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From the Desk of Rebecca Matter …

Dear Reader,

I’d like to share with you an opportunity that is without a doubt the quickest – and easiest – way to dive into the lucrative world of copywriting for the web.

How quick and easy? You’ll be able to call yourself a “Web Copy Specialist” after just 3 days …

As you probably already know, writing for the web is a “must” in today’s business climate. More businesses are going online to reach a larger marketplace. And year after year, companies continue to increase their online ad spending.

Bottom line: Web marketing is BIG, and it’s only getting bigger.

In fact, online advertising spending is projected to increase to $28.5 billion in the next year alone.

But this trend isn’t happening only here in the U.S. Businesses around the globe are spending more money than ever on online advertising.

According to ZenithOptimedia, “Global online ad spending will overtake total radio ad spending … and surpass magazines in ad dollars by 2010.”

Even more telling, UK advertisers are expected to spend more on internet advertising (approximately $6.38 billion) than they will on television advertising in 2009.

What does this mean to you?

Your opportunity to make six figures as a copywriter … to write your own paychecks … and to live life on your terms … are greater than they’ve ever been before …

It’s NEVER Been Easier to
CASH IN on the HUGE DEMAND for Web Copy

With an increase in online ad spending comes a desperate need to find qualified copywriters who know how to write – and sell – on the web.

According to creative recruitment firm ProfilesCreative, “The copywriter most able to demand more money for their time and expertise is the competent and reliable online copywriter.”

Simply put, companies are in desperate need of copywriters who know how to write online copy. And they’re willing to pay top dollar to copywriters who are experts in this highly specialized field.

What’s more, as AWAI’s Director of Web Marketing, I always have dozens (usually around 40 or more) of web-copywriting projects that need to be completed right away.

Only problem is, I can’t find enough qualified web copywriters to give the work to!

That’s why AWAI held its first ever Web Copywriting Intensive in August. To give AWAI members an opportunity to learn this wildly lucrative skill and at the same time find a tight group of web copywriters I could give a steady stream of web assignments to.

And the event was such a success – with me signing checks totaling close to $5,000 on the spot, and many other copywriters just like you making important business connections and landing BIG assignments after becoming Web Copy Specialists – that word got out in the industry.

Now marketers are calling me all the time wanting access to this select group of web copywriters. And here’s the great news: You can have direct access to these marketers (it’s like a downpour of web clients falling right in your lap!). I’ll tell you how to get in touch with them in just a minute …

But even with all the copywriters I hired at August’s Web Copywriting Intensive, I still have a backlog of web-copy assignments (over 42 in fact) that need to be completed as soon as I find more web copywriters who are qualified.

Which is why I’m still looking to hire – on the spot – as many writers as I can to handle this current workload.

That’s why if you’d like immediate work … as well as a long-term stream of web-writing assignments that could generate thousands of dollars every single month … or even replace your current copywriting income … you’ll want to come to the Web Copywriting Intensive we’re holding especially for you this coming February in Austin, Texas.

The Fastest Way to Dive Into the
Lucrative World of Web Copywriting

It doesn’t matter if you’re brand-new to copywriting, a grizzled veteran, a web “geek,” or even a complete newbie when it comes to writing for the web. The skills you need to reach the next level are easy to learn and understand – even more so when you have a great teacher.

And the fastest way to learn and get up-to-speed when it comes to web copywriting is at AWAI’s Web Copywriting Intensive. Here’s why:

For three days beginning February 16th, four of the most knowledgeable and respected experts on writing copy for websites, emails, pay-per-click ads, and search engine optimization are going to be together in one location, ready to share their knowledge with you.

Don’t worry if you’re not yet familiar with terms like “pay-per-click,” and “search engine optimization.” I’ll personally catch you up-to-speed before the Web Copywriting Intensive so that you’re fluent in “web speak.”

And if you already have some experience under your belt, or you attended the August Web Copywriting Intensive, there will be an “advanced track” designed just for you. The advanced track will give you exactly what you need to take your skills to a new level of understanding and expertise, and land those bigger projects you’ve been dreaming about.

The four experts I’ve got lined up to share their secrets with you are the best at what they do – but even better than that, they are excellent teachers. These guys (and gal!) will take you by the hand and show you exactly what to do, step-by-step.

In fact, one of these experts, Matt Furey, coaches hundreds of people a year, many of whom have gone on to create incredible success – and profits – for themselves with the online web-writing strategies he’s taught them (despite their not knowing anything when they first started).

Three days … and only four experts? Let me explain …

Earlier I mentioned that even with all the copywriters I hired at August’s Intensive, I STILL have a huge backlog of work (over 42 assignments). Not to mention all the marketers who are now asking me where they can find Web Copy Specialists.

That’s why I, in addition to all these marketers, need copywriters who can actually write web copy … and write it well. Live, hands-on training from the best in the business is the only way that’s going to happen. You will leave on Wednesday understanding what it takes to write web copy better than 99.9% of today’s working copywriters.

We’re calling it an “Intensive” for a reason: This is not a typical web conference where you get a taste of various web topics from a slew of “qualified” speakers. Instead, you will get hands-on training from the top experts in their field, and you will work.

When you leave AWAI’s Web Copywriting Intensive, you’ll be a web copywriting “expert” … and you’ll be ready to take on any client and any web-copywriting challenge. But best of all, you’ll ensure your future success as a copywriter and increase your earning power.

In fact, I’m so confident these folks can transform you into an “A-level” web-copywriting specialist, I intend to hire one or more web copywriters right on the spot, to add to my close group of “go to” web copywriters (it happened in August to AWAI members David Piper, Jean Baliko, Pam Foster, and Jacqui Austin just to name a few) … more on that in a moment …

Become a Well-Respected, Highly Paid
Web-Copywriting Specialist in Just 3 Days

To promise you’ll emerge a web-copywriting expert after only three days is a pretty bold statement on my part. After all, it took these experts years of being in the trenches – day in and day out – to gain the expertise they have today.

Why should it be any quicker for you?

These four experts didn’t have the benefit of having a coach hold them by the hand. They had to figure it out on their own – through trial and error. (In fact, one of the experts is THE pioneer of her field. She’s the one who developed the strategies and techniques that are in use today.) And as you know, mistakes can be costly and time-consuming.

But you get to learn each of the four areas of web copywriting directly from an expert in his/her respective field – significantly shortcutting the time it takes to become an expert web copywriter.

Here’s what I mean …

Meet Nick Usborne.

He’s been a copywriter for 25 years now, 11 of which he’s dedicated solely to online copywriting. He’s worked with, and is a web-copy consultant to, companies like Microsoft, Yahoo, Disney, America Online and The New York Times.

He’s going to teach you how to write copy for the web and become a true professional at it.

• You’ll learn how to dramatically improve almost any web page, email or newsletter.
• You’ll be able to present yourself to any company, large or small, as an expert who can transform their online presence.
• You’ll know what actionable steps you can take immediately to optimize and improve any important business web page, including sales pages, landing pages, and home pages.

As a result of soaking up Nick’s expansive knowledge first-hand, you will know more about online copywriting than 99.9% of your competitors. With this knowledge alone, you could earn a six-figure income for life, just as Nick has done for the better part of a decade.

For example, the average pay to write a landing page (which usually amounts to less than 1,000 words) is $1,500.

How fast could you write 1,000 words and earn a cool $1,500? (Quickly, I hope, because I’ve got at least 6 such jobs just waiting for someone to tackle them!)

It doesn’t take much math expertise to realize that just 2 or 3 of these types of jobs can easily give you a “full-time” income working less than part-time.

When a business asks if you know how to “do” web copywriting in general, they’re usually talking about everything you’ll learn during your time with Nick. And after these three days, you’ll confidently answer, “yes!”

But your knowledge won’t stop with knowing how to write a powerfully effective landing page. You’re going to learn the more “specialized” areas of writing for the web as well. This way, you’ll know everything you need to know to succeed as a web-copywriting specialist.

For instance, there’s huge demand for writing “pay-per-click” ads. And that’s where “pay-per-click” superstar Andrew Palmer’s expertise comes in …

Possibly the Easiest Way to Make Money As a Copywriter

Pay-per-click advertising is when a company advertises on a search engine like Google or Yahoo and then pays for every click their advertisement gets.

For example, when you search on Google, look to the right-hand side and you’ll see a column of ads containing short blocks of text and clickable links. These are pay-per-click ads. Whenever you click on one of these links, the advertiser pays Google a fee.

Understanding how to write successful pay-per-click ads will become crystal clear after you train with Andrew Palmer.

Andrew has pioneered many of the pay-per-click marketing strategies that have since become best practices in the publishing industry … and helped take one publishing company to $450 million in sales.

As you train with Andrew, you’ll learn the ins and outs of Google AdWords – the #1 program in the world for pay-per-click advertising – and how to write ads that get results (clicks!)

You’ll also gain an in-depth understanding of Google and how to use it to make you and your clients more money.

Offering this service in itself to clients could easily become a side income stream.

Most pay-per-click ads are less than 200 words total, and you can get paid anywhere from $50-$250 to write a single ad. That’s not including any royalty arrangements where you get a percentage of sales generated by your ads.

As I mentioned earlier, you’re going to walk away at the end of this Web Copywriting Intensive a complete “web expert” … able to handle any client project or web-copywriting challenge. That’s how you’ll get the big bucks.

To accomplish that, you’re also going to learn about an important component to online marketing known as search engine optimization from Heather Lloyd-Martin …

Generate Thousands of Dollars Every Single Month

If the term “search engine optimization” (SEO) sounds foreign to you, rest easy.

Search engine optimization simply refers to making a company’s web pages more search engine “friendly.”

Why would a business want to do this?

The more search engine friendly a company’s web pages are, the higher they’ll rank in the search results. The higher the ranking in the search results, the more traffic they’ll generate to their website.

The more traffic a business’s website gets, the more sales it will ultimately make. Of course, that’s assuming the web copy is good. (Are you seeing all the opportunity for web copywriters here?)

So, it makes sense that companies are willing to pay top dollar to a copywriter who knows the simple little secrets to writing search-engine-friendly web pages. In fact, I know copywriters who are paid as much as $1,500 just to go into a company’s website and add or juggle a few key words around. Simple stuff – when you know the secrets …

 … secrets Heather will reveal to you this February.

And she is more than qualified.

She is THE pioneer of SEO copywriting and the Chair of the DMA’s Search Engine Marketing Council. She is also the author of Successful Search Engine Copywriting, widely considered the benchmark work on the subject.

With Heather you’ll learn how to build yet another brand-new profit center – one that could generate thousands of dollars every single month.

Through her search engine copywriting techniques and strategies, Heather will show you how to help your clients make more money from their websites than they ever thought possible.

And after you’ve soaked up everything Heather has to teach you, you’ll have the confidence to talk about SEO copywriting like an expert and easily “sell” your services.

• You’ll learn the step-by-step secrets for getting inside your prospect’s head and discovering the exact words he or she uses to search for anything in the world.
• You’ll learn how to upsell valuable services to your clients – services that will help your clients gain more web traffic and generate sales.
• You’ll discover the secret step-by-step tools, tips and techniques the SEO copywriting experts use every day.

Again, most companies have no clue how to make their web pages search engine friendly. That’s where you’ll come in. You can offer to re-do a single web page or multiple web pages.

For a single web page, you can average in the neighborhood of $500-$1,500 depending on your level of experience and track record. And the bulk of the work is simply “re-writing” something that’s already written for you.

Writer’s block is non-existent when it comes to SEO copywriting … you can spend an hour or two re-writing a web page and get paid handsomely for it.

How a “Zen” Master Could Make You a Fortune

Last but not least is perhaps the most lucrative area for a web copywriting expert: email writing. To help you master this, I’ve brought in the gentleman Michael Masterson called “the best email copywriter in the world.”

His name is Matt Furey.

He’s a world champion martial artist and author and publisher of several international best-selling books, which he markets online through simple little emails. He’s known as the “Zen Master of the Internet,” and his daily emails bring in well over $10 million in sales, with no employees.

Matt’s going to teach you the exact marketing secrets and strategies he uses to write the emails that earn him over $10,000 a day.

In fact, his “Furey Formula for Making a Fortune With Email” is something you can use to earn anywhere from $50-$500 per email you write.

That may sound like small potatoes at first, but consider this …

Usually, marketing emails are no more than 500-750 words. And using Matt’s personal writing techniques, you can literally write a money-making email for a client in only 10 minutes! (Do the math – 10 emails a day at $250 … that’s $2,500 for roughly two hours work!)

For example, at the Web Copywriting Intensive this past August, AWAI member Jacqui Austin from Issaquah, WA, Mike Minicucci from New Hope, MN, and Jan Schocet wrote an email in 12 minutes and each got paid a cool $300!

In short, you’ll walk away with an uncommon skill level, positioning you above the rest – as the copywriter to hire for these quick, high-paying assignments.

Why I Might Be Willing to Hire You
on the Spot to Write for AWAI

Even with the near $15,000 in web-copy assignments I’ve handed out since the August Intensive, AWAI still has an overflow of web copy that needs to be written. So here’s what I thought we should do …

During this Web Copywriting Intensive, I’m going to let you take a shot at any one of the assignments I need done, on spec. Plus, I’ll also be looking at the work you do during this Intensive. If I like what I see, I’ll hire you on the spot to do actual, paid freelance work for us.

The odds are in your favor, especially since I know you’re being trained by some of the best in the business.

Either way, tackling one of the assignments I need done on spec will give you real life experience writing for the web.

And best of all, after you attend AWAI’s Web Copywriting Intensive in February, you’ll gain exclusive access to a web-copy-specialist-only page on DirectResponseJobs.com. Only a few select members have access to this page, and once you’re in, you’ll find listings of marketers eager to hand you one web copy assignment after another!

Get in on the Ground Floor of This New Lucrative Niche

If you’re truly serious and committed to furthering your copywriting career – and establishing yourself as an expert in the most in-demand and lucrative niche of the copywriting world – you need to come to this event.

It just isn’t an option.

Every day, thousands of businesses are spending more and more money marketing their products online. And that number keeps growing on a daily basis.

And as it stands right now, there isn’t much competition in terms of web copywriters, like there is for direct-mail copywriting. That’s because most copywriters aren’t taking the time to add this new level of expertise to their copywriting skill set.

Whether they’re put off by the “technology” aspect of it, or they’ve just resigned themselves to the fact that they’ll “never get it” because web copywriting sounds too complicated … they’ll never achieve their true income potential, and they lose their competitive edge.

But once you “get it” you’ll quickly understand that writing for the web is really very simple. No struggling over big, long, complicated projects.

 … For the pay-per-click ad writing expert – 200 words at the most.

 … For the SEO expert – it’s just a matter of juggling around copy that’s already there.

 … For the landing page and web page expert – it can be one to two thousand well-chosen words.

 … For the email expert – a page or two of highly conversational copy that can be written in well under a half-hour.

And best of all, once you know the simple concepts behind one specialty, you can very easily become a specialist in all four fun and lucrative areas.

And never forget: Online copywriting is the wave of the future.

That doesn’t mean direct-mail copywriting is going to be extinct. Not at all. It just means that more and more, businesses will spend a larger portion of their resources on online advertising than they will on print.

This is for three reasons:

1. There’s a bigger marketplace in the online world.
2. It’s cheaper to test marketing ideas online, since there are no mailing costs.
3. It evens the playing field. Small businesses can compete against Fortune 500 behemoths on the web. And the ones with better copy will have the edge.

In fact, the Small Business Association’s Office for Advocacy released a report that states:

“The advent of affordable technology and telecommunications has enabled small firms to compete with big business. In particular, the Internet provides even the smallest business with access to information and to markets.”

Simply stated, there’s no better time to ensure your future success as a copywriter than now. And no better event to do it at than our upcoming AWAI Web Copywriting Intensive …

The Only Event in the World Where You Get
the Opportunity to Become a Web Copy Specialist in Just 3 Days

I searched high and low, looking for anyone offering web copywriting training. After all, I was trying to find qualified web copywriters to give work to.

But after searching, I found that NO ONE offers comprehensive, specialized, industry training.

That’s why this Intensive is the only place you’ll find everything you need to know about web copywriting in one place. It’s a one-of-a-kind experience that takes you from zero to Web Copy Specialist in only three days … with the guided help from four of the industry’s top professionals.

As I mentioned earlier, a HUGE reason I’m putting on this Intensive is so I can grow my tight little group of web-copywriting experts I can call on anytime. And I fully expect to pull them from this event in February.

So if you’re serious (you’ve read this far … so I have a feeling you are), I urge you not to waste any more time and register today. We expect the demand for this will be substantial, based on the number of people who have asked us to put an event like this together.

And spots are limited – we want to make sure you have the hands-on training you need, and, therefore, want this three-day event to be as intimate as possible. (After all, we want you to leave knowing Matt, Nick, Heather and Andrew as colleagues – not just names on an agenda!)

So allow me to summarize:

The event will be held at the Austin Marriott, February 15-18.

The cost of this AWAI Web Copywriting Intensive is $4,995.

But if you sign up by January 16th, you’ll qualify
for a travel credit of $1,000

You can put the money towards your flight and hotel, and you may even have money left over for a nice dinner or two at one of the many great restaurants in downtown Austin! (Flights are really cheap to Austin right now on Southwest and Jet Blue, and we got an amazing deal at the Downtown Courtyard Marriott. So you should definitely have some extra cash for fun stuff!)

I know this registration fee may be a stretch for some, so I’ve arranged a payment plan option. (Contact Member Services at 1-866-879-2924 for more details.)

Considering the earning potential you’ll have when you leave this Intensive, $3,995 – even $4,995 – is a relatively small investment.

Remember, with Nick Usborne you’ll learn the ins and outs of web copywriting in general. This type of work can include writing a landing page, home page, or sales page, for $1,500 per page. (And as you saw earlier, most of these pages are less than 1,000 words!)

With Andrew Palmer, you’ll learn everything there is to know about writing pay-per-click ads. These are usually less than 200 words, and you can get paid $50-$250 per ad.

Heather Lloyd-Martin will show you how to re-write a business’s web page to be search-engine friendly. It’s a quick job where you can earn $250-$1,000. (All you have to do is change a few words and phrases on something that’s already written for you!)

Finally, Matt Furey will reveal his personal formula to writing money-making emails. Matt taught this same formula to his brother Sean. Sean’s first email writing assignment came in at $8,000 for a single batch of emails!

Most emails are only 500-750 words, and using Matt’s formula, you can write an email in as little as 10 minutes. That’s a potential of $50-$500 per email you write.

An investment in yourself of $4,995 ($3,995 if you register by January 16) can lead you to a place where you’re a highly respected and in-demand web copywriter. Plus, you’ve got the potential to earn well over six figures for writing short bits of copy – especially great if you struggle writing 8-, 12-, or 24-page sales letters.

And if you’ve already got a bustling copywriting clientele … web copywriting is an extra service you can offer your existing clients and start earning more money on every assignment you do from this day forward.

Also, don’t forget the opportunity to get freelance work on the spot from AWAI. Like I said earlier, I have over 42 assignments that need to be completed soon – and we keep adding to them everyday.

You can register for the AWAI Web Copywriting Intensive – and ensure your spot at this limited space event – simply by clicking the link below … or you can call Barb, Debbie or Pat directly at 1-866-879-2924.

Once you’re registered, you’ll receive details about the event.

In fact, I’m so sure you can become a web copywriting expert in only 3 days that I’m happy to offer you this iron-clad guarantee:

Ensure Your Future Copywriting Success

Writing for the web is still a brand-new branch of copywriting filled with opportunity for those copywriters smart enough to see it.

There’s no escaping it.

Eventually, copywriters who don’t know how to write for the web will be at a severe disadvantage. Maybe not in the next year or two, but certainly in the years to come.

My hope for you is that you’re serious about being able to make a commitment to your success … and that you attend this once-in-a-lifetime event. Remember, when you sign up by January 16, we’ll give you $1,000 to put toward your flight to Austin and your hotel …

For those who will be there, I know it will be a career-transforming experience.

Hope to see you there (and award you one of the 42+ assignments I need done!)

Sincerely,

Rebecca Matter
Vice President and Director of Web Marketing,
American Writers & Artists Inc.

Register Now!

P.S. I’m more than serious about the 42+ web-copywriting assignments I need done. Come to the AWAI Web Copywriting Intensive and show me what you can do. If it’s good, I’ll hire you on the spot to do actual, paid freelance work for us. And don’t forget, you’ll get red carpet access to a special web-copywriters-only web page on DirectResponseJobs.com – where you’ll find dozens of marketers eager to hand you a steady stream of web-copy assignments!

P.P.S. If you attended the 2008 Web Copywriting Intensive, or if you already have a strong grasp of the fundamentals of good web copywriting, there will be an “advanced track” available. You’ll get the hands-on training you need to take your web copy skills to the next level, and bag those bigger paying assignments you’ve been dreaming of.

Register Now!

Here’s what attendees from AWAI’s first-ever Web Copywriting Intensive this past August had to say:

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