The Easiest Money
You’ll Ever Make as a Writer
(It’s as simple as 1-2-3)
- Use a simple checklist to review five existing pages of short copy.
- Jot down what you find.
- Present it to your client and collect $2,000 on average.
From the Desk of Rebecca Matter, President, AWAI…
Hi Reader…
I’m not kidding when I say:
This might be the easiest money you’ll EVER make as a writer.
It doesn’t matter if you’re brand-new. Or if you’ve never been paid to write a word in your life.
And it doesn’t matter if you have all the experience in the world.
Because this lucrative project doesn’t require any significant amount of writing at all.
In fact…
If you can follow a checklist, scribble down a couple of notes, and then present it to a client… you have what it takes to win over clients.
What’s more, this is the ONLY project I know of that’s guaranteed to win a prospective client’s trust and respect…
… while automatically setting you up to land an ongoing stream of repeat assignments.
That means you could charge many thousands of dollars more — after you get your initial $2,000!
This is what happened for AWAI member Eleanor Patrick.
After learning how to do this, she sent us a quick note:
“I decided to approach a site to offer an audit, got the job, and a month later when they got round to actually reading my detailed and helpful(!) report… they were so amazed and impressed they have asked me to organize the rest of the process to getting it all changed. I've been paid two days' consulting to arrange the order of attack, and will be paid for the copywriting bits and the liaising bits as well as we go through the process.”
Then there’s David Vondracek, who had a similar experience.
He wrote in to say this:
“Even before completing my final project, I'm putting together a proposal for a potential client I picked up in a hotel lobby.”
Plus, with e-commerce projected to reach an all-time high of $6.3 trillion this year, there are more buyers online than ever before…
… which means the need for this kind of project is also at an all-time high.
That’s why I believe this project is just too good to pass up (as is the “easy” money you could make doing it for clients!).
And why I want to personally invite you to quickly master this project… through an AWAI-exclusive experience we’ve put together for you.
It’s a way for you to train with THE top expert on this (in fact, she originally “invented” this project as a way to build her freelance business).
You’ll learn an entire step-by-step system for doing this… and get all the tools you need to get up and running with this very quickly.
(And yes — due to the simple nature of this project, it’s quite possible you’ll collect your first $2,000 with this before you’ve finished your training.)
But I’m getting ahead of myself.
I’ll explain everything you need to know about this project (and why it’s so “genius” in its simplicity) in just a moment.
First, I do want to make something clear:
I recommend that — if you’re interested — and want to make seriously good money doing this simple project for clients…
… you secure one of the limited spots remaining as soon as possible because I expect them to go quickly.
Now, let me show you how easy this truly is…
Spot These 5 Simple Areas
on Your Client’s Website… Write Down What You Find…
Get Paid $2,000
Take a good look at this website:
Got it?
Now, here’s what I want you to do.
Look at the five areas I’ve marked:
Each of these areas is important to a website’s overall success. Yet most business owners don’t realize this and tend to “overlook” them.
That’s where you come in…
You take out a simple-yet-specialized checklist (which you’ll receive once you start your training)…
… and go through each area.
You write down your thoughts:
“Hmm, yes… that’s missing right here… oh — they don’t have this item at all… and look at that, this could easily be improved over there…”
Next…
You type or “fill in” your findings into a report template that’s already created for you.
You send it off to the client (who finds it immensely valuable).
They happily pay you $2,000.
Another example:
Again, just look for spots 1-5.
Here, notice how the numbered areas shifted a little bit. That’s okay, because every website is designed differently.
Now, pull out your checklist. Write down what you find in each area.
Turn it into your client as a report.
Collect $2,000.
Starting to catch my drift?
Okay, one last example:
See a pattern?
I bet your eyes started looking for the same five spots!
(Told you it was easy…)
Next, with your checklist in hand, you write down what you find.
Type it up into your report and present it to your client.
Deposit $2,000 into your account.
Now, Let’s Pause for a Sec —
Because What I’m About to Say Next
Is Super Important…
You may have noticed something as I walked you through each of these examples.
At no point did I say…
- Go do research for hours on end
- Come up with a Big Idea
- Have your copy critiqued
- Write out fascinating bullets
- Study past controls
- Make sure your offer is irresistible
- Remember to add a guarantee!
With this unique project, there’s none of that.
Zero. Zilch. Nada.
Why?
Because it’s not needed.
In fact, there’s practically ZERO writing!
All you're doing is looking for those five areas on a website.
Then, using your checklist, you go through each one.
Write down what you find.
Fill in the blanks in your report.
Email it to your client.
And just like that — a $2,000 payday.
Now, you might be wondering…
“Okay, if this is so awesome (and easy), why haven’t I heard of it before?”
GREAT question.
Though I’m afraid the answer is a bit overly simplistic…
Not many writers think to do this (even though they easily could).
The crazy thing is that, in the world of web development, what I’ve spent all this time describing is common practice.
It’s called a “Site Audit.”
This is when a web developer or webmaster reviews the inner workings of a site — things like HTML, CSS, Javascript, page load times, meta tags, databases, 404 errors, security certificates, and more.
If any of that lingo sounded foreign to you — don’t worry.
Because what these web developers DON’T look at are the words on the pages themselves.
Which leaves a huge “gap” of opportunity for you, the writer.
In fact…
All we’re doing here is taking the same concept from the web development world… and doing it for the words on your client’s site. The content.
And I’ll tell you from experience…
It’s an immensely valuable service.
One that identifies “why” a website isn’t bringing in the traffic, customers, and sales that business owners think it should.
So, you’ll be doing something rare but highly valuable: A Site Content Audit.
Nowadays this is absolutely critical. Because as I mentioned earlier, there are more buyers online than ever before in history. Which means companies NEED their website content to provide a great buying experience!
That’s where you come in.
Typically, you’ll check out five “core” pages. These are the five content pages that are absolutely critical to helping turn website visitors into buyers.
Then, you use your checklist to quickly spot the areas of improvement.
Put your findings into a report and you’re done.
Collect your $2,000 (on average).
“Gave Me a Very Valuable and Profitable Service I Can Offer”
“[This] gave me a very valuable and profitable service I can offer my customers in addition to using it to keep my own site up-to-date.
“The biggest benefit for me is that I stand out from most [other] pros… [Clients] see me as an expert, not just a web geek. It's absolutely worth the investment.
“Thank you so much and keep doing great work helping freelancers like myself!”
Low Competition… Big Opportunity… and Practically ZERO Writing Required
As I mentioned earlier, doing “Site Audits” like the ones I described earlier is something that most writers are NOT doing.
And it’s a shame. Because according to Siteefy, there are over 1.1 billion websites today… and over 200 million of them are active.
Now, that’s a ridiculous number and obviously not all those sites are potential clients.
So, let’s say for the sake of argument that just a small fraction — 0.1 percent — of all those active sites are businesses you could actually help…
That’s over 2 MILLION possible clients for you.
And here’s the thing —
These businesses spend BIG money on their websites. That’s because it’s the “face” of their business online.
In fact, Hourly.io found that the average small-to-medium business spends anywhere from $2,000 to $100,000+ to hire someone to create their website in the first place.
Not to mention ongoing maintenance costs and more that can total thousands of dollars each month (for things like hosting, cloud storage, web analytics software, shopping carts, and more).
It’s a big investment they hope will help grow their revenue.
So that being the case…
Can you imagine how frustrating it would be to have a website that’s not doing its “job”?
All they know is…
- … they aren’t getting enough traffic…
- … or they’re not showing up on Google…
- … or maybe visitors are leaving their site too quickly…
- … or worse yet, customers aren’t buying their products.
And here’s the thing…
They know they should go through their pages and try and figure out what’s “wrong”…
But they have a business to run!
They’ve got to deal with existing customers, manage their team, come up with next month’s marketing campaign, talk with their accountants to review the last quarter’s numbers, and on and on…
Here’s Where You Come In
You offer to do the one thing they *know* they need to do…
You show them you’re a knowledgeable expert who can quickly find what’s “wrong” with their site, and how to fix it.
And that’s valuable. It’s why they’re happy to pay you $2,000 on average for a Site Content Audit.
There’s also something else that happens when you focus on doing Site Content Audits like these…
You’re instantly elevated to “Consultant” status.
“This systematic approach to helping companies improve their websites is outstanding… not only because it helps your clients in a huge way, but you’re serving as a valued consultant vs. simply a copywriter.”
Bob Bly
“America’s Top Copywriter”
You become far more respected…
You gain a higher level of trust…
And ultimately, you end up getting paid more.
Just to give your professional opinion on where you think their website could be improved content-wise.
It really couldn’t be any easier.
Like I mentioned earlier, you just review the five main areas on the site.
Write down what you find (using your checklist).
And turn it into the client as a report.
Then, just collect your well-deserved $2,000… because you just showed your client exactly what they need to do to have their website bring in more traffic, clients, and sales.
Now, all this said, there’s still another huge “perk” you’ll enjoy once you know how to do this…
You’ll Be Part of the ONLY Trillion-Dollar Industry That’s Still Growing Like Crazy
When it comes to making a great living as a writer, one of the important things is to focus in on a market that has LOTS of opportunity.
And there’s no shortage of that with Site Content Audits.
Why?
Because of the sheer number of business websites that keep coming online, thanks to the behavior shift in how we shop.
Here’s what’s mind-boggling though:
We’re still in the very early stages of the historic shift from brick-and-mortar retail sales to online sales.
eMarketer reports that currently, only 20.3% of all retail sales are done online!
Even if that grows to only 21% in the next year, you’re looking at a massive industry with millions of new companies entering the market every year.
That’s pretty hard to ignore.
Which is HUGE news for you — especially if you learn how to do Site Content Audits sooner rather than later. You’ll be poised to get the largest share of the pie.
And as I said before — there’s virtually no competition.
Most writers don’t think to do this. And even if they did, they don’t have a systematic way to do it, allowing them to command premium fees.
Why Settle for Getting Paid Only Once?
The Secret to Nabbing “Double Paychecks” — Even as a Beginning Writer
If all you did was focus on doing Site Content Audits for clients, you’d have a nice little “side” business.
One that could potentially make you a six-figure income (after all, even if you did just four Site Content Audits per month — at $2,000 apiece — you’d be at $96,000 in income for the year).
And let me emphasize that this would be on a very part-time basis.
Because doing a Site Content Audit does NOT take long at all.
Remember, you’re doing practically zero writing.
No coming up with a Big Idea.
No formulating a sales argument.
Instead, all you’ve done is scan five areas on a website using your checklist.
You’ve noted the things you thought could be improved.
And you’ve filled in the blanks on your ready-to-go “findings report” to your client.
For that, you collect $2,000.
BUT…
What if you wanted to get paid twice (or more) from the same client?
Well, here’s how you earn what I call “double paychecks.”
Once you’ve sent in your report to a client, identifying all the weak spots in their content…
… do you think that same busy business owner or marketing director is going to want to “fix” the items themselves?
Heck, no!
They want to hire someone to do it for them.
Could they choose to hire a different writer to fix what you found? Sure.
But why would they?
You’re the one who spotted the things that need to be fixed in the first place.
Which is why 9 times out of 10, the client will want YOU to fix it for them.
Do you see where I’m going with this?
That means not only do you send in the report and collect your $2,000, but…
… you could end up with writing assignments that land you a “double paycheck” of $1,000… $3,000… or even $8,000 or more!
Of course, you could choose to “hand off” these additional writing assignments to someone else and simply collect a referral fee for doing so.
Either way, there’s a LOT of opportunity here.
Here’s How to Get Started
By now you might be wondering…
“Okay, Rebecca — I get it! I need to be doing Site Content Audits. But where do I begin?”
I thought you’d never ask. 😉
We’ve put together a unique four-week training experience.
It’s an intense mentorship that will have you up and running very quickly.
You’ll get absolutely everything you need to get started and make $2,000 on average, for every Site Content Audit you do.
I’ll tell you more about it… how it works… and how you can claim one of the available spots, in just a moment.
First, I want to explain why this is one of the most unique trainings we’ve put together…
Because we’ve actually partnered with one of our OWN.
Meet Pam Foster…
Your Guide to Quick, Simple, $2,000 Paydays with Site Content Audits
You might recognize Pam from her headshot.
That’s because she’s AWAI’s learning chief.
However, Pam’s also been a top-flight copywriter and marketing communications professional for over 40 years (it’s why we HAD to hire her in the first place!).
Pam’s recognized as one of the foremost authorities on website copy and content.
To date, she’s worked with clients like L.L. Bean, IDEXX Laboratories, The American Cancer Society, Harper College, Anthem Blue Cross/Blue Shield, Pet Health Network, Downeast Energy, and many others.
FUN FACT: Pam’s won more than 100 awards for her copy and marketing strategy, including National Telly Awards, National Annual Report Awards, and way too many more to list out here!
Now, here’s where Pam’s experience really makes a difference for you…
When she first went freelance, she needed a way to easily get clients to hire her.
So she created the Site Content Audit… along with her own, proprietary C-Clear Method for analyzing webpage content.
She’s About to Give You a Turnkey System That’s 10 Years in the Making
Over the years, Pam’s spent countless hours perfecting her web content review system to tackle every possible scenario and guarantee results for her clients.
It’s virtually fail-proof.
Which is why I say it’s the most perfect beginner project out there.
Without much writing experience, you can still go out and live the writer’s life by helping business owners identify the areas of improvement on their webpages.
Best of all, Pam’s system is quite simple (it’s genius, really):
You look at five key areas of your client’s website.
Then, you use her C-Clear Method checklist to quickly spot what’s “not working.”
You put your findings in the report template she’ll give you and send it off to your client.
And… can you guess what happens next?
That’s right — you collect your $2,000.
See? Simple!
Now, there’s one last thing I want to address before explaining how the training works.
Three Questions You Need to Answer Before Reading Any Further
I want to make sure you can answer “YES” to the following three questions before moving on.
Because if you can’t, I’m not sure this Site Content Audit opportunity will be right for you.
So please, take a look at the following three questions and see if you’re a good fit…
Question #1 Can you follow instructions
to the “letter”?
Learning how to do a Site Content Audit is not hard at all.
But in order to get you up and running quickly, I need you to be able to follow clear, precise instructions — exactly as they’re laid out.
Pam has a winning “formula” when it comes to doing this.
And much like following a cooking recipe, it requires you to do things in a certain order.
Sure, once you’ve mastered her system, you can feel free to be creative and experiment.
But please understand that if you decide to accept this exclusive invitation and use Pam’s proprietary process for Site Content Audits, it will require you to take a disciplined approach to following directions AND using tools like Word and simple screen-capture software she’ll show you.
But don’t worry. It’s still a LOT of fun.
And it really is as easy as I’ve been saying all along…
You just…
- Review the five key pages on a website, like this one:
- Use Pam’s checklist to go through each page and write down what you find.
- Send it as a report to your client and collect your $2,000.
Question #2Are you willing to
keep an open mind?
While the process of actually doing a Site Content Audit is straightforward, you’ll be exposed to many new concepts throughout your training.
Everything will be laid out, step-by-step. And you’ll get all the checklists, forms, and “cheat sheets” you need to successfully complete a Site Content Audit (and get paid).
However, I understand that as with anything new, it can bring many folks a little outside of their comfort zones.
After all, you’ll learn how to do something not many writers know how to do.
And it will elevate you to Consultant status, which may require a little getting “used to” (especially when you see how clients almost instantly trust and respect you more because you’re advising them instead of “taking orders” as a writer).
So having an open mind is key — as is being open to the possibility that you’ll succeed with this faster than you think is possible.
That’s because Pam’s really simplified and broken down everything for you.
Question #3Are you able to make the serious commitment necessary to make this work for you?
The benefit of this training is that you’re going to be learning from Pam during LIVE sessions — and you’ll have the opportunity to ask questions throughout the entire process.
You’ll also have short (but fun!) homework assignments that will help you quickly get the skills you need to do your first paid Site Content Audit.
However, as easy as this type of project is… and as beginner friendly as it is… I strongly recommend that you come prepared to really dedicate yourself to it.
After all, the opportunity is real.
Which is why — if you choose — you’ll have the option of getting certified as an AWAI Verified™ Site Content Audit Specialist.
So if you really want to get the most out of this program, take it seriously. Make the commitment to do the work required.
All right, to recap… the three questions are…
Question #1: Can you follow instructions to the “letter”?
Question #2: Are you willing to keep an open mind?
Question #3: Are you able to make the serious commitment necessary to make this work for you?
If you answered “Yes” to each of them, I think you’ll be a perfect fit for this one-of-a-kind training.
We’re only taking on a limited number of writers for this — and seats are available on a first come, first served basis.
And because of the real ability to start making $2,000 per Site Content Audit right out of the gate, this opportunity isn’t cheap. More on that ahead.
But first, let me explain what the training is and how it works.
Introducing… Site Content Audits:
Your Path to Becoming a Well-Paid Site Content Audit Specialist An AWAI Verified™ Certification Program
For the next four weeks, you’ll be immersed in the world of Site Content Audits.
You’ll learn Pam’s proven C-Clear Methodology…
You’ll get her ContentClear Tools for maximizing a webpage’s “results”…
You’ll get her 21-point checklist (your indispensable tool for analyzing your clients’ sites)…
And much more.
“Pam was so knowledgeable. She was open, friendly, and supportive throughout. She did not go off on unrelated tangents and kept the program on track without being arrogant or know-it-all. We were encouraged to participate, ask questions, provide input and you came away knowing that she was genuine in caring that participants ‘got it’ and would succeed. She not only cares about passing the exam and the assignment but cares about our future success in implementing all that we've learned.”
By the time you’re done, you’ll even have a chance to get certified as an AWAI Verified™ Site Content Audit Specialist and have a shot at your first paid audit!
This way, you’ll be ready to start charging $2,000 or more per Site Content Audit… and then parlaying that into an ongoing stream of assignments from happy clients!
And don’t forget — after these four weeks, you’ll never be the same.
Because you’ll have elevated yourself to Consultant status. Which means a lot more respect and trust right off the bat with all your future clients.
I hope by now you’re starting to feel pretty excited… You’re about to enter a world that few writers know — and that could make you a six-figure “part-time” income doing as little as one Site Content Audit per week!
What You’ll Learn…
Prep Week
You’ll kick things off by getting a welcome video Pam has prepared for you.
She’ll explain the Site Content Audit opportunity in detail.
You’ll learn who all the players are, including your future clients. And you’ll see why it’s such a great way to earn an “executive-level” income working only a few hours per week.
Then, you’ll see an example of a Site Content Audit and how it works… along with a quick demonstration so you can see firsthand how easy it really all is.
But you’re not done yet… because you’ll end this “prep” session with a little bit of homework where you’ll start looking at a few websites and noticing patterns in the five key areas I showed you earlier.
By the time you’re done, you’ll be ready to hit the ground running… and well on your way to numerous $2,000 paydays!
(Get ready, because your life will never be the same after the next four weeks!)
Week 1
This week, Pam’s going to get right into it, and show you the C-Clear Method she’s developed over the last 10 years to analyze your client’s content.
Using this framework makes the entire process quick and easy.
What’s more, it’s structured in a way to give your clients maximum value (so they’ll be over the moon when they get their Site Content Audit report from you).
Here’s what you’ll learn in each session…
LIVE Session 1:
The Difference Between a
Weak and Strong Website
It’s time to get busy! You’ve got a good foundation, so now it’s time to dive into the nitty-gritty…
You’ll learn about the staggering opportunity for helping businesses with websites that don’t work…
You’ll get the introduction to Pam’s C-Clear Method of reviewing webpage content (and how it quickly helps you differentiate “good” content from “bad”).
You’ll learn about the “5 C’s” of what makes for strong website content and why they’ll be your best friends as a well-paid Site Content Audit Specialist…
You’ll see real examples of sites that have weak content… and then compare them against other sites that have strong content…
You’ll even try your hand at evaluating one or two websites on your own, before your next session…
“I don’t think there is any other program anywhere else on the internet which matches the level and quality of Pam regarding web-content audits.”
LIVE Session 2:
Prepare for Client Site
Content Audits Like a Pro
Now that you have a handle on the C-Clear Method for analyzing a site’s content, it’s time to start thinking in terms of what your client wants and needs…
You’ll meet a real client who actually needs a Site Content Audit done…
You’ll get a list of questions to ask your client before starting your Site Content Audit…
You’ll learn about the various aspects of a site your client might be unhappy with…
You’ll discover how the C-Clear Method actually HELPS your client’s site in all of these key areas…
And you’ll have another chance to practice using the “5 C’s” and determining a website’s “purpose” before your next session.
“Pam Foster is my favorite AWAI instructor. Her programs are clear, concise, and easy to follow and implement. The program gave me confidence that I know exactly what I am doing as I create websites for my clients. And I have another opportunity to generate income from potential clients. My site audit clients have been thrilled with the results I’ve given them.”
Week 2
This week is all about the “tools of the trade.” And so, to that end, Pam will introduce you to the tools she uses anytime she does a Site Content Audit.
By the end of this week, you’ll KNOW how to do a complete Site Content Audit (all that will be left is to learn how to present it to the client).
Didn’t I tell you this was simple?
Take a look:
“Yes. It's a much-needed service for businesses, and the detail-oriented approach would be difficult to duplicate for those who have not been similarly trained.”
LIVE Session 3:
Your Site Content Audit Checklist (Part 1)
You’ll kick things off with getting the “bread and butter” of your trade as a Site Content Audit Specialist — your professional checklist!
You’ll get a complete walkthrough of Pam’s exclusive Site Content Audit Checklist and see exactly how to use it (no matter what kind of client).
You’ll see examples of using the checklist in action and you’ll see for yourself how easy this really is…
Then, you’ll get a chance to try your hand at it before the next session.
LIVE Session 4:
Your Site Content Audit Checklist (Part 2) and Other Tools
In this session, you’ll continue learning how to use Pam’s checklist.
Plus —
Even though your Site Content Audit checklist will be your main tool, it’s always helpful to have other resources that can help you really “wow” your clients.
That’s why Pam’s going to show you a number of free tools she uses from around the Web to thoroughly and completely “check” your client’s site.
The good news is, not only are these tools free… but they’re super easy to use. And the kind of “insight” they give you into your client’s site will be priceless (they’ll be amazed at how professional and thorough your Site Content Audit is!).
“Helped Me Get My First Clients!”
“I've used what I learned from [Pam] to both get clients and support clients — since 2011… It definitely helped me get my first clients!
“A quick review of anyone's website with the knowledge from your program gives you great talking points and the confident expertise clients are looking for.”
Week 3
All right, you’re almost there! At this point, you know the C-Clear Method and you’ve got your indispensable checklist (this alone is worth the price of admission)… because this one checklist is going to make you a LOT of money over the years if you use it.
Now that you have literally everything you need to do a full Site Content Audit for a client, it’s time to get more practice in.
LIVE Session 5:
Live Site Content Audits Together
This whole session is about walking you through the entire Site Content Audit process with a few different websites.
Watch live as Pam guides you through each step, and shows you how easy it all really is! You’ll even see a couple of Before/After projects that Pam audited for her own clients.
Finally, you’ll begin to work on your first real “spec” Site Content Audit for the client you were introduced to in Session #2!
“EEEK!… I Just Landed My FIRST Paid Client”
“EEEK! Guys, I just landed my FIRST paid client, and honestly, it is in good part because of this course — because of the mental shift we are learning to take on as consultants.
“I had a woman on the fence about whether or not to spend money on a redo of her sales page… she is trying to get it to have better conversions… so I offered to give her an ‘Audit,’ positioning myself as a consultant, and writing up a little report on what I would change in her sales page.
“She loved my report, and she sent me an email saying she would hire me! Once her conversions are up, she is looking for email sales funnels and so on…
“I can't wait to have the skills and confidence to audit full sites, but until then, I'm so excited for this project and very grateful for the knowledge and shift in mindset we already have access to. Thanks Pam! You just helped me kick-start my freelance career.”
“This Class Is Already Paying Off”
“Thanks to Pam, AWAI, and Steve Maurer. This class is already paying off. I just got off the phone with a friend and I was telling him what I was doing. He has already hired me to help him with two of his websites. I will audit both for him. I offered to reduce the fee in exchange for 10 referrals, an endorsement, and testimonial. Oh and he also wants to hire me to do the follow-up content. There is no way this would have happened without you guys!! Thanks! In addition, he told me they were looking to update their sites anyway and were quoted $20-$30K. Here is the kicker, they were responsible for content! Guess what, now I am!!”
LIVE Session 6:
Review the Audit You Complete for Your New Client — Compare the Findings Together
Now that you’ve done your very first Site Content Audit, it’s time to share your findings and see how you did.
Just like you, Pam did the assignment as well, and now you’ll get to compare your own notes against hers, and see why they differ, if at all.
This kind of learning is priceless, as it gives you immediate feedback and shows you how easy (and fun) all this really is.
“A Lifeline for Freelancing”
“I had a client ask me for feedback on his new website. Rather than refuse and apologize, I [used Pam’s system]. [Her] checklist alone allowed me to meet with him and review his site page-by-page. From there, we went to a proposal.
“I felt confident during my entire meeting with him and earned the gig of writing content for his site, plus any referral business he could give me from his clients. Those transactions occurred because of this course. It's one of the best values at AWAI — a lifeline for freelancing.”
Week 4
You’re in the home stretch and this week, it’s all about your clients, showing them the report, and then navigating landing those “double paychecks.”
Take a look…
LIVE Session 7:
How to Write and Deliver the Report
All right, you’re almost to the finish line!
You know how to do a Site Content Audit… you’ve had plenty of practice doing them… you’ve seen countless examples… you’ve even done an Audit for a real client website.
Now it’s time to show you how to “fill in” the Findings Report for your client:
You’ll walk through the structure of a Site Content Audit report…
You’ll know exactly what to write where, and how to add “show-and-tell” screen shots that help educate clients and win them over…
You’ll see how to put any final polishing “touches” on your report…
You’ll have an exact email message you can use to send the report to any client (that’s proven to be very effective)…
You’ll get an example of how to schedule a “walk-through” of all your findings…
And finally — you’ll get an exact script to help you land those extra assignments to “fix” the things you’ve found…
YES, this is where you’ll learn how to write a report for the client site you audited — and then submit it for a chance at landing $2,000 (more details on this in a sec).
LIVE Session 8:
How to Land Site Content Audit Clients
You’ve got everything you need now, so all that’s left is finding clients to do Site Content Audits for!
Pam will show you how to attract prospective clients…
You’ll see how to offer a Site Content Audit…
You’ll learn what promises to make…
And you’ll get an idea of the kinds of fees that are possible once you get really good at this…
(But don’t worry — even a “beginning” Site Content Audit Specialist can command about $2,000 per content audit.)
And, you’ll learn how to initiate a Site Content Audit conversation with anyone who owns or manages a website.
“I have learned another new skill that will help me on the way to another career. I will never look at any website the same way again!!”
Direct Access to Pam
Throughout Your Entire Training
In addition to your four weeks of training with Pam, you’ll have direct access to her via the Site Content Audits Facebook group.
This is where you can come and ask questions at any time… meet your fellow Site Content Audit Specialists in training… share your quick wins… and talk shop as much as you want.
Make sure you USE this valuable resource — as it can easily speed up your progress and success!
Who Knew Living The Writer’s Life
Could Be This Simple?
That’s really all there is to it. It’s why this training is a short four weeks.
It’s not rocket science.
If you follow Pam’s methodology (along with her checklist), that’s all you need.
Remember, you just look at a client’s site.
You compare the key areas against your checklist.
You prepare the report.
You collect your fee.
Then, just rinse and repeat.
Or…
You can also offer to “fix” the things you found — and land an additional $1,000… $3,000… or even $8,000 or more.
And as part of your training, there’s something else you must know…
“Pam is an outstanding instructor. She really knows her stuff. There is a real need for this out there, it is not hard to learn, and the money is good! It's another tool in your toolbox!”
This Is the Only Way to
Get Certified as an AWAI Verified™
Site Content Audit Specialist
The four weeks you’ll spend with Pam represent our highest level of learning here at AWAI.
And as part of that, we want to reward you by giving you the option of getting certified as an AWAI Verified™ Site Content Audit Specialist.
The only way to get this prestigious certification is to go through this training with Pam. Then, if you choose, you can take a test (it won’t be hard if you do the exercises and attend all the sessions).
Your test will be scored by Pam’s team of expert reviewers. Second, you’ll turn in your Site Content Audit Report for review and scoring as well. Pass both of these items, and you’ll receive the coveted AWAI Verified™ Badge to show prospective clients you mean business.
You can’t put a price on how valuable this can be for you… especially if you end up getting a client as a result!
But that’s not all…
Because as part of the four-week Site Content Audits Certification Program, you also get…
A Chance to Get PAID for
Your First LIVE Site Content Audit (Even Before You’ve Finished the Program)
You know how simple doing a Site Content Audit can be.
And I know I can tell you till I’m blue in the face that it’s just a matter of reviewing copy that’s already there for you, writing your findings in a report, and collecting a $2,000 fee.
But just telling you is one thing.
Proving it to you is a whole other ball game.
So… remember when I mentioned that you’ll meet a client in Live Session #2?
Well, like I mentioned earlier… as part of this training, you’ll have a chance to work on a “spec” Site Content Audit for a real client.
You’ll do a complete Site Content Audit (which you’ll do on your own and then check your results against Pam’s in Live Session #6).
Then, you’ll work on your report and submit it for review and feedback.
Then, you’ll meet with Pam one last time for a bonus Follow-Up Session to see if your report was selected… ask any last questions about doing Site Content Audits… and get any feedback on your submission.
If your submission was selected, that means your report was thorough and convinced us to hire you to “fix” what you found. And if that’s the case, we’ll award you a $2,000 check. Just like Shirley Chua did the first time we offered this mentorship! And Juliette Ongus, Cari Lemon, Zita Gustin, and Lynn Munoz from the following rounds won those checks, too. And Donna Davis walked away with a $2,000 check from our most recent training! The next one could be YOU!
You Choose How Much or How Little You “Work” as a Site Content Audit Specialist
In my excitement talking to you about how great Site Content Audits are, I almost forgot to make something perfectly clear:
Once you have this skill, you have it for life.
And it’ll be up to you to decide whether you want to just do the Site Content Audit and collect your $2,000 fee each time…
Or if you want to go the “double paycheck” route… and write all the pages you found issues with for your client.
It doesn’t really matter which way you decide to go… and you can always change your mind at any point.
But… if and when you DO decide you want to help your client “fix” the areas you’ve identified, I think you’re going to absolutely love this next part…
These Web Copy Templates
Make Cashing in Your
“Double Paychecks” Even Easier
One of the questions you might have been wondering is —
“Okay, I like the idea of getting ‘double paychecks’ and actually writing the copy for my client after I’ve done the Site Content Audit…
“BUT —
“What if I don’t know how to write web copy yet!?”
Not to worry, we’ve got you covered. :-)
Because as part of your Site Content Audits training, you’ll get complete access to our Web Writing Templates.
These time-saving web writing “cheat sheets” boost your confidence, ramp up your productivity, and get your income soaring… fast!
That’s because I had my team of web writing experts create this special series of done-for-you “cheat sheets” for the top 12 web writing projects.
Use them any time you want to collect your “double paychecks” after doing a Site Content Audit for a client.
Each “cheat sheet” comes with…
- A “paint-by-numbers” template that shows you what to write, where. You’ll see that each project is broken down step-by-step, to its component parts, and gives you a thorough explanation of everything, so there’s no doubt in your mind…
- What questions to ask your client so you can get the info you need to “plug in” for each project. With the answers to these questions in hand, you’ll also be able to write the best-performing copy possible…
- Research pointers, special considerations, and expert advice so you can navigate the unique nuances of each project with confidence (even if it’s the first time you’ve tried it)…
Which means if you land additional writing work, you’ll have the confidence to complete it expertly (and quickly).
And considering how much these in-demand projects pay, I think you’ll LOVE having these templates handy:
- Website Homepages ($1,500–$3,000 per page)
- Social Media Posts ($1,000–$3,000 per month)
- PPC Ads ($75–$350 per ad)
- Landing Pages ($500–$1,500 per page)
- Blog Posts ($250–$800 per post)
- Autoresponder Emails ($100–$1,000 per email)
- E-letters ($800–$2,000 each)
- Email Promotions ($250–$2,000 per promotion)
- Video Scripts ($1,000–$5,000 per script)
The Easiest Money
You’ll Ever Make as a Writer
I truly believe that learning how to do Site Content Audits is among the best investments a new or even experienced writer can make.
For starters, it positions you as a Consultant in your client’s eyes. That means bigger paydays for you down the line…
Especially now that content marketing is front and center in most companies’ minds, thanks to the all-time high number of prospective customers and buyers online.
Getting their website “right” is definitely a priority for all of these companies.
Which is why Site Content Audits practically do all the “selling” for you when it comes to landing a client — almost all of them KNOW they need this!
Plus, there’s practically ZERO writing required!
All you have to do is…
- Use Pam’s simple checklist to review five existing pages of short copy…
- Jot down what you find…
- Present it to your client and collect $2,000 on average…
Just do that two times a month and you’re at $48,000 per year.
Want to double your income?
Then simply do four per month (one a week) and now you’re at $96,000.
And don’t forget — because there’s so little writing, there’s no need to master sales letters, emails, Big Ideas, or anything else like that.
(If you DO feel like doing some writing, then pull out any one of the Web Writing Templates to make the writing process go much faster.)
So, considering that learning this simple skill can make you a very good income (while working “part-time” hours)…
… the investment to join Site Content Audits is just $5,000.
That includes…
- Four weeks of live in-depth training with Pam
- Plenty of assignments to give you early “quick wins” and get your skills sharp
- The opportunity to get certified as an AWAI Verified™ Site Content Audit Specialist and the ability to use your AWAI Verified™ Badge on all your marketing materials
- The know-how to land Site Content Audit clients who’ll pay $2,000, on average
- The 12 Web Writing Templates — so you can make getting those “double paychecks” even easier
- And finally — a chance to get paid for your first Site Content Audit, before your training is even complete!
If all you did was land just two Site Content Audit clients and offer to fix one page, you’d quickly make back your investment in this training.
And considering how much this one skill can make you for the rest of your life, $5,000 is a bit of a bargain.
All that said…
Because I know the impact this can have on your career, you won’t pay that much.
Which means that right now — for a limited time — you don’t have to pay $5,000 to become a Site Content Audit Specialist.
Secure one of the remaining spots right now, and you pay just $2,500.
Can’t Pay in Full?
$500 Today Secures Your Spot INSTANTLY… With ZERO Risk to You!
If you can’t pay the full $2,500 to be a part of this mentorship with Pam…
… no worries.
You can pay over time and lock in your spot right now for just $500.
There are no extra fees, no contracts, or anything like that.
We’ll simply split up your payment over five months, starting with your first payment today.
That secures your spot… and makes sure you can be on hand for Session 1 with Pam… so you can start earning those premium fees.
Just click the button below to review all your benefits and secure one of the remaining spots (before it’s too late!).
There’s No Reason NOT to Learn This
One of the great things I love about Site Content Audits is this:
It’s probably the best way I can think of to make a great living WHILE you sharpen your writing skills.
So if you’re an “untested” writer who does want to write sales letters, or B2B copy, or any other kind of copy…
… this lets you get a real taste of the writer’s life while you really “master” the particular kind of writing you enjoy.
And here’s another thing I typically tell newer writers:
With Site Content Audits, You Don’t Have to Worry About Finding a Niche!
That’s because all you need to do is use the checklist Pam gives you. It works with ANY business’s website.
It doesn’t matter what “niche” they are in.
This is good for you, because it allows you to explore…
You get to have a real “feel” for the kinds of businesses you like and don’t like.
And as you become more experienced, it’ll become clear to you what your niche should be — if you want to specialize.
All that to say…
If you’ve been stressing about picking a niche or letting that stop you from living the writer’s life (and the freedom and fulfillment it brings), stop it!
“It’s kinda creepy weird how easy it is.”
“Wow, I was talking to a local barbershop owner and just in passing mentioned this website auditing thing. He's now a client. It's kinda creepy weird how easy it is. Pam must have some kind of mojo something-or-another going on. I'm not surprised! Good, good stuff! Thanks Pam!”
Join Site Content Audits and basically get PAID while you “figure out” what niche you should write for (whenever you’re ready).
Three Powerful Guarantees to
Make It Even Easier for You!
I know that starting any kind of new venture can be scary.
So I’ve built three powerful guarantees into Site Content Audits to make sure you risk nothing and have everything to gain…
Site Content Audits Guarantee #1:
By the first live session alone, you’ll know for sure that doing Site Content Audits for clients is the easiest money you’ll ever make as a writer.
I know this is a bold statement… but it’s true!
That’s why I’m so confident. So here’s what I want you to do…
Secure your spot and watch the “pre-game” training.
Then, come to the first LIVE session with Pam on February 7 at 12 p.m. ET. If by the end of that you don’t believe this is the simplest way to make a great income as a writer, just let our Member Success Team know before the start of the second LIVE session and we will give you a 100% no-questions-asked refund.
Site Content Audits Guarantee #2:
You’ll have a chance to get paid $2,000 for a Site Content Audit, right away.
Becoming an AWAI Verified™ Site Content Audit Specialist is a serious opportunity. And it’s why I’m guaranteeing you’ll have a chance to submit your Site Content Audit for a real client and receive a $2,000 payday if it’s selected.
I’ll post all the details on your Site Content Audits member page.
Site Content Audits Guarantee #3:
You’ll land your first Site Content Audit client within 90 days of going through your training with Pam.
Okay, so I’m going out on a limb here and taking on all the risk.
But I think this will help remove any shred of doubt that learning how to do Site Content Audits can be one of the smartest decisions you’ve ever made.
Go through the training and implement everything Pam teaches.
If in 90 days from the end of your training you still haven’t landed your first Site Content Audit client, no problem.
Show us your completed assignments and homework, along with any action steps you’ve already taken (so we know you at least gave it a shot), and AWAI will pay the $5,000 for you to take the training with Pam a second time, the very next time it’s made available.
So to sum up, you get the following three guarantees:
- Guarantee #1 — If for any reason by the end of the first LIVE session you don’t believe becoming a Site Content Audit Specialist is the easiest money you’ll ever make as a writer, no problem. Our Member Success Team will give you a full refund.
- Guarantee #2 — You’ll have a chance at getting paid $2,000 for completing a Site Content Audit.
- Guarantee #3 — You will land your first Site Content Audit client within 90 days of the completion of your training. If you don’t, show us your completed assignments, and AWAI will pay the $5,000 for you to take the LIVE training a second time.
So you truly have nothing to lose here…
And everything to gain.
After all…
You’re just moments away from learning the simple process for making a living as a writer — with practically ZERO writing.
It’s just a matter of looking at a website.
Writing down what you find (and sending it to the client).
Then collecting your $2,000 fee.
And remember, with this, there’s NO need to…
- Go do research for hours on end
- Come up with a Big Idea
- Have your copy critiqued
- Write out fascinating bullets
- Study past controls
- Make sure your offer is irresistible
- Learn any copy “formulas” or anything like that
It’s why I don’t know of any easier way to get started living the writer’s life.
And the opportunity is truly massive.
As I mentioned at the start of this letter, there are 1.1 billion websites in the world and counting.
Combine that with the fact that there’s more people online than ever before, with e-commerce expected to grow to $6.3 trillion this year…
… and you have a recipe for fast success as a writer who knows how to do this.
So if you’re ready, claim one of the available spots now… before it’s too late!
To your success,
Rebecca Matter
President, AWAI
P.S. Now that you know how easy Site Content Audits are to do, I bet you’ll never look at a website the same way again…
I promise you — either later today or in the next couple of days — as you surf the web, you’ll start seeing websites differently.
You’ll pay closer attention to their copy… noticing little areas that could be improved… and see other “obvious” things pop up.
And if for any reason you catch yourself doing that — realize you already have what it takes to succeed as an AWAI Verified™ Site Content Audit Specialist.
You just need some structure and a winning framework that Pam can give you — so you can start collecting $2,000 each time, along with “double paychecks.”
Why not get started now?
Click the button below to secure your spot:
P.P.S. Order right now, and you’ll get an ENTIRE BONUS LIBRARY designed to help you start making money with Site Content Audits even faster…
- BONUS #1 — The Best Time to Pitch Site Audits to Prospective Clients. This short guide explains the point in the process at which you should “pitch” your site audit for a client. This will get you hearing “YES, please!” on a regular basis.
- BONUS #2 — Use This Client-Ready Checklist to Write Web Content Like a Boss. One of the great things about content audits is that you can earn “double paychecks.” That is, you can easily get hired to “fix” the issues you find with your content audit. This handy-dandy checklist shows you exactly how to deliver the goods if a client hires you to do just that!
- BONUS #3 — Today’s Top 3 Mobile Musts for Effective Web Content Writing. It’s no secret that most people are CONSTANTLY on their smartphones. That’s why this guide gives you the best copywriting practices for today's mobile search environment.
- BONUS #4 — A Perfectly Scripted Conversation for Your Role as a Highly Paid Web Content Detective. This will give you an example of the kinds of things to say to a prospective client when they come calling you for help!
- BONUS #5 — Web Templates for Your Copywriting Business. Use these time-saving web writing “cheat sheets” to boost your confidence, ramp up your productivity, and get your income soaring… fast!
- BONUS #6 — Web Copy Proposal Template. Use this handy document to customize every proposal you send to fix/write all the webpages that need help, after you’ve pinpointed gaps and opportunities in your Audit Report.
- BONUS #7 — How to Win Over the Web Pros. Follow the tips in this bonus article to work smoothly with your client’s tech team, so you quickly become allies for success.
- BONUS #8 — 5 Accessibility Writing Tips to Empower Your Clients’ Sales. Your potential clients may not even be aware of their website accessibility problems and how they’re negatively affecting sales right now. Thankfully, you can provide these tips on writing for the accessibility needs of disabled individuals.
To claim ALL these bonuses immediately — and launch a successful career as a Site Content Audit Specialist — click the button below to secure your spot!