Krista Jones
AWAI Member Since: 2001
Age: 47
What’s your current occupation?
Copywriter
What’s your former occupation?
Environmental Scientist
What was the first project you landed?
Spec assignment for AWAI’s basic copywriting program.
What are your current projects?
Working on multiple projects with Nightingale-Conant; B2B copy for an environmental consultant; an e-zine for budding copywriters; and developing my own information products.
What has been your proudest copywriting moment?
Being featured in Monthly Copywriting Genius.
What’s your favorite niche to write for?
What is your income goal for this year?
$150,000
What’s your writing routine?
Unless I have a deadline, I take the early morning to workout and walk the dogs. I start writing around 9:30. I warm up by reading affirmations, rubbing my “inspiration” rocks, and taking a few deep breaths. I sometimes also walk around pumping my fist to get psyched. I eat lunch around 1:30 or 2:00, and then work for a few more hours before breaking for a walk and dinner. I read and do research for a couple of hours at night.
Please give us an example of how your life has changed since becoming a copywriter.
I no longer have to wake up to the jarring sound of an alarm clock, I very seldom have to deal with rush-hour traffic, and I get to wear comfortable clothes every day.
What success tip would you like to share with your fellow writers?
Be disciplined and easy to work with.
When did you realize you were living the copywriter’s life?
It hit me when I was sitting on the beach one beautiful afternoon writing copy!
