Master the 5 Hottest Areas
of Web Writing
(And Launch Your Career This Weekend)
Dear Reader,
You probably already know that writing for the Web is one of the best moneymaking opportunities for writers — ever.
After all:
- Online ad spending is the new king. It’s quickly overtaking all forms of print advertising … and companies are expected to spend $40 billion this year alone on web advertising.
- 170.3 Million. That’s the number of Americans expected to make purchases online by 2015 … that’s over half the total U.S. population!
- A recent Etailing survey found that among the most effective social tactics for driving product sales are question-and-answer features and a Facebook fan page where consumers could get more info.
And the kicker …
- Research firm Bredin Business Information revealed that in 2011, OVER 85% of small businesses reported using their website to generate new customers, followed by email and search engine marketing.
Let’s pause and look at that for a second … Over 85% of small businesses are using the Web to find customers and boost their sales …
… Combine that with the large amounts of money companies of ALL sizes are putting into online advertising, and you’ve got the recipe for an incredibly lucrative writing opportunity!
After all, these companies are desperate for someone like you to write all that “stuff” they don’t have the time to learn or worry about (i.e., writing home pages, product pages, emails, newsletters, sales pages, etc.).
That’s why I’m writing you today …
I want to show you how you can take advantage of this incredible demand by quickly mastering the 5 hottest areas of web writing … and then launch your web-writing career … as soon as this weekend!
The Most Effective
Web Copy Training Anywhere
How am I so confident you can master the skills you need to launch your web-copywriting career over a single weekend?
Because I’m currently watching it happen for 50 of your colleagues.
Let me explain …
Since 2008, we’ve been holding our annual Web Copywriting Intensive — an exciting and intense 3-day event where 50 aspiring and experienced web-writing professionals gather to learn the latest trends … the most effective techniques … and the best strategies for writing web copy — not to mention how to earn a good living doing it.
For this sole purpose, we fly in the best web-writing experts in the country to train them.
Quite frankly, you won’t find anything else like it.
By the time the attendees head home, every single one of them is armed with the skills and marketing plans needed to launch their web-writing career the following Monday … or expand their existing business and make it more profitable.
This year’s Web Copywriting Intensive in sunny San Diego, California, is no exception.
People’s careers — and lives — are completely transforming before my eyes.
Such a transforming event doesn’t come cheap (the registration fee is $4,995). And yet, every year it sells out!
Now It’s Your Turn
We know that not everyone who wants to attend the Web Copywriting Intensive can make it, for many valid reasons.
That’s why we are making sure to have the entire event professionally recorded … capturing every presentation and group training that is taking place.
We’ll then turn it into the 2012 Web Copywriting Intensive Homestudy Program.
And by the time you’re done going through it, you’ll have gained the skills and knowledge you need to speak to ANY company or organization in the world and confidently say, "Yes, I know exactly how to help you make some big improvements to your website, emails, and e-newsletters. I can see the weak spots, and I know how to fix them."
Better yet, you’ll learn how to get paid handsomely for doing it, too. That’s because you’ll …
Master the 5 Hottest Areas of Web Writing
These are by far the most IN-DEMAND and highly sought-after skills businesses need to maintain their online presence and stay competitive.
Here’s what you’ll learn …
#1 Writing for Websites and Web Pages
Consider this your bread-and-butter skill …
You could easily earn a full-time income only focusing on this type of project. And believe me, the demand is there. (After all, the Internet is just a big conglomeration of BILLIONS of web pages, right?)
Some sites have hundreds — even thousands — of web pages that need fresh, new content, written by someone with your web-writing skills. The possibilities are endless.
And, by the time you finish this first part of the training program, you’ll understand:
- The critical difference between writing copy for the Web and for print … and why you MUST know what it is. (This will show your clients you are a true professional, and know what you’re doing.)
- The one web-writing mistake even pros make that stops their copy dead in its tracks … and a simple “fix” that can instantly boost a page’s conversions. (Imagine consistently “wowing” your clients with how effective your copy is by using this simple “tweak”!)
- How a simple, easy-to-follow, 6-point copy “checklist” translates into polished, professional, and powerful copy that will equal BIG results for your clients
- 3 questions that will simplify the web-writing process … and help you master writing for web pages in the shortest time possible. (It’s these 3 questions that allow “beginners” to quickly surpass more experienced writers — even if they’ve never written a word of web copy!)
And, a whole lot more. By the time this session is over, you’ll feel confident writing web copy, and selling your services to high-paying clients.
#2 Autoresponder Email Copy
Emails are just as important to a business as its website. Why? Because email is how they stay in touch with their past, present, and future customers!
It’s how relationships are built online … and it’s a HUGE moneymaker for those companies that do it right.
Specifically, autoresponder emails (a series of related emails that are sent over a period of time) are where you can really help a business boost its profits.
Typically, there are 3-7 emails in an autoresponder series … and you can command fees in the range of $100-$500 per email. That means you could earn anywhere from $300-$3,500+ for a project that takes you a day or two to complete.
Are you starting to see the possibilities?! After this session you’ll understand:
- The proven, “plug-n-play” email template for creating mind-bending results for your clients. It’s an easy way to get started writing copy that is almost guaranteed to bring your clients more traffic and more sales — and a great way to ensure your copy has the raw persuasive power it needs to get the job done, each and every time.
- Why two simple words will be responsible for almost 90% of your success as an autoresponder copywriter. (Your competition doesn’t even suspect this two-word “technique” exists, yet these two words are what will make your emails produce HUGE results for your clients!)
- The simple “stock” opener you can use in your emails with great results, over and over again. (Writer’s block is a thing of the past once you learn this.)
- The single-most important, MUST HAVE item that every copywriter needs before pursuing their first autoresponder email client … and how it can help you quickly and easily secure as many autoresponder copywriting clients as you want!
- And much, much more!
Once again, you’ll be able to put your skills to work the minute you finish this session. And, we’re not even halfway through the training yet …
#3 B2B Video Scripts
Video is a rapidly growing online trend that’s here to stay. More and more businesses are using online video to engage their customers and help sell more of their products and services.
The only problem? Most companies aren’t using video to its full potential. They could be getting better results with less time and effort by creating their videos in a way that’s proven to get their prospects to take a desired action — whether that’s requesting more information, submitting their email address, or placing an order.
That’s where you come in, and help them write their video script.
In exchange for your efforts, you get paid handsomely. In most cases, you could earn anywhere from $500-$1,500 for writing a short script (around 150-750 words). Not bad, for what could only take a few hours of your time.
In this session you’ll learn:
- The 7-step, “pre-flight” checklist you need before you write a single word of a video script copy … just follow this and you’ll be more than halfway on your way to writing a video script that gets results!
- The single-most powerful key that makes an online video effective — and how you can start using it right away to blow past even other experienced and established online video script writers …
- Why every B2B video script writer needs to know this about their potential clients. (Warning: Fail to understand this and your chances of success are slim!)
- How using an easy-to-follow, script-writing template will sharpen your online video-script writing skills in the shortest time possible … and have you ready to take on B2B clients of all shapes and sizes!
- And much, much more!
You’ll walk away from this session with an actual video script that you wrote — one you can use as a sample to land clients, AND re-use as a template again and again. You could create an entire web-writing business around this single skill. But, you’ll still have two others to offer your clients …
The Most Sought-After Experts In The Country
You’re learning from the very best in the industry. Take a look:
- Nick Usborne has been a copywriter for 30 years now, 15 of which he’s dedicated solely to online copywriting. He’s worked with, and is a web-copy consultant to, companies like Microsoft, Yahoo!, Disney, America Online, and The New York Times. He is also a widely-read columnist, with his articles being published by ClickZ, iMediaConnection, AListApart, Business 2.0, MarketingProfs, and many other professional sites and publications.
- Jay White honed his copywriting skills in the radio and catalog market — skills that have come in very useful writing email autoresponders. Jay knows how to craft short, hard-hitting copy that immediately gets the attention of his audience, quickly makes a connection, and then delivers results. In his stellar albeit quiet rise through the copywriting ranks, Jay has had the pleasure of working with greats such as Alex Mandossian and Rich Schefren. Mandossian has called him “The best autoresponder copywriter I've ever seen.” Now Jay has come forward to share his secrets of writing relationship-driven email copy that achieves massive results.
- Steve Slaunwhite. He’s written and consulted for some big companies over the years, including UPS, Hewlett-Packard, Sprint, Forbes, and others, though these days he prefers working with smaller clients that have a personal stake in their businesses. One of Steve’s favorite online marketing projects these days is writing online video scripts because they’re fun, easy projects that can be written rather quickly.
- Heather Lloyd-Martin is THE pioneer of SEO copywriting and the Chair of the DMA’s Search Engine Marketing Council. She is also the author of Successful Search Engine Copywriting, widely considered the benchmark work on the subject. She will give you the skill set and confidence to talk about SEO copywriting like an expert and easily “sell” your services.
- Pam Foster is a Certified SEO Copywriter and web content consultant for multi-page sites and online promotions (emails and landing pages). Her diverse 30+ years in marketing communications include work for dozens of B2C and B2B clients including L.L. Bean, MyPetED.com, DirectVet Marketing, Lifelearn, and many more.
- Joshua Boswell. Companies like Corel, Sony, Toshiba, and Microsoft have called on Joshua’s copywriting and marketing skills to orchestrate worldwide campaigns. Despite an already very successful career, Joshua saw the changing economic climate as an opportunity to grow his business even more. And within only four months of changing his self-marketing strategy, he’s increased his own client base and revenues by 300% … without increasing his time commitment. In addition to helping his clients profit, Joshua also has a talent for showing copywriters how to find the right clients for their business, how to win them over, and then keep them as long as they want them.
#4 Search Engine Optimization (SEO) Copy
In today’s world, anyone can have a website. The only trouble is, getting people to find and see it! That’s where Search Engine Optimization copywriting comes in.
It’s a matter of finding the right way to “say” what your client wants to say on his or her web pages — in a way that engages visitors AND gets noticed by the search engines (and as a result, garners higher rankings).
Because of the importance of visibility on the Web, clients will happily pay anywhere from $500-$2,500+ for you to “tweak” web page copy that’s already been written, using your newfound SEO copy skills.
You will learn:
- How to use completely FREE tools to find the exact words and phrases your clients’ customers are using to find their website … and how to use this “competitive intelligence” to write smokin’ hot SEO copy that gets noticed in the search engines.
- 3 simple questions that will set you apart from the crowd … and turn your copy into a powerful, finely-tuned “secret weapon” that will impress your clients. (Even big, established companies make “obvious” mistakes that these 3 questions could easily solve … turning you into a hero in their eyes!)
- How to find the “emotional hot buttons” that speak to your prospect and get him to take action … while still triggering the search engines’ “hot buttons” to show up high in the results. (Most SEO copywriters only know how to do one or the other … to be able to do both is rare and is a trait businesses will pay big money for.)
- The 5 SEO copywriting “success” rules that will take you from beginner to professional in no time flat … and will ensure you can handle any SEO copy project a client sends your way.
- And much, much more!
SEO is no longer considered something you “could” know. As a web writer, it’s a must know. And by the time you’re done with this session, you’ll be able to offer this service to each and every client you take on.
Which leads me to our final core training session …
#5 Social Media
Many business owners KNOW they should be getting “social” with sites like Twitter and Facebook — but they just don’t have the time.
This opens up numerous opportunities for you to earn money as a social media expert. The nice part about doing social media marketing for a client is the opportunity for recurring income on a regular (usually monthly) basis.
That’s because social media is something that needs ongoing “maintenance” — something your clients definitely will NOT want to do, or even have the time for. Just a handful of clients could easily turn into a predictable monthly income for you.
That’s why we’ll make sure you understand:
- The 8 “goals” you NEED to know about and are key to earning great fees as a social media consultant. (And know this — the majority of your competition has no clue what these goals are, or how they even fit into the social media landscape … making you a hot and rare commodity!)
- The one mistake you need to avoid … and how to know exactly WHAT social media tool to use in any given situation. (No guesswork here, you’ll be following a proven roadmap that works every time!)
- A BIG client-getting tip most people don’t ever think about. (This is so easy … and can be so lucrative … it’s a wonder why more people aren’t doing it!)
- The 3 easiest ways to earn money as a social media expert … and why you already have the skills necessary to succeed.
- And much, much more!
Don’t worry if some of the tech-related terms we’ve touched on so far are unfamiliar to you.
You DON’T have to be a tech-geek to become skilled at writing for the Web.
What’s more, the presentations will give you the down-to-earth, easy-to-understand explanations you’ll need.
But, your web-writing skills aren’t the only thing you’ll be honing. There’s one more skill that’s absolutely critical to your success …
#6 BONUS SKILL! — Getting Clients
Of course, the most important part of being a web writer is getting in front of businesses that are both willing and able to pay your fees.
That’s why by the time you’re done, you’ll know …
- How to develop the “Golden Ticket” mindset you need for landing as many clients as you want. (This is something most super-successful copywriters WON’T talk about … yet it’s responsible for over 80% of their success!)
- Why you are just 3 simple questions away from closing any client you want, almost every time! (These 3 questions WORK … almost too well. Use them responsibly once you know them … )
- The key to feeling unstoppable whenever you want, wherever you are. (This is what will ultimately propel you to your income goals this year, and give you the much-needed “oomph!” you need when you’re not feeling your best.)
- A simple phone script that gets a client’s interest right away … it’s simple, easy, and doesn’t require you “sell” anything. (Once you know this, you’ll wonder why getting a potential client on the phone used to give you a bad case of the “jitters.”)
- And much, much more!
No doubt, by the time you complete AWAI’s 2012 Web Copywriting Intensive Homestudy Program, you’ll have everything you need to launch your career as quickly as possible.
How Much Could Mastering
These Skills Be Worth To You?
There’s no telling …
Take Bob Edelstein, for instance … After winning rave reviews (and a healthy-sized check) for copy he wrote using the skills he learned at last year’s Web Copywriting Intensive — he gained the much-needed confidence to shift his freelance business into high gear. Within weeks, he had three more assignments.
And then there’s Mindy Tyson McHorse — before honing her skills at the Web Intensive, she was making a respectable $24K per year as a part-time writer. After mastering these 5 areas of web writing? She finally hit her six-figure goal by making $100,598.
And this year, she’s on track to do it again … working only 20 hours a week!
Or maybe you’ll use your skills to leave your current job, just like AWAI member Henry Bingaman — who used what he learned at a Web Copywriting Intensive to leave a career in the airline industry to instead work full-time writing for the Web … ultimately gaining more freedom, more time, and more fun.
You can do as much — or as little — as you want with what you learn here. In fact, it wouldn’t be a stretch to say that you can make 2012 your most profitable year yet!
Act Now, and You
Could Save Over 90%
In the past, we've sold the Web Copywriting Intensive Homestudy Program for over $1,000 – and there’s always huge demand since the attendees paid over $5,000 to attend the live event.
They had to pay for the registration fee, airplane tickets, hotel, food, incidentals … the list goes on and on.
But today, I’m going to give you an opportunity to get access to every tip, secret and technique, "cheaper than free.”
Let me explain …
Every year I’m committed to making the Web Intensive the most informative, must-attend conference for web writers on the planet …
… to bring you the latest skill-building strategies … so you're always getting better … and can command higher and higher fees from your web clients.
So I know that if you're serious about creating a six-figure career for yourself as an online copywriter, you're going to want to attend a Web Intensive in the not too distant future.
Because even though, thanks to modern technology you're able to experience the event in your home, there's nothing quite like being with us in person.
Not only is it a chance to meet with and get feedback directly from our experts, it's a way to form valuable connections and compare notes with your fellow web writers.
So here's what I came up with …
To start, if you order AWAI's 2012 Web Copywriting Intensive Homestudy Program by midnight on Friday, April 6th, you’ll immediately save over 60% off this year’s $1,295 price.
You’ll only pay $495.
Plus there’s more …
Collect An Instant $1,485
Act now and you’ll also receive a credit for $1,485 you can use towards any future Web Intensive. That’s three times what you’ll pay for the homestudy program!
It doesn't matter which Web Intensive you decide to attend. You might decide to come next year or the year after — or five years from now.
When you're ready to attend, you'll have a credit of $1,485 waiting for you that you can use against the purchase price … which can also be used in addition to any Web Intensive specials we might run that year, including the early-bird registration offer.
However, there is a “catch.” To qualify for this generous credit, you must place your order by Friday, April 6th at midnight ET.
Either You Like It Or We Buy It Back
I know without a doubt that the information presented in the 2012 Web Copywriting Intensive Homestudy Program works.
I know this because I’ve seen copywriters transform right before my very eyes at the LIVE event — and I’m confident it can work for you, too.
That’s why, if after 60 days, for any reason, you don’t think that the information contained in the 2012 Web Copywriting Intensive Homestudy Program gives you everything you need to be a successful online copywriter, just give Member Services a call and you’ll receive a full refund.
But here’s the thing … I know that if you go through the training … watch the presentations … do the assignments … and follow the advice … you are bound to succeed.
And just think: In just a few days, you could be well on your way to living the life you want … on your own terms … all because you made the choice to write for the Web. That would be something, wouldn’t it?
I look forward to hearing your success story!
To your success,
Rebecca Matter
Co-Managing Partner, AWAI
Founder, Wealthy Web Writer
P.S. Remember — order by Friday, April 6th at midnight ET, and you’ll save $800 AND receive an instant $1,485 credit on your account good towards any future Web Intensive LIVE event.
What Others Are Saying:
“Thank you for all that you gave to us at the Intensive — I came home hugely motivated and ready to blast forward! One of the things that I learned was YES! I CAN! All through, I kept realizing that my learning was layering upon what I already know … from my AWAI programs, from Bootcamp, and now from the Intensive. It was just fabulous!”
— Ann Jordan-Mills
“Terrific, well-balanced collection of focused training in all the important aspects of web copywriting … Love the contrast between presenters’ personas … the up-tempo contributions from Joshua, Jay, and Heather … and the veteran guidance by Nick and Andrew.”
— Rick Robinette
“The Web Copy Intensive was awesome and gave me a nice kick in the butt! Of course, leaving with a check for $100 was wonderful, too. Thank you so much for that. I came home so psyched and feeling full of so much confidence, I think my husband thinks he picked up the wrong woman at the airport …”
— Christine Butler
“The Web Copy Intensive was great. I learned something valuable in every category …”
— Victor Leppky
"In just a few days, I’ve learned valuable secrets to implementing effective web copywriting and SEO from the top experts. As soon as I return to my office, I’ll be able to help my clients increase sales and capture the attention of new customers and potential partners."
— Melanie Rembrandt
Don’t miss out on this incredible opportunity. Click here to order online or call Barb, Pat, Cameron, or Debbie at 866-879-2924.
American Writers & Artists Inc.
245 NE 4th Ave., Ste 102
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924
www.awaionline.com