AWAI Member Since: 2003
What's your current occupation?
Copywriter – Health & Wellness, Sports
Consultant to Successful Entrepreneurs
What's your former occupation?
Owned boutique piano schools in 3 different states. Taught over 1,000 people to play piano during my 28 year tenure in this business. Also sold life insurance and residential real estate, till the corporate rules got to be too much. At heart, I’m an entrepreneur and always will be!
What was the first project you landed?
My first project was with a major online alternative health company -- a direct result of completing a Bootcamp spec assignment for them.
What are your current projects?
I'm still on retainer with Mercola which keeps me very busy, in addition to my other clients.
I just completed a major revision of my copywriting website, and am in the thick of creating a website specifically for consulting, with a primary emphasis on entrepreneurial businesses – successful entrepreneurs well past start-up who want to take it to new heights.
I’m part of a high level Mastermind group, consulting with successful entrepreneurs, speaking for business groups, working on a book, working on an info-product. And planning more things…
What has been your proudest copywriting moment?
How about a few? Getting my first control… AWAI Spec Award of 2010… Consulting on marketing strategy… Working on retainer with Mercola.com… Bringing more dollars to my clients’ bank accounts.
What's your favorite niche to write for?
A few: Health & Wellness… Fitness… Sports… Already-Successful Entrepreneurs
What's your income goal for this year?
What's your writing routine?
I’m not one of those 5am writers, simply because I never manage to get to bed early enough! But I’m usually up by 6, dress and make my double espresso, and am at my desk by 6:30 or 6:40.
They say you shouldn’t check email early, but I always do in case of urgent requests from clients. Then I focus on the most pressing client work early, followed by less pressing client work and my own business building activities. About an hour into my work day, I grab a quick breakfast, break for a light lunch at noon or 1. At 5pm I suspend work for an hour of exercise, and then work for another 2 hours before signing off for the day and a late dinner.
Of course, client appointments, mastermind meetings, and online trainings get sprinkled into the schedule. But they don’t always fit neatly into a ‘daily’ schedule.
Please give us an example of how your life has changed since becoming a copywriter.
I think I’m “officially unemployable” – meaning that I make a terrible employee!
I learned a long time ago that I’m too entrepreneurial and like calling my own shots too much to work for someone else. It’s also a horrible way to gain wealth.
Partnering WITH others to bring them more business – as in Consulting and Copywriting – is a far different story.
Secondly, I have a tad bit of wanderlust. I've even been accused of being part gypsy.J So a very high value for me is the ability to travel, pack up my computer and plunk myself down into another city, and continue working and earning.
There’s a very practical side to this equation… my five children and my 84-year-old mother are scattered all over the country, and this allows me to see them more than any j-o-b would ever allow.
Flexibility is great – even if I’ve gotten so busy I rarely take advantage of it!
What success tip would you like to share with your fellow writers?
Set written goals for yourself. That has a way of cementing them, and helping them come true. Even better, this year I made a poster with photos representing my goals – including business, travel, health, and personal goals. It’s on the wall about 4 feet from my desk, so I see it every day. I still plan to accomplish all of them by December 31st. Just returned from a 2-week trip to France. You guessed it – it was pictured on my collage.
Plan your time. Using both a weekly and daily planner helps me keep track of essential tasks and projects – and helps me make better use of my time. I have an accountability partner, and together we’re reading and implementing Dan Kennedy’s book, No B.S. Time Management for Entrepreneurs. And incidentally, having an accountability partner is another winning idea.
When did you realize you were living the copywriter's life?
Initially it was when I got my first major check from an out-of-state client, as my area took the brunt of the recession and job-loss fears were rampant. That check gave me confidence in my copywriting abilities, and helped cushion against the day’s prevailing anxiety.
Subsequently, connecting with a high level Mastermind group has helped me push my business to the next level, and the next. Together, we decided NOT to participate in the recession. And we don’t.
Now, when I travel and work simultaneously, or have the ability to write a promo to earn a vacation, I realize again how blessed I am by these Copywriting and Consulting skills.
I earn double the income of my best year owning boutique piano schools, and have a much more flexible lifestyle. What could be better? Well, maybe triple or quadruple the income, with the same flexibility!