Flash Sale DEAL: 75% SAVINGS!
Let 7 Business-Building Experts Transform Your Fledgling Freelance Writing Business… Into a Professional Money-Making Machine!
You’ll Have Everything You’ll Need In Place:
Niche
And much, much more!
This is a rare opportunity to build a freelance writing business you’re proud of… and transform yourself into a professional writer clients will see as more valuable than 99.9% of the freelancers working today.
But you need to act today…
Dear Writer,
If you’re not yet making the money you want as a writer, you’re in luck because all that is about to change…
What I’m about to share with you is the exact 8-step process for turning your writing skills into a thriving business.
Even if you’re just starting out, you’ll be able to get your business up and start connecting with paying clients in less than 30 days.
Now, that might sound like a big promise, but I’m confident it can happen for you.
How can I be so sure?
Because we’ve already guided hundreds of writers through this same eight-step process and received incredible feedback like this:
“I was able to launch my business pretty much in real time by following along with the program. The step-by-step format cuts through the clutter and keeps you moving in the right direction.”
— Thomas Damon
“Probably the best investment in my copywriting career thus far. I'm truly grateful that I made the decision to take the course. My confidence level has risen to a point that I can hardly describe. I will be a good copywriter.”
— Jim MacDonald
“This is the one I’ve been waiting [for] without realizing I needed the pieces of our business to be integrated, to be connected. And this Intensive did exactly that. I’ve loved it and it’s the most practical thing I’ve done with AWAI. Thank you!”
— Jeri Burgdorf
“Whether you're brand-new to copywriting or are experienced, you will find a wealth of information to launch your business or take it to the next level. I got much more than my money's worth out of this course. I think it's the most valuable one I've taken in a long, long time!”
— Merikay Noah
And, that’s not all…
Why are these writers so excited about this program?
Because we put together an all-star team of business building experts to walk them (and now you!) through every step needed to build a profitable freelance business.
I’m talking about real, working experts like…
Pam Foster, AWAI’s Learning Chief is a Certified SEO Copywriter and award-winning web content consultant. She has 30+ years of experience in Marketing Communications.
Nick Usborne, a digital copywriting and site optimization expert with over 20 years of experience online. (And, more than 40 total years of experience in marketing.) He’s also internationally recognized as a leading expert on writing for the Web.
Ilise Benun, a master networking and self-promotion consultant with 30+ years of experience. She’s the author of seven business books for the “creatively self-employed” and a national speaker.
Michael Katz, an expert at developing email newsletters for professional service firms and at helping new writers drum up a flood of new business through powerful (but simple) marketing methods even introverts can do. He’s also been quoted in The New York Times, Business Week, Forbes.com, The Wall Street Journal, and other media outlets.
Jen Adams, a highly sought-after direct-response copywriter with multiple controls running at the same time for her clients. The only way to get on her calendar now is through a referral! She’s also the Director of The Professional Writers’ Alliance (PWA).
Myself, Rebecca Matter. I’m the President of AWAI and have two decades of experience training freelance writers how to build successful writing businesses.
Rachael Kraft, a successful freelance copywriter who specializes in creating lead magnets. She’s also an expert blogger. Rachael went from being a teacher making $85 to $115 per day to now making that much per hour with copywriting!
Now, the thing that makes this team of seven experts so special — besides their years of combined experience — is that this is the first (and only) program where they have come together to help you build your business fast!
When you’re finished, you’ll have a complete system in place to attract clients, persuade them to hire you, AND get paid the fees you deserve…
Best of all, it only takes 30 days for this all to happen.
“AWAI tells the truth. You can build a business in 30 days no matter how overwhelming it seems.”
— Robyn F. Travis
I’ll explain how it all works shortly. But first, I want to share something that will change how you look at getting paid for your writing abilities — forever…
The reason some writers are so successful — and consistently booked with high-paying projects — is because they approach writing as both a creative opportunity and a strategically-crafted BUSINESS…
More precisely, they follow the eight detailed steps I’ll share here today…
Your Shortcut From $0 a Month to a Thriving Business… Even If You’re Just Starting Out
Rebecca Matter
I’m Rebecca Matter. As President of AWAI, I often hear from AWAI members who learned how to write, but now want to “make it work”…
You know what I mean?
They have the skills… or they’re well on their way; learning and studying the fundamentals of persuasive writing.
The only problem? They have no idea how to turn their writing skills into a steady income.
And, I totally get it!
If you’re not from a marketing or sales background, the words “build a business” might make you break out in a cold sweat.
So, let me put your mind at ease…
No matter your writing specialty — digital copywriting, B2B, or any other type…
And, no matter how much experience you have (or don’t have)…
Our business experts will guide you step-by-step (and piece-by-piece) to a complete freelance writing business that easily attracts serious clients who expect to pay you professional fees for your services.
All in less than 30 days…
We call this proven program the “Virtual Business Building Intensive on Demand.”
Yes, it’s completely virtual.
Everything has already been recorded so you can tune in from the comfort of your own home, a favorite coffee shop, or anywhere else in the world…
But, this isn’t a “sit-back-and-listen” type of thing…
As a matter of fact, Virtual Business Building Intensive on Demand isn’t like other trainings at all…
For example, you can rest assured that we won't hand you a list of stuff to do and simply tell you to, “Go for it.”
Instead, during the video sessions, you’ll discover how to develop all the tangible pieces of your business, including:
- An automated system specifically designed to attract the kind of paying clients you’re looking for.
- Professional-grade marketing materials that showcase your writing talents (even if you’re still learning)… and convince clients to hire you on the spot.
- Negotiation skills and deal-closing techniques for even brand-new writers to easily land rewarding projects and impressive fees!
- And, much more…
With our guidance, you’ll accomplish in less than 30 days what would normally take a full year (or longer) on your own…
It All Starts as Soon as You’re Ready
Because you’re getting exclusive access to Virtual Business Building Intensive on Demand, you’ll get everything you need immediately.
That means you’ll have access to every video session, all the assignments that’ll bring your training to life, bonuses, and more…
So, you’ll be able to sign in immediately and get to work!
The program is ready for you the minute you decide to turn your skills into an income-generating business.
During each video session (8 total), one of our experts will teach you step-by-step how to create a key piece of your business…
I’m talking about identifying your niche (don’t overlook the importance of this one!), crafting a marketing message, building a solid LinkedIn profile, assembling your freelance website pages, and much more…
We’ll even help you determine your exact fee schedule so questions like, “What should I charge?” will be a thing of the past.
And, you won’t be starting from scratch! You’ll get professional, real-world templates so you can quickly go from zero to full-blown business…
Each recorded session begins with 90 minutes of proven “in the trenches” training and advice offered by one of our expert presenters. You’ll love the step-by-step detail and exact steps they’ll share with you — saving you years of “trial and error”…
And, there’s more… which I’ll tell you all about in just a moment.
But first, here’s the eight-step process for turning your new writing skills into a thriving business…
These 8 Vital Steps — Presented By Our Experts — Make Building Your Writing Business MUCH Easier Than You Think…
The following plan works so well because the order is completely strategic… each step builds on the one before it.
So, by the time you complete five or six steps, you’re already “in business,” marketing your skills, and attracting quality clients…
And, once you finish all eight steps? You’re unstoppable!
Our speedy and simplified approach to building your freelance writing business starts with choosing (and properly defining) your writing niche…
Step 1 “Choose Your Niche Focus” with Pam Foster
It’s the question we get asked most often, “Do I need a niche?”
The answer is always, “YES!” Always yes if you want to launch in the fastest way.
Whether you write digital copy for the Web, B2B, or any other type of copy, your business will grow more quickly if you focus on a specific industry, or niche.
Some example industries (or markets) include fitness, financial newsletters, accounting software, farm equipment, wine, travel… you name it.
Your options are unlimited. Which leads to the next most common question I hear: “How do I choose a niche?”
It’s an important question, and the foundation of the next seven steps…
Choose wisely and you’ll accelerate your progress and set yourself apart from all the “generalists” out there. Because once you become a specialist, you’ll get paid more than a “Jack (or Jill)-of-all-trades.”
So, yes — it’s a big choice, but it doesn’t have to be overwhelming…
Pam Foster
Pam Foster is a Certified SEO Copywriter and web content consultant who writes multi-page websites and online promotions — such as emails and landing pages, blogs, and social media content.
She’s the founder of ContentClear.com and PetCopywriter.com, and is the co-author of Wildly Profitable Marketing for the Pet Industry. She’s also the author of these AWAI programs: How to Choose Your Writing Niche, Site Audits Made Simple, Working Effectively with Web Clients, and Essential Business Templates. She’s an AWAI Wall of Fame honoree and AWAI’s 2009 $10K Challenge Winner.
She’s also a champion of the “niche power” approach to copywriting success. For many years, she has focused on the pet/veterinary industry, working with many companies who sell pet- or veterinary-related products and services.
Pam joined AWAI full-time in November 2015. In addition to her role as the Learning Chief, she’s an Instructor for AWAI’s Circle of Success, a recurring speaker at AWAI events, and a frequent writer of AWAI emails, articles, web/SEO content, and more.
“Niche choosing had the biggest impact because it gave me direction and a path for me to go home with.”
— Jennifer Nunnelee
“Pam has some of the best organized, paced, and applicable tips in her presentations. She provides very practical, real examples for us to learn better copywriting skills.”
— Pat Casello-Maddox
“I have finally realized I have been having inner turmoil about a niche and it has put my brakes on the last few years. I have had my eyes opened. Now I’m planning to stick myself in transportation and go with it.”
— Trudy Black
“Pam's presentation was fantastic! Lots of information that can be directly used.”
— David Sanborn
“Even as a working web copywriter, I was still able to get a lot of new learning from this presentation.”
— Janice Sakata-Schultze
“Pam's session was so useful! I feel like I can take some of her presentation and apply it immediately to work I'm currently doing. I love her energy.”
— Judy Garrison
In this lively session, Pam Foster (an expert when it comes to niching yourself) teaches you how to properly choose your perfect niche by combining your individual passions, background, and income goals.
Her proven approach will help you quickly make a confident choice, declare your niche, and start attracting clients in an industry you enjoy.
Together with Pam, you will…
- Discover the biggest benefits of choosing a niche… most of which are completely overlooked by today’s marketers.
- Dig into five exciting clues on what makes a great niche (in the eyes of your potential copywriting clients).
- Take real-world tours of niche copywriter websites and LinkedIn profiles to get ideas on how to market yourself.
- Learn how to find great clients in your new niche by looking over Pam’s shoulder as she investigates three potential niches, right before your eyes!
- Explore the absolute BEST niche for you. Using Pam’s handy (and proven) Personal Inventory Worksheet, you’ll review potential niches and make a niche decision with complete confidence.
- Choose your niche once and for all!
Whether you’re trying to narrow down your options or discover today’s hottest niches, Pam knows the answer…
That’s because, over the years, she has coached hundreds of AWAI members on how to choose a copywriting niche… and she will do the same for you.
And, get this — just by completing Step 1 (choosing a niche), you’ll be well on your way to completing Step 2…
Step 2 “Create a Powerful Marketing Message” with Nick Usborne
Our next expert, Nick Usborne, says there are three words that will completely transform how you promote your freelance business and how you feel about marketing…
What are they?
“Love your message!”
And, that’s exactly what Nick will show you how to do…
Instead of pitching your skills to potential clients, you’ll craft a powerful marketing message that will be easy (and fun!) to share.
This is how Nick started writing copy for the Web back in 1998. He literally had nothing… no website… zero clients… and not a single writing sample.
But, he had a message he loved.
Nick Usborne
Nick Usborne is a digital copywriter and site optimization expert with more than 20 years of experience online.
As a direct-response copywriter, Nick wrote for companies like Franklin Mint, TV Guide, Apple, Chrysler, Citibank and others. In all, he won 15 awards for his direct-response work, both in Europe and North America.
Since 1998, he has been working exclusively on marketing online and is internationally recognized as a leading expert on the subject of writing for the Web.
The list of companies for which he has written online copy includes MSN, The Getty Trust, Wells Fargo Bank, the U.S. Navy, The New York Times, Encyclopedia Britannica, Disney, Intuit, and America Online.
Nick is also a much-sought-after speaker and trainer. He has spoken at dozens of online marketing conferences, both in the U.S. and Europe. He has also conducted in-house web copywriting training seminars for companies as diverse as Yahoo!, John Deere, Novartis Pharma, the Association of American Publishers, the National Cancer Institute, Merck & Co., Inc., the Public Radio Internet Station Alliance, and many other companies and organizations.
“Work with Nick. He will help you to transform your doubts into dreams and your most difficult challenges into lasting life-altering change. He will help you identify the potential in the marketplace and — more importantly — the potential in you. Anyone involved in the Internet today in any capacity should be beating a path to his door to take advantage of his wisdom.”
— Susan Rice
“It's key to ensuring that you're focusing your business and clients are coming to you with the right expectations and attitude.”
— Lisa Christoffel
You see, he noticed that companies were “writing” their website copy by cutting and pasting from their print material. At the time, they didn’t realize how ineffective their approach was… but Nick did.
So, his message became: “Writing for the Web is different.”
When potential clients heard his message, they were immediately curious and didn’t even ask about his qualifications or experience.
Why?
Because they believed his message.
Now, he’ll show you how to do the same…
During his presentation, you’ll learn how to:
- Uncover a message that gives you a clear direction, sets you apart from other writers, and increases your value.
- Deploy your new message across all your marketing materials — from your LinkedIn profile to your website.
- Use your message to start conversations with key prospects who want to work with you (and only you) based on what you say.
- Remove all pressure of “selling yourself” by making your value clear in your message.
- Build your marketing message into an asset that offers true “brand value.”
Next, we’ll get into the really juicy stuff — the strategies and tactics that make clients come to you…
Discover the Secrets Pros Use to Get Clients Coming to Them
When it comes to “finding clients,” you have two choices…
- Outbound marketing — meaning you go to the clients
- Inbound marketing — meaning the clients come to you
And, the difference is profound.
When prospective clients come to you because of your niche and unique message, they don’t want to work with just “anyone”… they want to work with you. That means they’ll value you more — resulting in higher project fees and increased confidence.
So, let’s make that happen!
Step 3 “Perfecting Your LinkedIn Profile” with Ilise Benun
With LinkedIn, it only takes a few hours to create a professional presence on the Internet… where more than 1 billion LinkedIn users can view your profile, connect with you, and contact you for their next big project.
Best of all, because LinkedIn is mainly used for professional networking, it’s the perfect tool for bringing clients to you. Here are real-life examples…
“LinkedIn has been huge for me. I have thousands of companies at my fingertips. The clients on LinkedIn seem to be very direct and clear in what they want or don't want, which is nice for me,” explains Lacey Jackson, who began her alternative health copywriting business in March 2016.
“To me, LinkedIn connections, and the potential there, feels like opening up a fire hydrant. There is tremendous potential for any number of copywriting projects from any number of sources,” adds Sherri Caldwell, who launched her copywriting career in January 2016.
“LinkedIn is 100% business. Armed with a good profile and effective networking skills, a freelancer can get good clients there. I've had several contact me because of my profile,” says Steve Maurer, AWAI success.
To navigate and master the power of this “client-attracting magnet,” you’ll work with self-marketing and LinkedIn expert extraordinaire, Ilise Benun.
Ilise Benun
Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. She’s been self-employed for all but three years of her working life, and enjoys helping freelancers and creative professionals thrive when it comes to promoting their services.
Throughout her 30+ year career, Ilise has conducted workshops and given presentations for national and international trade organizations, including — the American Marketing Association, International Association of Business Leaders, American Consultants League, and the Business Marketing Association.
She has developed courses and programs on freelancing, marketing, and pricing for The Freelancers Union, CreativeLive, Domestika, Pratt Institute, Maryland Institute College of Art, Savannah College of Art and Design, and HOW Design University, including her latest, AWAI’s Simplest Guide to Pricing Copy Projects.
She’s also published a free email newsletter, Quick Tips from Marketing Mentor, and has authored numerous books and electronic marketing tools, such as The Pick a Niche Kit, The 30-Minutes a Day Marketing Plan for Creative Professionals, Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive; The Art of Self Promotion; and co-authored Public Relations for Dummies, 2nd Edition with Eric Yaverbaum and Bob Bly.
Her work has been featured in national publications such as The New York Times, Inc. Magazine, The Washington Post, and more.
“This has been one of the most informative approaches to LinkedIn I've ever experienced — including the ones offered by LinkedIn!”
— Holly Helscher
“At a time when information is abundant, it's hard to sift out the most useful nuggets, much less figure out how to apply them meaningfully. But never fear: Ilise does that for you. Unlike so many consultants who hoard what they know, reserving their expertise for their highest-paying clients, she shares highly relevant information.”
— Peggy
“Exactly useful, Ilise. Thank you for sharing such great knowledge.”
— David Crellen
“Ilise, this changes the way I'll be thinking when I rewrite my profile. It's always great to hear your guidelines and these definitely change the way I'll present myself on LinkedIn.”
— Jen
“Wonderful webinar! Ilise's courses are always incredibly helpful and informative!”
— Mary Kay
“Scary good clarity, Ilise. Great webinar.”
— Cindy Mae
“The more I listen to Ilise, the more I realize that I can fully understand and follow every word she says. She’s 100% clear in her delivery. I can follow her every inch of the way. What she offers is genuine in a way that very, very few people can replicate.”
— Steve Maurer
“I think I've got my niche now, perhaps I have my mission statement, but I need to create and develop my LinkedIn Profile, and Ilise Benun was wonderful.”
— Kathleen Pacheco
“Everyone was great but I was able to complete the LinkedIn assignment within a few days, get feedback from the group, and submit it.”
— Vanessa Glover
You’ll learn:
- How to put together a professional LinkedIn Profile to promote your copywriting business.
- The three most important elements of your profile.
- How to use your profile to be found when clients search for your services.
Here’s an added bonus: Just by completing your LinkedIn page, you’ll create a valuable sample of your writing!
Step 4 “Leveraging Your Personal Network — The Fuel of Your Marketing Machine” with Michael Katz
Up next, Michael Katz will show you how to build your very own client “pipeline” using his tried-and-true system.
Best of all, it doesn’t require any kind of networking events, cold calling, paid advertising, or anything like that.
Michael Katz
An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in developing email newsletters for professional service firms.
Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, The Boston Globe, and other national and local media.
He is the author of three books, and has published over 350 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,500 passionate subscribers in over 40 countries around the world.
Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He also has a second degree black belt in karate, a first degree black belt in parenting (three children), and is a past winner of the New England Press Association award for “Best Humor Columnist.”
“New to freelancing, I’ve been really nervous about reaching out to find work. After taking this course, I’m three for three on clients! Three coffees and three ONGOING projects!!! Thank you Michael Katz for providing a comfortable method for me to grow my business”
— Lynn Guthrie
“When I considered adding client newsletters to my content writing services, I wasn't sure where to start with the process. I didn’t even have my own newsletter. The internet didn't help. There were so many sites with information that I was overwhelmed with advice for my own newsletter. But none had a step-by-step process for creating client newsletters… [Thanks to Michael] Not only did I learn how to create my own newsletter, but I can make a very good living offering this service to clients.”
— Carole Cudnik
Michael Katz, I’m kind of in shock at the moment, but I want to tell you what's happened since I did your course.
Last week, I reached out to an old friend who happened to be someone I worked with many years ago. She was the head of the organization and I was in charge of the marketing department. Well, I had forgotten all about that when I contacted her. I just thought of her as a good friend, which she is.
Long story short: After two back-and-forth emails, I found out she now runs three separate businesses and has a ‘side project’ she hasn’t been able to get to. She asked me if I'd be interested in writing 10 E-BOOKS for her because she knows the quality of my writing and thinks I'd be a perfect fit. And this is the best part: ‘I would pay you full price for your services, of course. You could do it at your leisure when you don't have other jobs.’
I am blown away by how effective this course has been for me. And to my fellow writers, all I can say is that IT WILL WORK FOR YOU TOO! Send out your emails, write and send your handwritten letters, do your daily Linking out, and make those coffee/phone dates. I am living proof that it works!
Update … that client has become one of my best retainer clients who now pays me thousands of dollars a month to write for various websites. So yes, this works!
WHOO HOO!!!!!!!!!"
— Anne Gollert Hill
If you want to launch your writing business with confidence…
If you’re tired of being overwhelmed, confused, or intimidated by the prospect of having to “hunt” for clients…
If you want a writer’s life that’s smooth and steady and easy to manage…
Then there’s no better way for you to start than right now with the “pipeline” method Michael has developed for attracting the perfect clients right to you.
In this session, you’ll discover:
- How to determine who your ideal clients are and how to build a marketing machine that works to bring them right to you (and ready to hire you).
- The exclusive (and simple) 4-Step Stay-In-Touch Plan that can hand you multiple paying clients who might be hiding in plain sight.
- Why “touting” yourself and your services is the worst thing you could do (and what to do instead).
- And much more…
By the time you’re done, you’ll have the know-how to set yourself up with a pipeline of paying clients coming to you on a regular basis.
Now we’re halfway through our eight steps… and — because each step builds on the one before it — the rest will seem quite easy.
You already confirmed your niche, developed your message, set up your LinkedIn profile, and started building your marketing engine.
Now, let’s set up your home on the Internet…
