We’re Looking for a Group of Eager Writers Who Are Ready to Become Professional Copywriters in Just 10 Weeks!
This is your chance to personally work with us to gain the knowledge, skills, and tools you need to become a professional paid copywriter… in just 10 short weeks.
You’ll get hands-on instruction, mentoring, and one-to-one feedback…
… And even the chance to be handed a check for $1,000 for simply turning in your finished portfolio (which we’ll work on together!).
This is being offered on a first-come, first served basis.
Once enrollment closes — that’s it.
Hi Reader,
If you’re tired of waiting on the sidelines and telling yourself, One of these days I’ll launch my writing career…
If you’re ready to write for a living and get paid well to do it…
If you’d like some accountability to keep you progressing and moving toward your writing goals…
And if you’re 100% committed to seeing it through, with Rebecca Matter and me (Katie Yeakle) by your side, guiding you and cheering you on…
Then this is PERFECT for you.
I’m talking about a rare opportunity to work with Rebecca and me for 10 straight weeks…
… with a direct line of communication to us so you can ask us questions, have us hold you accountable, get to know you on a first-name basis…
… and help you practice your writing skills, sharpen them through targeted feedback, and keep you from veering off the path and getting distracted by things that won’t serve you right now.
In short, it’s a chance to nip procrastination in the bud and have us with you as you gain the skills and set yourself up to launch your thriving, client-rich writing business!
This is going to be an intense yet fun (and rewarding!) experience for you, a select number of other writers… and us.
We are fully committed to taking you from where you are now — to where you have the knowledge, understanding, strategies, and techniques that can get you landing clients and earning a professional income as a copywriter.
This is our life’s work…
We’ve been training copywriters for 27 years. And in that time, we’ve partnered with experts to create various training programs, events, and opportunities for writers to gain the skills they need to live their version of the writer’s life.
But it’s only on rare occasions that we are able to personally jump in the ring to train and mentor writers.
We truly treasure this time and opportunity to work and connect with writers like you.
So if you’re up for an intense, transformative 10 weeks — get ready, because your training begins Wednesday, May 15, at noon ET.
If You’ve Got 1 Hour a Week, We’ll Transform You into a Ready-to-Write Pro
One of the things that truly sets AWAI apart is our ability to turn anyone with commitment and a desire to succeed into a top-caliber writer.
It’s why we have literally thousands of success stories…
Jon Stolzfus“I will at some point retire early from engineering and make copywriting my full-time early retirement career. That’s something that excites me and motivates me every day. I have a future I’m more optimistic about and that I look forward to more than I ever did before.”
Like Jon Stoltzfus. He went from working too many hours as an aerospace engineer in the defense industry…
… to making multiple six figures per year as a writer.
Melissa Gouty“I love not having to deal with office politics, managing a staff, or commuting. I can take my dog for a walk, work at night, listen to my own music, or work in my socks and slippers. We have an income we can rely on in ‘retirement’ as we travel.”
Or Melissa Gouty. She went from being a college professor to making a full-time income as a writer… even while she and her husband travel in their RV!
Pauline Longdon“[This] has been one of the best investments I’ve made in my copywriting career. Being trained by A-list copywriters has helped to accelerate my career.”
Then there’s Pauline Longdon. Formerly a major in the Australian army, she’s now one of the most sought-after writers in our industry (and makes more than most lawyers and doctors).
I could go on and on…
But right now, this is about you.
Rebecca and I will help you get all the skills you need to be a working copywriter. So you can turbocharge your career and create the lifestyle you’ve always wanted.
All we ask is that you give us one hour per week.
That’s it.
If you can spare one hour (and put in some practice time between our sessions to work on the assignments), you can be well on your way to success.
You’ll Be Ready to Write
for Clients in Just 10 Weeks
That means you could be well on your way to creating a life where you have the kind of income — and freedom — you want this year.
Think about that… In less than three months you could be ready to ditch your current job (if that’s what you want)…
… or have a rock-solid second income in place to help you build a better future for yourself and your loved ones.
Pretty exciting, right!?
Your Exclusive Invitation to
Join Us LIVE for 10 Weeks to Pro!
This is your chance to have Rebecca and me by your side, training you, cheering you on as you once and for all go from where you are now to a writing pro.
You’ll know exactly how to write persuasive sales letters, emails, content — really any kind of messaging meant to get your reader to take action.
These are the projects that are in HIGH demand and pay incredibly well.
Not only will we show you how to write them all, but during our 10 weeks of training, you’ll be given five practice assignments to help build your copywriting skills, your confidence — and, of course, your portfolio.
And after the training ends, we’ll be choosing THREE writers to hand a $1,000 check to for what amounts to just a few pages of copy.
You’ll also be meeting some amazing guest experts, “A-level” copywriters who will give you their best insights and their best strategies for applying what you’re learning.
By the time you’re done, you’ll be ready to write for clients. You’ll know exactly what you need to do to launch your business and start living your writer’s life.
I can say with full confidence that by the time your training is complete, you’ll be ready to take on FIVE of the most commonly requested writing projects:
$100–$150
$250–$800
$500–$1,500
$250–$2,000
$2,000–$10,000+
And most importantly — you’ll have an in-demand skill that will reward you both personally and financially for as long as you want.
Here’s What We’ll Cover Together…
Week 1 What It Takes to Become a Successful, Professional Copywriter, FAST!
We’ll kick this week off by giving you the lay of the land and what to expect.
Then we’ll dive right into what it takes to become a very successful copywriter in the shortest time possible.
You’ll discover…
- the habits the most successful copywriters we’ve trained share…
- the different opportunities available to you as a copywriter…
- how the “math” of being a well-paid writer works out to create the lifestyle you want…
And finally, we’ll give you a bit of homework to get you ready to go for the next nine weeks.
“Thank you for a tremendous experience! You have given me the push I needed and the momentum to launch my copywriting career.”
— David MacDonald
Week 2 Persuasive Copywriting 101 (and Why It Has Nothing to Do with “Selling”)
This week, we dive right into giving you the skills you need.
You’ll learn…
- the fundamentals of persuasive copywriting…
- why good copywriting has nothing to do with selling (instead, you’re doing THIS)…
- the reason you need to speak to the heart (not to the head)…
- the two main “paths” of writing copy and the pros and cons of each…
- what to do before you EVER write a single word of copy…
- and much more…
“I want to thank you for a fantastic job. You really helped me. You managed to bring the course to life through your thoughtful presentation and wonderful guest speakers. Thank you again for a job well done.”
— Chris Donahue
Week 3 The “Secret Sauce” to Crafting Compelling, Persuasive Copy That Gets Results
This week, you’re going to learn one of the most powerful “rules” in copywriting.
It’s the “secret sauce” behind some of the most successful promotions ever written.
Every six-figure copywriter understands this. And we’re going to make sure you do too.
You’ll discover…
- how to collect marketing “intelligence” on the competition and make sure your copywriting chops stay sharp…
- AWAI’s The 4 P’s™ formula for crafting a winning sales letter…
- how to “reverse engineer” successful promotions and glean the secrets that made them work…
- when to use PROOF in your promotions (and when not to)…
- and much more…
“The interactions with other participants and the lecturer are terrific; it was so helpful to venture opinions, ask questions, and get comments.”
— Alan Gepfert
“It makes a huge difference to have the assistance of pros who can add suggestions.”
— Chris Allsop
Week 4 The Nuts and Bolts of
Writing Winning Copy
We’ll hit the ground running this week and give you the insights, tools, and frameworks you need to write winning copy.
Because here’s the thing — writing copy is VERY different from the kind of writing you probably did in English class.
So we’re going to help you “unlearn” any bad habits you may have picked up and train you in writing the way that gets results (and gets you PAID).
You’ll discover…
- the “theory of resistance” and why you need to keep it in mind every time you write to your prospect…
- the two parties in any direct-response sales transaction (and why this is critical to know if you plan to become a six-figure copywriter)…
- your “recipe” for victory as you write copy…
- a simple three-step headline formula (works like a charm every time!)…
- one simple “trick” to writing some of the best copy ever (not many writers talk about this, but it works really, really well!)…
- and much more…
“[10 Weeks to Pro] is bringing the most important aspects of writing together easier and quicker. The exercises have been very helpful.”
— Denise Mense
Week 5 How to Have Your Readers Riveted on Every Word You Write
Now that you’ve really got the fundamentals at a DEEP level for what it takes to write winning copy…
… this week we’re going to learn how to keep your reader on the edge of their seat, WANTING to read every single word you write.
To do that, we’re going to use the power of storytelling.
Specifically, you’ll learn…
- six ways to uncover the exciting story for anything you’re writing about…
- two storytelling models that are powerful and highly effective, and will keep the reader glued to the screen, reading your copy…
- how to write about your client’s product or service in a way that’s tantalizing and excites the reader using your two main tools “F+B”…
- a simple “test” you can use to KNOW without a doubt whether or not your copy is good…
- and much more…
“Thanks for the wealth of information presented, the laughs, and your honest perspectives. Your passion for the industry and your work shines through.”
— Kathleen Berry
Week 6 Dive Deep Into Your Prospect’s World
By this point, you’ll be feeling pretty darn good about your skills and your ability to get out there and make a living as a copywriter.
But we want to keep the momentum going and make absolutely CERTAIN you have everything you need.
So to that end, this week we’ll talk about how you can become a master of your prospect’s world…
This means knowing your prospect almost better than they know themselves, and then using that knowledge to grab their attention and establish a deep connection with them.
You’ll learn…
- five proven ways to quickly bond with your prospect and get them to “know, like, and trust” you…
- the secret of the “Curiosity Gap” and how it allows you to keep someone’s attention for as long as you like…
- how to understand your prospects — their wants, their needs, and their desires so you know EXACTLY what to say to grab their attention…
- the kinds of emotions you should evoke in your copy to move your prospect to the sale…
- and much more…
“I’ve enjoyed this class immensely. Thank you for all of your help and for making it fun.”
— Richard Crandall
“Thanks for your high energy and hard work!”
— Don Farrell
Week 7 The Invisible Structure Behind Blockbuster Promotions
Whew!
We’re six weeks in and you’re really starting to sharpen your skills, boost your confidence, and see that this is more than possible for you.
This week, you’ll discover the invisible structure behind winning sales copy (the kind of copy responsible for billions of dollars in sales)…
We’ll reveal the secret of AWAI’s The 4 U’sTM and how following it makes your copy sparkle (and helps get your clients more sales and revenue, making them want to hire you again and again and again)…
And a whole lot more!
“Experiencing the webinar interaction for the first time with everyone was informative and fun!”
— Barbara Hales
“I appreciate the ease of access to the sessions. The format is perfect for those with plenty of time and for those, like me, who work long hours.”
— Bill Maitland
Week 8 How to Increase Your Value to
EVERY Client You Take On
From This Day Forward
Want to know a secret?
One of the fastest ways to grow your confidence as a copywriter is to know — without a doubt — that you’re bringing value to the table.
Meaning, you KNOW that by hiring you, your client is better off.
The question is, how do you ensure that happens, every single time?
There’s only one way we know of — you’ve got to have a basic understanding of marketing (or in this case, digital marketing).
You’ve got to know HOW your copy will be used, how it fits into the bigger picture, and how your client can best use it.
That’s why we’ll give you those basics and more, including how online marketing is all designed to move what’s called the “buyer’s journey” forward.
You’ll find that by understanding this, everything you’re doing for your clients will “click” into place and will no longer be a mystery… giving you the confidence and self-assurance that you’re bringing value to the table each and every time.
“Having a set time each week to work on this is EXACTLY what I need. Thank you so much for putting [10 Weeks to Pro] together!”
— Nancy Lamb
Week 9 Putting It All Together
It’s been an amazing journey, and today we’re going to review everything we’ve learned… how all the pieces fit together…
… and even give you a few more marketing nuggets of wisdom, including how all the pieces fit together in other niches, business-to-business (B2B) as well.
Finally, you’ll turn in your BIG 5 copy assignment to get it reviewed by a professional copywriter. We’ll give you personalized feedback on YOUR writing, and show you what works and how to strengthen what you already have.
And don’t forget, we’ll be handing out $1,000 checks to the THREE writers whose assignments impress us the most…
If you do the practice, watch each session, ask your questions — really give it your all…
There’s no reason one of those checks can’t be yours!
“I’m so glad I joined [10 Weeks to Pro]…
“Not even a full year later, here I am earning money as a writer in a niche I love — spa and wellness!
“I’ve been able to change my life for the better. I love my new career and having the writer’s life — and my family loves it too. I’ve always had to schedule family around work, and now that’s the other way around.
“If anyone asked me if they should do it, I’d say only if you want to be successful as a writer!”
— Susie Kuse
Week 10 Landing Your First PAYING Clients
All right! You’ve got the skills.
You’ve got the confidence.
Now what?
It’s time to get out there and CONFIDENTLY land paying clients.
In this session, we’re going to talk about a few proven strategies that are low risk and will have you earning your first payday from your writing in no time flat.
You’ll discover…
- how to decide “what” to offer your clients (using a simple tool we’ve developed so you can know almost instantly)…
- what you need to do — four simple steps you can take immediately to start attracting the RIGHT kinds of clients for you…
- how to showcase your skills and knowledge to clients effectively…
- how to develop a simple client-attraction plan using a simple online tool that’s free…
- and much more…
Then, we’re going to celebrate… because YOU DID IT — WOO-HOO!!
“I landed my first client today!
“It’s a tech/business solutions company out of Monterey, California, with clients all across the country.
“… This is all very exciting and promising, and I thank you all for the solid education and support in this field with which I am being provided.”
— Jerry Honigman
But That’s Not All… You’ll Meet “A-Level” Writers Who’ll Help You Gain an EDGE in the Marketplace!
These are folks known within the industry for being masters at the skills we’re focusing on that week…
We’re talking some of the industry’s top writers and marketers — like Russ Henneberry, Guillermo Rubio, John Forde, Mindy McHorse, Ilise Benun, and other well-respected writers who are at the top of their game.
The insights these experts bring is nothing short of extraordinary.
For example, in the past we brought in Jen Stevens, master copywriter and executive editor of International Living.
She talked about how to keep your readers riveted with every word you write — by writing with authenticity, meeting readers where they are emotionally, and more.
Plus, she shared strategies on how she does that, even to this day — including a powerful question to ask, the “alchemy of structure” technique, and much more.
There was absolutely no way you could not know how to write captivating copy after that session!
Another was a session where master copywriter John Forde came in and talked about The Power of One — from the perspective of one of the copywriters who was “at the table” when this powerful copywriting principle was first defined…
And then, like Jen, he provided example after example of the concept in action… and answered any and all questions our writers had on the topic. Those who were there will NEVER forget The Power of One!
And, this session will be no different… with all the experts going above and beyond to make sure you’ll be able to start applying the powerful lessons you’ll be learning right away.
Where else do you have direct access to so many top experts, plus Rebecca, Pam, and me!?
Answer: nowhere else!
This is like getting a VIP backstage pass into our industry… mingling with top pros and learning the secrets and strategies responsible for their massive success.
This part alone can make you a not-so-small fortune if you take it all in with an open mind and, most importantly — apply it!
“I am now excited to go out and get that first client!”
— Linda Steinmuller
We’ll Get to Know YOU
on a First-Name Basis
You’ll also have DIRECT access to Rebecca, Pam, and me via the private 10 Weeks to Pro Facebook group.
This is where we’ll get to know you on a first-name basis…
It’s your community where you can learn, ask questions, meet other writers on the same journey, and share your successes.
It’s also the place for you to come when you need a “lifeline.”
Need help with a particular lesson? Maybe there’s a concept you’re not quite getting…
Or maybe you just want clarification on something…
Ask away, and Rebecca and I — along with other community members — will be there to give you the answers you need.
Another great thing about this community is that it helps us get to know you…
Because we’ll be in a private, closed group, names are remembered and relationships are formed — between you and us, and between you and your fellow members.
“[10 Weeks to Pro], along with originally joining AWAI (and COS), are the best financial investments I’ve made since getting my law degree!!”
— Tim Geiger
I can’t tell you how many writers we’ve recommended to companies or who have come to work for AWAI as freelancers who were “discovered” in one of our face-to-face programs that have this kind of direct access to us…
— To Recap —
- You get 10 LIVE sessions with Rebecca, me, and Pam Foster as our co-host every Wednesday at noon ET for 10 weeks, where we’ll help transform you from aspiring writer to “ready-to-get-paid” pro…
- You get to work on “real-world” assignments that will sharpen your skills and get you ready to confidently work with clients…
- You get to hear from top experts in our industry and learn their secrets and strategies that have made them successful (and you’ll get to ask them questions)…
- You get to ask all your questions on every LIVE session… and at any time within the special, members-only Facebook group…
- You get the accountability you need to FINISH and get this skill-building part of your career DONE…
- Plus a chance to be handed a check for $1,000 for your writing.
That means that by the end of July, you’ll be ready to go out and land your first few clients — making your dream of being a high-paid writer a reality.
“This is THE only way to get good at copywriting fast… if you are ready to commit!”
— Anthony Gomes
“The feedback after submitting assignments is fantastic! It is giving me confidence as a writer!”
— Earl Menchhofer
“I learn and implement something new every time I plug in… including having already gone through The AWAI Method™ before… the live alongside the program is a HUGE advantage.”
— EG Orren
“Thank you, Rebecca, Katie, and Jade! I’m loving what I’m learning! All this information to be a competent and confident copywriter is great and I feel sooo grateful for the world-class quality of this course that you’ve cleared the path for us to follow in order to maximize our learning of it! I appreciate how you three are so committed to helping us.”
— Anita Thinkofall
Failure Is NOT an Option.
Rebecca and I are committed to your success.
There’s too much at stake, and the demand for skilled writers is too high.
10 Weeks to Pro gives you what you need to launch your career as a skilled, successful, and in-demand copywriter, in the simplest and most effective way possible.
You’ll have an intimate understanding of our industry and what your prospective clients want…
You’ll know what it takes to successfully write the five most commonly requested projects — ads, content, landing pages, emails, and sales pages.
You’ll meet with us LIVE every Wednesday starting May 15, to get our insights — along with our guest experts’ insights — into these concepts, along with a clear understanding of what’s working “in the trenches” right now…
(And don’t worry if you can’t make a session. All LIVE sessions are recorded and available for playback, along with the supplementary materials, so you won’t miss a thing.)
“If you lack motivation, this holds you accountable.”
— Lorie Dixon
“I’m definitely energized and motivated to finish the course & assignment; also, your input put the info in the course into perspective, from the point of view of a ‘copywriter in the know.’”
— Suresh Nair
You’ll have our support via the private Facebook group so you can ask all your questions, get the help you need when you need it, share your wins, connect with other writers on the same journey, and more.
And you’ll have the foundational writing skills ingrained deep within you — all the professional writing techniques that go into producing high-level persuasive content and copy that your clients will pay you a great deal of money for.
You’ll even have experience writing actual copy and content and receiving professional feedback on it so you can sharpen your skills even further!
“Thank you, Katie and Rebecca, for all your help and guidance.”
— Gerard Delaney
“I started this course not believing I was a writer. Now I do.”
— Rebecca R.
“It’s not as scary as it seems at the very beginning!! And the whole team brings so much pragmatic suggestions & reality — real useful help vs. just the theory that usually you get in training classes. Thanks to everyone!”
— Elizabeth Hartenberger
“Thanks, Katie & Rebecca! And thanks to this GREAT group, too!”
— Lee Miller
How Much Does This
Copywriting Training Cost?
We regularly hold other advanced live training sessions similar to this that run for as much as $5,000.
And any time folks join those, we get rave reviews…
We hear “client-getting” reports from members who landed a paying client (often before the training was even over)… and see many folks who were procrastinating on their writing dreams finally get going and make real, tangible progress.
10 Weeks to Pro is designed in the same fashion as those LIVE training programs.
Where you get to interact with us…
You get to be part of the Facebook community where you can ask questions, get help, and post your wins…
You get writing assignments and feedback on your copy…
And you even get to learn from some of the industry’s top experts in email, web copy, sales letters, and more.
The only difference?
You won’t pay anywhere near $5,000 or even half that — $2,500.
I wanted to make sure this was available to you (and affordable) so long as you are committed to making this happen.
Normally, registration for the LIVE 10 Weeks to Pro training is $1,995.
BUT you won’t even pay that.
I want to give you a HUGE extra incentive to make it as easy as possible for you to sign up…
I’m going to take $1,000 off your investment, right now.
So, if you register today, your investment is just $995 for all 10 LIVE sessions…
And… I’ll make it even easier for you…
You don’t even have to pay in full today.
You can take advantage of the convenient, “no-penalty” monthly payment plan option to break the registration fee into three payments.
So you can get started today for just $331.
Join Us Risk-Free!
One more thing:
I know it can be scary to make a big commitment.
So I want to make sure you can enroll today in 10 Weeks to Pro with absolutely NO RISK to you.
Simply join us for the first training session on Wednesday, May 15, at noon ET…
Commit to being “all in” and participate. Ask questions. And check out the Facebook group and say hi!
If after going through your first week’s LIVE training session you don’t feel 10 Weeks to Pro is right for you, no problem.
Just let our Member Success Team know before the start of the second session on May 22 and you’ll receive a full 100%, no-questions-asked refund.
Simply click the button to secure your spot in 10 Weeks to Pro completely risk-free:
“Sign up only if you want to succeed. The ability of this program to focus your copywriting education is just about miraculous. This investment in yourself will pay off in a quicker start and shorter time to those big paychecks. It works. Just do it.”
— Bette Arnold
This Is It — No More Waiting…
This is your shot.
There’s never been a better time to get the skills under your belt and become a well-paid writer.
So no more putting it off.
All you need to radically transform your life and career for the better is just one hour a week for the next 10 weeks with Rebecca and me.
Stop waiting, and together…
Let’s get it DONE!
To your success,
Katie Yeakle
Executive Director, AWAI
P.S. Join now and receive these bonus gifts designed to get you up and running even faster!
BONUS #1
How to See a Client Project Through (Start to Finish!)
You’ve just landed a client project — WOO-HOO!
But… once the rush and excitement of having landed a paid writing gig subsides, most new writers wonder… NOW WHAT?!?
In this powerful bonus training, you’ll learn how to see a project through once you’ve landed it.
From what you’ll need to do to come up with a strong idea… to how to present it to the client… to getting final approval (and getting paid!).
BONUS #2
“Super-Productivity” Secrets for Writers: How to Achieve All Your Important Goals
This guide was written by AWAI cofounder Mark Ford. Mark is a self-made multimillionaire, a New York Times bestselling author, and a successful business builder.
He’s also mentored some of the best (and highest-earning) writers in our industry and is one of the most productive people I know.
In this valuable guide, he reveals his personal system for getting a LOT more done in a single day than most people do in a week, how to set and achieve your most important goals, and strategies for staying energized and optimistic throughout the day.
He’ll even walk you through creating a “master plan” that will serve as a blueprint for your success (and give you a nice framework for achieving all your personal goals).
BONUS #3
Inside the B2B Copywriting Opportunity
The business-to-business (also known as B2B) market is the second-largest copywriting market there is — valued at $6.3 trillion in the U.S. alone, according to Statista, with more than 2.5 million potential clients.
And in this bonus training, you’ll have Rebecca and me, along with special guest Steve Slaunwhite, one of the most experienced B2B copywriters in North America, take you inside the B2B copywriting opportunity.
You’ll learn exactly what the B2B market is all about… who the clients are… and how to get started with B2B jobs.
BONUS #4
The #1 Easiest Way to Choose a Copywriting Niche and Start Attracting Well-Paying Clients
One of the fastest ways to hang out your shingle as a copywriter is to choose a niche. It makes your marketing efforts easier. You become a more efficient and effective copywriter. And your clients perceive you as an expert… which means they are more likely to seek you out and will expect to pay you higher fees.
After experiencing this special bonus lesson, you’ll FINALLY know exactly how to choose your copywriting niche, so you can get going on attracting the right freelance writing clients for you and your preferences.