This Year’s One And Only
Web Copywriting Intensive Is Sold Out

But, There’s Good News …

You Can STILL “Attend” –
From The Comfort Of Your Own Home
(and save over $4,000)

From the desk of Rebecca Matter …

Dear Reader,

With so many marketing dollars being shifted online this year, the writer’s life is more accessible than ever before …

Just think: There are literally hundreds of millions of websites on the Internet. And they all need one thing to survive – web copy!

Writing web copy is not technical. It’s not difficult. It’s something you can easily learn. And it’s something you can start getting paid to do this year.

And, with this special invitation to “sit-in” on this year’s career-making Web Copywriting Intensive, you now have the chance to become a in-demand web copy specialist – from the comfort of your own home.

Best of all, you won’t have to pay $4,995 like many of your colleagues did (more on that in just a bit).

You Don’t Want to Miss This

I’ve said it time and time again — writing for the Web these days is a MUST. There’s just no way around it.

I’ll bet you anything that every client you meet from this day forward has at least one or two web copy projects that need to get done right away.

And, that’s why I think if there’s one event you were going to attend in 2010, it would need to be AWAI’s Web Copywriting Intensive.

The depth of knowledge and information you get from the Intensive is unlike anything else.

For instance, this year’s attendees are going to learn from top industry web copywriter Nick Usborne … PPC copywriting master Andrew Palmer … email autoresponder expert Jay White … SEO pioneer Heather Lloyd–Martin … email marketing maverick Matt Furey … six-figure web copywriter Pam Foster … and the motivational and inspirational Joshua Boswell.

Each one of these guys (and gals) is a sought-after and respected expert in their own field of web writing.

The knowledge they’ll be sharing can literally transform your career (just as it has for dozens of AWAI members who attended last year).

World-Class Training Right at Your Fingertips

But, don’t worry if you couldn’t reserve your seat to this now sold-out event.

You can still get every bit of information that the attendees will get … all for a price that’s thousands less than being there.

Introducing the Web Copy Specialist In-Home Training Program.

I’ve hired a crew to record every minute of this year’s Web Copywriting Intensive in Las Vegas so you won’t miss a beat.

This means you get all the proven tips, techniques, and secrets each master will share. Plus, I’ve made arrangements to give you access to every handout, workbook, and presentation slide that the attendees get in Vegas.

Consider it your personal, self-paced web copywriting program.

All you have to do is go online. Log in. And, with the simple click of a mouse, you’ll have carte blanche access to hours of valuable instruction that’ll change your copywriting career forever.

It Doesn’t Matter If You’re New
Or Experienced – You Get It ALL

Don’t worry if you’re a web writing newbie or a grizzled veteran. This year’s Intensive offers three tracks depending on your level of experience.

But, since everything is going to be taped, you get access to ALL OF THEM.

In a way, it’s like getting three seminars for the price of one. If you’re experienced, jump right into watching the more advanced sessions. Otherwise, start with the basic stuff. Master the material, then move on to the more advanced.

Regardless of the experience you have right now, you’ll be challenged and inspired to become a strong web copywriter.

Here’s how it works.

Seven experts are going to shortcut the time it takes you to become a bona-fide web copywriting specialist.

They’ll help you sharpen your skills in the highest paying areas of web copywriting, and tell you how to get a steady stream of clients.

PLUS, you’re also going to be privy to a proprietary seven-step process to working with web clients from beginning to end, leaving them happy and wanting to work with you again and again.

Here’s just a small taste of who you’ll be learning from, and the secrets they’ll reveal to you:

Expert #1 ─ Nick Usborne, Top Web Copywriter

He’s been a copywriter for 25 years now, 11 of which he’s dedicated solely to online copywriting. He’s worked with, and is a web-copy consultant to, companies like Microsoft, Yahoo!, Disney, America Online, and The New York Times.

With his direction, you’re going to get your hands dirty and discover how to:

Just armed with this info alone, you could easily earn a six-figure income. This is what Nick focuses on exclusively, after all. And consistently, he earns a healthy six-figure income doing it.

Expert #2 ─ Andrew Palmer, PPC Master

His PPC expertise played a part in helping Agora — the world’s largest and most successful direct-mail publishing company — grow to $300 million in sales.

In case you don’t know, PPC advertising is when a company advertises on a search engine like Google or Yahoo!, and then pays for every click their advertisement gets from a prospect.

You might’ve seen these ads when you do a search in Google. They’re usually off to the right-hand side of the results page.

Regardless, Andrew will walk you from soup-to-nuts and show you all about PPC and

Google AdWords — the #1 program in the world for Pay-Per-Click advertising.

He’ll reveal the ins and outs of writing ads that get results — clicks!

And, you’ll also gain an in-depth understanding of Google and how to use it to make you and your clients money.

Expert #3 ─ Jay White, World’s Best Autoresponder Copywriter

His client list includes the world’s top Internet marketers. And, they gladly pay his $500+ per email fee. That’s because he knows how to write emails that get results.

In case you’re unfamiliar, an autoresponder is a series of emails a web business sends out.

For example, let’s say you’re surfing the Web and come across a landing page for something you’re interested in. The page offers a free report that catches your eye. But there’s a catch. In exchange for the report, you’ve got to submit your email address:

Once you submit your email address, you start receiving brief emails from someone associated with the site … all aimed at establishing a relationship with you and getting you to visit the site’s offer page (usually a long sales letter).

Jay is going to show you his personal, “paint-by-numbers” system to write top-notch autoresponder emails. And, how you can approach clients to write these emails for them.

This is the same approach he uses to write for high-profile Internet marketing clients like Rich Schefren, Alex Mandossian, Jeff Walker, and Tellman Knudson.

This is just the proverbial tip of the iceberg to what you’ll be getting with the Web Copy Specialist In-Home Training Program.

There are four more experts who want to give you their hard-won web copywriting knowledge so you can get started and succeed as a web copywriter ASAP. Take a look:

Expert #4 ─ Heather Lloyd-Martin, SEO Copywriting Pioneer

Search Engine Optimization (SEO) is a huge deal these days. That’s because whenever a potential prospect types in a search in Google, if your site doesn’t show up in the first page of results, chances are NO ONE will ever find your site.

Thankfully, Heather Lloyd-Martin literally wrote the book on SEO copywriting and how to get your clients to the very first page of Google search results.

But, the key to succeeding at it is knowing how to write web copy for both the search engines AND the web visitors — which is an art and science unto itself.

Bottom line: It’s a skill companies large and small will pay big money for. Because, after all, the Internet levels the playing field. The company that shines is the one with superior web copy.

Heather will give you the skill-set and confidence to talk about SEO copywriting like an expert and easily “sell” your services.

By the time you’re done, you’ll have what it takes to build yet another brand-new profit center — one that could generate thousands of dollars every single month.

Web 2.0 Client-Getting Strategies

Not only is Heather Lloyd-Martin an SEO copywriting expert, but she’s also well-versed on harnessing the power of Web 2.0 to get you more clients and bigger paydays.

You’ve probably heard the buzz about sites like Facebook, Twitter, and MySpace. Heather will show you how to use these sites to your and your clients’ advantage.

Imagine, just writing a few snippets of copy here and there. And, then within just a few weeks, having clients contact YOU, about wanting to use your services.

That would be nice, wouldn’t it? Just think … no more cold calling … no more sending out “self-promo” letters … no having to blindly send out emails to potential web clients.

When used properly, social media (Web 2.0) can do all the “selling” for you. You just have to know how to use these sites and write the kind of copy that will get potential clients interested.

And, once you know how to do this for yourself, you can easily transfer those skills and use them to help your current or future clients.

Expert #5 ─ Matt Furey, “Emperor” of Email Marketing

Michael Masterson calls him “The best email copywriter in the world.” He’s a world champion martial artist and author and publisher of several international best-selling books, which he markets online through simple little emails.

His daily emails bring in well over $10 million in annual sales, with no employees.

Matt’s going to teach you the exact marketing secrets and strategies he uses to write the emails that earn him over $10,000 a day. In fact, his “Furey Formula for Making a Fortune With Email” is something you can use to earn anywhere from $250-$500 per email you write.

By this point, you’ll KNOW what it takes to handle ANY kind of web-writing assignment. But, best of all, you’ll have the confidence in your skills, because you’re going to get hands-on experience.

This will give you the confidence you need to apply what you’re going to learn from our sixth guru.

Expert #6 ─ Pam Foster, Six-Figure Web Copywriter

Once a cubicle-dweller, Pam saw the potential with web copywriting and ran with it. Today, she’s spends her time as she pleases, writing for high-profile clients like Blue Cross Blue Shield, LL Bean, IDEXX Laboratories and, of course, American Writers & Artists Inc. (AWAI).

Pam is going to show you how to work with clients once you’ve got the web-writing skills.

She’s going to answer the question of, how do you take your client from point A (having a bad website which needs work) to point B (their website is flowing with great web copy and getting more visitors and sales)?

She’s going to give you her structured, complete method for web copywriters — a clear path you can use to manage every major step needed to provide great content and expert answers to your clients’ questions.

So don’t worry when you land your next client. No need for questions like “What should I do next?” or “What part of my client’s website should I work to improve first?”

Pam’s solved it all for you, and packaged it all into a neat, proprietary seven-step formula that works every time and puts you in the driver’s seat.

As soon as you get each new client, just follow the formula. Step 1, do this with the client. Step 2, look for this on the website and ask them for this. Step 3, do this and give them that.

Expert #7 ─ Joshua Boswell, Motivational and Inspirational Six-Figure Copywriter

You might’ve heard about him before. He went from being over $100,000 in debt to earning six-figures his first year as a copywriter. Today, his annual income is well into the $300,000+ range …

What helped him achieve such quick and amazing success?

You guessed it: writing for the Web!

Joshua is going to share with you the secrets he’s discovered for getting out there and landing high-paying web clients — time and time again. He’ll show you how to get past your fears and insecurities and finally start living the life you deserve.

By the time you’re done, there won’t be anything you can’t do. Just follow Joshua’s simple instructions and you can’t help but succeed.

The Most Affordable and Convenient
Path to Becoming a Web Copywriter

I don’t know of any other easier, affordable (and comfortable!) way to become a web copywriter.

Just think: You can go at your own pace, taking notes and applying what you learn. Whether you want to do it in your PJs, at your kitchen table, or sitting on your sofa, it doesn’t matter.

All you need is a computer and an Internet connection.

What’s more, even if you have a hectic, busy schedule (like most of us) fitting this in is more than realistic. Just devote 30-60 minutes a day to watching the lessons and applying what you learn.

Do this, and in no time at all, you’ll have the knowledge — and more importantly, the skills — to succeed quickly as a web copywriting specialist.

Plus, every time you land a web copywriting project, you can relax and feel confident you can tackle anything your client throws your way. That’s because you can always log in and look up what you need if you’re ever unsure of something or simply want to brush up your skills set.

You won’t find a more convenient way to gain the skills you need to succeed as a web copywriter.

Land Your First Paid Assignment —
Before You Even Finish!

One of the unique things about this year’s Web Copywriting Intensive is that I’m guaranteeing a paid assignment to each of the live attendees.

And, even though I’m doing that, I’ll still have more web-writing assignments than they can handle.

That’s why when you get your copy of Web Copy Specialist In-Home Training Program, you’ll get access to five spec assignments where you can demonstrate what you’ve learned.

Try your hand at one, two, or even all five of them.

Once you’ve finished a spec, send it in to the email address I’ll give you.

I’ll take a look at it, along with the AWAI marketing team, and if it’s up to par, expect a check in the mail!

Do a great job, and don’t be surprised if I call you to see if you’re available for more work. I’m serious about getting more web copywriters I can count on.

And, with the training you’ll be getting from Web Copy Specialist In-Home Training Program, there’s no reason why you couldn’t be one of my “go to” web copywriters.

How You Benefit By Staying At Home

I know how important it is for your career to get these web-writing skills under your belt.

Believe me, the positive changes it can make for your financial future are simply amazing. I know this, because I’ve seen it happen firsthand with the past Web Copywriting Intensive attendees.

That’s why this year I decided to make it accessible and affordable to everyone wanting to upgrade their skills.

Remember, just to reserve your spot at this year’s Web Intensive costs $4,995. That doesn’t even include airfare to Las Vegas, staying 3-4 nights at the Treasure Island hotel, plus food — and any other miscellaneous expenses.

All told, those who are going this March are shelling out a minimum of $5,000 – $7,000 just to get this information.

Not to mention the time away from home, their work, and their families. But, they’re doing it because they know the importance of writing for the Web.

Fortunately, you won’t have to pay anywhere NEAR $5,000 – $7,000.

In fact, you won’t even have to leave the comfort of your own home or lose time from work.

You’ll get all the same information …

Nick Usborne’s web-writing secrets … Andrew Palmer’s PPC copywriting techniques, tricks, and tips …

Jay White’s “paint-by-numbers” autoresponder email system … Heather Lloyd-Martin’s SEO and Web 2.0 copywriting strategies …

Matt Furey’s email writing formula … Pam Foster’s seven-step method to working on ANY web client’s project from start to finish …

Plus, Joshua Boswell’s motivational “kick in the pants” to give you the confidence and drive to get out there and land a flood of clients.

 … All delivered straight to your computer.

And, don’t forget — you’re also getting all of the tracks.

You get all this, for a one-time investment of just $995. A drop in the bucket compared to what this year’s attendees are paying.

But, as I said earlier, I’m committed to making this affordable and accessible to everyone.

That’s why if you place your order before I get on the plane to fly home from this year’s Web Copywriting Intensive, I’ll slash off an extra 50%.

That means if you order on or before March 12, 2010, you pay only $497!

Make 2010 Your Best Year Yet

Just $497 will put you on the path to radically changing your career for the better.

Think about it: Once you know how to write a landing page, home page, or sales page, you can easily charge $750 – $1,500.

An autoresponder series? Around $1,000 – $3,500. A single email? $100 – $500.

Write SEO Copy? Around $1,500 to tweak copy that’s already there.

A 15-word PPC ad? About $50 for ten minutes of your time.

The beauty is that any one of these projects can be completed in just a few short hours or less.

Do you see how two or three web-writing projects every month could quickly boost your income this year?

For $497, you’ll get the information that can literally help you earn at least $10,000 or more this year — if you apply yourself.

And, as always, you won’t risk a penny because you’re backed by AWAI’s no-hassle, no-questions-asked guarantee.

Get your copy of Web Copy Specialist In-Home Training Program. Try it out for 30 days. If, for any reason, you feel it doesn’t have the power to change your life, simply give Member Services a call and you’ll receive a prompt and courteous refund.

It’s No Longer an Option

Knowing how to write for the Web is a must these days. No “ifs,” “ands” or “buts.”

If you’re serious about your career, you really don’t have a choice. As I mentioned earlier, there’s a 99% chance that every client you come across is doing some form of Web marketing.

And, as you might guess, that requires solid web copy.

If you can’t help them write it, they’re going to find someone who can. Don’t let that happen to you.

I’ve done everything I can to make it affordable, convenient, and accessible for you to upgrade your skills in 2010.

Now it’s up to you.

You can pass it up and let others reap the rewards. Or, you can take action and make 2010 the year your career takes a giant leap forward.

To Your Online Copywriting Success,

Rebecca Matter

Co-Managing Partner, AWAI
Managing Editor, Wealthy Web Writer

P.S. Don’t forget. Order your copy of Web Copy Specialist In-Home Training Program on or before March 8, 2010, to claim your 50% discount.

P.P.S. Remember, if you sign up now, you’ll get the “The Web Copywriter’s Business-Building Webinar Training Series,” which on its own will cost you $396 to attend, absolutely free.

P.P.P.S. I hope you’ll become one of my “go to” web copywriters. Try your hand at the “live” spec assignments available. Send something in! If a spec is up to par, expect a check in the mail from me!

Order Today

American Writers & Artists Inc.
245 NE 4th Ave., Ste 102
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924
www.awaionline.com