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Stop wasting your money on paid traffic
and start getting REAL traffic to your website
in weeks—not months

Dear Reader,

What would it do for your business to get your website positioned in one—or more—of the top 10 spots on Google?

I can tell you from firsthand experience it does a whole lot...

You create immediate trust … get flocks of free traffic … and gain name recognition. Of course, you also get lots more sales.

But to reach those prime positions, you have to do the things that search engines like and avoid doing the things they hate. In other words, you have to get your head around search engine optimization (SEO).

Otherwise you’ll always be stuck where you are right now—yearning for people to visit your website, but the only way you can get them there is by paying for it.

Now I’m not going to lie to you and say SEO is simple. But I promise you, it’s a lot easier than most people think.

Fact is, you canget the basics down pretty darn fast when you get them through more than one channel. And the basics are all you need to make your site useful and visible.

Case in Point …

One Thursday, C.T. tweaked just one thing on her web pages based on a simple technique I showed her.

Over the weekend, Google’s spiders re-indexed her site.

When C.T. came to work on Monday, she was shocked to discover that the site had several top 10 rankings. It was the first time the pages had ever come close to reaching the first page of search results.

One Tweak Can Get You to the Top 10

Hi, my name is Heather Lloyd-Martin. I’m an SEO trainer, author, and Chair of the Direct Marketing Association’s Search Engine Marketing Council.

In the next few minutes, I’m going to explain how you can solve your problem of being invisible to search engines.

Not by hiring me or someone else, but by actually doing it yourself. You’ll be shocked by the quick and easy things you can do to bring your site’s search engine rankings way up.

But before we get to that, let me put your mind at ease about SEO …

SEO Gives You More Freedom—Not Less

Of the thousands of people I’ve talked to about this over the past 10 years, most of them think the same thing … that SEO is too confusing and simply beyond their ability.

But once I dispel the many myths surrounding SEO—the ones started by SEO companies that are looking to make a buck—they relax. And they start to understand what I’ve been teaching people for years …

The secret to getting and keeping high search engine rankings isn’t in knowing a bunch of technical gibberish. It’s in knowing what to say, and when and where to say it.

Let me tell you, if getting your site optimized really did depend on things like understanding search engine algorithms and coding tricks, SEO would be every bit as confusing and difficult as people think it is!

But the truth is, SEO is far more creative than it is technical. And while you do need some SEO knowledge to improve your search engine rankings, many websites achieve top rankings with only the fundamentals.

I’ll show you how in a moment, but right now you’re probably wondering how I can help you solve your problem.

Allow me to explain by way of a little background …

Why I’m Doing This

One fall day in 2005, I spoke on an SEO panel at a direct marketing conference in Atlanta. When the panel ended, a young woman named Rebecca Matter approached me.

Rebecca is the Director of Web Marketing for American Writers & Artists Inc. (AWAI). AWAI offers complete home-study programs and conferences that help people change careers and become freelance copywriters.

Rebecca knew that AWAI’s members needed to know more about SEO copywriting if they were going to be more successful in the industry. So she asked if I’d be interested in speaking at their next conference.

AWAI’s conferences draw big-name speakers like Brian Tracy, Dr. Joe Vitale (from “The Secret”), and Jay Abraham. Who wouldn’t want to present at an event like that?

To make a long story short, I did speak at their next conference … and after my presentation, the audience wanted more. So much more in fact, that Rebecca asked if I would create an entire nuts and bolts SEO program for AWAI’s members.

I agreed to do the program. But only under one condition …

An Idea Whose Time Has Come

I didn’t want to create some run-of-the-mill program. If you’ve ever seen me speak, you know that I’m a very animated person. I like to teach with real examples instead of throwing a bunch of SEO jargon at you.

So with this program, I wanted the same thing. I wanted to be able to talk directly to you like I do in my workshops. I wanted you to get the same visuals, hands-on tools and techniques, and information you would get if I came to your office to train you.

Why was this so important to me?

Because having strong basic SEO skills can transform your business.

Getting good organic rankings can take you from a “no-name” to a “big name.” From spending thousands of dollars on pay-per-click advertising to not spending a dime.

A skill this valuable is worth getting right. So I wanted you to get the information visually, aurally, physically, logically and socially.

AWAI agreed.

So we created an integrated system that gives you the absolute best chance of getting exactly what you want—lots of free traffic on your site.

We call the program SEO Copywriting Success: How to Profit From Writing for Search Engines.

As a marketer or business owner, you know how important the content on your website is. So the program explains how to write content that pleases both site visitors and search engines. Whether you do the writing yourself or hire someone else to do it, you’ll have the strong foundation you need to get real traffic on your site.

A Virtual Workshop That Walks You Through It All—
the Fun and Creative, the Technical, and
Everything in Between  …

From Rick De Lima, Ontario, Canada …

“Why SEO? As a copywriting and marketing strategist, I found out about SEO (search engine optimization) the hard way. By not using it. That’s right. What I discovered is this … if you ever plan on getting your website noticed, you’ll end up putting the powerful concepts of SEO to work.

Get your head around it now. And get your hands on the most concise and up-to-date information you can. If I can increase my results by 35%—and I’m no computer genius—what can you do? Check this out now.”

To create the program, AWAI’s production team put me and my computer in front of a camera and then set me loose to do what I love—talk about the power of using the right words in the right places on the web.

Some six hours later, I had completely emptied my brain. And now, just as if you were sitting in front of me at one of my workshops, you’ll …

Only instead of being in a cold training room, you’ll be watching, learning, and fixing your site from the comfort of your home or office!

Plus, you’ll get a 10-chapter manual that supplements the six-hour show and tell.

I lay it all out for you – step by step. You’ll understand every phrase, every “techie” term, and every feature of getting higher search engine rankings and more sales.

“My name is Dan Walton. I’m one of the co-owners of Studio Blue, a pilates studio located in the pearl district of Portland, Oregon. If you’ve ever been to Portland, you’ll soon realize that the market is saturated with pilates studios. Especially in the pearl and in the northwest.

We needed to do something to increase the number of clients walking through the door, and we needed to do it quickly. I met with Heather and … within a matter of weeks I saw my client base increase by 20%! In a world of Portland pilates, Heather has managed to get us to the top of all related pilates searches.

Heather is amazing at what she does. I’m forever grateful.”

– Dan Walton, Studio Blue Pilates

From Undetectable to 35 Top-20 Rankings
in Less Than Four Weeks

As you’ll soon discover, most websites don’t stand a chance with search engine rankings because of basic mistakes.

But a tweak here and there, and they’re often able to get top rankings.

I know that’s hard to believe, so let me share a short case study with you …

Recently I worked with a pilates studio in Oregon. When I first hunted for their website using search engines, it didn’t show up anywhere.

So I took a look at their home page and immediately noticed two basic mistakes: It had only a few key phrases, and the key phrases that were there weren’t in the places where the engines could see them.

I tweaked the heading and subheadings and added a few keywords in the right places—simple changes anyone can make with just a little guidance.

Less than a month later, their home page had three #1 rankings, 13 top-10 rankings, and 19 top-20 rankings.

The Real Scoop on Why the Words on Your Website
Matter So Much to Search Engines

Search engines like Google and MSN tell us that providing high-quality content is the single most important thing for a website to do.

Part of that content is keywords and phrases that let visitors know they’re in the right place.

The problem is that many site owners—or their copywriters—focus so much on stuffing key phrases on each page that they forget to make the text readable.

The result?

Visitors get frustrated—quickly. They don’t have the time or patience to struggle with the copy. So they click off and find a website that gives them information that engages, informs, and directs them.

The websites that give searchers the information they’re looking for are the ones that Google and other search engines rank near the top!

Do Your Own “Search-Engine-Friendly”
Website Makeover

Unlike many SEO books, seminars, and workshops, you won’t find a lot of jargon in SEO Copywriting Success.

Instead, I walk you through every step using everyday language that anyone can understand. You’ll learn everything you need to know to …

If you’re wondering how you’re going to be able to do things like get inside your customer’s head and discover the exact words and phrases to use, you’ll do it using the amazing tool I use every day—Keyword Discovery. (I’ll give you all the details on this resource in a minute.) Remember, even small changes on a page … like adding or changing key phrases or putting them in the right places … can make a big difference in how the engines view your site.

And once you start bulking up your site—I’ll show you what to do each step of the way—things will just keep getting better and better. If you’re ready to get started, go ahead and sign up now …

How to Get Your Products and Services
on the Top of Potential Customers’ Minds

Case in Point …

Before they learned SEO, one of my clients spent a lot of money printing and mailing a very thick catalog. When I got involved, the company took a tiny fraction of the print catalog budget and put it into an SEO copywriting campaign.

They ended up with so many high rankings and so much branding that the sales department approached management and said, “We can’t handle all the requests that are coming into our shop. Will you please turn off the Internet so we don’t have to keep working so hard?”

Take a good, honest look at your website and ask yourself:

“Does my site really deserve a top-10 ranking the way it is right now?”

If your site is skimpy, the answer is no.

Why? Because visitors don’t consider a one- or two-page site to be an authoritative resource.

And neither do the search engines.

If you want a site that search engines recognize as a worthy resource, there’s only one thing you need to do. Bulk up your site with lots of search-engine-friendly information for people to see, read, and use.

Add in things like optimized articles with links to your site (yep, I explain how to do that in the program, too) and you’ll be well on your way to several top-10 rankings—the place where magic happens.

Since I reached the top spots in the rankings, I don’t have to spend any money to drive people to my website. None.

Instead of tracking down people, I get calls from strangers saying, “I saw you’re in the top 10, so I figured you must know what you’re talking about.”

That doesn’t happen just because I’m in the SEO business. It happens to my clients too …

Get a Flood of Phone Calls and Orders

I have clients who had so-so rankings before they optimized their web pages, articles, blogs, white papers, and the like.

Like clockwork, once they optimized, they suddenly started getting a flood of phone calls and orders. Now, when they check their rankings, they find out their pages have jumped to #10 or above.

If that’s the kind of experience you’re interested in, you’ll soon have the know-how to do it yourself.

Sign Me Up Now…

Serious About Doing Well in the Search Engine Rankings?
Here Are Five Major Reasons Why
You Need SEO Copywriting Success  …

There are SEO books on the market. Some of them are even free.

But SEO Copywriting Success is very different than any book or combination of books you’ll ever find. Here’s why:

  1. My colleagues often call me the “Pioneer of SEO Copywriting.” But I wear many other SEO hats as well. I’m also an SEO trainer, consultant, speaker, and Chair of the Direct Marketing Association’s Search Engine Marketing Council. No other SEO author comes close to having all of those credentials.
  2. Instead of your having to decipher a bunch of SEO jargon on a page, I use easy-to-understand language to lead you through exactly what you need to do to accomplish three things: get your website ranked well, get more conversions on each page, and build your brand. No book goes into detail on all of that!
  3. SEO Copywriting Success is a multi-media package. You learn by watching, listening, reading … and doing.
  4. Because I work in several areas of the industry every day, I have countless insider secrets that most people will never have access to. I share them all in the program.
  5. SEO Copywriting Success discusses and picks apart the six big SEO myths that keep people from getting the rankings they want.

In short, SEO Copywriting Success contains the most comprehensive, up-to-date SEO information on the planet.

Very few people will ever have this type of comprehensive insider training. In fact, I’ll let you in on an insider’s secret right now …

SEO Fundamentals Don’t Change  …
But Opportunities to Build Your Brand Do!

According to popular opinion … if you learn SEO, you’ll have to re-learn it a week later when the search engines change.

Baloney! That’s a myth the SEO companies have put out there in order to get your business.

The truth is, if you build out your site and optimize each page, the site will always do well in the engines. Although some technical subtleties will change along the way, the big, bold strokes of how to make and keep your site optimized won’t.

Why?

Because no matter how you look at it, content rules.

What worked to optimize web pages back in 2004, still works today. The fundamentals of providing good content are still the same.

That means you don’t have to worry about search engine algorithms changing and what that will do to your site. No one—and I mean no one—knows the secret sauce of the algorithms. If someone tells you they do, run!

Get this though...

The opportunities to build your brand have changed over the past several years.

In SEO Copywriting Success, I lead you by the hand and show you how to make the most of each page on your site.

And I don’t stop there …

I also give you the most up-to-date information on how to optimize each branding, buzz-creating opportunity that is available to you in today’s market. You’ll understand the extra ways to create content that builds top-of-mind awareness—using SEO fundamentals as the basis.

I want to make the most out of each page of my website …

Gain Expert Status  …
From the Comfort of Your Favorite Armchair

I had to make a name for myself the old-fashioned way—by trudging all over the world speaking at conferences.

But these days it’s easier than ever to gain expert status …

Now, because good SEO copywriting builds trust and allows you to reach millions of targeted customers in all phases of the buying cycle, you can do it while you’re at home, in your office, or for that matter, while you’re away on vacation.

With SEO Copywriting Success, I show you how to optimize your website and maximize your other trust-building, name-making opportunities—step-by-step.

You would pay $2,000 or more to go to a workshop to get this kind of comprehensive training.

Or, if you want to pay someone to optimize your site for you, it’ll cost you $2,500 to $10,000 or more.

Of course, you could forget about organic search altogether and spend $500 to $1,000 or more per month on PPC ads. The problem with that is PPC advertising doesn’t build trust or top-of-mind awareness. It simply drives traffic to your site. So if you want traffic, you have to continue to pay for it … month after month, year after year.

If you ever plan to get your website noticed for free, you’ll need to put the concepts of SEO to work. Once you understand how organic search really works, your site can rank in the top 10 search results within three months—often within weeks.

The complete SEO Copywriting Successmulti-media package includes …

And the cost for all of this is only $495.

Still Think a Book Will Do the Trick?

“Search engine optimization is a critical part of my website’s design. Once I got it right, it was a matter of weeks—weeks, not months—until my site was in the top five organic (free) search results on Google for my keywords. I no longer bother with the cost of PPC. SEO gave me the results I wanted.”

– John Gilger, Copywriter

If you’re nervous about going for this, no worries. Although we’re certain you’ll love it, AWAI wants to make sure you’re as thrilled with SEO Copywriting Success as we are.

Take a full 30 days to watch the DVDs and follow along on your own website …

Read the manual, and use it as a guide as you optimize your home page and any other page you want …

Activate your free one-month subscription to Keyword Discovery and use it to see what your customers are really thinking …

Jump on the forum to see what other members are doing, what successes they’re having, and how they’re overcoming challenges …

Then … after you’ve spent some time experimenting with everything … if you feel that this program won’t benefit your financial future, just send it back. AWAI will promptly refund your purchase price with no hard feelings.

It’s Okay to Be a Favorite

Can you really reach the top 10 for certain key phrases?

No doubt about it!

Can you really create buzz about your website?

Absolutely!

Even if your site currently isn’t even a blip on the search engine radar, it’s not a problem.

I’ll show you how to climb in the rankings, and guide you every step of the way.

Order SEO Copywriting Success today and see how much more visible—and profitable—your business can be.

I look forward to helping you make it to the top!

Order Now!

To your success,

Heather Lloyd-Martin
President and CEO,
SuccessWorks Search Marketing

P.S. One final thing … As a special bonus to this multi-media package, we’re including my popular e-book, “Successful Search Engine Copywriting,” which contains case studies and interviews with leading SEO industry experts, including:

And don’t forget … You also get members-only access to AWAI’s forum, where you’ll be part of a like-minded community of entrepreneurs and professional copywriters. It’s a place to share ideas, get your questions answered, and learn from your peers.

To order SEO Copywriting Success … and get your FREE bonus book … just click below now:

Order Now!

©2008 American Writers & Artists Inc.