“Can You Write My Book?”
Here’s How to Be Ready…
and Share in the Upwards of $2 Billion “Up for Grabs” in This Writing Niche Every Single Year…
to the Tune of $20,000 to $70,000 per Project!
Hi there,
It’s happened to AWAI member Liz Farr…
To AWAI member and meditation expert Dr. Annette Annechild…
Also to our learning chief Pam Foster…
Even to AWAI co-founder Paul Hollingshead…
Not to mention countless other copywriters we’ve talked to…
And I guarantee…
The moment word gets around that YOU are a writer…
It’ll happen to you too!
It might be at a professional gathering or event…
Maybe it’ll happen at a dinner party…
Or you might just get an email flat out asking you.
I know writers who were asked on the golf course… on a cruise ship… even while flying on a plane…
And the conversation usually goes something like this:
Them: “Oh, you’re a writer?”
You: “Yes I am.”
Them: “That’s impressive!”
You: “Thank you. I enjoy it… It’s a great way to make a living.”
Them (after some thought): “You know, I’m in business and I’ve always had this idea for a book. But I’m not a writer… and I don’t have the time…
“Is this something you would do?”
Now, the MISTAKE most copywriters make here is saying — “No, that’s not the kind of writing I do.”
But in reality — it’s exactly the kind of writing you could — and should — be considering!
Because the moment you can answer yes to that inevitable question…
You will step into an elite world where there’s MASSIVE demand…
Where literally millions of business owners, experts, and thought leaders from all corners of the world, across thousands of industries, NEED your services…
Where skilled writers can command $20,000… $30,000… $50,000… $70,000 per project… depending on experience and the book you are writing.
And if you reach the upper echelon of this world…
The paydays can be in excess of $100,000!
Great Money… and a Lifestyle
That Can’t Be Beat!
Not to mention a lifestyle that may be even better than that of just a copywriter…
Of course, you can write from anywhere in the world… be it your own home, the local café, a library, or a VRBO rental…
But given the “project” nature of this writing, we’ve heard of writers who will secure one of these projects… book a first-class flight to some exotic, faraway place…
And spend entire months writing from a Tuscan villa overlooking miles of Sangiovese vineyards…
Or from a pied-à-terre in Paris steps from bustling sidewalk cafés…
Or a slope-side cabin next to a crystal-clear mountain lake in Switzerland.
Plus, what’s great about this niche of the writing world is everything you don’t have to worry about:
- No scrambling for new writing projects every few weeks…
- No juggling multiple clients at a time…
- No billing for loads of smaller projects…
- No having to drop everything to handle an urgent client need…
- No taking on extra work just to meet that week’s income needs…
- No jumping around from one assignment, one client, to another…
Once you have your project, your entire focus is on the writing… and living your best life!
Of course, there’s an official name for this kind of writing…
Ghostwriting…
The long-practiced art of taking a leading expert’s unique knowledge… and putting it into book form.
And it’s BIG, BIG business!
There are literally millions of thought leaders, business giants, and innovators out there who “have a book in them”…
People who know how writing a book can transform their careers… establish them as experts… and catapult their businesses.
But not all of them want to actually write that book.
Or they may not have the time or expertise to create the quality book their ideas deserve.
That’s where the ghostwriter comes in.
A writer-collaborator like you who’s learned the simple five-step process to ghostwriting a book I’ll show you in a moment…
Who can take all that knowledge and organize it into readable prose on their behalf…
And command five-figure paydays that only grow with your success and experience.
But, I know what you might be thinking.
You joined AWAI to learn about copy and content…
This idea of writing an entire book — isn’t that hard?
It’s actually easier than it might seem — for reasons one successful ghostwriter explained to me just recently.
Why It’s Easier Than You Think…
As one ghostwriter explained, most writers get intimidated when thinking about the length of books…
But books — especially educational and inspirational books — are really just a series of much shorter, connecting “chapters” that take readers on an enlightening journey…
Chapters that, for the most part, aren’t much longer or more complicated to write than articles or other forms of content you’ll write as a copywriter.
There’s a very clear and logical structure to writing them…
And the great thing about ghostwriting, as opposed to writing your own book or even a lot of copywriting assignments…
Is that the content, the story, the plot line — practically everything you need — is often handed to you on a silver platter by your client!
You just have to know how to organize it all… follow the “arc” and structure of a successful business book…
And fill in the pieces!
Which is why I’m writing you today.
In a short moment I’m going to show you the simple five-step process top ghostwriters follow to write a bestselling business book.
You’ll see how they create an outline and organize the chapters…
How they gather the information they need to fill the book…
How they collaborate with the expert…
How the writing and editing gets done…
And why writing a book — especially someone else’s book — isn’t as intimidating as it may seem after all!
That way you’ll know immediately if ghostwriting is something you’ll want to explore — or not.
If it is — I’ll introduce you to someone brand new to the AWAI family… someone we’re thrilled to have with us.
She’s one of the business world’s top ghostwriters, and we’ve asked her to help us create AWAI’s very first self-paced training program on becoming a collaborative ghostwriter.
More on this exciting development in a bit… and how you can get it into your hands immediately.
Dream of Writing Your Own Book One Day? Nothing Will Prepare You Better Than Ghostwriting!
But make no mistake…
If you’re a writer, ghostwriting is a skill and an opportunity NOT to be dismissed.
Knowing how to write a book is a powerful skill to have — especially if it’s your dream to write a book of your own one day.
Book writers are respected.
Book writers are revered.
Write and publish a book, and you’ll truly reach the very top of the writing world.
And without a doubt…
Ghostwriting someone else’s book is your BEST first step.
It is easier than writing your own book — but no less of an accomplishment.
Not only will you make excellent, reliable, guaranteed money…
But it’ll round you out as a writer.
You’ll learn storytelling… how to structure story lines…
How to write in a way that keeps people riveted and reading…
How to write with a clarity and leanness that is the hallmark of all great writing…
How to organize thoughts and research…
How to edit and revise…
You’ll even learn how the self-publishing industries work…
All vital skills you’ll need to write your own book one day.
The Best of Book Writing —
None of the “Hassles”
But there are other reasons to kick off your writing career as a ghostwriter:
No rejection letters from publishers…
If you’re unknown, there’s a 99% chance your book will be rejected by a publisher — which not only can leave you disheartened but…
… can mean months, perhaps even years, of work that amounts to nothing.
When you’re hired as a ghostwriter, all publishing deals and arrangements are taken care of by your client.
Your only job is to write!
A GUARANTEED paycheck…
A book writer’s paycheck is dependent on book sales or advances (which for new writers are either nonexistent or minuscule).
Ghostwriting takes all the risk and uncertainty out of the equation…
You get paid by your client no matter what — guaranteed!
And the terms are fair — typically half of what you negotiate is paid up front… and you’ll receive the rest when you’re finished. Other times, you’ll break the fee into payments along the way.
And with experience — we’re talking mid-five figures and higher.
This final reason to be a ghostwriter first is a big one:
No marketing or grueling promotional responsibilities…
Any author will tell you, writing the book is only half the battle.
If you’re lucky enough to be published, you might spend even more time and energy promoting your book on podcasts, book tours, bookstore visits, signings, and radio and TV interviews than you did writing on the book!
But as the ghostwriter, you avoid ALL of that.
Because, once again…
Your sole responsibility is to write the book your client hired you to write!
So, from a “writing” and “getting paid” standpoint, ghostwriting really is the best of both worlds…
With none of the downsides.
There’s a slew of other benefits as well…
- It’s a chance to meet, collaborate, and work with some of the most accomplished and interesting people in the world…
- You get to sink your teeth into interesting projects that singularly capture your thoughts and imagination for weeks on end…
- No “jumping around” from one project to the next…
- Being able to set a daily writing routine that fits your lifestyle and one you can follow without fail…
- The ability to write about anything — and choose only topics that you’re most passionate about…
- The very real opportunity to say you’ve written a bestseller…
- Being able to truly call yourself a “published author”…
You saw the money that’s possible…
From $20,000 to $70,000 per project, depending on your experience and the size and scope of the book…
All the way up to $100,000 (and more) if your goal is to reach the highest levels of the ghostwriting world.
But even more exciting is the never-ending DEMAND for skilled ghostwriters — and why that demand exists.
A “Pool” of Potential Clients —
1 Billion Strong!
It all comes back to the MASSIVE pool of experts, business owners, and thought leaders who have a book in them…
They just don’t have the time or the expertise to write it!
The numbers are incredible.
The Global Entrepreneurship Monitor reports there are over 594 million entrepreneurs around the world…
54 million in the United States alone!
Add to that the more than 600 million bloggers Web Tribunal says are active around the world — many of whom will someday want to expand their brands by having ghostwriters turn all that content into books that serve their niche.
Now, granted — only a small number of either group will ever get to the point where they’ll need or want a book…
But when there’s a massive “pool” of nearly 1.2 billion people to draw from… over 80 million in the U.S. alone…
It should come as no surprise that an estimated 67,000 business book titles are published EVERY YEAR, according to data collected and calculated from publishing analytical group WordsRated.
Some of these experts dream of having a bestseller…
But the majority are doing it as a way to connect with their customers, drive up sales in their businesses, or establish themselves as an expert in their field…
- Like the CEO of a small but successful company who has a unique story to tell about his and his company’s journey to success…
- The copywriter who has a unique strategy or formula for writing blockbuster controls…
- The blogger who wants to monetize his list, expand his reach, and put all that content he’s written over many years into book form…
- The marketer who’s renowned for successful product launches and wants to share his secrets…
- The woman of color who’s overcome odds to start a successful business and wants to inspire others to do the same…
- The teacher with a vision for transforming education based on experiences she’s had in the classroom…
- The nonprofit leader who wants to share his knowledge of having a successful career while doing rewarding work helping others…
Literally anyone who’s had any level of success, a unique skill or approach, and has a story to tell is a potential client!
And while there are no “official” numbers because of privacy and non-disclosure agreements…
Industry insiders agree that anywhere from 50% to 70% of those 67,000 books are written by ghostwriters…
That adds up to 33,000 to 47,000 books where ghostwriters get paid each and every year…
Making the potential market for ghostwriters anywhere from $1.2 billion to $2 billion PER YEAR in writing fees alone!
Surprised?
Maybe even shocked?
And remember…
As a ghostwriter, you don’t have to hope your book is a hit to get paid…
You get paid no matter how many people read or see the book… or whether it even makes it to bookstore shelves or not!
Why so many books?
And why so much demand for ghostwriters to write them?
Why Business Leaders Need YOU
to Tell Their Story!
It all starts with the many, many reasons an expert in any field of business or specialized knowledge will want to write a book…
And no, it’s NOT about the money they can make selling the actual book (although that can be substantial if the book turns into a bestseller)…
A book is a great “legacy” statement for someone who’s had success in business or as a thought leader…
A way to create a lasting impact on their industry, shape the way people think about specific topics, and serve as an inspiration for people who follow them.
It’s a way for a CEO, an entrepreneur, a business owner, or someone with a unique level of expertise to raise their profile, increase their authority, and establish themselves as a leader within their industry.
Books touting a company’s unique product or service can also be amazing lead generators… delivering solutions, building trust, and inspiring customers to embrace the brand or do business with the company.
A book can also open doors to joint venture opportunities, speaking engagements, media appearances, consulting, invitations to join boards of directors, and so on — all of which can lead to new opportunities and greater sales for their business.
In fact, a study by Wellesley Hills Group, a marketing consultancy for professional service providers, reported that 96% of 200 business-book authors surveyed “realized a significant positive impact on their businesses from writing a book and would recommend the practice.”
And ghostwriters are needed because of what we already know:
Most businesspeople are not natural writers!
Their area of expertise is in what made them exceptional: creating products, building relationships, developing systems and strategies, and so on.
Even if these business experts do have the skills to sit down and write a book…
It’s just not realistic.
Because think about it…
If you’re running a successful company… or you’re someone with amazing insights, experiences, and an inspiring story to share…
It means you’re a success.
And to maintain that high level of success means 100% of your energy must be focused on what you love and what made you successful…
- Running your business…
- Working with clients…
- Managing projects…
- Creating new products…
We’re talking driven people who work 10, 12, 14 hours a day, sometimes six days a week… not to mention all the other demands busy and successful people have on their time.
So the idea of trying to squeeze even more hours into a day… and taking a year or more to write a book?
It’s not feasible, realistic, or even appealing to someone whose first love is doing the things that made them successful in the first place!
What do they do instead?
They hire a ghostwriter!
A professional writer — like you — to help them pull together a cohesive book from years of thoughts, stories, notes, and other writing…
And instead of taking years, their books are in bookstores and available on Amazon in a matter of months!
Meet Your Ghostwriting Mentor!
That’s why I’m excited to introduce you to a very special woman…
Someone who is the “quiet force” behind many of these books — including, quite possibly, books you’ve read from people in the copywriting and marketing world!
I’d love to tell you about her role in a few of those books…
But one of the first things you learn as a ghostwriter is that discretion and respect for privacy are important traits to have.
Because while most acknowledge and even publicly laud ghostwriters for the work they did on their books — many named authors would “prefer” that it not be publicized.
In fact, how you handle the “client-ghostwriter relationship” is one of the many, many things you’ll learn about ghostwriting from this seasoned writer…
I’m talking about none other than Laura Gale…
One of the most sought-after ghostwriters in the world…
Who just happens to be the expert we landed to create AWAI’s all-encompassing self-paced training program I’m excited to tell you about called…
How to Become a Sought-After, High-Income Ghostwriter: Help executives, thought leaders, and innovators spread their message through books.
And we couldn’t be more thrilled!
Ghostwriting is an area of writing many AWAI members have been asking about — but it’s taken this long to find the perfect combination of “skilled writer” and “experienced teacher.”
Laura is both.
She’s ghostwritten, written, edited, and helped develop dozens of books for clients in her relatively young career as an “A-level” ghostwriter — the majority of which have become bestsellers in their category…
Experts who are happy to share Laura’s contributions to their book writing success include…
Marketing guru Kiri Masters, who had Laura help write The Amazon Expansion Plan and Amazon for CMOs… and said of Laura’s work:
“I’m so grateful that this whole process was completely taken off my hands and so proud of the manuscript.”
Laura also wrote Cheap Is Good for Bob Cooper Jr., a business owner who wanted to establish himself as a leader in lean management strategies:
“The book is better than I had hoped, and I can’t imagine getting it anywhere near completed without you. Thank you so much for making it a reality, and for capturing and understanding these complex concepts!”
Also, The Digital Life Insurance Agent for Jeff Root, who was eager to establish himself as an expert other agents can turn to when it comes to increasing sales by expanding their business online:
“Laura pumps out excellence onto paper. She took my outline, extracted the information from me, and delivered a final manuscript I was very pleased with. We were an Amazon bestseller in my category and have 95%+ 5 star reviews at this point in time. I would recommend Laura to anyone.”
She has even found time to write two bestsellers of her own that have elevated her to the upper ranks of the ghostwriting niche — How to Write This Book and Content That Converts…
But what makes Laura the perfect person to teach you about ghostwriting is that she’s also an experienced writing coach who has taught hundreds of writers…
Most not nearly as knowledgeable about writing as you are as an AWAI member already!
Which is why I can’t wait to tell you about the amazing program she and the AWAI Training Team have put together.
But first…
The “5 Steps” To Ghostwriting a Successful Book
Now that you understand all the reasons to consider ghostwriting…
The big paydays…
The huge demand…
The prestige…
The people you’ll meet…
The connections you can make…
The fact that you can take ghostwriting “on the road” with you and write from anywhere…
And how it’ll prep you for writing your own book one day…
It comes down to two questions…
Am I right for this?
And…
How do I get started?
My guess is, if you’ve come this far, you already have a good sense ghostwriting is for you.
Ghostwriters are curious…
They enjoy meeting interesting people…
They prefer a slower pace where there’s less time pitching your services, taking calls, answering emails, juggling projects…
They relish the opportunity to go “deep” with a client on ONE project…
And enjoy long stretches of time to simply write and create.
As for getting started — there’s nothing “tricky” about it!
It starts by understanding the process professional ghostwriters use…
How they go about taking on a book project… breaking it down into manageable writing sessions…
Sourcing the information they need…
Organizing it…
Getting words on the page…
And who better to guide you than Laura Gale — who’ll be taking you by the hand and teaching you everything there is to know about the amazing world of ghostwriting should you want to learn it.
And it all starts with this:
Step 1 Defining Your Book’s “North Star”
Ghostwriters love their jobs because it’s such an immersive experience.
You get to build a relationship that goes so much deeper than the typical client-writer relationship.
As a ghostwriter, you’re one part friend, one part confidant, another part advocate… There’s even a little bit of “psychologist” mixed in, given the conversations you’ll have…
Which is why much of the focus of Laura’s How to Become a Sought-After, High-Income Ghostwriter is on the all-important interview process.
Which will serve you well when you have that important first meeting with your client, where your sole mission is to learn three crucial things:
- What your client wants to achieve with the book…
- What the book’s “North Star” or big idea is…
- And who the ideal reader is…
That’s it!
Once you have the answer to these three very simple questions, you (and your client) will have a clear idea of where you’re going with the book… and how you’re going to get there.
Now you can move to Step 2…
Step 2 Create Your Outline
No surprise here, right?
Every writing project — from a simple piece of content to a full-blown book — follows a proven roadmap or structure.
Not only does it make the writing easier and faster, but…
It ensures your eye is always on the book’s big idea — that all-important “North Star” you and your client settled on…
It gives you a clear day-by-day workflow upon which you can set your writing schedule…
You always know what you’ll be writing next… never a blank page!
An outline makes sure everything relevant to the book’s topic and its mission is in there…
It gives you a clear sense of progress as you write… and keeps you from being distracted…
And when you build your outline around a proven formula like the one Laura will show you, your book will be far more focused, easier to write, and easier to market!
With your outline completed and approved by your client, it’s time for one of the best parts about being a ghostwriter…
Step 3 The Client Interview
I say the interview is one of the best parts for ghostwriters — and it’s true…
But only if you’re prepared.
Laura will make certain you are.
The interview process consists of a series of one-hour to 90-minute sessions spent with your client, either in person or by Zoom, where it’s just the two of you and a tape recorder.
It’s many ghostwriters’ favorite part of the whole process, because it’s where you get to really connect with your client and get fully immersed in the material you and the client have been strategizing about.
It’s also where you get to deepen your relationship with your client and build a healthy level of trust and rapport.
One of many things you’ll learn from Laura about the interview process is how it’s not really an “interview” at all… where you’re asking one question after another like a journalist might…
It’s more of a back-and-forth conversation where you’re driving the discussion through strategic open-ended questions…
Questions that will, of course, help you draw out all the raw content needed to fill your book…
But are also designed to extract deeper, more revealing nuggets, anecdotes, and personal stories the strict back-and-forth style of interviewing could never produce.
This is something only an experienced pro like Laura can teach you.
In fact, what you’ll learn about interviewing from Laura will not only serve you in your ghostwriter role…
But will also help you in any form of writing where you have to extract details from a client or customer as part of your research!
With the interview process complete, the REAL fun begins…
Time to…
Step 4 Write Your Book!
Remember earlier when I said “writing an entire book” is easier than you think?
Well, Steps 1, 2, and 3 are a HUGE reason why!
Laura will have shown you everything you need to do and have to prepare for this big moment…
You’ll have your “North Star,” the book’s mission, and your reader avatar clear in your mind…
You’ll have a proven, professional, bulletproof outline, approved by your client, that will guide you page by page…
And so much fodder transcribed from your interview and follow-up research that your biggest challenge will be keeping your book as short as it needs to be!
Now it’s time to hunker down… isolate yourself — maybe even jet away to that Tuscan villa I talked about…
And start writing!
Which is where Laura’s amazing “patching and smoothing” writing process comes in…
It’s a simple-to-use “information hierarchy” technique where you get your client’s raw words down on the page quickly and in the right order… and add voice, texture, and clarity later in the process…
Which, of course, is explained clearly and thoroughly in How to Become a Sought-After, High-Income Ghostwriter — plus a whole lot more!
Naturally, you’ll spend some time on Step 4…
If you set a goal to write 2,000 words a day, five days a week — which is very easy to do in four to five hours a day when you have the material and a great outline in hand…
Writing an average-length 50,000- to 60,000-word business book should take you roughly 20 days of writing, or between one and two months.
Finish your first draft… take a much-deserved break…
Then on to the final step:
Step 5 Editing to Perfection
Congratulations!
Now you have your book in hand.
It’s rough — but that’s perfectly okay…
Because there’s a final step Laura’s going to walk you through that’ll take it from “rough good” to “polished great”!
That, of course, is the editing stage.
And there’s a reason I wrapped Step 4 with “taking a much-deserved break”…
Because stepping away from your book for a week or two is the very best thing you can do before sitting down to the all-important editing stage.
So take it!
Treat it like a mini-vacation for yourself.
Go away for a bit.
If you’ve decided to write your book in Italy, France, or anywhere else in the world… now’s your time to explore!
You’ll be rested, ready, and excited about following Laura’s brilliant “three-stage” editing process…
A simple process of smoothing out the structure… to make sure everything is in the right order and has good flow…
Then on to the copyediting… to make sure you have the right words in the right place at the right time…
And finally, proofreading… where you’re looking to catch typos, incorrect punctuation, or inconsistent references.
That’s it in a nutshell!
Five simple steps… and just like that…
You’ve written a book!
As with anything you’re new at — it pays to have the right guide and a strategy to follow…
And I can’t think of a better guide than Laura Gale…
Or a better and more proven strategy to follow than the comprehensive, step-by-step ghostwriting process she’s laid out for you in How to Become a Sought-After, High-Income Ghostwriter.
Remember, Laura is a working pro.
She’s ghostwritten — and continues to ghostwrite — books for some of the most influential and accomplished men and women in business.
Not big celebrities, mind you — that’s not your bread-and-butter market (at least yet 😊).
Where you’ll make your money starting out as a ghostwriter is catering to the millions-strong, under-the-radar CEOs, business experts, or thought leaders whose brands, standings, or businesses will benefit directly from the book YOU write.
These are the skills and the client-acquisition strategies Laura teaches you in How to Become a Sought-After, High-Income Ghostwriter…
So you’re prepared to hit the ground running and land your first client right out of the gate.
Let me quickly walk you through the 10 amazing lesson sessions you’ll spend with this respected, professional ghostwriter by your side and guiding you.
Here’s Your Lesson-by-Lesson Path to Ghostwriter Success with Laura Gale!
Ghostwriting: A Fun, Valuable, and Rewarding Service
This is where you’ll meet Laura “via video” and get a much deeper understanding of the role of a ghostwriter…
The important service you provide…
All the markets you can tap into…
And how the whole process works — from start to finish.
I’ve touched on some of this with you today — but not nearly at the depth Laura will take you.
There’s a whole section on “What Makes for a Successful Ghostwriting Project” that I haven’t mentioned.
Plus, you’re going to learn what you can expect in terms of credit for your work… and important tips for guiding the process and getting the entire project off on the right foot.
Being a successful ghostwriter is as much about the role you’re going to play from Day One as it is about writing…
So even though you already know more about ghostwriting than 99% of other people by reading this far, please DO NOT skip this lesson!
Once the foundation has been set, it’s on to a much deeper dive into the five steps we discussed…
Ghostwriting Fundamentals: Your Strategic Intent, “North Star,” and Reader Avatar
You already know that the secret to creating a successful book for your client is reliant on establishing these three things first:
- What the book is supposed to accomplish for your client
- What the book is about
- And who it is for
But how do you work with your client to get there?
Having written and advised clients on more than 30 books, Laura is the very best person to guide you.
In this lesson you’ll discover…
- conversations you can have with your client to determine the best possible outcome writing a book can have…
- questions you can ask your client that will let you zero in on your client’s ideal “North Star” or big idea for the book…
- why your client is likely to have “too many” ideas for their book… how to narrow it down to the best one… how those “secondary” ones can actually lead to future projects (and more writing) for you… and how to lay the groundwork for that conversation…
- how to answer the all-important “why you, why now” question — and why it’s crucial to creating that all-important urgent need for the book…
- how to land on your book’s USP, or unique selling proposition…
- eight questions you can ask your client to lock in their ideal reader avatar…
- questions you can ask to make sure your book’s content delivers what your reader is looking for…
- and much, much more.
You’ll “lock in” this knowledge by applying it to your first writing exercise…
Where you’ll craft your own strategic intent, “North Star,” and reader avatar for a model book you’ll be writing.
With so much deep insight, and examples from real-world projects… you’ll be laying such a solid foundation for your book that there’s no way it can fail.
Then it’s on to…
Your Ghostwriting Project
Roadmap to Success: The Outline
Having a clear structure and outline to work from is crucial to the process…
Not only does it map out your book from beginning to end…
And help you with writing and workflow…
But a well-structured roadmap and outline also gives your client confidence that you know what you’re doing… that you have the project well under control… and that you captured the “essence” of the project.
As you dive deep into the outline process with Laura, you’ll…
- learn how to map out every chapter — right down to how many subtopics you should have per chapter and how to organize them…
- watch as she shows you, in real time, the step-by-step process for creating an outline for one of her books — from the early drafts… to the final product…
- learn the secret of “information hierarchy” and “structured flow” so that your book is organized in such a way that it’s intuitive for the reader to follow and easy to understand…
- see examples of professionally crafted roadmaps and outlines so you have a model to follow…
- and much, much more.
Your outline will be your “new best friend” through the duration of your project… and it’s a skill that will carry over to other projects as well.
Again, you’ll put what you’ve learned to the test via a mock assignment, with prompts to get you started.
Then, it’s on to the next invaluable skill to have as a writer:
Ace the Critical Interview Process
You’ve made amazing progress so far.
You know what your book is about… who it’s for… and how it’s going to transform your client’s standing and their business’s success… and you have an amazing roadmap to follow.
Now it’s time for the interview process, where you’ll deepen your relationship with your client while arming yourself with everything you’re going to need to fill your book!
Here you’ll learn…
- how to build rapport and an air of all-important “psychological safety” when speaking with your client…
- the No. 1 thing you should NEVER do in an interview…
- how to generate a list of questions that follow the outline you and your client have created… along with real-world examples you can use for inspiration…
- the ideal length of time each interview will last… how many questions you should prepare for each session… and how many sessions you can expect to have…
- how to best prepare yourself — and your client — for the very best interview experience…
- how to word questions in such a way that your client will “open up” about the topic… with actual “sample phrasing” you can use…
- how to use silence during the interview to your advantage…
- the secret to getting “nitty-gritty” details that your client wouldn’t otherwise know to volunteer…
- and much, much more.
Again, the more you can draw from your client’s knowledge, experiences, and insights, the stronger your book will be.
But it’s not all about the “mechanics” of the interview and how you get through your questions…
It’s also about using your own common sense and perception… knowing when to stray from your script… and get the conversation back to the core…
All of which you’ll learn in this incredible session… from a pro who’s conducted hundreds of interviews for dozens of books.
And remember… this is a lesson that’s not just invaluable when it comes to writing your book… but will serve you well in any situation where you have to talk to a copywriting client or customer.
And if there are any lingering questions about how the interview should go? Simply listen and follow an actual “live” interview Laura has with a model client!
Tackle Your Draft with Confident Finesse
This is it — you have everything you need…
Time to write!
Without knowledge, without a guide, this is a scary if not impossible time for a new writer.
But with Laura’s help… the benefit of her experience… and that outline you created together in hand…
You’ll know exactly how to tackle the writing process.
You’ll learn…
- the “art” of transcription — how to make sure you have “only the meat” and what you absolutely need from those hours of conversations with your client…
- how to use the project outline you created to guide you during the writing process…
- how to “patch” copy — the art of getting the substance from your transcript and research onto the pages of your book, using the mock interview Laura conducted in Lesson 4 as a guide…
- the art of “smoothing” — where you polish “spoken” language so that it reads as if it were written for a professional book…
- how to create “interstitial” material that makes for an easy transition from one idea, concept, or topic to the next…
- how to manage your client’s expectations during the actual writing of the book…
- the point at which you should — and shouldn’t — send draft copy to your client for feedback…
- and much, much more.
Drafting is where your creativity kicks in and the book really starts to take shape.
And with the right foundation in place — a rock-solid “North Star”… a clear view of your reader… and that “patching and smoothing” technique Laura reveals that gets your client’s ideas and genius “on the page”…
You’ll be surprised at just how fun, simple, and rewarding the process is!
But you’re not finished yet…
Edit Your Draft to Perfection
It’s probably the most important part of the entire project…
Many writers would argue that it’s even more important than drafting!
Editing takes all of that material you’ve “patched and smoothed” on your draft pages and polishes it up into something really professional and engaging.
The editing phase is where you go from good to great — sorting out many problems and filling potholes during the process.
And it’s here where you’ll get another powerfully valuable lesson…
A skill you can use when it comes to ANY writing you do.
In this all-important “editing to perfection” lesson, you’ll discover…
- the three distinct stages of editing every manuscript should go through — and which one your client needs to be involved in…
- how to make sure all the information you have fits the information hierarchy… that it’s in the right place… it feels intuitive to the reader — and how to fix it if it’s not…
- how to rid your writing of unintended repetition… boring passages… and confusing sections or references…
- how to prep your document so you can accept and manage your client’s feedback in the most efficient way…
- how (and when) to infuse your client’s “voice” into the writing…
- the best thing a writer can do to know if a sentence, paragraph, or even an entire chapter is “on” or “off” in terms of tone and readability…
- the importance of having a style guide — and which are the best to use for business book ghostwriting…
- and much, much more.
With editing done, you have a complete book in hand!
More importantly, you now know the entire process for writing a successful, bestselling business book that meets the needs and objectives of your client!
You are a ghostwriter!
We could end right here…
But Laura wants you to be on top of everything…
So on to…
Prepare for Publication as a Pro
Understanding the “business side” of book publishing will give you a huge edge in the ghostwriting space.
Now, if your client has a traditional publisher lined up, you won’t have to worry too much about this.
The publisher will take care of all the formatting, printing, and distribution.
But for a lot of people who work with ghostwriters in the business world, self-publishing is the preferred route…
Which means formatting your client’s book and getting it ready for sale is a crucial part of the process.
A lot of ghostwriters bow out at this point…
But you’ll know better!
You’ll learn…
- the correct file type in which to format your manuscript…
- how to prep and create the “interior file” self-publishers will require of your book with Vellum software…
- how to ready your book for hardcover, paperback, e-reader, and audio formats…
- tips for a great title for your book, as well as cover design…
- how to set up your book’s ISBN global identifier and barcodes…
- how to upload your client’s book to platforms like Amazon, Barnes & Noble, and Apple’s “print on demand” services…
- how and when to establish a copyright for your client’s book…
- and much, much more.
With Laura’s help you’ll be an expert at all the ins and outs of getting your client’s book ready for publication in as little as a day…
And your client will see it as a HUGE burden lifted from them.
But there’s more:
Add Extra Value for Your Clients
with Marketing Guidance
Earlier I said ghostwriters don’t have to concern themselves with promoting and marketing their clients’ books.
And it’s true.
You don’t have to show up for endless podcast interviews… go to library talks… be active on social media… ask readers for reviews… canvass media for coverage and show up when they say yes…
But your client will — if he or she wants to sell books!
And that’s where you can help them: as a valuable guide.
In Lesson 8, you’ll get nothing short of a comprehensive “crash course” in EVERYTHING having to do with the importance and process of marketing a self-published book!
You’ll learn…
- why your client should start marketing while you’re writing their book…
- the two main goals of marketing — and why it’s crucial to sell more books quickly at launch…
- how to “game” Amazon algorithms to sell more books faster…
- why it’s important to connect your client’s book to an email list…
- how to get great feedback and optimize it in future marketing…
- how to use social media to sell your client’s book…
- how your client can potentially sell thousands of copies of their book by tapping into low-hanging-fruit buyers…
- how to wow and empower your client with a “four-phase marketing plan” for their book…
- how to make even more money writing sales copy and blog posts that promote the book…
- more than a dozen innovative and creative ways to promote your client’s book outside typical channels…
- and much, much more.
Are we done?
Nope!
Now comes…
Take the Lead for Success as a Project Manager
This lesson is all about creating a proven, reliable, specific, and — most important — replicable system for taking on any ghostwriting project.
That might elicit a yawn after all the exciting stuff we just talked about…
But think about it.
You DO NOT want to have to reinvent the wheel every time you get a new assignment.
You want an efficient, reliable process you can follow every time.
It reduces stress…
Speeds up the writing process…
And lets you take on more projects — and make more money.
In this lesson you’ll learn…
- the nine things that need to be made clear with your client upfront… concerning timelines, money, client-related delays, and more…
- how to communicate with your client throughout the duration of the project so everyone is on the same page…
- how to “own the process” so your client feels comfortable and confident that you have everything under control…
- how to manage timeline expectations…
- why you should have a contract with your client and the eight most important points to cover…
- and much, much more.
Okay, so we’ve learned a ton about ghostwriting a book for businesspeople, experts, and thought leaders.
We’ve learned the initial planning process… (check)
Writing… (check)
Editing… (check)
Formatting… (check)
Marketing… (check)
Project management… (check)
We must be finished with everything a ghostwriter will ever need to know, right?
Almost…
Get Those Ghostwriting Clients!
When you’re ready, Laura wants to make sure you have everything you need to land that all-important first client as well!
Now, earlier I said that as soon as word gets around that you’re a writer, a day will come when someone asks you to write their book.
Any writer will tell you — it’s pretty much guaranteed!
But if you want to control your ghostwriting career… and choose the ideal client for you…
In a niche or industry you’re interested in…
Writing about topics and subjects that excite you…
Laura can help — by sharing the strategies she used for getting clients when she was starting out.
Just a taste of what you’ll learn:
- Six questions you can ask yourself to get yourself thinking about the perfect client for you…
- What to do if you’re an introvert and not comfortable with “pitching” yourself…
- Why the first place you should look is within your circle — friends, business associates, industry contacts… and the best way to approach them…
- Other self-marketing tips like LinkedIn…
- How to create the perfect identity statement for you — that 20-second elevator pitch that tells people exactly what you do, whom you serve, and the value you bring…
- Nine easy-to-access, “no-pressure” environments where you can make it known you’re a professional ghostwriter…
- How to follow up with interested prospects without being too pushy…
- What to charge when you’re new to ghostwriting and how to handle the “fee conversation” with new clients…
- How royalties work… when you should ask for them and when you shouldn’t.
So there we are…
Ten comprehensive “soup to nuts” lessons on everything you need to be a successful ghostwriter!
Just one more thing…
Homework!
That’s right…
Take Everything You’ve Learned… Work on a Real Ghostwriting Assignment —
and Get Professional Feedback and Direction!
Nothing beats “learning by doing.”
So two BIG parts of AWAI’s “how-to” training programs are writing and personalized feedback.
How to Become a Sought-After, High-Income Ghostwriter is no different.
You are going to be given a client.
You’ll learn what they want to write about and their motivation for wanting to write the book.
So you’ll have the “what” and the “why.”
Your assignment will be to describe the “North Star” for the book… create the reader avatar… and write a 10-chapter outline for the book following the model and based on what Laura has taught you, with three to five subtopics.
And when you’re finished…
You’ll send in your assignment for a professional review with feedback on your work!
That way you’ll know once and for all if you “get” the whole ghostwriting opportunity… where you might be off… and how to get back on track if you are.
With all that, I think you can agree with me…
How to Become a Sought-After, High-Income Ghostwriter is an exciting program…
Sure, the money’s GREAT for ghostwriters — greater than most copywriting projects, in fact…
Anywhere from low- to mid-five figures starting out… to $100K when you “make it.”
Demand is everywhere, across all industries and topics.
But there’s something bigger than all that…
Getting to meet and work with interesting and accomplished people…
Gathering all the material you need…
And heading off to write a book!
A book you can proudly say YOU wrote.
One in which your client will almost certainly credit you for all your hard work in the acknowledgments…
And remember…
Once you write a book, you are at the VERY TOP of the writing world!
You really can’t go any higher.
On top of that, book writers are respected… revered…
Once you can call yourself a “published author,” others will never see you in the same light again!
And then there are the practical reasons to consider ghostwriting.
It’s an amazing skill to have.
Ghostwriting is the perfect stepping-stone to learning how to write your own book someday.
It can’t help but make you a better writer.
The work, the lifestyle — perfect for anyone who cherishes a structured writing routine, a slower pace of work free of distractions, and having more time to really go deep with a project.
I could go on and on…
But the time has come…
Here’s How You Can Own Laura’s How to Become a Sought-After, High-Income Ghostwriter
We’re so excited to be able to offer you How to Become a Sought-After, High-Income Ghostwriter…
And the opportunity to learn from one of the industry’s best — Laura Gale.
This is one of the most important and comprehensive programs we’ve ever been involved with here at AWAI…
Both in terms of the “uniqueness” of opportunity… and just how life changing this knowledge can be for writers.
It’s the kind of program EVERY writer should have — even if ghostwriting is not at the top of your mind right now…
Simply because the knowledge it gives you about planning, structuring, outlining, writing, formatting, and ultimately marketing a book…
Is knowledge every writer can benefit from.
Which is why we wanted to make How to Become a Sought-After, High-Income Ghostwriter affordable to everyone.
But before I reveal your special pricing…
I’ve told you about the course…
But I haven’t told you about some of the incredible bonuses Laura and the AWAI Training Team have put together for you, including…
Self-Publishing Tips for Ghostwriters
Many of the clients you’ll take on as ghostwriter will choose the self-publishing route — especially if they already have a sizable mailing or client list… or a strong following on social media.
Not only is it the fast way to get a book to market, but it allows the author to retain control of all creative decisions, publishing costs, distribution, and much, much more.
The more you understand the self-publishing landscape, and can advise your clients on these strategic choices, the more value you bring and the more in demand you will be!
To help you, Laura and the AWAI Training Team have put together an entire library of curated articles and special reports designed to deepen your knowledge about aspects of writing and self-publishing…
Here’s a quick rundown:
- Front Matter/Back Matter — The Only Guide You’ll Need — All that space in the book before the chapters start and after they end can serve as powerful marketing pieces and credibility builders for your story and author. This report shows you how to make the most of this extremely valuable space!
- A Writer’s Guide to Fair Use and Permissions + Sample Permissions Letter — A crucial report for any writer on the rules and regulations behind quoting passages from books and articles — and what to do when you need to get permission.
- How to Self-Publish a Bestseller — Even MORE insights into self-publishing, this time a concise yet comprehensive overview of all the benefits of self-publishing from James Altucher, whose (self-published) book Choose Yourself sold over 500,000 copies within a year of publication.
- The Pro Marketer’s Product Launch Checklist — An in-depth and robust plan for successfully marketing your book, including the nine key components of audience engagement, media and influencer coverage, success metrics, promotional scheduling, and more.
- How to Get Incredible Endorsements and Blurbs for Your Book — Nothing can catapult a book to No. 1 in any category faster than celebrity and authority-figure endorsements. This report from New York Times bestseller Tucker Max shares his approach to landing them!
- Amazing “Library” of Insights into Book Design — Studies show cover design, color, and the way a book catches a browser’s eye have an outsized impact on sales. In this special “library” of resources Laura’s assembled for you, you’ll learn about Psychology in Design, where you’ll gain a foundational understanding of what attracts people to a book… How to Design a Great Book Cover, including the six things every writer needs to know about cover design… and more.
But that’s not all…
Deep-Dive Interviews with Three More A-Level Ghostwriters!
One of the best ways to learn any new skill is to soak in the wisdom and insights of the most successful experts in your field.
That’s why we reached out to three more incredibly successful ghostwriters for sit-down interviews covering everything from how they landed clients when first starting out… to how they handle the “money conversation”… to how they balance ghostwriting with family and other writing projects.
You’ll hear from…
-
Mary Curran Hackett — International New York Times and Wall Street Journal bestselling ghostwriter who has, in addition to editing hundreds of books, ghostwritten 30 published books for some of the world's leading executives, entrepreneurs, doctors, artists, celebrities, and religious leaders.
-
Kristen Weber — a professional ghostwriter who also works with clients on editing, manuscript development, and line editing (three more lucrative opportunities for ghostwriters!) as well as helping clients land agents and publishers.
If you’ve ever wanted to write or ghostwrite fiction — or want to learn more about writing memoirs — you do not want to miss this insightful conversation between Kristen and AWAI member and fellow writer Robert Rice!
-
Karen Rowe — Owner of Front Rowe Seat, a full-service writing firm that helps professionals and businesspeople become leading authorities in their niche.
She’s the author of her own book, Behind the Cover — a guide to writing for those rare experts who do want to tackle their own book… and has written for clients as diverse as a retired FBI agent, a reality TV star, entrepreneurs with online empires, and some of the top self-help leaders in the industry.
Karen shares countless “gems” of information, including the best ways to find the clients you want to write for… how she interacts with clients throughout the writing process… tons of advice for new ghostwriters… even her trademark technique for getting clients a first full draft in just three days!
But that’s not all we have to help immerse you into the world of ghostwriting and kick-start your writing…
Laura’s Own “New Client” Conversation Script and Talking Points
Of all the interactions you’ll have with your client, none is as crucial as the one you have before you land the project!
You want to have confidence going in.
You want to look like a pro from Day One.
That’s why you’re going to LOVE this special added bonus…
Where Laura shares with you the “new client script” and talking points she uses when meeting a new prospective client for the first time, including…
- specific questions you can ask a potential client in order to understand their project and goals completely…
- talking points you can use to paint a picture of what working together would be like…
- tips for initiating the conversation about fees and timelines, and other “housekeeping” details associated with any project…
- and much more.
There you have it…
EVERYTHING you need to get started and thrive as a successful ghostwriter!
Your AMAZING DEAL!
So, what does it cost to gain immediate access to all of it…
This 10-lesson comprehensive, life-changing program…
Plus all the amazing bonus resources that will deepen your knowledge even further and get your ghostwriting career off on the very best foot?
Again, because we think EVERY writer should have How to Become a Sought-After, High-Income Ghostwriter as part of their writer’s training…
We want to make it as accessible as possible.
So your price today?
Just $497!
And yes, you still get everything:
- Laura’s full 10-lesson How to Become a Sought-After, High-Income Ghostwriter… a combination of written and video-based training…
- All lesson assignments, including your course final, which you can submit for personalized feedback and direction…
- Unlimited access to and use of all the support learning material and samples from Laura’s private files…
Plus, three amazing bonuses:
-
BONUS #1: Self-Publishing Tips for Ghostwriters, including your very own curated library of resources:
- Front Matter/Back Matter — The Only Guide You’ll Need
- A Writer’s Guide to Fair Use and Permissions + Sample Permissions Letter
- How to Self-Publish a Bestseller
- The Pro Marketer’s Product Launch Checklist
- How to Get Incredible Endorsements and Blurbs for Your Book
- Amazing “Library” of Insights into Book Design
- BONUS #2: Deep Dive Interviews with “A-Level” Ghostwriters Mary Curran Hackett, Kristen Weber, and Karen Rowe
- BONUS #3: Laura’s Own “New Client” Conversation Script and Talking Points
But it gets better!
You LOVE the Program — or Pay NOTHING!
Like our entire family of self-paced training programs, How to Become a Sought-After, High-Income Ghostwriter comes with our bulletproof, no-risk guarantee.
And it’s very simple:
Take a full 30 days to review the program…
Get into as many lessons and do as much of the writing and as many of the assignments as you want.
If, after a month with the program, you don’t think it was worth every penny of your investment, simply let us know by phone or email and we’ll return every penny!
Click here and you’ll be taken to an order page with a recap of everything you’ll get when you purchase today.
Review everything you get one last time… complete the form… include your payment… and click the order button…
You’ll get a confirmation email from us within minutes that will show you how to get immediate and full access to the program.
I can’t tell you how excited I am to offer you this amazing deal today.
Our very first program on ghostwriting was a long time coming — and I couldn’t be more thrilled with the training Laura and the AWAI team have lined up for you.
What you will learn is yet another gateway to a world of opportunity.
It will make you a better writer…
And if you decide to take up ghostwriting in earnest…
The pool of potential clients is never-ending…
The money is great…
And you couldn’t ask for a better way to earn a living as a writer.
So, get lifetime access to How to Become a Sought-After, High-Income Ghostwriter today.
Take us up on our 30-day zero-risk guarantee.
Get to know Laura and benefit from her years of experience as a successful bestselling ghostwriter.
And experience some of the best training on writing we’ve ever offered!
Thanks for taking the time today…
Again, you can access the order page by clicking here.
To your success,
Rebecca Matter
President, AWAI
American Writers & Artists Institute
220 George Bush Blvd, Suite D
Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924
www.awai.com