It’s Easier Than You Think…
This One Simple Writing Skill = Up to $10,500 Per Client (Plus Royalties)
- ✅ Beginner-Friendly
- ✅ Short Copy
- ✅ High-Value
Right now, there’s a massive problem every business faces, no matter the industry or niche they’re in…
It’s something I can guarantee is on every business owner’s mind (mine included!).
And YOU can use your writing skills to help them not only solve this monumental problem…
… but also boost their bottom-line profits by as much as 95%.
If you can write an email, a short article, or simply follow a template… you can do this.
And, your reward?
Up to $10,500 (plus royalties)
for every client you help.
You might be wondering what could possibly be so valuable that a company is willing to pay out that much…
Let me explain…
The MASSIVE problem facing every company today is the high cost of getting new customers (also known as customer acquisition).
The cost to get a new customer has skyrocketed, especially online…
Back in 2014, most brands and retailers spent $9 to get a new customer.
As of 2022, it had skyrocketed to $29.
That means the average online business today loses $29 just to get someone to buy for the first time.
The worst part?
That’s on the low side.
The typical B2B company loses an average of $536 to acquire a new customer.
In the software-as-a-service (SaaS) industry, it’s even higher — $702.
And for a company selling jewelry online?
A whopping $1,143 per new customer.
Worse, it can take weeks, or even months, to make up that outsized expense through future sales!
Maybe this problem facing business will correct itself one day. Maybe it won’t…
Either way, marketers are not standing by idly as they lose more and more money…
The Good News for You
Instead, they’re going all in on parts of their business that they CAN control…
Creating massive opportunity for copywriters…
Specifically, copywriters willing to learn this “under the radar” but much-needed skill I’ll share with you today.
Because what this “new pricing reality” is doing is forcing companies — like AWAI — to look for inexpensive ways to make up for that lost revenue faster…
And the smart ones are finding it…
Right under their noses!
And the not-so-smart ones?
Well, after you finish with this special report I’ve created for you — you’ll be able to tell them all about it. And I promise you…
Not only will they LOVE you for it, but…
They’ll be willing to pay you what few projects this simple and fun to write ever could.
Every dollar a company spends on hiring you to write this for them is a real investment toward their financial growth.
Because you can help them unlock greater profits — up to 95% more.
And that’s not some “best estimate” speculation…
That’s based on multiple industry studies — including research from global consulting firm Bain & Company, as reported in Harvard Business Review.
So what am I talking about?
Customer Retention
Most businesses know they need to increase their efforts to retain their customers.
They just never get around to it.
Or, they’re doing only the bare minimum, leaving huge room for improvement.
And it really doesn’t take that much to see great results.
That study I mentioned earlier that was cited in the Harvard Business Review found that increasing a company’s customer retention by as little as 5%…
… can increase profits 25% to 95%!
That’s a HUGE boost.
And it’s exactly why…
A Single Client Could Be Worth $6,500–$10,500 to You!
The nice thing about learning customer retention is this:
You have MANY ways you can get paid.
- You can offer to simply “audit” your client’s current retention efforts and make recommendations for different things they can do to improve them. And get paid $2,000–$3,000 to do it.
- You can offer to write the copy to implement your recommendations. And earn $1,500–$2,500 for your work.
- You can offer to create custom “operating procedures” so your client can continually monitor their retention efforts on their own. This boils down to creating a series of guides and checklists your client can easily follow — and you can charge $3,000–$5,000 for.
Combined, that’s up to $10,500 — per client!
Yes — You Can Earn Royalties!
I can’t stress enough how valuable it is to be able to help a company boost their profits.
It’s why in certain cases, you could even negotiate a royalty, or “commission,” on the profits you help to create.
It wouldn’t be unreasonable to ask for a 2% to 5% royalty on the increase in profits you help to create.
Which means if you can help a company boost their profits by $100,000…
… you stand to make up to an extra $5,000.
Help a bigger company boost their profits by $500,000 or more…
… and you’re looking at a potential royalty of up to $25,000+!
That’s extra money in your pocket, without having to do any extra work.
And with just a handful of clients, you could end up making a healthy six-figure income.
Not a bad deal, right?
The Must-Learn Skill for 2024 and Beyond
Customer retention is a skill that’s in demand RIGHT NOW and is one that…
- gives you access to a huge pool of clients, since literally every business wants to be more profitable — and you’re giving them a concrete way to do it.
- puts you on the path to multiple paydays.
- paves the way for semi-passive income via royalties.
- offers six-figure income potential.
- doesn’t require years of learning or A-level writing talent.
- puts you in a class of your own, since hardly any writers out there are offering this as a service.
The only question is, how do you learn the customer retention strategies that work for any business?
Well, I have some good news! We’ve created a powerful way for you to get up to speed, so you can start landing clients fast. It’s our brand-new Customer Retention Mastery & Certification.
Your Journey to Becoming a Customer Retention Specialist Starts
Tuesday, March 5, at 3 p.m. Eastern
Meet Your Mentor
Sandy has over 36 years of experience in our industry and has become a bit of a legend: She was on the team of marketers responsible for creating marketing and client-retention campaigns that helped catapult information publishing giant Agora from $35 million in annual revenues to upward of $1 billion…
- She’s taken dozens of new, “green” writers and helped transform them into some of the most successful A-level writers in our industry…
- She’s worked alongside well-known authors like Dr. Atkins, Matthew Lesko, Larry Crane, and Bill Bonner (Agora’s founder)…
- She’s successfully launched a wide variety of products that are still in existence today.
Your mentor will be AWAI’s own senior copy chief — Sandy Franks.
Sandy’s mission is to get you ready for client work as quickly as possible.
That’s why you’ll be on the fast track to getting the skills and know-how you need.
First, you’ll join Sandy in the private, members-only Facebook group where you’ll have direct access to her. This is where you can ask her questions, meet your fellow Customer Retention Specialists in training, and get the support you need.
Then, Sandy will meet with you twice a week to get you ready for certification at the end of four weeks.
Each session will build on the previous one. It’s important to do what you can to attend each of the sessions live, so Sandy can directly address any questions you might have.
But if for any reason you can’t make it to one of the sessions — no worries.
Everything will be recorded.
Just be sure to watch the replay before the next session.
You’ll also get four specific writing assignments to complete throughout this training. Make sure you do them and submit them for feedback at the end of the four weeks. This is how you’ll gain the skills you need in record time, so you can begin cashing those multiple paychecks!
Now that you’ve got a good idea of how this certification training works, let’s take a look at what you’ll learn:
Inside the World of Retention
Sandy will kick things off by giving you a true insider’s look at the world of retention.
You’ll discover…
- what retention is and why NOW is the best time to get started (and get paid!)…
- how even the simplest of retention efforts can have a massive impact on a company’s bottom line…
- why so many businesses neglect this aspect of their marketing (without meaning to)…
- where you fit in and why retention is a PERFECT way to start living your version of the writer’s life…
- and much more!
Increased Income — 3 Ways to Earn Fees
In this second session, Sandy will walk you through all the ways a company could pay you to help them.
You’ll discover…
- the ins and outs of the retention “auditing” process, so you can help your clients quickly identify all the missed opportunities for boosting their profits…
- what a “blind spot” audit is and how to do one…
- how you can get paid twice by offering to do one thing after you’ve presented your audit…
- a third way you can get paid while having your client do all the work…
- the best way to set yourself up for semi-passive income from your customer retention efforts…
- and much more!
Retention Audit Package 1
You know what retention is.
You know how you can get paid.
Now, you’ll learn the first service package you could offer a client.
Specifically, you’ll discover…
- the simple, “10-minute” strategy for getting customers to come back in droves…
- a more-than-400-year-old technique for making customers want to keep doing business…
- one of the simplest yet often-overlooked methods of customer retention (and the one piece of copy you can get paid well to write)…
- how to use a decades-old technology perfected by Xerox to engage existing customers and get them to “know, like, and trust” your client…
- and much more!
Retention Audit Package 2
At this stage of your training, you’ve got one service package you can immediately start selling to your prospective clients.
Now it’s time to give you one more potential income stream — creating buyer incentives.
You’ll discover…
- how to develop “special incentive” offers to keep customers coming back for more…
- what your grocery store can teach you about one of the most powerful ways to make customers loyal to your client’s business or brand…
- the powerful technique for getting existing customers to make additional sales on your client’s behalf (most businesses aren’t doing this, and it’s drop-dead simple!)…
- how to use specific days of the week to significantly increase your client’s revenue and profits…
- and much more!
Retention Audit Package 3
Last but not least, you’ll learn one more way you can help your client boost their profits.
You’ll discover…
- how to build deep relationships with prospective and existing customers…
- how to use the power of social media to build a “tribe” around your client’s business…
- the one thing EVERY business needs to do on a regular basis, to ensure they’re meeting their customers’ needs as best as possible…
- how to continually improve the customer experience and pinpoint exactly what needs to be done…
- and much more!
Retention Audit Package 4
Congrats! You now have three main customer retention packages you can offer your clients.
You can offer to do just one of them or all three — and get paid handsomely.
But we’re not done yet.
Because Sandy will show you how to pave the way for BIG royalties.
You’ll discover SEVEN more ways to help your clients increase their profits (without having to retain more customers).
Creating a Client-Focused Retention Proposal
You’re almost ready to learn how to get clients!
Before you go out there and start offering your services, it’s important to know how to create a great retention proposal.
Sandy’s got you covered.
You’ll discover…
- the elements you NEED to include in your proposal…
- how to structure your proposal so it gets accepted (and you get paid)…
- how to outline your fee schedule in a way your client understands…
- a simple way to ensure your client understands the value you’ll deliver…
- and much more!
The Best Places to Find & Land Retention Clients
In this session, Sandy will be joined by a VERY special guest who’s well-known in our industry.
One of this expert’s specialties?
Finding and landing clients!
You’ll discover…
- why great-paying clients are EVERYWHERE…
- the one place where you could land your first client instantly…
- how to use this free service to attract all the clients you need… (Think you need to build a website? Think again!)
- the kinds of companies you should target and how to approach them…
- and much more!
Use This Client-Attraction Toolkit IMMEDIATELY
To further help you land clients right out of the gate…
… you’ll also get a BONUS client-attraction toolkit!
This includes a complete, templatized marketing kit you are free to “tweak” and make your own.
You get…
- LinkedIn taglines to use, so clients know instantly how you can help them…
- proven social media profile templates you can use across all of your pages…
- word-for-word scripts of what to say during client conversations (so they'll be more likely to say “Yes!”)…
- a customizable brochure you can send to clients, complete with retention stats and figures showing just how much retention programs can boost their profits…
- and ready-made articles on the “why” of client retention to use in all of your content marketing efforts!
This is a complete, done-for-you marketing package. One that would cost thousands of dollars to hire someone else to assemble.
But you’ll get it for free, along with video instructions on how to use each part of your kit. Just “plug and play,” and you’ll be off to the races.
You Also Get a Complete
“Accelerated Success” Bonus Library!
Sandy wants to ensure your success.
So she’s including a number of key bonus resources.
All of these are designed to significantly shorten your learning curve and accelerate your success once you’re “in the field” and working with clients.
It starts with giving you the tools to “systematize” your new business as a Customer Retention Specialist:
Bonus #1:
Easy-to-Use Retention Checklists
You don’t want to reinvent the wheel each time it comes to getting a client and working with them.
That’s why you’ll receive a complete “suite” of checklists designed to make running your business much easier.
You’ll get…
- the 20 Point Retention Specialist Checklist — so you can quickly conduct a “mini audit” and see where your client can improve their retention process using proven techniques.
- the Audit Checklist for Building Better Customer Relationships — so you are able to identify where your client needs to strengthen their communication with their customers.
- the Audit Checklist for Paving the Way for Increased Profits — so clients can see where they can improve (or add) elements of their business to bring in more revenue from existing customers.
- the Audit Checklist of Show Appreciation — so you can ensure your clients are doing everything they can to make sure their customers feel valued.
- the Audit Checklist of Client Attempts to Stay in Touch with Customers — so you are able to pinpoint how your client is communicating with customers, and how they can improve their efforts to maximize retention.
Print these out. Study them. And then start using them as soon as you finish your training with Sandy!
Bonus #2:
Ready-Made Retention Trackers
As a Customer Retention Specialist, your expertise is helping your client retain their customers.
Well, that means you need to be doing the same in your own business!
It takes effort to land your first few clients. You want them to keep coming back.
So how can you retain them?
By showing them how much money they’re making by working with you!
That’s why Sandy’s included these ready-made retention trackers.
They’ll help you track and calculate every key performance indicator (KPI) related to retaining customers and boosting your client’s profits.
You get all these:
- The Churn Rate Calculator
- The Month-to-Month Churn Rate Tracker
- The Customer Satisfaction Score Tracker
- The Renewal Rate Calculator
- The Retention Rate Calculator
My advice?
USE THEM!
They’re what you’ll show your clients as you work with them. Each month, you can show them the cold, hard numbers of how their business is becoming more profitable right before their very eyes…
… all because they made the smart choice to hire YOU!
Bonus #3:
The Secret Language of Retention
As a Customer Retention Specialist, it’s critical you learn the lingo used by those who’ve been in the industry for years.
And although Sandy will work with you to give you the knowledge you need…
… it’s still important that all the key terms “stick” with you, especially as you’re getting started.
After all — you wouldn’t want to have an interested client on the phone, only to have them ask you something that you have no clue what it means, right?
That’s why you’ll want to print this guide and have it next to you at all times, especially when dealing with clients.
It defines and explains all the key terms you’ll need to know, like churn rate, renewal rate, engagement rate, expiration, and more.
With this by your side, you can confidently speak to clients and present yourself as a true professional who walks the talk.
Bonus #4:
Profits 101
Being a Customer Retention Specialist means you do one thing well:
Help your clients uncover more profit in their business.
But here’s the thing —
How can you do that to the best of your ability…
… if you don’t yet understand fully how marketing works to generate those profits in the first place?
It’s why Sandy’s including this powerhouse resource: to give you the key marketing knowledge you need to continually drive profits UP!
You’ll learn all about front-end marketing versus back-end marketing (and how it relates to increasing profits)…
You’ll learn the areas where a company has to spend a LOT of money to make money… and where they DON’T have to spend a dime to generate more sales…
And you’ll discover small tweaks you can recommend or get paid to make on behalf of your client — that can make a dramatic difference in their bottom line.
By the time you’re done with this guide, you’ll KNOW without a doubt how valuable you are, and might even consider raising your rates!
A Quick Recap of Everything You Get
- Eight LIVE training sessions with industry-legend Sandy Franks, all delivered over the course of four weeks on Tuesdays and Thursdays at 3 p.m. ET…
- A complete education in the profitable art and science of retention, where you’ll gain three service packages you can offer clients to help boost their profits and how you can earn royalties…
- Direct access to Sandy via the private, members-only Facebook group — where you can get all your questions answered throughout your four weeks of training…
- The opportunity to get CERTIFIED as a Customer Retention Specialist, and, once you pass, permission to proudly display your badge online and in all your self-promotion materials…
- The Client-Attraction Toolkit, which gives you a complete, templatized marketing kit you are free to “tweak” and make your own.
PLUS…
- BONUS #1: Easy-to-Use Retention Checklists, which will help you systematize your business and make sure you expertly work with your clients every time…
- BONUS #2: Ready-Made Retention Trackers, so you can show your clients how profitable it was to hire you…
- BONUS #3: The Secret Language of Retention, where you learn all the terms you’ll need to know as a Customer Retention Specialist…
- BONUS #4: Profits 101, your complete guide to understanding marketing and the key parts that lead to greater profits.
By the time you’re done, you’ll have the ability to walk into any business and show them exactly how you can help boost their profits by 25%–95%.
And once your client starts to see the results… there’s no reason why you couldn’t keep them as a client and negotiate a royalty on the extra profits you’ve created for them.
That’s why even at $5,000 — AWAI’s Customer Retention Mastery & Certification would be an out-and-out bargain.
But I want you to learn this all-important skill. Especially because it’s NEEDED right now in 2024 (and will be needed for years to come).
Which is why through today’s special invitation, you can lock in your spot for just $2,500!
EVEN BETTER:
You can secure your spot now for as little as $500 — with ZERO risk to you!
We’ll simply split up your payment over five months, starting with your first payment today.
That secures your spot…
… ensures you can attend Session 1 with Sandy…
… and start getting the knowledge and skills you need to start earning big-time by helping businesses boost their profits.
You’re completely covered by AWAI’s 100% satisfaction guarantee:
I want you to have peace of mind, knowing you’ve got nothing to lose when you say “yes!” today by enrolling in AWAI’s Customer Retention Mastery & Certification.
If, after attending the first live training session on Tuesday, March 5, at 3 p.m. ET, you don’t feel helping clients with retention is a great way to boost your income and live the writer’s life, no problem.
Just let AWAI’s Member Success Team know before the beginning of the second session and they’ll give you a prompt and courteous refund of every penny you paid.
There Will Never Be a Better Time to Start
Maybe the cost to acquire new customers will keep going up.
Maybe (fingers crossed!) it’ll start to go down.
Either way, one thing will ALWAYS remain true:
Companies want to continue to make profits!
As a Customer Retention Specialist, you can help them do that.
So…
If you’re at a point in your writing career where you want results sooner rather than later…
If you want a clear daily action plan for connecting with prospects and landing your first paying client quickly…
If you want the potential to earn $2,000 to $10,500+ from every client you land, all for just suggesting a few “obvious” (to you!) ways they can help retain their customers and boost their profits…
And if you want to learn how to do it all in a supportive environment where you’ll be guided… held accountable… and your progress will be ensured…
Then please, do yourself a favor and sign up for this training!
You’ll gain the competence you need to land clients — and work on real-life assignments so you gain confidence.
And you’ll have a clear path to making great money each month by offering this much-needed service.
So if you’re ready —
Click here to lock in your spot.
Out of ALL the skills we offer to train you in here at AWAI…
Retention is hands-down the most practical and applicable skill that can be used with almost ANY kind of business in today’s tough and competitive environment. Even if you have plans to learn and offer other kinds of writing projects — this is one of those “must-know skills.”
I sincerely hope you’ll take advantage of this opportunity to learn it from one of the industry’s best!
To your success,
Rebecca Matter
President, AWAI
P.S. Remember — you can lock in your spot today for just $500.
This lets you attend the first session on Tuesday, March 5, at 3 p.m. ET.
You’ll get a solid foundation during this session on what being a Customer Retention Specialist entails.
If, after that session, you’re not convinced helping companies boost their profits is a powerful and profitable skill to have, no worries.
Just let us know before the start of the second session and you’ll get a full and immediate refund of every penny you’ve paid.
Click the button below to get started: