Catherine Cairns
AWAI Member Since: 1999
Age: 28
What’s your current occupation?
Copywriter
What’s your former occupation?
Housekeeper
What was the first project you landed?
Revising the glossary for AWAI’s copywriting program.
What are your current projects?
Mostly direct-mail kits and some online promotions.
What has been your proudest copywriting moment?
Getting my first project with Nightingale-Conant in April 2002.
What’s your favorite niche to write for?
What is your income goal for this year?
I just want more $5K projects.
What’s your writing routine?
It varies. I work around my energy levels. Sometimes I have energy in the morning. Sometimes it’s later in the evening. Sometimes it’s in the afternoon. I haven’t mastered a routine yet.
Please give us an example of how your life has changed since becoming a copywriter.
It has given me the freedom to be me, 100%. No uniforms! I can dress in my own style, which I love. I also love that as I work, my beagle dog often rests close by me. And, now that I’m engaged, I love that I’ll be able to have time with my fiance, Matt, his dog and cat... simply because I work from home.
What success tip would you like to share with your fellow writers?
Always continue learning. Always strive to be better. I’m always looking at my work wondering, “How can I improve that word... this sentence... this headline?”
When did you realize you were living the copywriter’s life?
When I got work from Nightingale-Conant and continued getting work from them. I realized I didn’t need to go back to a “job,” which for me, was such great freedom.
