Learning this skill is no longer optional
for serious freelance writers …

But the good news is,
it will help you have clients quickly saying:

“You’re HIRED!” 

From the desk of Rebecca Matter, Co-Managing Partner, AWAI …

Dear Reader,

If there’s one skill that can bring HUGE opportunities for you as a writer, this is it.

I’d go so far as to say this one skill is so critical to your career … and is SO much in demand in the marketplace … that learning it is no longer optional.

Fact is, I require anyone who writes for me to know this one skill. Otherwise, I turn them away.

So if you’re serious about your career as a writer … and serious about living the writers’ life, then please, please, please do yourself a favor and learn it.

And in just a moment, I’ll tell you how you can do just that, risk-free for an ENTIRE YEAR.

First, let me explain why this skill is so important to you right now …

For starters, businesses of ALL shapes and sizes are pouring money into marketing themselves in a way that is DEPENDENT on this one writing skill.

In fact, Forrester Research predicts the money spent on this kind of marketing will reach $77 BILLION by 2016!

Naturally, this has created a demand-supply problem.

There is PLENTY of demand, since practically EVERY company out there — from your local dry cleaner to the global Fortune 500s — have a need for this one writing skill.

But, there is a shortage of qualified and professional writers who truly know what they’re doing.

That’s where you come in.

This skill is quick and relatively straightforward to learn. (I’ve seen some folks get the hang of it in as little as three days of intense study.)

PLUS —

• Knowing this one skill can blow the doors wide open for your career. Why? Practically EVERY business in America (and around the world, for that matter) desperately needs someone to do this for them! It’s why so many writers have their careers take off like a rocket after they learn how to do this.
• The projects are short, sweet, and pay very well (anywhere from $350-$5,000+). There’s no need to write epic 8 to 24-page sales letters. Many of the projects you’ll come across can be completed in just a day or two of enjoyable “work.” And, you could realistically earn a six-figure income working LESS than 40 hours each week!
• Finding clients is relatively easy. Start telling anyone and everyone you know what it is you do, and more often than not, they’ll coyly ask if maybe you can help THEM out! I’m not kidding when I say almost ALL businesses are in desperate need of this skill. It’s WHY I’ve already personally hired over dozens of your colleagues that have learned and mastered it.

Oh — and I almost forgot.

When you learn this skill, you’ll rarely — if ever — be “out of work.”

That’s because once you land a client, they’ll want to stick with you as long as possible!

The stream of assignments is endless. Here at AWAI, the list of projects that require this one skill keeps growing by the day. And you can bet your bottom dollar, that many of your clients will have PLENTY of ongoing work for you.

What is This Skill?

It’s writing for the Web!

As I mentioned earlier, companies of ALL shapes and sizes need web writers to help them stay competitive on the Web.

After all, there are over 999 million websites already out there, making it tough for an online business to set itself apart.

These days, even a local mom-and-pop business can whip up a professional-looking website.

The only way for them to get a competitive edge is with their copy.

Just think: With words alone, an online business has to attract website visitors through Pay-Per-Click ads, email campaigns, articles, banner ads, and landing pages.

In the past, webmasters and other “techies” wrote most of this content. But marketers now recognize that it really has to be done by people who specialize in writing words that sell online. That’s why web copywriters are in such high demand.

And as more and more business gets done online, the more important you become as someone who knows how to write for the Web.

Heck, it’s already happening. Earlier, I told you that Forrester Research predicts the money spent on online marketing will reach $77 BILLION by 2016 just in the U.S. alone.

Not surprising. Especially when you consider that small businesses (like many in your local area) are among the largest group to jump onboard with online marketing.

It’s almost certain that because of this, online ad spending will overtake ALL forms of print advertising by 2015, according to ZenithOptimedia.

And this isn’t just a phenomenon we’re seeing here in America. It’s happening around the world.

Respected research firm eMarketer reports that GLOBAL spending for online advertising will hit a staggering $137.5 billion by the end of this year.

So what does all this mean for you?

Clients, Clients, and MORE CLIENTS!

Whether you want to write for B2B, the financial industry, the Christian market, nonprofits, pet companies — you name it, you need to be able to write for the Web.

The good news though — is that virtually ANY business out there can be a potential client.

Here’s the quick test:

Do they have a website?

Then they can use your services!

And what this ultimately means is that …

Your opportunity to make six figures as a copywriter … to write your own paychecks … and to live life on your terms … are greater than they’ve ever been before …

That’s because as I mentioned earlier, the projects are usually short, sweet, hype-free, and to the point.

Most projects won’t drag on for months. Instead, you just spend a couple of mornings (or afternoons, depending on your preference) completing a project or two, and then you can invoice anywhere from $350-$5,000+ for your efforts.

And why are clients willing to pay so much?

Because with the Web, they’re starting to realize just how important the words you use are. Your words help improve sales, email open rates, click-through-rates, user interaction, and more.

In short — words RULE on the Web!

And that’s why, as a Web Copywriting Specialist, you’ll be respected, highly-paid, and get to work as much — or as little — as you want.

There’s another thing you should know about writing for the Web … It’s …

A FUN Way to Live The Writer’s Life
Writing About What YOU Love

Because the Web is so vast … you can find companies around the WORLD that could use your services, in almost any market or niche imaginable.

So let’s say you love pets, like AWAI member Pam Foster. You could hang an entire career on that one niche. Pam focuses only on writing web copy for the pet industry and has done so for the past few years.

Or take AWAI member Michele Peterson.

It wasn’t until she learned to write web copy that her writing career took off and she was able to leave her salaried job. And guess what? Michele is passionate about wine. As a result, she spends a large part of her time writing for the wine industry.

Then there’s AWAI member Steve Roller.

Steve’s career also hit its stride once he learned to write for the Web. He loves to stay healthy and travel, so he focuses on writing for the travel, fitness, and lifestyle niches.

So as you can see, there’s something for everyone. You can choose to focus just on projects you’re passionate about … or choose to write on a wide variety of subjects … It’s really up to you.

Did I Mention the Pay is GREAT?! ☺

I know I keep telling you that web-writing projects pay well.

But let me show you what you can expect once you know how to write for the Web:

• Home pages (Standard fee range: $450-$4,500)
• Subscription pages ($450-$4,500)
• Information pages ($150-$750)
• Landing pages ($450-$1,000)
• Sales pages ($450-$10,000)
• Page sequences ($750-$5,000)
• Promotional emails ($250-$3,500)
• E-newsletters ($250-$1,000)
• Blogs ($50-$500 per post)
• Websites ($1,500-$3,500)

Are you starting to see why I get so excited when I talk about writing for the Web?

It’s Time to Shoot for the Stars
With Your Copy Career

When you focus on online copywriting, you’re doing two things:

1. You’re learning a must-have skill in today’s 24/7, always on, always connected, world. Remember, practically EVERY business out there, from your local dry cleaner to huge companies like Microsoft, Apple, and Bank of America need great web copy. It’s one of the few things that gives them a competitive edge on the Internet.
2. You’re developing a simple way to create a great full-time income or supplement what you already have coming in. Many full-time Web Copywriting Specialists earn six-figure incomes. And if that’s the kind of income you want, web writing can get you there. If you just want to supplement your monthly income with a few extra hundred (or even thousand) dollars each month, writing web copy can help you do that, too.

PLUS, you’re also opening up the door WIDE to opportunity.

Think about it: As soon as you start letting just the people around you know what you do, chances are very good one or more of them will tell you they’re interested in hearing more, or know of someone who could benefit from your services.

And when you consider how many companies out there ALREADY know they need great web copy written, it doesn’t become very hard to start landing clients. In fact, you don’t have to do much in the way of “selling” yourself at all if you don’t want to. That’s because as soon as word gets out of how you help companies with their online presence and marketing by improving the words they use, many clients end up approaching you!

Bottom line: If you’re truly serious about moving your career forward … about living your dream life … then writing for the Web is a MUST.

And because it’s such an important skill, you can rest assured I’ve tracked down the VERY BEST to show you how to do it.

Meet the Man Who Wants to
 Guide You to Web-Writing Success

His name is Nick Usborne.

Nick’s been a copywriter for 31 years now, 17 of which he’s dedicated solely to online copy. He’s worked with, and has been a web-copy consultant to, companies like Microsoft, Yahoo!, Disney, America Online, and The New York Times.

In fact, he’s so sought after, that many of these Fortune 500s have locked him down under contract for up to three months at a time!

And, he’s created the definitive guide on writing copy for the Web … exclusively for AWAI.

The result?

A comprehensive program for writing top-notch web copy in record time. It’s called Web Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts.

“The ‘Bible’ of Website Copywriting”

All the Training You Need to
Get Up and Running Quickly

Just how good is Nick’s program?

It’s what I’d call “professional-grade” training. I say that because it’s the same information those big-name companies paid Nick thousands and tens of thousands of dollars to teach their in-house teams.

I personally use Web Copywriting 2.0 every time I sit down to write a piece of web copy.

It's a program I expect every copywriter who works for me to have studied from front to back.

And I'm confident in saying that if you'll spend a few weeks going through the program …

You'll have the skills needed to be a professional online copywriter, the experience needed to take on high-paying projects, and the confidence to promote yourself and land clients who are able to pay those fees.

Here’s what you’ll learn …

In addition to all this, you’ll also get a supplemental Workbook designed to help you reinforce everything you’ve learned and speed up how quickly you master this lucrative skill.

No doubt, by the time you’re done with Web Copywriting 2.0, you’ll have the skills (and confidence!) to quickly earn your clients’ trust … and their respect.

Because when Nick created this program, he did it with only one thing in mind: YOUR SUCCESS.

So in addition to the entire Web Copywriting 2.0 program and the Workbook, he’s also generously including …

An Entire Video Training Library to
Speed Up Your Success

As part of Web Copywriting 2.0, Nick has generously agreed to include 15 training videos — all designed to get you up and running as a Web Copywriting Specialist in no time flat.

Each video will expand on key topics you’ve learned about in the main program, helping you master them much faster.

Just a sneak peek of what you’ll discover in this members-only video library:

• Understanding website architecture (this ensures you set yourself apart as a TRUE pro who “gets” it … clients will be impressed you know this stuff!).
• How to present web copy to clients — another critical skill most writers never think about … and makes ALL the difference in the world to the client and how well they receive what you’ve done.
• How to build a simple website template in Microsoft Word (this will let your client “visually” see how great their site will look with YOUR words on it! This little trick alone could have clients absolutely LOVING you and wanting to hire you again and again!).
• A neat little “trick” for ethically stealing copy ideas from one of the world’s largest websites! (This is SO simple — yet highly ingenious.)
• And much more!

By the time you’re done with the core program AND this video training series, there’ll be no stopping you.

You’ll be able to confidently present yourself to your web-writing clients as a true pro that DESERVES to be paid top-dollar.

If this was all you got as part of your copy of Web Copywriting 2.0, you’d have EVERYTHING you need to get started and making a great income as an online copywriter.

But Nick STILL wasn’t satisfied with everything he’s given you so far. He truly wants you to succeed. So as part of the program …

You Get Access to Nick’s “Live” Training Vault —
Designed to Answer All Your Questions and
 Help LAUNCH Your Career

Over the years, Nick has conducted a staggering number of live webinars for Web Copywriting 2.0 members to gain greater insights into web copywriting and even get many of their questions answered.

And as a member of Web Copywriting 2.0, you’ll get access to ANY future webinars Nick conducts as part of this program …

… plus access to ALL the ones he’s done in the past (and trust me, there are quite a few!).

Let me give you a quick example of what I’m talking about …

One very popular webinar Nick did not long ago, was titled “How to Write the Four Most Common Web Projects.”

It was a FOUR-PART webinar! And in each session, Nick shows you exactly how he approaches the four most common web projects you’ll come across.

In order to do this, Nick actually pulls out assignments from his OWN portfolio … assignments that delivered exceptional results for his clients.

Nick shares the project brief he received from the client first, so you can try and write the project yourself. Then, he shows you his version and explains it, element by element, giving you a rare glimpse into his thought process, and why it worked so well.

Can you say PRICELESS?!

This alone is a huge help and you probably wouldn’t need anything else to really rocket your success forward.

But like I said, Nick has done a LOT of webinars in the past.

Like this one:

How to Discover a Profitable Copywriting
Niche that’s Right For You

In all his years of coaching copywriters, Nick’s found that not choosing a profitable niche can ultimately be the biggest roadblock to experiencing a copywriting career with financial success.

So, in this webinar, Nick shows you EXACTLY how to uncover the niche that’s going to be the most fulfilling, rewarding, fun, and profitable for YOU.

How valuable could that be for your career?

This is the caliber of training webinars you’ll have access to as soon as you grab your copy of Web Copywriting 2.0.

In all, you’ll have over 19 webinars to go through whenever you want, with the simple click of your mouse!

And as I mentioned earlier, you’ll ALSO get access to any future webinars Nick does as part of this program.

Extra Tools to Help You
Boost Your Web-Writing Income

Writing Rituals

In his first bonus report, “Writing Rituals,” he gives you his personal writing “blueprint” to help you meet deadlines with ease, get more writing done in less time (which means a bigger income for you), jump-start your creativity, and never be at a loss for words.

In his trademark style, Nick breaks it all down into simple, easy-to-follow steps.

With “Writing Rituals,” you’ll have the exact same method the industry’s leading web copywriter uses day in and day out to achieve his overwhelming success.

What’s more, you’ll feel completely in control of the writing process. Never again will writer’s block or procrastination rear their ugly heads and slow you down.

Best of all, you’ll feel absolutely sure of your ability to produce one winner after another … ahead of schedule. (No “deadline-around-the-corner” panic for you!)

Words of Wisdom

Nick’s second bonus report, “Words of Wisdom,” is a collection of the best articles he’s written during his 31-year career as a copywriter.

These articles give you added insight into key concepts covered in the program. Plus, the collection serves as a handy “quick” reference when you’re working on a project and want to look up a specific technique to see how Nick used it with great success.

It’s like having Nick right at your side, ready to answer your web copywriting questions. Questions like “Do too many graphics reduce sales conversion rates?” and “How do you anticipate your prospect’s intentions?”

With the help of this second bonus report, you’ll be able to tackle virtually any web-writing assignment a client can throw at you, increasing your confidence and ability to charge more for every project.

You: A Successful Web Writer

Web Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts is THE definitive guide to writing for the Web.

I pull out my copy every time I sit down to write. And I require anyone who writes for me to have studied it cover-to-cover.

That’s how important the material contained in its pages is … not only to me, but to businesses of every shape and size around the world.

Remember, with Web Copywriting 2.0 you get:

• The main program — a whopping 463 pages chock-full of insights, tips, and techniques designed to get you up and running as a web copywriter in no time flat.
• The supplemental Workbook — a handy way to test your knowledge of some of the bigger concepts and make sure you’re learning as quickly as possible.
• Nick’s 15-video training series — where you’ll explore key concepts in greater detail and get to “see” what Nick is talking about.
• Access to the “live” training vault — you get the recordings of over 19 webinars Nick has done over the years, where he covers key topics designed to move your career forward and answers any pressing questions members may have had.
• Two special reports for boosting your income — you get “Writing Rituals” to become a more effective and productive writer, and “Words of Wisdom,” so you can have a quick way to reference key issues you might be facing as you work on client projects.
• And access to any updates we make to the program — for LIFE.

Look, by the time you’re done with the entire program, you'll could be a true pro … making top-dollar for your writing skills.

And you can get it all for one single payment of $497.

Considering a single home page could land you a payday of up to $4,500 … or how a short landing page you can write in a day can pay up to $1,000 … it’s easy to see how just one project could pay for the program itself.

And if you apply yourself and run with the knowledge Nick gives you, you could very well make a six-figure income if you wanted to. 

Plus, I’m so confident web writing can change your life …

I Want to Help You Make Money Faster

Once you have the skills, I want to make sure you can launch your business and start working right away. So I’ve put together three VERY special bonuses to help you …

Bonus #1: Feedback on your work

This first bonus is worth the price of the program alone in my opinion. You’ll have the opportunity to work on a web-copy assignment for me, and get personalized feedback on how you can further improve your writing.

Here’s how it will work …

I’ll give you a live Spec Assignment for an AWAI web promotion.

You’ll then have 30 days to do the work and send it back. And as long as you turn it in by the deadline, you’ll get personalized feedback on your writing.

PLUS …

If I use your copy, you’ll also get paid.

You’ll end up with a writing sample, confidence that you know what you’re doing, and possibly a new client!

Which brings me to the next bonus …

Bonus #2: Help getting clients

Having the skills is a necessity. But having clients who will pay you for those skills is what separates the aspiring writers from the professionals.

So in a special bonus training video, Nick will show you the best ways to land clients within 30 days or less.

Now, I’m not saying you have to go out and get clients this month. You’re more than welcome to put his practices to use in the months that follow.

But, if you want to get your business up and running right away, Nick will help you do it.

He’ll show you …

• How to get your foot in the door;
• How to present yourself so that clients immediately see your value;
• How to encourage them to hire you right away; and
• How to increase the value of that relationship for years to come.

Before you know it, you'll be running a successful freelance copywriting business, making the money you want to make.

But if you run into any roadblocks, don’t worry …

That’s where the final bonus comes in!

Bonus #3: Answers to your questions

Take the program, get feedback on your writing, and then go out and follow Nick’s plan for building your business.

Then join him for a live group coaching call in September , where he’ll answer any questions you have about what you’ve experienced so far.

Whether it’s a question about your writing, a prospect, or a client you’re working with, Nick will make sure you get the answers you need to continue moving your business forward.

This is hands-down the best offer we’ve ever put together for this program …

And quite possibly for any program offered by AWAI!

Professional-grade training on the top-paying web projects today …

Feedback on your work to give you the confidence you need …

A plan for landing clients and then turning those clients into even more lucrative relationships …

And answers to any questions that come up along the way.

Oh, and one more thing …

We’ll Give You a FULL YEAR
to Test-Drive the Program.

So instead of the normal 30-day guarantee, you’ll get 365 days to take the program and start working with clients.

If this time next year you decide the program didn’t deliver what was promised, or even if you change your mind about the web-writing opportunity, just let AWAI know and you’ll get your money back.

No questions asked.

I can’t think of a single reason why you wouldn’t jump on this …

Right now you have the opportunity to take a huge leap forward towards your dreams of living the writer’s life …

The training, feedback, help getting clients, it’s all there.

You just have to say, “Yes, I’m ready to do this once and for all.”

So tell me …

Are you ready to blow the doors WIDE OPEN for your career?

If your answer is yes, go here now to get started.

But if for some reason I haven’t given you enough of an incentive to get you moving today, I’ve added one more thing …

$150 off!

Simply order by July 23, 2014, and you’ll get access to all of the bonuses, AND save $150 on the program.

Order Today!

It’s Time to Take Charge of Your Future

Look, there are plenty of "okay" online writers out there. And they are doing their best to fill the demand right now.

But, there are very few top-flight copywriters who truly understand the craft of online writing. That’s why when you master this craft, you’ll rarely — if ever — be out of work.

After all …

Companies are expected to spend upwards of $77 BILLION on advertising themselves on the Web … you better believe they’re going to need web writers to write everything they’ll need!

So if you want to shoot for the stars with your copywriting career …

… if you want to be up and running and launch your career in less than a year (like many of your colleagues have) …

… and if you want to do it by writing short, enjoyable content on topics you’re passionate about … writing for the Web is the way to go.

Plus — if you’re serious about making your living as a writer, this is no longer optional. With so much business being done online, you can safely bet practically EVERY company out there has projects you could complete for them.

Right now, you have the opportunity to take a huge leap forward towards your dreams of living the writer's life …

Please, please, please … take it.

Sincerely,

Rebecca Matter
Co-Managing Partner and Vice President of Marketing
American Writers & Artists Inst.

Order Today!

P.S. Don't forget! Nick’s including a bonus video on finding clients … In it, he gives you OVER 30 MINUTES of solid content you can take action on right away. If you do, you could land a paying client in as little as 30 days (though you don’t have to go at such a fast pace if you don’t want to).

P.P.S. I believe this is the most important program we’ve developed since we created AWAI’s Accelerated Program for Six-Figure Copywriting over 17 years ago. This is an A-Z, step-by-step tutorial on how to become a Grade “A” web copywriter. Once you go through the program — and master its powerful skills — you’ll know more about writing for the Web than most of the other copywriters in the country … making it far easier to get as many clients as you can handle.

Order Today!

Order Today!

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American Writers & Artists Institute
220 George Bush Blvd, Suite D
Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924
www.awai.com