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“Circle of Success has been absolutely key to my success in getting new clients
and writing better copy.”
– Circle of Success member Steve Coombes, September 2008

WANTED:

25 Eager, Up-and-Coming Copywriters …
to Join Our Very Exciting,
Very Exclusive “Circle of Success”
Skill-Building Program

Participation Is Limited.

You Have Until Midnight Friday, September 26th to Get In.

Your Ascent to Mastery Will Begin October 14th.

Dear Reader,

Twice a year for the past two years now, we’ve been quietly inviting a handful of our most promising and eager copywriters into a very special program we call Circle of Success.

It’s a learning program unlike anything you’ve seen.

Far more advanced than the basic copywriting program …

More intense than even our industry-renowned Master’s Program …

In fact, this program is so comprehensive and so demanding that we make it very clear in every invitation we send out not even to consider this if you’re anything less than 100% committed to becoming a world-class “A-level” copywriter.

The objective of this program is two-fold:

  1. To quickly elevate your skills to the highest possible level, and …
  2. Get you working in the industry the instant you feel you’re ready.

This is very much a roll-up-your-sleeves, get-down-to-business program …

You’ll be on a tight and busy schedule. You’ll be building your skills and developing income opportunities every day – even if it’s for just an hour or so.

You’ll be working on real and actual “live” assignments, provided to you by marketers who would like nothing better than to discover their next copywriting superstar.

You’ll be assembling a professional portfolio of A-level letters using the advanced skills you’ll be learning.

You’ll have important deadlines to meet.

You’ll be in constant communication with marketers, fellow writers and potential clients. People – including real, live, paying clients – will be eagerly awaiting your work.

Many in the industry – Michael Masterson and all of us here at AWAI included – will be watching your progress … pulling for your success … eager to promote anyone who shows good potential.

In short, you’ll be completely immersed in the world of copywriting for the next 24 months … developing an “A” game – everything from mastering killer headlines … to laying down great leads and letter copy … to building a professional portfolio  … to structuring your freelance business … to lining up clientele … to understanding the mechanics and workings of the direct-response industry.

The Fastest (and Most-Proven)
Path to Copywriting Success

Indeed, those who underestimate the intense level of learning involved with this program fall by the wayside very quickly.

That’s why we look for more than just a “spark of talent” when we’re accepting recruits to Circle of Success …

If you don’t have a very strong eagerness to succeed to go along with it … then we’ll respectfully ask you to think twice about accepting this invitation.

But if you have those two key ingredients, then you’re in for what many of our members call a “life-altering experience,” which starts virtually the day you commit to your assent to mastery.

Like Steve Coombes – who wrote Circle of Success liaison Tammy Lawman just last week to tell her about his experience:

Dear Tammy,

A friend asked me today if the Circle of Success program helped jumpstart my copywriting career. Rocket-blasted is more like it!

You see, Circle of Success has been absolutely key to my success in getting new clients and writing better copy.

Thanks to Circle of Success I was able to attend my first copywriting Bootcamp last year – for free. I shared lunch with copywriting great Bob Bly and spent an evening chatting with Michael Masterson while there.

I returned home from Bootcamp with loads of valuable new copywriting knowledge, several new copywriter friends who I stay in regular contact with (I knew NO ONE in the industry prior to Circle of Success), and an assignment which helped me land my biggest client ever.

Throughout the past year I’ve also taken advantage of the online training and several of your copywriting niche programs – all for free as part of Circle of Success. Even after a year in the program I still can’t believe I get so much for so little!

No question, the Accelerated Program for Six-Figure Copywriting got me to the launching pad … but Circle of Success is the rocket fuel that really launched my copywriting business.

Even starting part-time, the program completely paid for itself within months of joining.

Looking back, I know I simply wouldn’t be where I am today if it weren’t for Circle of Success.

I just wanted to write and say thanks!

Steve Coombes
Circle of Success member since 2007

Steve’s letter is one of dozens we get monthly. It illustrates just what this very elite program can do for you, beyond ratcheting up your copywriting skills and putting every resource at your disposal – for life …

It opens up so many industry doors …

It gets you the best and most lucrative copywriting jobs out there – assignments from firms who request only our best people (“your brightest stars,” as one client keeps telling us) …

It gets you anytime access to me, Tammy, Paul, Michael, Don, Bob and so on …

And it puts you “front of mind” when marketers come to us looking for the newest and brightest copywriters.

Here’s a good example:

The other day my good friend Sandy Franks called from Taipan Publishing looking for someone to write a landing page and an online sales letter for a new product her division was launching. “It’s a fairly straightforward project – perfect for a good, solid, eager up-and-coming writer,” she told me. “But at the same time, it’s an important job – a product launch. So give me some of your best folks.”

Obviously, the first place I’m going to look for our most “eager” up-and-coming writers is Circle of Success …

After all, these are the folks who have made the commitment …

Who are taking the time to learn the most advanced skills through a long line of resources and live, online “classroom-style” programs exclusive to Circle of Success members …

Folks who have made it known to us in no uncertain terms that – by accepting this invitation – yes, they are here to succeed and compete as an A-level copywriter … and are dead serious about it.

That, in fact, is how the ball got rolling for Steve, the gentleman whose letter you just read.

First it was a fitness company that hired him to write two sales letters … then offered him a four-figure monthly retainer fee to write five 700-word articles a month …

Then he got a project to write website sales copy for a national transportation company …

That opened the door to some website work with a gift company …

Projects he’s tackled part-time … that have paid (and continue to pay) Steve thousands of extra dollars a month. And all the while, his copy is getting stronger and stronger – because not only was he writing real, live copy for real, live clients – he’s ratcheting up his skills through the many programs offered exclusively to Circle of Success members.

“I’m Still Having a Hard Time Believing It …”

For other Circle of Success members, the impact can be even more profound – like it was for Shelby Beckett. Thanks to the skills she was able to develop as a Circle of Success member, she landed a job out of dozens of applicants with Agora’s $42-million-per-year health division.

Here’s a note she recently sent us …

“Hi, Denise,

You asked me to let you know the results of my job audition in Baltimore for a division of Agora Health. I’m still having a hard time believing it, but Jenny Thompson has offered me one of the two positions in the office there! My husband and I will be moving by October 1st!

So, in addition to trying to make it all seem real, I have to start packing, too! (Not that I’m complaining.) The workload isn’t going to be light (especially since I’m a beginner), but I’ll do my best to stay in touch … and I’m very much looking forward to meeting you in person at Bootcamp in November!”

There are so many more examples of Circle of Success members vaulting to new levels of success as a direct result of their membership (and commitment) to this very unique program. And I’ll share some more of them with you in a moment …

But first, I know you may be eager to learn more about this amazing program – so you can decide if it’s for you … and if it’s a commitment you’re ready to make to your future as well.

What 11 Years of Success Has Taught Us

The idea behind Circle of Success evolved as we were working on our “Wall of Fame” project a few years back.

Perhaps you’ve seen it …

It’s our growing list of successful alumni – people who have taken our programs over the years and are now working as successful copywriters out in the real world – and putting their stories on our AWAI website as inspiration for new members.

As part of the process, we asked them a few questions about what they’re doing, how they got there … and some keys to their success.

And as they were talking about their success, we began to see a few common threads.

First of all, most of these people are voracious learners. They seek out and absorb any and all information on the business of copywriting they can get their hands on. (Many are AWAI Master’s Program members, for instance … and own an extensive library of copywriting books and resources.)

Virtually every one of our most successful people attended an AWAI Bootcamp or two. Interestingly, they said it wasn’t just the valuable knowledge they gained there that accelerated their ascent – it was the marketers and industry people they met through the Job Fair … having actual copywriting assignments they could sink their teeth into … the opportunity to sit down and talk with successful copywriters and the people who hire them … and simply the chance to be immersed in the “world of copywriting” for three full days.

But here’s the thing we found most interesting …

Many of our most successful people told us they owe much of their success to various alliances they formed on their own with other AWAI members. Members of these informal little groups would exchange email addresses, stay in contact with each other online, encourage each other to move forward, bounce ideas off one another – and commit to offering their honest feedback on copy written by fellow members.

It’s a great idea …

The Motivation You Need to Make It Happen

Because suddenly, not only were members of these little groups writing with a real and distinct purpose – they now had somewhere to turn whenever they needed encouragement, motivation, or just plain old advice on specific copywriting issues.

And that got us thinking  … what if we could facilitate this kind of rewarding and useful experience for a select group of ambitious members  … plus give them extra resources … what could they accomplish then? Picture what that would look like … what a powerful experience it would be for them …

AWAI is in a perfect position to do that.

After all, AWAI receives a never-ending stream of real, live writing assignments … from some of the biggest direct-response companies in the world who need letters to mail.

We have copywriters within our ranks who are out there in the working world – and would be thrilled to offer their help and advice to up-and-coming copywriters like you.

We could create a “virtual meeting space” for interested members through our AWAI website – and hold regular meetings either online or via conference calls.

We know what marketers are looking for in a copywriter, so we could help you assemble a professional self-marketing program that’s sure to get their attention.

What’s more, we have all the learning and skill-building resources in place to make this a complete and comprehensive experience for you.

So not only would you be working on actual assignments with encouragement of writers more experienced than you – it would be happening within the dynamics of an intimate and interactive group we call “success circles.”

And while all this is happening, AWAI will ensure you have free access to every copywriting skill-building resource we offer, for as long as you need them …

I’m talking about AWAI’s entire library of writing and career-building products … from our 24-month advanced Master’s Program … to our market-specific writing programs … to our complete “Selling Yourself” kit … to any product we develop in coming years, as well – as long as you maintain your Circle of Success membership.

Imagine before you a list of every product AWAI offers – over 90 of them – with a complete description of how it will benefit you. Then being able to pick up the phone or go online and have it sent to you free of charge … simply because you’re a member of this special little group we’ve created.

And it also includes all the programs we have in development now and in the future. In fact, you’ll not only be entitled to all new resources, but you can be among the first to get them. In a moment I’ll detail many of the products you’ll have at your disposal – nearly $20,000 worth in all.

Plus, I’ll tell you about some of the new products we’re working on – important resources you’re definitely going to want to add to your copywriting library just as soon as they’re ready …

But that’s not all we’ll do to make Circle of Success membership the most comprehensive copywriting career-building experience ever offered …

Intense and Thorough Online Training

Beginning on October 14th, you’ll start a curriculum of intense programs that will allow you to study and master each and every element of a successful direct-response package – from captivating headlines, to irresistible leads, right through to powerful order devices.

These programs are offered in a “targeted learning” environment – where you tackle one subject at a time, within the dynamics of a live online classroom setting, with an instructor who is right there with you delivering invaluable content and answering your questions along the way.

As a Circle of Success member, you’ll have an opportunity to participate in four crucial intensive online learning programsover the course of the next 24 months – beginning with a very important “Mastering Headlines” program that begins virtually immediately upon your acceptance to the Circle.

We’re very excited about this new and very powerful skill-building opportunity.

Only through Circle of Success can you benefit from a structured “academic” learning experience where you come to understand the theory behind great headlines, leads, letter composition and offers … get practical training on how to transition from one selling idea to another … and master techniques on how to infuse your letter with that all-important captivating “big idea” and a strong dose of proof, promise and credibility.

But what’s ideal here is that you’ll be taking these interactive programs – four of them over the next 24 months – while working within your success circle … writing live letters provided by real clients. That way, you can incorporate what you’re learning into the live assignments you’re working on within your circle.

In no time at all you’ll have assembled a very impressive portfolio of letters you can show the long list of marketers looking to discover their next copywriting superstar!

Not just a stack of letters, mind you. We’ll also help you assemble a very clean, very professional “self-marketing kit” that you can take to or send to clients you’d like to work with – complete with sample letters, an introduction and proposal letter, and other pertinent data marketers want to see.

Plus, we’ll provide you with your very own promotional web page on our site, which will be made available to hundreds of potential top-level industry clients. We’ll even help you set it all up – just fill out the template we supply you, send us your portfolio, and we’ll put it all online.

And don’t forget – we’ll be monitoring your progress along the way … reading the copy you write. And once we feel your copy can compete with the best in the marketplace, we’ll give you our “stamp of approval” by way of an endorsement directly from AWAI.

Are you beginning to see the value of this program – and how busy you’ll be mastering every copywriting technique you need to be the best in the business?

But there’s another piece of the puzzle to tell you about …

By working with fellow writers within your circle … availing yourself of AWAI’s copywriting resource library that’ll be at your disposal for years to come … and by taking part in the intensive online study programs … there’s no question you’ll be writing more masterful letters, with much greater ease and speed.

How wonderful would it be to have a place to showcase your newly honed talents?

That’s where AWAI’s annual FastTrack Bootcamp comes in.

As you’re probably aware, we hold this event once a year, by the ocean in Delray Beach, Florida. In the nine years we’ve been holding it, it’s become the place for copywriters, marketers, publishers and direct-marketing pros to meet, mingle and exchange the latest copy and marketing ideas.

These days, Bootcamp isn’t just about brushing up on your copywriting skills by sitting in on dozens of presentations from some of the best copywriters and marketers in the business …

Where Marketers Find Their Next Superstars

It’s about marketers looking for their next superstars – and new copywriters meeting and networking with these industry professionals, making themselves – and their talents – known.

Our Job Fair plays a huge role in this process. As a result, it’s fast become the most exciting and anticipated event held at Bootcamp. This is where dozens of direct-response companies invite up-and-coming copywriters to stop by their table, talk about their business, and take home a real, live spec assignment to work on.

As a Circle of Success member, you could be attending our annual Bootcamp with a very significant advantage. Because not only will your involvement in Circle of Success send a clear signal to marketers that you’re serious about becoming the industry’s next great copywriter … and you’ll have a solid portfolio of work to show them …

But we’ve also arranged a very special “perk” for any Circle of Success member who attends Bootcamp: a special “Early Admission” to the Job Fair where you’ll meet face-to-face with many marketers looking to hire AWAI-trained copywriters before anyone else.

Think about the value of this. Yes, it’s an opportunity to meet marketers from all walks of the industry – people who test hundreds of letters a year and mail in the millions. And yes, it’s a great opportunity to ask about their products specifically and the DM business in general.

But more important than all that, it’s an opportunity to get yourself known to the very people who hire and write the checks … to show them what you’ve got … to be able to hand them a solid portfolio of A-level direct-mail letters and say, “This is what I’m capable of doing for you.”

That’s the kind of thing that makes marketers stand up and take notice. After all, who would you take more seriously – someone telling you he wants to become a copywriter … or someone who can discuss advanced copywriting techniques and show you a couple of good, tightly written sample letters?

I think the answer is clear. In fact, 14 paying spec assignments from last year’s Job Fair have been awarded to Circle of Success members – so far!

No question, moments like this can change the course of your life. But you need to be prepared … and you will be, because of your efforts within your Circle of Success.

And because Bootcamp has played such a vital part in the success of so many AWAI members, we want to ensure you’re a part of it. That’s why, as a Circle of Success member, you’ll be invited to attend our next two FastTrack Bootcamps – a nearly $4,000 value – at no additional charge.

What a tremendous and all-encompassing career-building experience Circle of Success is:

Plus, we’ve arranged for Circle of Success members who are ready to write professionally – and who have completed at least two good spec assignments – to have a free listing in Target Marketing’s Who’s Charging What! online directory. This powerful reference is available to hundreds of marketers around the country and features detailed information on direct-mail copywriters, their “area of expertise,” and what they’re currently charging.

But before I get into more details about what’s coming your way as a Circle of Success member, I want to make clear a point I made earlier.

For reasons that should now be obvious to you, this is not something you should consider unless you’re absolutely positive you want to become a working, professional copywriter.

Of course, anyone can benefit from having access to every product and resource we offer … by taking the intensive online programs … and by having a great time at a couple of our Bootcamps.

But at the heart of this opportunity is the work you’ll be doing within your success circle – and the energy that comes from you and your colleagues as you go through the process of churning out professional-level copy.

Here’s How It Will Work

Once you sign up, you’ll be immediately assigned to your very small, very intimate “success circle” consisting of no more than 25 AWAI writers.

“You’ll build relationships with fellow copywriters and get a chance to do Peer Reviews – that alone is worth the cost of the program.”

– Christina A.,
Essex, Ontario, Canada

“I feel really pleased about being a member of the Circle of Success program. Everything that I have learned so far and hope to learn. The relationships that I have formed, and to know that there is a group of people that I can count on for support and feedback. My fellow group members are submitting their work for Peer Review, telling us about projects they’re working on, asking for and getting support. It has been awesome!”

– Jacqueline P.,
Hollister, CA

Your group will include all levels of writers – from “professional” copywriters with experience writing the kinds of letters you’ll be writing … to newer writers just getting started. A few of the more experienced writers in the group have agreed to act as “group leaders.” These are the people you can go to with any questions you have – either online or via a series of regular conference calls where all group members may participate.

Throughout your Circle of Success experience, you’ll be fed numerous writing exercises and assignments directly from AWAI … be provided with ongoing research and writing tips … participate in regular “peer review” groups, where you and your fellow circle members review headline and lead ideas and offer constructive suggestions for improvement.

Your success circle will have its own online meeting space, where you can chat, interact and share ideas with other members. There’ll be a blog containing regular thoughts and insights on copywriting from AWAI founders and “Wall of Fame” members, as well as guest marketers and professional copywriters. It’s where you’ll find dozens of skill-building writing exercises you’ll want to master … information about upcoming conference calls and peer review sessions. And it’s where you’ll be able to access all the details and research material on the writing assignments you’ll be working on.

And speaking of assignments …

Right away you’ll get a live assignment from an actual company that’s not only looking for new letters to test … but for new talented copywriters to recruit as freelance and staff writers as well.

You’ll work on that letter from start to finish over a three-month time-frame – after which a new one will be assigned. In all, you’ll be given eight “live” assignments over the course of your Circle of Success membership.

Your assignment selections will cover a broad spectrum from the direct-mail industry. For one three-month period you may work on a financial package. The next, you’ll take on a health and well-being assignment. After that, you’ll tackle a fundraising letter. Your next assignment may be a letter from AWAI or some other self-improvement mailer.

The objective here is four-fold …

You’ll Master Every Major Market –
and Compile a Most Impressive Portfolio of Work

First, we want to expose you to the most lucrative sectors of the direct-mail industry. Health, financial, fundraising and self-help are without question the biggest mailers in direct-response – and writers who’ve mastered and specialize in these areas are among the highest paid in our business. But you’ll also have an opportunity to work in the other major areas of the business as well: banking offers, business-to-business, catalog copy, magazine subscriptions and so on.

Second, we want to make sure you enter the market armed with the ability to write any package that comes your way. As you may know, the writing approach used to get a prospect to respond to a financial offer may not work as well for a fundraising letter – and vice versa. All great copywriters have an innate sense for what approach works for each market. You’ll gain that sense through your Circle of Success experience.

Third, we want you to complete the Circle of Success program with a solid portfolio of at least eight professional direct-response packages – consisting of at least one letter from each of the “big four” sectors: health, financial, fundraising and self-help. These are assignments you can show to marketers at Bootcamp – or forward to companies we know are looking for good, up-and-coming copywriters. (In fact, your Circle of Success website will contain spec assignments reserved exclusively for Circle of Success members, as well as a special link to AWAI’s DirectResponseJobs.com, where dozens of copywriting job postings are listed.)

Finally, by working in so many areas of direct mail, you’ll get a feel for which market best suits you, and you may decide to specialize. If financial packages interest you most, then you may choose to build a solid portfolio of financial letters by working exclusively on live financial assignments throughout the second year of your Circle of Success membership. Or, you may find fundraising to be more up your alley. Or self-help. Or health. The advantage here is that you’re likely to have much more success marketing yourself to prospective clients as a specialist rather than a generalist.

Of course, you may submit any of the “spec” assignments you complete to the client who provided it. And if they like what they see, they may choose to test it in the mail. If it does well, you’ll not only be paid for your work – but you’ll have your first of what we believe will be many direct-mail successes under your belt.

Group Learning Breeds Superstars

I can’t stress to you enough the value of this kind of “group learning” experience.

It’s how many of the publishing divisions at Agora Inc. – one of the country’s biggest financial and health publishers – operate today. Over the years they’ve learned it’s the best way to bring new writers up to speed very quickly.

One-time AWAIer Greg G. admits he struggled as a solo copywriter. But when given a chance to work with Agora’s Financial Group, he produced a letter that generated over $5 million in sales – and he quickly went on to become one of the company’s most successful copywriters.

Same with former AWAIer Joanne S. She flourished as a copywriter months after attending an AWAI mini-camp where she was invited to work in Stansberry Research’s copywriting group under the mentorship of master copywriter Mike Palmer.

And as I suggested to you before, many more AWAI members have told us their confidence and success took flight simply due to the encouragement and support they found by setting up small, informal writing groups with other AWAI members.

“The Circle of Success program has taken my copywriting into a whole new league. The courses added depth to my skills that I could not have acquired without years of working as an in-house copywriter. A wonderful side bonus is getting to know a solid group of copywriters just like me. As always, AWAI is steadfast in proving their own commitment to my success. It’s the best place to become a copywriter.”

– Circle of Success member Cindy King

“Circle of Success is all I hoped for and more. Eye-opening classes and relevant course materials have greatly increased my understanding of the different techniques that are vital to a successful project. The instructors are ‘in the trenches’ copywriters who know and love what they teach. I like being able to shoot an email to a copywriting buddy with a draft project and know he or she will give me feedback on it. Of course a huge perk is access to every product AWAI produces now and in the future. Circle of Success membership is worth every penny I’ve paid. I can’t recommend it strongly enough for anyone who wants to make the life-changing commitment to becoming a freelance copywriter.”

– Circle of Success member Theresa Richardson

“I just got off the phone with Bob Bly and I secured a ‘paying job’ with him! I’ll be doing a series of articles and later, possibly e-book(s) from the articles I write. Being in Circle of Success … has really paved the way for me!”

– Circle of Success member Laurie Cauthen

“A Great Big Thank You for the upgrades on the Circle of Success membership. Wow! A lifetime of all current and future products! Amazing. Once again I am totally stunned how incredible AWAI is and how much you give us. It’s truly value and quality every day.”

– Circle of Success member Benevis Lumpkin

“Everything I need to achieve my copywriting goal, handed to me in a nice, neat, bow-tied package  … everything I needed to get the complete and thorough training I need … plus information about starting my own business, finding first clients and so much more! Plus every resource offered by AWAI is mine  … simply by emailing my personal AWAI contact. Now, one year later, I’m on my way. I have a professional working relationship with AWAI  … That’s right! I received payment from AWAI (as a client) and I haven’t even completed the two-year program yet!”

– Circle of Success member Jacqui Austin

“Circle of Success has made a huge impact on my copywriting career. Our group gives each other support, encouragement and feedback on our copywriting. Along with the occasional kick in the butt when it is needed. One of our members, Laurie Cauthen, was recently inducted into the ‘Wall of Fame’ and I’m sure others will be following soon. Everyone in the group has been paid for our copywriting and with the support and encouragement of each other are all well on our way to living the copywriter’s life.”

– Circle of Success member Laura McNeil

That’s the kind of supportive and nurturing environment you’ll be working in as a Circle of Success member. It’s why it’s vitally important that each member gives to the group as much as he or she receives, and that anyone who takes up this opportunity be very serious and committed to not only your own success, but that of your group members as well.

Of course your “personal edge” will be determined by how you choose to take advantage of the many other resources you’ll have at your disposal … as well as the effort you put into your four targeted learning programs. The biggest mistake you or any of your colleagues can make is to underestimate the power of a good solid “academic” understanding of the letter-writing process you’ll gain here.

As a copywriter, it’s vitally important for you to know the theory behind what you’re trying to accomplish with your copy. You need to know what emotions and needs and wants you’re trying to stir in your reader. And you need to know what each major element of your sales letter needs to accomplish.

First Up: The Most Important Skill
You’ll Need to Master

That’s what these sessions will do for you, beginning with the online targeted learning program where you’ll master the art of writing powerfully effective headlines.

It’s a skill you most definitely need to have to become a great copywriter …

Industry studies have shown that the letter you write has about five seconds to grab the prospect’s interest and make him want to read more. Otherwise, it’s going straight into the trash.

As Michael Masterson will tell you, “80% of the success of a sales letter is determined by the headline and lead.”

“‘Mastering Headlines’ is a very good program! This is what I needed to move from a ‘copylearner’ to a ‘copywriter.’”

– James H.,
Fort Wayne, IN

“The ‘Mastering Headlines’ class has really helped me to become better at my craft. I’ve learned a tremendous amount … so much of the headline and lead process has come into sharper focus, become more intuitive, and definitely applicable to my assignments. I’m excited to be on the road to achieving ‘the writer’s life.’”

– Carol P.,
Northville, MI

“One reason why I liked the format of the course so much is that it was over a period of several weeks, so you not only had more time to absorb and assimilate the information, but also establish a relationship with everyone involved.”

– Michael G.,
New Ulm, MN

“I’m kind of shy. But participating in class was easy for me. It was like talking to a friend on the phone and having them looking at the same thing on their computer as I was on mine. This was well worth my time and effort. I learn so much faster this way.”

– Frank E.,
Jacksonville, FL

“This was the kind of learning you can’t get from a book. This was careful explanation, backed up with big, clear, beautiful slides. This was instant feedback. Immediate answers to vexing questions – just like a real, live classroom, and I hadn’t even had to get out of my PJs.”

– Penny T.,
Metuchen, NJ

“The interactive online sessions are definitely a big plus to just studying alone. In addition to making you want to ‘attend,’ they also reinforce what you’re learning and make the intensive course less daunting. Having the class recordings available is a huge plus, too, so you don’t miss out even if you can’t actually make the session.”

– Margaret G.,
Ft. Lauderdale, FL

This unique targeted learning program can help you master this all-important skill in a very short period of time. But you don’t have to bury your nose in a book and you don’t have to sit in a seminar for three or four days.

Instead, this streamlined and accelerated program will be delivered online over the course of 12 weeks, right to your computer screen – so you get the benefit of “live” sessions with an instructor and still have the flexibility to learn at your own pace.

Each session drills down into one specific area of writing headlines, giving you highly focused, in-depth instruction you can’t get anywhere else.

You’ll also have written assignments to help you sharpen your skills, with feedback from expert instructors.

Plus, you’ll have guided Internet instruction in “The Lab” – where you can go online to your special website, submit your assignments, and interact with instructors.

After reviewing the course materials, I can tell you that the ”Mastering Headlines” is the most comprehensive, detailed, immediately useful training ever offered on the subject.

Many of the AWAIers who’ve signed up for earlier Circle of Success programs agree, including Sandra P. who wrote this after her first session:

“I simply wanted to tell you I am really enjoying the way you present us the information in the Headlines class. I have already learned so much! You have given me the confidence to know this is something I can do, and with practice and continued learning, I can become better than good, hopefully great.”

And Cindy K. wrote to say:

“This online training format is clearly appropriate. Having more than one instructor/training staff present makes it even more interactive. Everything Tuesday night – the training media, the content, the instructors, the tempo, the participation – fired up my motivation to get the maximum out of the rest of the program. Also, the course materials provided so far are great! Can’t wait to listen to you tonight!”

Even if you’re new to writing copy, it’ll be very difficult to walk away from this program anything but an expert in writing headlines. You’ll be armed with the knowledge and skills few other copywriters have. Then it’ll just be a matter of applying what you’ve learned to the Circle of Success spec assignment you’re working on.

Next, you’ll move on “Crafting Powerful Leads” …

Paul Hollingshead once said to a group of us: “I know I’ve just read a great lead when I want to buy the product after the first page and a half of copy.”

Maybe you’ve experienced the same – you’ve read a promotion and been so intrigued and excited about the prospects of what that product can do for you that you want to skip right to the order device and buy.

That happens simply because the writer understands the four things a lead must do: Offer proof that the claim you made in your headline is real and credible … “ratchet up” up the excitement for your product by laying on your most powerful benefits … build up a high level of trust and respect by “caring” about your reader, and talking to your prospect in a good conversational tone … and, last but not least, leaving your reader with a powerful “picture” of what he or she will gain by using the product you’re selling (something we simply call “the promise”).

Through the online “Crafting Powerful Leads” program, you’ll study letters where top copywriters have deftly incorporated all these elements into highly successful leads – and learn the precise “frame of thought” it’s crucial you have at the front of your mind whenever you sit down to write a package.

You’ll learn what you should and shouldn’t do in a lead, like why implied promises are often more powerful than direct promises … how to keep ideas short and crisp … how to establish that all important personal tone … and so on.

But you’ll also learn the “intuitive” side of writing a great lead …

After all, a great lead is less about words and structure. It’s about being in that “place” where you are in tune with your prospect’s wants, fears and desires – where you care about your reader so deeply – and believe in the product you’re writing about so completely – that you can’t help but write a powerful, moving and benefit-driven introduction to your letter.

I promise you, once you master this “intuitive secret” of writing a great lead – where you become at one with your reader … you’ll never write a weak or “iffy” lead again.

With a great headline and lead under your belt – your prospect’s ready to buy. From there, it’s just a matter of following some key rules … and not messing up …

Which brings us to the next core subject you’ll cover in detail: “The Architecture of Persuasion” – where you’ll learn precisely how to structure your sales letter … maintain that all-important “breathless pace” throughout your letter … transition from one selling point to another … keep the energy level high … “speak” to your reader in an honest and conversational tone … load your letter with good research and tons of credibility … effectively infuse testimonials and endorsements, and so on.

And, then, the grand finale, so to speak, is the intensive program on “Selling Yourself,” with detailed, step-by-step instructions on how to work with the clients you want to work with … assembling a killer “A-level” portfolio … setting up a website and other self-promotion material.

By the end of it all, you’ll have mastered every crucial element to a powerful sales letter – and, with your A-level portfolio and a long list of clients in hand, be readily equipped to launch your six-figure copywriting career.

No question, your intensive targeted learning experience will contribute enormously to your success as a top-notch copywriter.

But there’s more you’ll get as a Circle of Success member.

More Than $19,900 Worth of Products
and Resources … Yours for the Asking

On top of all this intense practical and targeted learning, there’s the entire AWAI resource library at your complete disposal.

I’m speaking, of course, of all the AWAI copywriting books, programs and manuals you can avail yourself of at any time … whenever you feel you need them …

You may want to get yourself a new bookcase … or clear out an old one. Position it within easy reach of your workspace. Because you’re about to have free and “any time” access to nearly $20,000 worth of power-packed copywriting, marketing and skill-mastering programs – at no charge beyond the cost of participating in our super-focused Circle of Success program.

If you’re thinking we’re just throwing this stuff in to sweeten the deal – you couldn’t be more wrong. I’m looking down the list of products here and I can tell you:

If – over the next two years alone – you were to order and study just the first few programs on the list, you’d know more about writing masterful copy than many of the top copywriters out there.

But that’s not all …

Because you’ll have free access to all the programs we develop in the coming years, as well – forever, if you like – just as long as you maintain your Circle of Successmembership. Here’s just a partial list of what will be “yours for the asking” once you sign up for Circle of Success:

Of course, we’re constantly adding new programs and resources each and every year (an average of three per year over the past five years alone!). And as a new Circle of Success member, you’re entitled to them as they come available – at no extra cost.

Some of our newest products include:

Those last three products alone sell for over $1,000. But as a Circle of Success member, you won’t pay a cent for them. They’re yours for the asking.

You’ll also be entitled to all the new programs, reports and guides we produce during your Circle of Success membership. Here are just a few of the ones we’re most excited about for 2009:

You don’t have to wait until 2009 to order one of the most exciting resources we’ve developed in a long time … one I’ve yet to mention …

We’re especially excited about this one because we believe it’s something that can put thousands of dollars in your pocket each and every year – without writing a single word …

I’m talking about our brand-new Copywriter’s Six-Figure Design Library.

Effortlessly “Cut and Paste” Your Way
to an Extra “5 Figures” a Year …

It’s unlike any design program we’ve ever created. In fact, it’s not so much a learning program as it is your own little graphic design “franchise” business.

If you’ve yet to hear about this exciting new product, here’s a little insight.

For years we’ve been trying to come up with a program that would teach copywriters about the basics of sales letter design and layout – the idea being, if you’re writing a letter for a client, why not make a few extra bucks doing the design and supplying the final artwork?

It’s great for you, because you have control over the look of your letter – and you can pocket some extra income in the process … anywhere from $1,000 for a simple letter to $5,000 for a more detailed design.

It’s great for your client, too, because he or she doesn’t have to worry about finding and booking a graphic artist, most of whom have months and months of work booked up.

While talking with Lori Haller, a good friend of AWAI and one of the best and most sought-after direct-response graphic artists in the country, she came up with an idea that not only shocked us because of its sheer generosity … but in a single instant opened up a huge opportunity for anyone who wanted to get into the graphics side of the business.

She simply said to us:

“Instead of creating a program that teaches people how to design packages from scratch – why don’t I just create ‘templates’ from a dozen or so of my most successful designs and make it so anyone can use them?

Then it’ll just be a matter of cutting and pasting copy they’ve written into these ‘ready-to-go’ templates!”

From that very simple idea, the Copywriter’s Six-Figure Design Librarywas born.

And what an amazing resource it is …

I’m talking about actual templates of million-dollar sales letters Lori has produced for top companies in the industry – where you can actually take copy you’ve written and paste it into a professionally designed, market-tested direct-response format!

You simply decide what you want your sales promotion to look like – a simple letter, a special report form, or even a full-color magalog. Then go to your Design Library, select from the 13 ready-to-go formats, drag your copy into the open space, and … voila!  … you have yourself a professionally designed sales letter!

Plus, these designs are yours to keep forever. Use them as much or as often as you like!

Now instead of your client handing off your promo to a graphic design agency, you make that money instead – even if you’ve never designed anything in your life! For a few hours’ work, you can easily make an additional $1,000, $2,000, $5,000 or more per promo – whatever you and your client agree to.

But if you enjoy doing it – and you decide to take on more design assignments and really step up that side of your business – you can realistically grow your business to where you’re making well over $100,000!

Besides all Lori’s professional templates, you’ll get complete instructions on how to use them … and get all the tools you need to quickly produce lift notes, envelopes of all sizes, business cards, stationery, postcards, e-books, and premiums …

As you can imagine, this is not a cheap program. After all, you’re essentially acquiring a successful design business franchise here … where you get a “lifetime licensing agreement” to freely use Lori’s best designs.

In fact, it sells for over $4,200 – an amount of money you could easily make back after just two or three design jobs.

But as a Circle of Success member, you won’t pay that – or any – price. The Copywriter’s Six-Figure Design Libraryis yours free for the asking.

It’s an impressive list to be sure. But there’s even more …

Dozens of Titles From Our eBookstore –
Yours for the Asking!

Under this offer you’re also entitled to dozens of titles from the AWAI eBookstore – absolutely FREE! These valuable resources are all designed to help you become a better writer and expand your freelance business. Add them all up and it’s a better than $2,386 value … and we’re adding new titles to the store all the time!

Here are just some of the titles you’ll want to have in your collection:

Including future products we have planned so far for this year alone, that’s nearly $20,000 worth of products and resources at your disposal – any time you need them. For you, it’s just a matter of picking up the phone and asking for them.

Of course, more important than the sheer value of these products is the wealth of information you’ll get from them. But when you combine all this with the two FastTrack Bootcamps (a $4,000 value) … your four targeted learning programs (a $7,980 value) … and your eight Circle of Success spec assignments and group support (invaluable) …

 … it all adds up to a better than $31,800 in value!

Of course you won’t pay anywhere near $32,000 to be in the Circle of Success – or even half that. But when you consider this program’s thorough, complete, and highly focused training, even $16,000 is an out-and-out bargain.

Because at the end of it all – perhaps even just a few months into it – you’ll have the skills, the knowledge and the confidence to step out and start writing direct-response packages capable of generating millions of dollars in revenues for your clients.

Remember …

You Get Everything You Need …

You’ll have at least eight completed, polished and professional spec assignments under your belt – assignments you’ll be proud to show to any prospective client.

You’ll have mastered the most important components to any direct-response promotion through your four targeted learning programs:

Plus, through your success circle group, you’ll be writing everyday, getting feedback from fellow colleagues … learning something new every step of the way … mastering the nuts and bolts of putting together a professional direct-response package that marketers and publishers will be eagerly waiting to see.

Earlier I mentioned some of the AWAI members who have benefited from this type of group experience. There are plenty more …

Pam Foster told us her group has become an ongoing source of inspiration – critiquing each other’s copy, sharing marketing ideas, brainstorming concepts, and cheering each other on during the learning journey. As she mentioned in a note she sent us recently, “Each of us is now on track to make over $100,000 this year as copywriters and communications experts. As we have become ‘friendly competitors’ with each other, witnessing our individual growth and successes in this business, it has motivated each of us to keep going and do better as well.”

Jim Turner had a similar positive experience  … “I’m not the world’s greatest social butterfly. It takes a while for me to warm up to people I don’t know,” he told us. But he’s glad he mustered up the courage. “Now we support each other through encouraging messages. We share stories about our progress and challenges. We critique each other’s copy. We offer each other advice on how to get paid in an equitable manner … and how to move from our ‘day jobs’ to becoming full-time copywriters.”

Mary Smith is another believer in the success circle idea. She still keeps in contact with her group, “ … via phone and email, exchanging copy to review, leads on projects and many, many words of personal and professional encouragement.”

As I mentioned before, you simply can’t underestimate the powerful and positive effect this kind of “group dynamic” can have on all aspects of your copywriting ambitions – from writing stronger copy … to getting your first paid assignment.

It truly is an enormous motivator …

The Most Important 3 Days of Any Year

Then at Bootcamp you’ll learn even more advanced secrets from the hottest and most experienced copywriters in the business.

You’ll meet many of your fellow copywriters – people who are starting out, just like you … as well as seasoned professionals who are more than happy to share their insights over a drink or two at the bar.

Simply by being in that “electric” environment – by “hanging out with the pros” – you’ll gain a deep insight into how the whole direct-response industry works and know precisely what you need to do to succeed. And let’s not forget the marketers you’ll meet – people eager to discover the next hot copywriter – and all the live writing assignments you can shake a stick at.

Given the intensity of what you’re about to experience – and the fact that every assignment you’ll be working on has a major marketer on the other end waiting for a good solid draft – you might be surprised how fast things will start to happen for you. You may even have one or more of your submissions accepted and mailed by a prospective client before the two years are through. And if any letter you write enjoys even a glimmer of success, you can be pretty much assured you won’t be waiting long for your next assignment.

As I said before, this is a complete immersion into the world of copywriting. You will not find a more all-encompassing program for aspiring copywriters.

That’s why I said earlier – this is not a program for people who are taking their copywriting aspirations lightly.

This is not for people who think things are going to just “fall into their lap.”

You know it. I know it: to be highly successful, you need to make the effort.

Your Skills Will Improve With Each Passing Day

Circle of Success has been structured to ensure you make the necessary effort. Every day you’ll be motivated – by us, by your peers, by marketers waiting to look at your work – to make one small step forward. Everyday, you’ll learn one new thing about producing great copy. Day by day, week by week, month by month … you’ll add to that knowledge.

“I’m glad I signed up for Circle of Success, as I don’t think I would learn as quickly without it. For me, it’s the best way to learn copywriting. I was working through the Accelerated Program fairly quickly, but attending a formal class works much better for me. The structure of the course is great, and moves at a good pace. I would recommend this approach to anyone seriously considering a career in copywriting

I also enjoy the opportunity to talk to fellow students. It’s good to know that we’re all in this together and able to learn from each other and give support. The group sessions in class are great, and it’s good that everyone has an opportunity to speak. It really helps the learning process.

My confidence grows week by week … I’m sure that by the end of the process I’ll be a competent writer with a good selection of clients – and a strong portfolio with which to secure even more.”

– Aliis K., Stone,
Great Britain

At the end of the two years, I promise you, you’ll have learned so much about writing great copy that you’ll no longer struggle with the letter writing process.

The words and ideas will come to you innately …

You’ll know instinctively how to grab your reader’s attention … how to speak to him in a respectful yet convincing tone … how to gain his trust … how to build your reader’s excitement and acceptance with every paragraph … and, most importantly, have him wanting to buy what you’re selling long before the letter is over.

Circle of Success will give you every resource you need to succeed. We’ll provide you the forum where you’ll be inspired to learn and write each and every day. You’ll have people you can call on with issues or questions … access to Bootcamps, where so many of our most successful people gained the knowledge and made the connections that moved them many steps forward very quickly. And, of course, you’ll have the complete library of resources, where more than 90 programs, books and writing products will be yours for the asking – anytime you need them for as long as you maintain your Circle of Success membership.

That’s why I said earlier that Circle of Success is the most comprehensive copywriting skill-building program you’ll ever find. Never before – not even with our very successful (and popular) Founder’s Circle program – have we produced a program that’s so singularly focused on building up your skills to the point that, when you’re finished, you’re ready to compete with some of the best copywriters in the business.

So what does it take to get in?

Quite frankly, for this kind of knowledge … for this kind of intensity … and the places it can take you in such a short period of time … $32,000 would be a great bargain. After all, what’s a college degree cost these days? And given the fees and royalties top marketers pay even an average copywriter, one or two winning packages mailed over the course of a year could easily pay for it.

What Does Circle of Success Cost?

As I said before, you won’t pay that amount to become a Circle of Success member. The cost to join is a fraction of that – just $9,000.

And even though that price is nearly 72% less than what it would cost to own every resource on its own, we know that’s not an insignificant amount of money for someone starting out.

That’s why if you’re ready to embrace this program – and completely understand the time, effort and commitment Circle of Success requires of you – we have a variety of monthly or quarterly payment options to suit you.

It’s just a matter of calling in and arranging something you can live with.

If you prefer to pay for the whole program up front, we’ll make it worth your while by dropping a full $1,500 off the price … making the price you’ll pay to become a Circle of Success member just $7,500.

That’s an outstanding bargain for what amounts to a very advanced “MBA-type” program – in a field where businesses are waiting in line to snap up the latest, most promising A-level copywriters.

Regardless of which option you choose – the monthly payment arrangement or the lump sum price – your journey will begin very soon.

The Adventure Begins October 14th –
Just a Couple Short Weeks From Now

October 14th, in fact, is when your first targeted learning “Mastering Headlines” program begins. You’ll get all the details on how the online sessions work and how to access all your course resource materials well before the program begins.

I’m walking on air! Or, as one of my fellow AWAIers said recently … ‘woo hoo!’

“Hello, Katie. I’m happy to tell you I have my first clients. That’s right … not one client – two clients! I’m working with the Free Medicine Foundation and Get Healthy and Fit. It’s going to be a very exciting and busy time, but I’m ready to take on the challenge … thanks to AWAI and the Circle of Success program.

My new clients were the result of spec assignments that I had access to as a Circle of Success member. However, having access to these opportunities is only a small part of what makes the Circle of Success program so important to an aspiring copywriter like me.

I’ve been a writer in one form or another for a long time. But to truly get copywriting, I think you need a series of ‘ah ha’ moments. And my ‘ah ha’ moments have come from the wide variety of information and varied experiences made possible by the Circle of Success program.

The ‘Mastering Headlines’ program, the online courses, the peer reviews, group discussions, Monthly Copywriting Genius … the list goes on and on. Each opportunity gives you a different way of looking at things and a new level of understanding.

And I have to mention the encouragement I’ve received from the AWAI staff and instructors. All of these factors are equally important. They definitely have put me on the fast-track to success. Thanks again!”

– Christina A.,
Essex, Ontario, Canada

Immediately when you sign up for Circle of Success you’ll be assigned to your group … introduced to your fellow group members … given your first spec assignment and all the resources and back-up material you need … and details on how to get started.

You’ll receive instructions on how to access your “Circle-exclusive” website, where you’ll be able to chat with your fellow group members … discuss the assignment you’re working on … learn of upcoming conference calls and peer review sessions … find the latest writing exercises and assignments … get insights from professional copywriters … see a long line of high-level tips and techniques … even learn of special letter-writing opportunities reserved exclusively for Circle of Success members.

At your request, we’ll reserve for you a spot at this November’s FastTrack Bootcamp. (Bootcamp is already sold out for this year, but we’ve reserved a limited number of spots for new Circle of Success members.) And in the next few weeks leading up to Bootcamp, we’ll let you know about special events we have planned exclusively for Circle of Success members.

You’ll be given the direct phone number to your Circle of Success liaison, who’s available to answer any questions you have about this program at any time – either by telephone or via email.

And yes, even if you opt for a payment plan, you can still request – and have sent to you immediately – any product from our AWAI library of resources. (You’ll get a full listing of all the products when you join. Two products we recommend you take right away – the Master’s Program and Monthly Copywriting Genius: The Master Collection.)

Of course much more about your Circle of Success membership will be explained to you once you sign up. In fact, be prepared to hear from us often over the months ahead – about what to do and how to proceed next. We’ve put together an entire team here at AWAI just to ensure that you and your success are our Number One priority over the coming 24 months.

Rest assured, too, that things will get very busy for you from here on in.

You’ll be learning at a very fast pace. Time will move quickly. It won’t be long until you look back over the weeks and ask yourself, where did the days go? And be amazed at how much knowledge you’ve soaked up in such a short period of time.

And what if you decide Circle of Success is not for you?

Try The Circle – Risk-Free

No problem. Just let us know by the 4th week of your first targeted learning program and we’ll refund anything you’ve paid to us, whether it’s the full amount or the first of your payment plan. All we respectfully ask is that you return any of the hard products we’ve sent you from our library.

Then, if anytime after the 4th week you decide you want out of the Circle of Success program, you can … with no questions asked. We’ll simply stop your remaining installment charges or, if you paid in full, issue a pro-rated refund – and open your spot up to someone else.

Again, all we ask is that any library resources you’ve ordered be returned.

So you see, there really is no risk.

If you’re anxious to get started – and you want to ensure your place in your 25-member Circle of Success group by the October 14th starting date, I urge you to sign up right away.

Keep in mind, too, that after midnight on Friday, September 26th, we will not be taking on any new Circle of Success members. That’s the absolute cut-off date for this session.

It’s best, though, you sign up well before that date, so you’ll have time to take a few deep breaths – and we can get all the material and information to you well before it all begins on October 14th. And if you want to take advantage of your free “Circle of Success pass” to this year’s Bootcamp, we’ll need to hear from you in the next couple of days.

We’re very excited about this opportunity.

We’re excited for you … and the impact Circle of Success will have on your success both as a copywriter and a direct-marketing expert.

Let’s roll up our sleeves together. There’s much to accomplish in the weeks and months ahead.

Call Barb, Pat, Debbie or Jacqueline at 1-866-879-2924 or click below to secure your spot today.

Sincerely,

Katie Yeakle
Executive Director, AWAI

P.S. Just to be clear … once midnight September 26th rolls around, we won’t be accepting any more Circle of Success members for this session. Reason being, this is a carefully planned and “structured” program where you’ll be learning something new each and every week – and then applying these skills to whichever live spec assignment you’re working on. If you were to come in late, you’d be too far behind – and might not get the most out of the program. Plus, there’s a very good chance The Circle will fill up very quickly given the value of this extraordinary experience. That’s why if you’re interested – I urge you to get in now. Pay in full and save $1,500 – or make payment arrangements that work for you. Regardless, you have until the 4th week of your first targeted learning program to decide if you’re up to the task. If not, simply return any program materials and let us know, and you’ll get any money you’ve paid for your Circle of Success membership back in full.

P.P.S. I just received this note from Circle of Success member Toni Rockis. I thought I’d pass it on to you because it’s another great example of the doors that can open for you when you join our small group of “insiders” …

“I knew immediately that Circle of Success could help me launch my new career because I’d be interacting closely with like-minded professionals interested in quality writing, professional networking, and financial success … all the things I wanted! So I joined last November and haven’t looked back! Since then I have been in a whirlwind with my copywriting career – and it’s all because of Circle of Success!

“I’ve concentrated on B2B copy for clients, and I’m just finishing a new niche product for AWAI – ‘Grant Writing: Everything You Need to Know About This Amazing Yet Little-Known Six-Figure Career’ – and it should be available at Bootcamp 2008. I’m excited about working with copywriters who are interested in grant writing as a way of helping others get money, while helping themselves secure financial independence!

“And perhaps most importantly for my professional development, I’ve also been collaborating with a group of 6 other Circle of Success copywriters. Right now we’re developing long-range plans to promote our individual and collective strengths and our information products. We work hard, support and encourage one another, and laugh a lot. I now have not only a ‘Circle of Success,’ but also an incredible circle of friends.”

– Toni McCarty Rockis, Ph.D

And the grant writing program Toni and AWAI are creating together? As a Circle of Success member, it’s yours “free for the asking,” just as soon as it’s available.

American Writers & Artists Inc.