Peter Fogel
AWAI Member Since: 1999
Age: 48
What’s your current occupation?
Copywriter/Speaker
What’s your former occupation?
Entertainer
What was the first project you landed?
Writing a sales letter for AWAI that went on to beat its current control (at the time).
What are your current projects?
The alternative health and financial markets (direct mail and web).
What has been your proudest copywriting moment?
Well, there’ve been a few … but one stuck out in my mind when a client called me and said, “I don’t know what happened … but all of a sudden orders are flooding in. Great work!”
What’s your favorite niche to write for?
What’s your writing routine?
Wake up, have some java, answer email and then “get busy” with the projects at hand.
Please give us an example of how your life has changed since becoming a copywriter.
I sort of have a dual career now (with multiple streams of income). If one stream gets “clogged,” I can sleep at night knowing that my copywriting work is steady.
What success tip would you like to share with your fellow writers?
Never rest on your laurels. Realize that becoming a master copywriter is an ongoing process. Learn to write copy, then discover how to market yourself.
When did you realize you were living the copywriter’s life?
When I realized that I could turn down work from clients that didn’t meet my long-term goals (or who I knew would be a “problem child” in the process) – and not get an upset stomach and think, “God, I can’t believe I just turned down work!”
