Malcolm Smith
AWAI Member Since: 2004
Age: 51
What’s your current occupation?
Copywriter
What’s your former occupation?
Customer Relations Manager
What was the first project you landed?
Writing two short letters for a non-profit.
What are your current projects?
Editing a new program for AWAI; working on a new course for Accelerated Training Services; writing a letter for Soundview; and writing a letter for Pinnacle Properties.
What has been your proudest copywriting moment?
Landing my first control.
What’s your favorite niche to write for?
What’s your income goal for this year?
$60,000-$70,000
What’s your writing routine?
I usually try to work on a project for no more than 2-3 hours at a time. Then I move on to something different for a couple of hours. It helps keep the material fresh for me.
Please give us an example of how your life has changed since becoming a copywriter.
I travel more. And, just as AWAI promised, I’ve been able to work from some very nice spots … like at a Disney World resort and in a cabin in the Georgia mountains.
What success tip would you like to share with your fellow writers?
Never stop learning. Once you’ve mastered the basics, keep studying. Bootcamps, books, mentors, other AWAI programs … the more you learn, the better you’ll get. And that eventually translates into dollars.
When did you realize you were living the copywriter’s life?
The first time I got one of my own promos in the mail. That was so cool!
