Your Invitation… … to the Most Important Elite-Level Learning “Club” for Copywriters Ever Created in Our Industry’s History

Hello there,

This is not something Katie Yeakle (AWAI’s Executive Director), Rebecca Matter (our company President), nor I have ever talked about before.

But ever since AWAI welcomed its first class of future copywriters back in 1997, we have been capturing and conserving every important lesson, article, essay, speech, class, and interview we have ever made available to our students.

Because of this…

We have amassed what surely must be the world’s largest collection of copywriting knowledge and advice…

Including thousands of master-level essays… hundreds of hours of video and audiotapes… all delivering thousands of insights from the world’s most accomplished and revered copywriters.

I’m talking about true legends of our industry:

Millionaires and million-dollar copywriters like Bill Bonner, Clayton Makepeace, Mark Ford, Jay Abraham, Arthur Johnson, Mike Palmer, Drayton Byrd, Dan Kennedy, Mike Ward, Carline Anglade-Cole, Bob Bly, Brian Kurtz, Parris Lampropoulos, Ben Settle, David Deutsch, Jedd Canty, Richard Armstrong, Yanik Silver… Just to name a few.

Over the years, these legends have shared insights that have contributed to the direct sale of an estimated $610 billion worth of products and services…

And by virtue of their generosity, have made it possible for future generations — like you — to enjoy even greater opportunity and financial success by applying these master-level secrets in today’s digital era.

We have kept these treasures locked up in a vault… a literal vault in the earlier days, and since 2010, a digital vault because we knew this was copywriting gold and that it should be preserved and protected for some future use.

Over the 26 years AWAI has been training new copywriters, this treasure trove has quietly grown and grown.

And with every new insight, we kept asking ourselves:

What is the best way to optimize all of this knowledge?

How can we organize it and offer it in such a way that it creates a new and impactful learning experience for our students — something different from, but also complementary to, all the other programs we have developed over the years?

After all, the few who have access to these secrets are well aware of the impact just one powerful insight can have on any project you’re writing… and the success you’ll have as a professional writer going forward.

To give you an idea, I was struggling with a copywriting project I had taken on not too long ago.

After trying a number of different approaches, I decided to take a break from writing and watch one of the videos from our “Vault.”

It was a presentation by Bill Bonner, the Founder of Agora and one of the best writers and thinkers in our industry, about how to use “story” and indirection to reach your reader on a much deeper level.

Now, I was already aware of the power of storytelling, having learned it many years ago and having used it in many promos before.

But it was the new and different way in which Bill talked about this idea… the examples he gave… and the ease and humor with which he delivered this master lesson that made it all “click” on a deeper level.

As a result, I was inspired to change my approach and lead my letter with one of the storytelling techniques Bill mentioned in his talk.

“In an Instant, I Was Able to Escape the
Bonds of My Own Limitations”

The result was it raised the level of my writing… and made the message I was trying to pass on to my reader so much more authentic and believable.

The “job” of writing became almost effortless, as it tends to do when you’re writing to your reader with a much deeper purpose and belief in what you’re offering.

And yes, I can almost guarantee it performed much better — and paid me more — than it would have had I stayed with the direction I was on.

This experience illustrates the true power of such higher-level insights when they’re delivered by the masters who’ve perfected them.

They’re not just “tips” or “do-this-and-your-copy-will-be-better” secrets.

They’re profound ideas that stay with you and give a new understanding of writing and the psychology of persuasion that will elevate you as a writer.

We Knew You Had to See This

Which is why getting these career-altering insights to you in the best possible way became a top priority for us.

Of course, we could have simply packaged everything up as the ultimate copywriting compendium — put it all in a neatly organized library of videos and essays… offered it to you… and let you discover these secrets at your leisure.

But we also knew that alone would not do justice to knowledge of this magnitude.

There had to be something more we could do.

Which brings me to a recent conversation I had with my friend, mentor, and legendary copywriter Mark Ford…

Who also happens to be one of the original founders of AWAI, along with Katie, the late Don Mahoney, and myself.

He suggested an idea that Katie, Rebecca, and I got very excited about.

The idea was to use this immense body of knowledge as the basis for — as Mark put it:

“A brand-new educational experience that would cover — at a level that no one has ever done before — the most important secrets to writing control-breaking copy for any industry.”

Of course we wanted to know…

“What would that look like?”

He told us:

“It would take a considerable amount of time, just to prepare and organize this material so people could easily access it and get the most out of it. And then there would need to be a commitment on all of our parts to deliver what I have in mind.”

His idea, we came to realize, was to create a master-level training/educational experience that was deeper, broader, and more immersive than “just” a collection of secrets — or anything else ever offered in our industry.

Mark’s idea would mean taking all the content we had accumulated over the years… curating out from it the most important ideas and strategies…

And then creating something quite extraordinary…

A kind of “club” where ambitious copywriters could meet on a regular basis… where we would “bring these secrets to life,” as it were.

I realized immediately that the idea Mark had was to replicate as closely as possible the experience I had starting out, learning “face-to-face” from the likes of Mark, Bill, Don, Sandy Franks, John Forde, and later Mike Ward, Jedd Canty, Clayton Makepeace, and others.

The thinking was…

It’s one thing to put these high-level secrets in your hands…

But if we could then bring you into our group and show you how they’re applied to real-world copy… it would be the closest we can get to helping you learn on the job alongside a master copywriter.

But Mark wasn’t finished.

“Once we create this, you will have to beta test it with a small group of your most promising students… writers interested in having an advanced knowledge of copywriting, and its many complexities…

“And you’ll want their input so you can revise and refine it until it was so strong and polished that it could provide a learning experience for copywriters that no other program (neither an AWAI program or one developed by anyone else) could do.”

I’m excited to say, after countless discussions and revisions, the vision Mark has is in sight… and ready to be shared with the small group of beta testers he talked about…

And we’d like you to be a part of it.

Why you?

For one, you are among the small group of AWAI members who’ve taken action in your career as an aspiring copywriter.

We know from our records that you’ve made an investment in your education and the material you’ve purchased (and we assume studied) suggests you’re ready for this next-level knowledge.

But before I tell you more about the exclusive “club” Mark would like you to be a part of…

And the role Mark and his A-list friends will play…

Allow me to tell you first about the massive and immediate benefit you’ll enjoy when you take us up on this beta experience today…

And that’s access to what must be the largest collection of high-level copywriting instruction that exists anywhere in the world…

Something we’re calling:

The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting…

(And Growing All the Time!)

When Mark looked at everything we had and grasped the scope of these secrets, he summed it up beautifully…

“Better,” of course, in the sense that no show on Netflix has the power to make you a better writer, transform your career, and put more money in your pocket the way these “vaulted” secrets can.

Because in our world, knowledge is everything.

In fact, aside from a working computer and a quiet space to write, knowledge is all you need to enjoy unlimited success!

Drayton Bird is one of my favorite copywriting legends and one of the experts who’s contributed to The Masters Vault. In one of his own sales letters, he asks the question:

If you were to ask the very legends — the people who’ve made millions of dollars from their copy and even more for their clients…

“What’s the secret to their success,” how would they answer?

Would they say it’s pure talent? That they had more determination? Greater experience? They got to know the right people? They were lucky?

All play a role… but as Drayton says, there’s one thing above everything else:

This is the concept behind The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting.

Over a quarter-century in the making, it puts all the best masters secrets in one place… so you can study them… access them when you need them… and reach for them when you need inspiration.

We’ve curated and organized everything for you — all the high-level techniques, secrets, and insights that all A-level copywriters know.

Imagine knowing how Mike Palmer and his team find million-dollar Big Ideas for their promotions…

How a copywriter like Jedd Canty prepares to write one of his blockbuster sales letters…

The many ways top writers — like Patrick Bove and David Deutsch — load their ads and promotions with undeniable proof and credibility…

Techniques Henry Bingaman uses to get to know his prospect/reader better and deeper than any other copywriter…

The “secret formula” the late, great Clayton Makepeace used to write hundreds of captivating, million-dollar headlines throughout his career — headlines people simply could not resist!

How master writers like John Forde or Jen Stevens write story-driven leads so compelling that readers don’t even know they’re being sold…

Or all the things Mark Ford and Bill Bonner learned about the architecture and structure of successful sales copy that helped grow The Agora from a few million dollars in annual revenues to over a billion dollars at its peak…

All of this — and more (way more!) — is in The Masters Vault.

If you’re a working writer, you’ll want it open on your computer — so you can reach for these insights when you’re stuck for ideas or want the kind of divine inspiration I’ve experienced time and time again.

If you’re new to copywriting, I promise — you’ll have so much success, so much faster when you commit to soaking in one insight each day… and once you’ve learned them all — learn them again, and again, and again!

As Drayton reminds us — knowledge is the leverage the best copywriters have over all others.

Let me give you a small taste:

One of the basic ideas you learn when you come to AWAI to study copywriting is the differentiation between features and benefits — and that as a writer, you always want to be stressing benefits over features.

But what you may not know is that there is another, deeper kind of benefit, that ordinary copywriters (even some of the best ones) don’t understand or know how to use.

Mark Ford calls these benefits transformative benefits because they come with an implicit promise that is much deeper than getting a raise or learning a second language or curing an ailment.

Says Mark:

“It’s not easy to discover a transformative benefit. Nor is it obvious how to name it. But if you understand how it’s done (and I can teach you that), then you will…

“In fact, I first used this secret 25 years ago to write one of the strongest direct response sales letters of all time that created a product that has since produced more than a billion dollars’ worth of revenue for the publisher. And I’ve been using and teaching it ever since.”

This secret is even bigger and more powerful than Mark’s letting on here.

Have you ever seen ads, sales letters, or even web copy where you read them and know right away you’re reading an advertisement for something? Most — I’d say 99% of all ads you read — fall under this category.

These are cases where copywriters — or perhaps AI programs — used ordinary secrets and the standard rules of ad writing. They’re not “terrible”…

But every so often you’ll see an ad that doesn’t feel like a sales message at all… and you’re captivated!

Do you know what I’m talking about?

You automatically feel a deep connection.

It feels like you’re reading a letter from a friend who has your best interests at heart and really wants to help you solve a problem… get more out of life… be more confident — whatever the product is intended to do for you.

You find yourself nodding your head in agreement as you read along…

Excited by the prospect of what the product can do for you.

You’re not the least bit skeptical because you’ve been given ample proof. Not only are you excited to buy, but… you can’t wait to get the product in your hands!

Do you see the difference?

Now, it’s quite possible you’ve never been “captured” by an ad like that.

As I said, they’re few and far between.

But that’s the kind of ad, sales letter, and web copy you can find yourself writing when you know and use secrets like Mark’s transformative benefits and other elite-level techniques in your copy.

Conquer the Copy Challenges that Give Most Writers Fits…

You likely know by now that strong ideas are what drive successful promotions. Something that “connects” with your reader, that meets them where they are, that feels new and fresh.

Yet finding that unique Big Idea is what new writers tell us they struggle with most.

You won’t — with your access to The Masters Vault.

It’s such an important aspect of writing that we made sure you have access to as many presentations on the Big Idea as possible… from copywriters who have sold billions of dollars over the years: Mark Ford, Jedd Canty, Clayton Makepeace, Carline Anglade-Cole, John Forde, Henry Bingaman, and others.

And that really gets to the heart of what makes The Masters Vault so unique. You’re not just hearing what works for one expert — but all the greats, past and present.

For instance, there’s a Big Idea presentation from Mike Palmer, Patrick Bove, and Justin Gershwin — three writers who have combined made literally billions of dollars in sales — every copywriter needs to hear.

It was about how to take a “simple and mundane” idea and turn it into something extraordinary by selecting from a simple checklist that writers at Stansberry & Associates use.

You’ll learn powerful tricks for transforming simple ideas, like the “After Effect” method where you imagine the “greater world impact” the product or service you’re selling can have… Patrick’s highly successful “Zoom In, Zoom Out” strategies… Mike’s “Mutant Turtle” technique and more. (And yes, you’ll even have access to their checklist, so you can keep it handy.)

Then there was Henry Bingaman’s presentation where he revealed his method for generating compelling ideas and the “8 Questions” he uses for finding them.

I’ve always been a huge admirer of Henry’s copy.

And even though we worked in the same group at one time, I’d never known or heard his “process” until watching this extraordinary master’s presentation from The Vault.

Now I know exactly how he was able to rattle off one eight-figure (yup, $10 million and higher!) promotion after another… by consistently generating ideas that captivate readers by implying far-greater benefits than could ever be expressed directly.

Including this one:

And this one…

And this one:

I promise you, as a new writer — this presentation alone will cut years off your path to mastery as a copywriter… no matter what kind of copy you’re writing: financial, health, self-improvement, even nonprofit, content, website copy, Business-to-Business (B2B), and more.

And what I still find remarkable as I scroll through the hundreds of essays and video presentations from this Vault is that it’s just one of hundreds of high-level secrets, techniques, and insights you’ll find!

Now…

I could have you reading for hours on end about all the insights I discovered in my 100+ hours of viewing and reading “research” for this invitation…

But I know you’ll want to know how to get these secrets in your hands much faster than that… and learn more about the exciting new private little “copy club” Mark has in mind.

So let me take you as quickly as I possibly can through some of the highlights, starting with how we’ve organized this historical collection.

Insights That Will Transform You as a Writer, Marketer — and Set You Apart in Our Industry

One of the challenges when you have such powerful content like this is organizing it in a way that’s useful and relevant to you… and you can access what you need, when you need it.

To that end, we’ve structured The Masters Vault so it mimics the journey a new copywriter takes.

It begins with the mindset of A-level copywriters… moves quickly to the secrets you’ll use every day to elevate your copy… all the way to the “next-level” secrets that will take your skills to an even higher level.

This way, if you want to use The Masters Vault as a very high-level learning program — you simply move through the secrets in succession.

If you want specific insights from the Masters on, say, the Big Idea, or writing control-busting headlines, or masterful leads, or Masters secrets on offers, and so on — you just scroll to the appropriate module.

For instance…

And That’s Just a Taste!

Of course, these are just a handful of hundreds of the high-level insights that — once ingrained as part of your “sphere of knowledge”— will change the way you look at copywriting and marketing forever.

Even if you’re an experienced writer — as I am — the impact this information will have on you cannot be overstated.

In preparing this invitation for you, I had the pleasure of revisiting many of these presentations and sitting in on others for the first time.

Now, you might think reviewing over 90 hours of video and reading hundreds of pages of essays so I could share some insights here with you was something of a chore.

Let me assure you… it was anything but!

As someone who loves copywriting and loves to learn, I was mesmerized.

Even after I got the salient points I wanted to share with you from many of these videos… I kept watching to the end…

Why?

Because even after nearly a quarter century of writing copy, not only did I learn something new with each presentation (or was reminded of something I had forgotten)…

I was inspired.

I was motivated.

And I couldn’t wait to tackle my next project and incorporate everything I learned (or relearned) into it!

That’s why I’ve NEVER been more excited about a new resource than I am The Masters Vault.

The impact it will have on your writing… your career… your excitement and motivation… will be immediate.

Things will “click” in your mind like never before.

Your writing will be clearer and more persuasive.

Your promotions will be grounded in stronger, bigger, fresher ideas that reach your prospect at a much deeper level.

More Confidence, Better Clients, More Money

You’ll have the copy skills and marketing knowledge needed to take on bigger, higher-paying projects.

You’ll be confident working with and advising high-level clients.

You’ll make more money. Lots more…

Listen to what just a few of the AWAI members who’ve been exposed to masters secrets like these over the years have to say…

And here’s something else to keep in mind…

Even to this day, AWAI continues to foster relationships with the top copywriters in the world who share high-level secrets in conversations and at high-level (and high-priced!) mastermind events…

So whenever we have a new master secret to share, we’ll add it to the Vault and alert you by email the moment it happens.

Also, to have their insights included with their peers is a source of pride and accomplishment for many master writers.

For example, when Bond and Patrick Halbert — who are the sons of master copywriter Gary Halbert and custodians of all the amazing work he did in his lifetime — heard we were creating this resource, they were excited to be a part of it.

As I write you today, they’re scouring their archives for materials that best reflect Gary’s unique skills and amazing work as a writer… material that’s yet to be shared outside of Gary Halbert Institute members.

And once we have it, we’ll shoot you an email letting you know it’s “in The Vault.”

There will be others — including new content we’ll likely be announcing very soon from one of the undisputed “greats” of our industry… just as soon as he and his team find the very best insights to share with you.

So expect your Masters Vault to be growing exponentially over its lifetime!

But remember…

Lifetime access to our ever-growing Masters Vault is just ONE aspect of this special beta invitation.

Here’s the “More”
Mark Wanted for You…

Going back to what Mark said…

All these masters we’ve added to our Vault had secrets to share — some insight, strategy, or technique they perfected and used to stay at the top of the field, and earn top dollars, for their entire careers.

Reading or hearing about these secrets can be exciting.

It can give you the feeling that you have a new and powerful rhetorical tool to work with.

But if trade secrets were that easy to replicate, there would be no end to the number of master copywriters working today. But in reality, the true masters, the copywriters who earn $500,000, $600,000, and even $1 million a year are few and far between.

You can, as I said, learn about their secrets from reading their books and essays or listening to their speeches — as you will as owner of The Masters Vault.

But to be able to use the same secrets to bring your game up to master level, you must learn them at a deeper level.

You must forget about superficial definitions and take a deep learning dive under the guidance of a master.

This insight came out of a conversation Rebecca, Katie, Mark, and I had when we were talking about how to ensure AWAI members got the very most out of these secrets.

Our initial idea was to produce a series of lessons, much like the expert lessons from MasterClass, where you sit back and listen to masters like Gordon Ramsay talk about cooking… Alicia Keys about songwriting… Martin Scorsese on filmmaking… Howard Schultz, CEO of Starbucks, about running a successful business… and so on.

“Those classes have a strong immediate appeal,” Mark said.

“Who wouldn’t want to learn how to direct movies from Martin Scorsese? The problem is — and anyone who has ever watched one of those lessons knows this — you can’t learn any complex skill in an hour or two, even if you are getting a lesson from a world master.

“What you can get is an outline or shadow of a secret or two, but it will not be sufficient to be able to use it in any realistic way. The people who learn direction from masters like Scorsese are generally people who apprentice under him or work as an assistant for him on a movie set.”

Mark’s right.

I subscribe to MasterClass and, although I enjoy many of the sessions, I don’t feel I come away having “mastered” anything.

But sitting in a room with Mark and Bill as they talk about a powerful secret like “indirection,” and then showing me how to apply it to the copy I was working on in that moment…

That experience DID have an impact. Not just on the one occasion… but through the entirety of my career!

So I asked Mark, “What do you suggest?”

His answer:

“You have everything you need to create a superlative learning program that, while not as good as becoming an apprentice of a master copywriter, could be the next best thing.

“Not only that,” he continued…

“You are on positive, personal terms with just about every master copywriter in the world. And you have amassed what has to be the largest and most valuable collection of copywriting knowledge and advice from the world’s most accomplished and revered copywriters.

“What we have to do — and what will serve our members best — is to find a way to combine them…”

That was the original insight.

What came out of that, after countless conversations and revisions, is a brand-new master-level learning experience I alluded to earlier…

Which is a combination of the world’s largest collection of amazing (and proven) strategies, techniques, and secrets found in The Masters Vault…

Coupled with the careful guidance of master copywriters on the most important secrets you need to know to be an A-level copywriter.

The result is a master-level learning experience never before offered to up-and-coming copywriters in the history of our industry.

Here’s How It Will Work

The instant you join as a beta member, you will have lifetime access to The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting…

Including all the master secrets in The Masters Vault now… and everything we add to it in the future…

All curated and organized for easy reference.

But that’s just the beginning.

Next, we’re going to invite you to meet with us at various times throughout our first year together. You can join us by phone or get with us on Zoom.

Each meeting we’ll invite master copywriters — including those featured in your Masters Vault program — along with you and your fellow beta participants.

Our focus will be on a handful of carefully chosen Master Topics… copy insights that are most likely to have the greatest impact on your writing immediately…

Things like The Big Idea, creating offers, writing headlines and leads that use indirections and come with strong implied “deeper” benefits… those kinds of core master topics.

We’re calling these the Masters Live sessions.

Our goal is to replicate those experiences I had early in my career…

Where we’re “in the room” with master copywriters — like a Mark Ford, or a Bill Bonner, or a Mike Ward, or a Jedd Canty…

Discussing these secrets…

Talking about how they’ve used them in current real-world situations…

Passing around copy where a new writer can see the sheer IMPACT just one insight can have on a piece of copy.

I can tell you from firsthand experience — that’s when everything changes.

That’s when you go from neophyte where you simply have a general understanding of the rules of good copy…

To a professional with an innate sense of master-level copywriting that lives deep in your bones.

Any success I’ve had as a copywriter — including my fast rise to the mid-six-figure income I’ve enjoyed most of my career — can be directly attributed to sitting in on discussions about copy with Mark Ford, Bill Bonner, John Forde, Don Mahoney, Sandy Franks, and others early in my career…

And later getting to collaborate on projects with the likes of Jedd Canty, Mike Ward, Terry Weiss, Clayton Makepeace, and others.

These are the life-changing experiences that made it possible for someone like me — someone with no college degree, no marketable skills, no real vision or plan for my career — to rise to the upper ranks of a highly lucrative industry…

And earn more money than I ever dreamed of earning, while enjoying a lifestyle that to this day is the envy of my friends.

This is the exact experience Mark, Katie, Rebecca, and I are working to replicate for you…

And it’s going to be amazing…

A kind of private “Copywriter’s Club” where you’ll not only have lifetime access to The Masters Vault — the greatest (and always growing) archive of the most advanced copywriting secrets in the world…

But where you get to be “in the room” with the best copywriters and persuasion experts in the world talking about these deeper secrets…

Seeing how they work…

How they can be applied to your own copywriting career…

Getting to contribute your own thoughts and ask questions.

That’s the experience you’ll have with our excusive Masters Live sessions.

And if you’re excited by the prospect of that…

Get Ready! Our First Masters Live Will Be One for the Ages!

Our first session will be led by none other than my mentor and the mentor to hundreds of the most successful copywriters everywhere, Mark Ford.

The subject is yet to be determined.

Maybe we’ll focus on Power of One… the transformative secret Mark discovered when analyzing his most successful essays on business… and after re-examining samples from his “best promotions of all time” box, discovered the very best all followed this simple, but important-to-understand rule.

Mark also loves to talk about the transformative benefits I told you about… and their power to allow readers see the benefits of the product without having to state it directly.

Indirection is another important skill for writers to have — writing copy that doesn’t “telegraph” what the reader expects… has built-in curiosity… and feels new and interesting. So we may cover that…

Or perhaps the most logical first Master Live session should be Mark’s secret of going beyond just “knowing” your prospect… and, instead, learn how to build a 3-D Image of Your Prospect that will automatically ensure your letter or ad connects with your reader on a much higher level from beginning to end.

In fact, we may just ask you and your fellow beta members what you’d like us to dive into at our first meeting!

Frankly though, it doesn’t really matter which secret we choose first.

Just know it’ll be a technique the industry’s best writers use routinely to blow all other promotions out of the water. And over the next 12 months, these topics (and others) are sure to be covered.

And please rest assured…

There’s NOBODY better in our industry to articulate to you that very first high-level secret to great copy than Mark.

I could literally spend pages talking about Mark, his breadth of knowledge, and his contributions to the world of direct response.

He’s written and co-written 19 books on copywriting, personal success, and business-building through direct response, including industry best sellers like The Architecture of Persuasion, Great Leads, Copy Logic, Persuasion: The Subtle Art of Getting What You Want, Automatic Wealth: Six Steps to Financial Independence, Power, and Persuasion, and others.

He’s many times a millionaire and a philanthropist, having built dozens of multimillion dollar businesses from the ground up using the copywriting principles he’s either mastered from the greats… or discovered, articulated, and shared with others.

He’s the ultimate “student of copy” — often telling the story of how he credits Agora’s 100X growth to the long and arduous task he and Bill Bonner took amassing and dissecting hundreds of top-performing promotions in order to learn what makes great copy work.

In fact, AWAI has grown to be the largest and most influential in the world because the industry so badly needed (and still needs) copywriters — and Mark wanted a place to house all these powerful new discoveries and lessons so new writers could learn them.

On top of this, Mark is a trained teacher who began his working life by following in the footsteps of his professor parents — first as a teacher for the Peace Corp in Africa and later at the University of Chad.

And in the 40 or so years he’s been active in copywriting and direct response, he’s left in his wake hundreds of successful protégés — like me — who credit Mark’s generous sharing of his time and extensive knowledge for their success as writers and business owners.

Among them Porter Stansberry, who founded Stansberry Research, one of the largest, most successful, and influential financial publishers in the world.

Says Porter of Mark in a note recently:

And this from Bob Bly:

So I hope it’s becoming clear to you:

When you get this rare chance to discuss copywriting, business, wealth, and success with an expert of Mark Ford’s stature — take it!

And don’t forget also about the hundreds of additional insights you’ll have access to in The Masters Vault…

Secrets you can discover either at your leisure, as part of a structured learning regiment you create for yourself, or when you’re looking for inspirations when working on a project.

But again…

To be a part of this, you need to accept today’s special beta invitation.

So how do you do that and what’s the cost?

How to Be a Part of This Transformative “Masters” Experience…

Well, this is where it gets exciting.

As I mentioned earlier, we’re working to create a very elevated learning experience here — one that will only appeal to roughly 1% of the most serious aspiring copywriters in the world.

These are people who — like you — understand that success isn’t just about talent or drive or even experience.

Success is about knowing more… studying what works… having an insatiable thirst for knowledge… finding so much joy in learning that you never want to stop….

And then…

Leveraging your new understanding of these high-level writing strategies that have stood the test of time in a way it will be virtually impossible for you to fail as a copywriter!

And the impact it’ll have on the money you make as a writer? It could easily be in the hundreds of thousands of dollars… even millions over your lifetime.

That’s why we said earlier…

With access to The Masters Vault — PLUS the elevated training our Masters Live “club” meetings bring to the table over the next 12 months…

This is an educational experience that copywriters who understand the power of knowledge will be happy to pay $5,000 to be a part of.

After all, just what you’ll take from The Masters Vault alone, you would have had to attend dozens of live training events, at a cost of tens of thousands of dollars, NOT including travel expenses.

But forget lifetime access to our growing “Vault” of secrets for a moment…

Just the value of being in the room with masters like Mark, Bill, Bob, John, and others…

I know for a fact that some of the masters you’ll meet in the “Vault” command anywhere from $5,000 to $10,000 (plus expenses) to come into a business and talk on a single subject for a single day!

But of course, if you accept this beta invitation, you won’t pay $20,000, $10,000, or $5,000 today.

Nor will you pay the $1,795 price just The Masters Vault alone will be offered to AWAI members in the future…

Not even the $1,150 many AWAI members happily paid for an earlier version of our Masters Program — which included a mere fraction of the secrets you’ll find in this, our completely revamped version.

No…

The price you’ll pay for everything I’ve described today…

Complete and immediate access to our all-new, greatly expanded, and completely reorganized The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting…

Plus exclusive invitations to every Masters Live session we have over the next 12 months…

Where you’ll be “in the room” and “in the conversation” with masters from the Vault as we bring to life and expand on a dozen of the most important high-level secrets A-level copywriters need to know…

Is just $795!

And just to be clear, that includes LIFETIME access to The Masters Vault plus your exclusive invitation to every Masters Live session with every master copywriter we hold over the coming 12 months.

More good news…

Get Access Now — for Just $265!

We know many of the writers who will benefit from these Masters Vault secrets the most are just starting out as writers…

So to make things easier money-wise, we are offering to split the cost into three monthly payments…

Which means simply by choosing our payment option you can get access to everything now…

For just $265!

And that’s not all…

Your Help Is Crucial to Making This the BEST Experience EVER…

Now, you may be wondering… why?

Why such a small price, such a confident guarantee — for something so BIG…

Something that can have such an immediate and profound impact on the success and income you enjoy as a copywriter?

Well it’s because, as an initial beta member of our group, we’d like something back from you — and that’s your feedback in helping us build this into the $5,000 resource we’re certain it will become.

It won’t take more than a few minutes of your time. And it’s not mandatory…

But now and then, we’re going to send you a note — typically after one of the Masters Live sessions — asking you what we could have done better… what we could have covered in more details… what would have made the sessions more valuable to you… what you’d like to see as part of this elite training experience in the future.

At the same time, we’ll ask for your thoughts on The Masters Vault itself… how we might improve this “living” resource so it’s more useful throughout your career.

As you can imagine, being part of this beta experience puts you among a very elite group.

Not only will you be among the very first to access The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting and secure your spot in our Masters Live sessions…

You’ll have an opportunity to play an important role by working with Katie, Rebecca, Mark, and I — in effect, getting to put your “personal stamp” on one of AWAI’s flagship learning resources!

Act Now… We’ll Send You EVERYTHING — Immediately!

Of course, what’s important now is to get your hands on these secrets right away, so you can start seeing the impact they’ll have on your writing, your understanding of good copy, and, ultimately, your income as an A-level copywriter…

And to claim it today while this special beta pricing is in effect.

Full disclosure however, in case I haven’t made it clear: this is a limited offer.

Once we get the number and mix of beta members we’re after — which will likely happen very quickly — we will close it down for good.

And like I said, the price to access the elite learning experience beta members are helping us create is likely to be thousands of dollars more when (and if) we offer it again in the future.

Again, you can have full and immediate LIFETIME access to The Masters Vault by going here now — along with a guaranteed seat at our first Masters Live event in November and the others that will follow over the next 12 months.

Allow me to close
on a personal note…

Had I not discovered copywriting, it’s hard to know what my life would be like right now.

With no university education, no marketable skills, no career, and no plan… every successive job I took was a step backwards, gave me less money, and made my future more uncertain.

Even having the good luck to have discovered copywriting — just as you have…

Yet there has not been a single year as a copywriter in the last 20 where I’ve earned less than $350,000… and in some years, I’ve had the good fortune to have earned as much as $800,000.

I say this not to brag — and I promise you, many copywriters I know make MUCH more than I do…

But I say it to show you what’s possible when you come across an opportunity as big and life-changing as copywriting…

And embrace the collective wisdom of all those who have done the hard work… figured it out… tested what works and what doesn’t… enjoyed outsized success…. made the millions for themselves and their clients… and are willing to share it with the next generation of copywriters like you.

That in a nutshell is what our all-new The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting and the Masters Live sessions are all about.

I hope you see the power of this and take advantage.

Especially under these extraordinary beta terms.

Here’s the registration link once more… where you’ll find your exclusive pricing.

Please keep in mind: once we have our beta group in place, you won’t see this pricing again.

On behalf of Mark and all the master copywriters you’ll meet and benefit from through this experience — we can’t wait to see you!

Sincerely,

Paul Hollingshead
Copywriter & AWAI Co-Founder

P.S. Another happy side effect of diving into these master sessions as I have for the past few months…

It’s like you’ve discovered this fountain of eternal, positive energy you can tap into whenever you need it… a source of motivation that will always be there for you.

And, if you feel your energy waning at any time in your career — just throw on a masters-level presentation from The Masters Vault… and you’ll be re-energized once more!

I watch at least one a day now, and I’m having a blast…

So will you!

Get access for life now…