriter work forms and templates, based on the latest web content best practices, is available to you for unlimited use — saving you countless hours of time creating your own materials.

You’ll get:

From day one, you’ll have everything you need to impress clients with your start-to-finish web page expertise and insightful analysis.

Now, by launching yourself straight to the “consultant” level, you have incredible power to boost your copywriting income.

Also keep in mind, this is an AWAI “Living” program, which means when you order today you’ll also get unlimited access to every update and any future bonuses we add to the program. And you get it for a lifetime!

But I’m not stopping there.

I’m also going to include two brand-new bonus lessons to make sure you have every possible advantage as you start your website auditing journey…

So when you order Site Audits Made Simple today, you’ll also get access to:

Bonus Lesson #1: The Best Time to Pitch Site Audits to Prospective Web Clients

Inside, I’ll reveal the #1 mistake people make when pitching their content review services, and what you should do instead… Plus, I’ll show you some of the best scenarios for meeting potential clients… and which keywords and phrases reveal that they’re ready to hear your pitch.

By the end of this lesson, you’ll know exactly how to recognize potential clients that will say “Yes!” to your services, every time.

Bonus Lesson #2: How to Win Over the Web Pros When Providing Site Audits

While you’re reviewing a website’s content, it’s important to establish a good working relationship with your client’s web developers — they’re the ones who handle the design and functionality of the website. In this lesson, I’ll walk you through three common scenarios you may encounter with web developers… and I’ll show you the best way to handle them. For each case, you’ll know how to listen and respond to their doubts or concerns… establish mutual respect and cooperation… and win them over to see the value of your services for a smooth process all around. (Hint: It’s a matter of listening and responding in their language.)

Read through this lesson and put these techniques to the test — you’ll be able to handle each scenario as a professional and win over even the most “prickly” of web pros.

And you’ll get all this with AWAI’s 100% No-Risk Guarantee. If you’re not absolutely satisfied with all your new Site Audit skills and resources… or even if you simply decide doing web content reviews aren’t for you… just let us know within 90 days and we’ll refund every penny.

There are SO many businesses out there that need this service, and SO few copywriters who can provide it — I’m thrilled just thinking about how big an impact Site Audits will have on your copywriting income!

And when you consider you’ll receive all the bonus templates, the proven 35-point checklist, and comprehensive guide covering every step of the process, this program is easily worth $1,000.

With just one site audit review, you could easily make your full investment back.

But we’re not selling Site Audits Made Simple for $1,000…

Not even for $500…

In fact, I’m so confident that this program can launch your career to the next level, It’s available to you for only $397! A mere fraction of it’s full value.

With Site Audits Made Simple in your hands, you can leap straight to an elevated “consulting” role… command higher fees… land clients who actually look forward to getting your expert advice… and earn multiple paychecks for projects…

All for only $397.

Don’t let another day go by without this priceless skill in your copywriting arsenal.

Get all the tools, insight, and confidence you need to land clients and win their respect… PLUS secure unlimited income and double paychecks for your services… when you order Site Audits Made Simple today.

It’s time to launch your web copywriting business straight to expert status.

Go here to get started.


Pam Foster
Director of Copywriting Training, AWAI

Get Site Audits Made Simple Now

P.S. Don’t forget, you risk nothing by trying out this program. Read through the lessons… download the bonus materials… put the templates and checklists to the test… and if for any reason you decide it’s not for you, we’ll refund your full purchase!

So take your business to the next level today with Site Audits Made Simple.

Here's what some other folks had to say after adding Site Audits to their copywriting toolkit…

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*Company and client names and details withheld for confidentiality.

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