Top Web-Copy Consultant to Yahoo, Microsoft, and Disney Wants to Show You How to Write Blockbuster Web Copy in Record Time…

…Even If You’re a Complete Internet “Rookie”!

(You’re about to discover the shortcut secrets to
writing world-class Web copy that are proven to
increase online sales by 100%... 250%... even 800%!)

From the desk of Rebecca McEldowney Matter

Dear Reader,

Large Fortune 500 companies lock him under contract for three months at a time.

Why?

Because he’s an expert at writing Web copy that gets results.

In fact, one client he worked with increased his website’s sales by 800%! That’s why Microsoft, Yahoo, Disney – even AOL – compete for his time and pay him his asking price.

I’ve known him for years and have worked with him in the past. I know the awesome results his strategies are capable of. That’s why – as AWAI’s Web Marketing Director – I’ve been trying to get him to share his secrets with our members for the past four years.

Secrets that can have you earning thousands of dollars – creating short bits of copy for online businesses… even if you don’t consider yourself an Internet “whiz.”

I’ve been after him, because I just knew that if I could get him to share all he knows about writing for the Web with us – it would open a lot of doors for a lot of our members including…

Finally, my persistence paid off. I convinced him to take three months off from his busy schedule… and share his Web copywriting secrets with our members.

Before I tell you more about him and what he’s done for our members, allow me to explain why I’m so excited.

A HUGE Opportunity

Writing for the Web is a huge opportunity for copywriters. Here’s why…

The Internet has opened up whole new ways for businesses to communicate with their prospects. There’s email… e-newsletters… landing pages… podcasts… online video…blogs… home pages… and forums, to name a few. And whether it’s a little shop in your hometown or a Fortune 500 company, the Internet is fast becoming an integral part of every company’s marketing strategy.

Because of all these new forms of communication, companies simply don’t have the time to do it all themselves. They need copywriters who specialize in this kind of stuff to do the writing for them, so they can focus on other things like marketing strategy, budgets, fulfillment, customer service, P/E ratios, and other details required to run a profitable business.

And this isn’t just speculation –

“The demand for skilled copywriters is rising as more companies require compelling content for Web-based initiatives… 60 percent of advertising and marketing executives who plan to hire new employees said they’ll be adding copywriters.”

– Robert Half International, 2007

Add to this the fact that –

Plus, in the U.S. alone, 238 million people are online… that’s 71% percent of the U.S. population.

Simply put, the Web keeps growing, and the need for skilled online copywriters is growing right along with it.

It Pays to Be an Online Copywriter

Businesses are desperate for good online copywriters. And they’ll wave hefty checks at you if you can produce results.

For instance, Internet writer C.B. wrote a Web promotion for a financial product that brought in $497,700 in 10 days’ time. With the customary 2% royalty on sales, C.B. made almost $10,000 in 10 days. And that doesn’t include his initial fee for writing the promo.

Another writer, D.M., had a promotion for a newsletter go up on the Web. It pulled in about 1,700 orders in a single day. At an average sale of $50, that totals about 85,000 bucks! At 2% royalties, that’s about $1,700 for that day.

All told, that single promotion has pulled in over $110,000 in fees and Internet and print royalties for D.M. over the last two years.

Finally, M.F., an online copywriter and marketer, makes upward of $3,500 – just for writing a single email.

And I’m writing you today with an opportunity to join them – to establish yourself as an expert Web copywriter. And who better to show you the ropes than one of the most successful and in-demand Web copywriters working today…

Industry-Leading Web Copywriter Finally Reveals His Secrets

His name is Nick Usborne.

He’s spent 25 years in the marketing trenches – 11 of them exclusively dedicated to online copywriting. He’s worked with dozens of major companies, including Microsoft, Yahoo, Disney, Citibank, AOL, The New York Times, and Apple, just to name a few.

He’s also worked with small companies to help them boost their bottom lines.

He trains his clients’ writing staffs how to write results-producing copy. And the neat thing about Nick is he not only “does” it, but he also knows how to teach it... in simple steps anyone can follow. (That’s partly why so many companies are after him.)

But here’s the thing –

He’s never revealed, in such simple detail, how he works his “magic.” Sure, he’s written a book about it. But he wrote it with high-level professionals in mind. And even in his book, he doesn’t explain, step-by-step, his process for producing blockbuster Web copy.

But for the first time in his career, he’s created the definitive guide on writing copy for the Web… exclusively for AWAI.

The result?

The most comprehensive program for writing top-notch blockbuster Web copy in record time… for anyone. Regardless of their experience.

He reveals everything he’s learned in his 11 years as an in-demand, veteran online copywriter. Including every last little secret he knows to increase a website’s profits, create irresistible emails that get opened, and glue your online prospect’s eyeballs to the screen.

Secrets Fortune 500 companies, and even experienced marketers, have paid thousands of dollars for.

And the best part? There’s…

No Technical “Know-How” Needed

But before I go any further, I have to tell you what this program is NOT…

If you can turn a computer on, go online, and know how to check your email, then you have everything you need to put these secrets to use.

This program is all about showing you proven secrets. Secrets you can use to write little bits of Web copy for online businesses, and get paid handsomely for it.

In fact, after going through Nick’s program, I’ve found over a dozen specific techniques I’m going to start using here at AWAI. Some of them include techniques like the “Golden Triangle” for increasing website readership, a simple strategy on page sequencing, and an overlooked technique for boosting landing page conversion rates.

Much of what Nick reveals in his program was a wake-up call for me. And the thing is, it’s so simple. I can’t believe we weren’t doing this already at AWAI.

Imagine what it can do for you… your clients… and more important – your income as a copywriter.

That’s why I’m very excited to be introducing, for the first time ever…

Nick Usborne’s Million-Dollar Secrets to Online Copywriting

This program is unlike any other you may have seen or heard of. It’s been organized in a very easy-to-follow, logical way that anyone can understand. It shows you how to successfully write every kind of Web copy.

And the nice thing is, you don’t have to be a master copywriter or techno-geek to profitably use these world-class secrets.

The program is divided into four easy-to-digest sections, where you’ll learn everything there is to know about the online selling process.

Section 1 focuses on what it takes to be a successful online copywriter and the nuts and bolts behind good Web copywriting. By the end of this section, you’ll have the solid foundation and crystal-clear insight you need to set yourself apart from the crowd – and become an in-demand, highly paid online copywriter.

Section 2 is where you learn proven strategies to create Web pages that sell. Once you master these secrets, you’ll have the insight needed to command fees of $1,500, $2,000, even $4,500…  just for writing a single Web page!

Section 3 will show you how to earn even more money by writing emails, e-newsletters, and blogs. Clients need these written on an ongoing basis, because they want to stay in touch with their prospects. This means you’ll have an opportunity for ongoing assignments… all from just one client. With just a handful of clients, getting to six figures can be a snap.

Finally, in Section 4, you’ll get Nick’s “million-dollar” tips. These are what Nick feels are the most important strategies, techniques, and insights to successfully write blockbuster Web copy. Learn them and you’ll have the same edge Fortune 500s are looking for when they hire Nick.

Too many copywriting courses are focused on writing hard-sell, hype-filled long-copy landing pages to sell e-books and other information products, as if that's the only thing being advertised on the Web today. But the vast majority of Web copy being written today is for conventional multi-page corporate Web sites. Few copywriters are as experienced in Web copy as my friend Nick Usborne, and certainly no one teaches how to write for business Web sites better. If you want to write Web copy for conventional companies like IBM and Verizon, and not people selling 'get rich quick' and business success courses, you should study Nick's AWAI Web copywriting program as if it were the 'Bible' of Web site copywriting ... which it is.

— Bob Bly

Big Money… Little Writing

But here’s the thing that sets Web copywriting apart from direct-mail writing…

You can generate the same sales… and earn the same big paychecks – but with less writing and in less time. Here’s what I mean:

As an online copywriter, your job is to write sales pages, emails, landing pages, and more. Many times, all this requires is a short bit of copy. Anywhere from 100-1,000 words. And the thing is, you can get paid anywhere from $300 to $1,500 (or more!) for writing something that may take you less than half a day.

For example, at times Nick has been hired to write a single email (usually a customer service email). It takes him no more than four hours to write, and he’ll charge upward of $1,500.

Another common project Nick gets hired for are landing pages (pages designed to capture an email address by offering a free report, course, or e-book). These might take him a day to write, at most (usually 750-1,000 words), and he’ll charge $4,500.

Of course, you can choose to earn even more and work on longer projects, but that’ll be entirely up to you.

Nick takes you by the hand and shows you A-Z how to do it all. But before I tell you just some of the Web-writing secrets you’ll discover, it’s critical for you to understand one very important truth:

Writing for the Web Is Different From “Offline” Copywriting

Writing copy for the Web is NOT the same as writing offline copy. There are key differences that can spell the difference between success and disaster. What does this mean?

Let’s say you write a promotion that’s mailed to your client’s prospects. It does well and becomes a control. Naturally, you’d assume that putting the same exact copy – “as is” – on a website would yield the same results, right?

The funny thing is, chances are that letter wouldn’t do well at all. Because of the differences between online and offline copywriting. And you’ll understand what this key difference is in…

Section 1 – What It Means to Be an Online Copywriter

Right off the bat, Nick eases you into the world of Web copywriting by revealing what it takes to succeed. In this section, you’ll find:

Nick doesn’t hold anything back in this program. You get every last bit of knowledge, insight, and secret he knows to create powerful, brutally effective Web copy. That’s why he’s also going to show you even more…

Proven Secrets to Increase Any Online Business’s Profits

Including…

As you probably already know, the most important person to a copywriter is the prospect.

Most get so caught up in the product they’re selling, they forget their prospects.

But Nick shows you how to keep your prospects in mind, and stay with them all the way through to the sale.

He’ll show you…

… and much, much more.

And that’s only the beginning of what Nick has uncovered during his 11 years as an online copywriter.

In fact, here’s’ just a small selection of what Nick reveals in…

Section 2 – Writing Web Pages That Sell!

So far, we’re just scratching the surface! Wait ‘til you see what’s in…

Section 3 – Supplement Your Skills With Emails,
E-Newsletters, and Blogs

This is where you can make big money online, with very little work. And it can become a HUGE source of ongoing assignments.

 Of course, this’ll be no problem for you once Nick reveals…

Once you master all these never-before-revealed secrets, you’ll know more than 90% of online copywriters out there.

But to gain an edge over that last 10%, you’ll have to get inside Nick’s head. At this level, competing – and winning – against good copywriters is all in the details.

There are certain little things Nick has learned during his years of being a top Web copywriter. And it’s knowing these small details that ultimately put him at the top.

Fortunately, there’s plenty of room at the top for you too… once you get into –

Section 4 – Million-Dollar Copywriting Tips for Online Copywriters

Nick promised me he’d give you everything he knows about online copywriting. So he’s dedicated an entire section to the best tips he’s uncovered over the course of his career.

It’s these tips that set him apart... and make him a hot commodity with Fortune 500 companies.

You, too, will increase your bottom line once you discover…

Just think of the edge you’ll have over your competition. There’s really not much more to think about here, other than…

Are You a Top, In-Demand Web Copywriter in Waiting?

The nice thing about Nick’s program is that it’s everything you need… all in one place. All the pieces to the Internet copywriting puzzle in one tidy, easy-to-follow and easy-to-get-started package.

 “The Best I’ve Ever Seen.”

“Nick has this amazing capacity to cut through the clutter and get to the essence of what needs to be communicated… in a way that really hooks people in. This is true copywriting brilliance in motion, and the best I’ve ever seen.”

– Gabriella Goddard,
Author of “Gulp!”
Goddard International Ltd

But let’s talk turkey for a minute.

I’ve told you about Nick’s experience and expertise. I’ve told you about the difference between writing direct-mail letters and Web copy. I’ve told you how once you master these skills companies of all shapes and sizes will look to you for your guidance when it comes to their Web marketing.

But let’s face it.

You’re not in this just for the fun and challenge. You want to make money. And I’m here to tell you there’s a ton of money to be made writing Web copy.

Let me show you…

A $2,000 Project Can Turn Into $60,000
(This Happened to One of Our Own Members!)

See, the beauty of online copywriting is that there’s so much work available. Because the Web is constantly changing, many projects your clients give you become an ongoing source of work.

One of our own AWAI members, J.B., recently told us how he turned a $2,000 online copywriting project into over $60,000 in income!

An online business approached him to write a series of emails. The initial fee they offered was $2,000. But then, J.B. realized how much more he could do for this company.

They had no online marketing in place. When he pointed this out to the client, the client asked him to do what he thought was necessary to successfully market their products. Now J.B. has re-written their website, has created numerous email campaigns and landing pages, and has implemented an entire online marketing plan – all to the tune of an extra $60,000 in fees over the course of a year.

Plus, the company was so impressed with the results J.B’s copy produced, they offered him a partnership in the company!

Good news is, this can be your reality too, day in and day out.

Let me be a little conservative here and go through the opportunity you have before you right now.

What if you charge half of what Nick charges for a landing page? Nick earns $4,500 per landing page, so half of that is $2,250. And let’s say you write two a week. That’d be $4,500 per week, or $18,000 per month!

Maybe you feel a landing page is too much writing for you. But what if you master Nick’s secrets for writing emails? Nick charges around $1,500 for a single email. But let’s say you charge half of that… $750. And, for arguments sake, let’s say you only want to “work” part-time.

If you wrote 3 emails a week, that’d be $2,250 per week, or $9,000 per month. That’s $108,000 per year… working part-time!

Simply put, the opportunity is huge. And you can get in on it right away. But before I tell you how, here’s how you can get...

A “Backstage Pass” to Nick’s Personal Process
for Writing Blockbuster Web Copy in Record Time

After you’ve ordered Nick’s program, you’ll get an insider’s peek into how he crafts top-notch Web copy in a short amount of time. Nothing is more valuable than being able to look over a successful copywriter’s shoulder and see how he works his “magic.”

But you’ll be able to do exactly that in the bonus e-book you’ll receive, “Writing Rituals.”

You’ll discover how you can meet deadlines with ease, get more writing done in less time (which means a bigger income for you), jumpstart your creativity, and never be at a loss for words.

In short, this is your “fast pass” to Web copywriting success. Using Nick’s personal and already-proven process, you’ll develop the success “rituals” needed to take you to the top.

But to absolutely ensure your success, Nick is also including…

Answers to Your Most Pressing Web Copy Questions

For years, Nick has written articles specifically on Web copywriting for some major marketing websites, including MarketingProfs.com. Each of these articles contains one nugget of priceless information that Nick has learned over the years.

If you wanted to go on a treasure hunt and find all these priceless nuggets, you’d have to scour the entire Internet, going to all the sites he’s contributed his articles to. This would take countless hours of searching… and frustration.

But for you, Nick is including the most important, actionable articles he has published in his 11 years as an online copywriter, all in one convenient location.

 This is like having Nick right at your side, ready to answer any of your Web copywriting questions. Questions like, “Do too many graphics reduce sales conversion rates?” and “How do you anticipate your prospect’s intentions?”

It’s a must-have for every Web copywriter, and will certainly give you yet another edge on the competition.

Over 174 of Nick’s Most Powerful Web-Selling Secrets
For a Small Fraction of What Microsoft, Yahoo, and Disney Paid!

Nick’s program is the definitive guide for Web copywriting, just as AWAI’s Accelerated Program for Six-Figure Copywriting is the ultimate guide for direct-response copywriting.

He squeezes out every last drop of information he knows. Including secrets he discovered through trial and error, research into eye-map studies, and analyzing volumes of dry statistical Web data.

The same secrets that put Nick at the top of the online copywriting world. And the same secrets Nick teaches to the executive staffs of Microsoft, Yahoo, and Disney.

“Nick Usborne gets it!”

– Seth Godin,
Author of Survival Is Not Enough

But, obviously, you won’t have to pay his regular Fortune 500 fee to learn them.

You’ll be on your way to making big money for little writing with secrets like the “Golden Triangle,” which keeps prospects glued to your Web page. Or Nick’s landing page techniques to increase conversion rates. Even the little tricks he uses to make sure your emails get opened and read (leading to more sales).

Techniques, strategies, and insights to produce results for your clients. And charge them $1,000, $2,000, $4,500 or more – all for a day or less of work.

You get these secrets, along with Nick’s e-book “Writing Rituals” – for writing even more copy in less time (and boosting your income!), with a step-by-step explanation of the rituals that ensure each project he writes is a success.

Plus, you’ll get a collection of Web-copywriting gems – every article Nick has ever authored on the subject… all yours to devour and profit from.

And you get all this for just $497.

When you consider that you can make $2,250 from your first landing page assignment, $497 is a small investment that gives you a huge return.

Assuming you only write one landing page a week, that’s $117,000 in income for a year (52 weeks)!

Plus, writing for the Web gives you the opportunity to master an exciting “new” market. One where you write shorter copy, get more assignments per client, get paid just as well as (if not better than) writing for direct mail, and have the ability to work as much… or as little…  as you want.

And best of all, anyone can do it.

What Nick teaches can put you in the fast lane to a big boost in income. If you’re currently a direct-mail copywriter, this only adds to your expertise and allows you to get more fees in less time.

You’ve got the potential to make back the cost of the program many times over (in less than a day, once you master these secrets). For the rest of your life.

Imagine getting paid $4,500 or more for every Web page or email… if you could deliver results like this…

“Instantly increased sales four-fold!”

“We had a great product that no copywriter seemed to be able to sell. I asked Nick to write a sales page... and it instantly increased sales four-fold. Amazingly, 18 months and many tests later, it is still our control!”

– Michael Lovitch
Co-Founder
The Hypnosis Network

Try Nick’s Program Risk-Free…
Backed by Our 100% Money-Back Guarantee

This is one opportunity you definitely shouldn’t pass up.

Online retail sales are projected to hit $204 billion this year and $334 billion by 2012. More and more businesses are going online to cash in on this growth. As well as copywriters.

 And if you don’t know how to sell online, you’ll be left far behind.

Don’t let that happen to you.

Here’s what I suggest. Go ahead and get the program. If, for some reason, you don’t want to learn these secrets – or if they disappoint you somehow – no worries. Just ship it back to us within 30 days and we’ll give you a full refund.

If anything, you’ll have had the chance to get a sneak peek into the same secrets Fortune 500s have paid tens of thousands for.

One more thing.

If $497 is a stretch for you right now, we’ve arranged an easy-to-handle payment plan where you can pay $125 a month for four months.

There are a couple of advantages to doing it this way. First, you’re paying less up front to see the program. Second,, you can take your time with each section – and not be tempted to jump ahead – just like Nick warns you not to do.

Of course, the same guarantee applies. If you get Section 1 and you change your mind, just send it back and your credit card will be instantly credited with the $125. Here’s how the payment plan works…

Pay in 4 Easy Installments of Just $125

We’ll charge your card $125 to start, and rush Section 1 to you. (This way, you can get started right away to profitably apply these secrets.)

After that, we’ll bill your credit card again in 30 days. At that point, we’ll send you Section 2.

We’ll do the same thing two more times, for a grand total of $500 for all four sections, over a total of four months.

This program is the only place you’ll find these world-class secrets for writing blockbuster Web copy in a short amount of time. And considering the opportunity it represents, this is hard to pass up.

And, again, you’re still covered by our guarantee, regardless of which payment option you choose.

Get Started Today

This opportunity is huge. Online projects are short, and can be completed quickly. The money is great. And your clients will be grateful, because you’re going to help them increase their sales. Everyone wins.

And anyone can do this.

You owe it to yourself to put these secrets to work for you. Plus, there’s nothing to lose. So go ahead. Get started… today!

Sincerely,


Rebecca McEldowney Matter
VP and Director of Online Marketing
American Writers & Artists, Inc.

P.S. Here’s another great opportunity for you! Once you place your order for Nick’s program  you’ll have special access to his live, 60-minute "Jump Start" teleconference. It's your chance to ask an industry leading web copywriter anything you'd like. Normally, Nick charges $250 an hour for this kind of consultation, but  whenyou place your ordernow , you get an hour of his time absolutely free!

P.P.S. I believe this is the most important program we’ve created since we developed AWAI’s Accelerated Program for Six-Figure Copywriting 10 years ago. This is an A-Z, step-by-step tutorial on how to become a grade “A” Web copywriter. Once you go through the program – and master all its powerful skills – you’ll know more about writing for the Web than 99% of copywriters in the country.

And the money you’ll make writing short, fun copy is something your friends won’t believe. But here’s the thing I really want to tell you: This program couldn’t have been written before now. Why? Because Internet marketing is new. Only now do we have a clear idea of what works and what doesn’t. And Nick’s one of the pioneers who figured it out. Remarkably, he’s revealing his secrets in this program – and invites you to join him in this exciting, incredibly lucrative, venture. Frankly, I don’t think it’s something you should pass up.

American Writers & Artists Inc.