Yes! You Can Master Today’s Seven Hottest Web-Writing Projects in Only Three Days
But, that’s only the beginning…
You’ll also get expert training on how all the pieces fit together… so you become the most valuable player on any writing team.
Then, after you return home, your immersive experience will continue…
- You’ll go behind-the-scenes of a real-life AWAI web copy project so you’ll know what to expect when you work with clients
- Get advice and guidance from our expert team so you can practice, write, and perfect the seven hottest web copy project types
- Create impressive web-writing samples, build a portfolio to convince clients to hire you, and get personalized feedback along the way
- Work virtually with our team of web writers and marketing experts to develop your entire freelance business (step-by-step)
- Start getting paid using your new skills
- And much more
Introducing the All-New Web Copy Intensive… Better, Stronger, and More Immersive Than Ever
Here’s what we have planned for you…
I’m Rebecca Matter, President of AWAI.
When I sit down with my team to create the agenda for Web Copy Intensive, we focus on one thing: the most in-demand types of web copy.
Our goal is to make sure you have the skills needed to land the best-paying web copy projects in today’s marketplace.
So, everything you learn must be up-to-date and focused on what’s working now…
This year, that means transforming you into a “Web Copy Specialist.”
“The speakers have all been amazing and I love getting different perspectives. I’ve learned a ton from the exercises and from the ‘interactivity’ in the room (where we share with one another). But I think the best thing is that I will leave with the knowledge — the certainty that I can do this.”
— Vanessa Glover
“The presentations contained a wealth of usable, practical information. I will use what I learned today!”
— Andre Harding
“It doesn't matter whether you're a beginner or seasoned writer, there is something here for everyone to learn and practice. Even a little nugget of knowledge or inspiration can spark a new idea, possibility, or project. Good things happen when you invest in yourself and your learning. It's an extremely supportive and nurturing atmosphere. I didn't have to feel ‘on’ or be super competitive at all. I met so many amazing people who are going through exactly what I'm going through (both the good and the bad) and realized how different we all are.”
— Myrna Begnel
Let me explain…
Web copy is about more than just the ads you see online…
Web copy is all the words published online.
You can get paid to write a company’s lead-gen copy… or its blog posts. You can also get paid to write its video scripts or emails… or even landing pages and social media posts.
But, think about a construction site… with day laborers and a general contractor working together to build something.
The general contractor understands the big picture and every step in the building process — and they plan and oversee all the individual jobs that need to get done. That’s why they make a six-figure salary (compared to the day laborer’s $15/hour).
The same holds true with online copywriters and Web Copy Specialists…
Once you understand the big picture, and how all the web copy pieces work together to bring in readers and paying customers, your value — and therefore your fees — substantially increases.
“The end result for me is stronger, more-refined focus — more web-writing knowledge, of course, but also the process steps required to execute. A fabulous conference. For the first time… I actually believe that I know more about direct-response web copywriting than 98% of the businesses who will hire me. Thank you.”
— Nancy Ross Brewer
“Hearing the real-life stories and learning what did and didn't work for them. Concept is good information, but hearing their personal experiences while using the concepts and creating their own way of making a difference was powerful.”
— Sierra Cotton
“You (Me!) arrive hesitant, but by the time you leave you're ready to get clients and jazzed to get home and market yourself to the world! Pam's talk was worth the price of admission on its own!”
— Carl Thompson
You become more than a “web writer for hire.”
Instead, your clients see you (and pay you) as an adviser. You’re now a trusted consultant… an expert hired to plan and oversee their web copy strategies.
Fortunately, it's not difficult to reach that status…
You just need the right group of experts training you and a bit of hands-on experience.
And that’s what we’ve put together this year…
Create Massive Demand for Your Services (and Charge Higher Rates) By Becoming a Web Copy Specialist
At 2018 Web Copy Intensive, you’ll learn how to become the most valuable web writer on any client’s team…
After just three days with my team of experts, you’ll understand the big picture of online marketing.
“All things writing are now intertwined with the Web, so this is an ideal event for current and upcoming writers.”
— Mike Ayre
“Definitely worth my time and money. Anyone that really wants to progress should attend this.”
— Roger Bishop
“This is a fantastic event! I loved the brainstorming exercises and the smaller-group dynamic. I know I am taking away tools that will help make me a great copywriter. Thank you, AWAI!”
— Judy Garrison
You’ll be an “integration specialist” when it comes to web copy. Someone who can help clients integrate all the pieces of their web copy and get big results.
Just imagine… directly improving your client’s bottom line and helping them grow their business…
You’ll be their hero!
Which will be reflected in your own income too.
Just like Lisa Christoffel. She recently wrote in to update me on her progress since attending the Web Copy Intensive last February. She said:
“I had set a goal in 2017 to double my 2016 income from copywriting. I did that by the end of March. The income I've been able to earn as a direct result of the Web Copy Intensive alone has been more than quadruple my 2016 income.”
She went on to say:
“I've got two boys who have completed college and one more who starts college next year, so my copywriting income has been going to tuition and student loans so far!
“My forecast, based on the trajectory of my income increase in 2017, is that I should become a six-figure copywriter by the end of 2018.”
Way to go, Lisa!
I have more stories like this — and I’ll share some in a moment — but first I want to talk about you…
Because I want to receive an update, like Lisa’s, from YOU!
It all starts with learning the most popular, most-requested types of web copy. Projects that clients regularly use in their marketing and ones that pay really well…
First up… before you write a single word… you’ll discover the art and the science behind figuring out EXACTLY what your prospects want…
Discover What Your Prospects Really Want
Just like traditional direct-response copy, web copy is all about continuing the conversation going on in your prospect’s head…
“Ryan Levesque is definitely a marketing insider and someone you need to pay attention to.”
— Perry Marshall,
Marketing Expert and Best-Selling Author: Ultimate Guide to Google AdWords
“Ryan’s got a very unique, realistic, and contagious perspective on business which I think you should all pay very, very, VERY careful attention to, because in all the years I’ve been teaching, I have to say that THIS is what separates the successful from those who merely try for a while and fail.”
— Dr. Glenn Livingston,
Marketing psychologist featured in The New York Times and Washington Post
“Ryan took over our page search model which was in its infancy… We had worked with one or two other firms and we really didn’t get a lot of success with it. After Ryan took over, we dropped our overall conversion cost by more than two-thirds.”
— Ed H.,
20-Year Direct-Marketing Veteran
"I'm doing triple the profit that I was a year ago and I started working with Ryan a little over a year ago. One thing Ryan helped me add is an upsell funnel to my sales funnel… I've probably made over $20,000 from the upsell alone after I put it in place…” — Kevin Jackson
“The psychological forces Ryan covers in his marketing is stuff I've NEVER heard ANYONE talk about before…”
— Howie Jacobson PhD,
Marketing Expert and Best-Selling Author: Google AdWords for Dummies
Take Search Engine Optimization (SEO), for instance. By using the right keywords in your web copy and content, you can attract someone who is already looking to buy what your client is selling.
By helping them find your client’s website, blog post, online video, etc., their chances of buying from your client greatly increase.
Social media is similar… content that gets attention is the content that makes a connection…
But, learning how a prospect thinks… what they wonder about… and what they’re looking for… is an art and a science.
One that Ryan Levesque (the founder of the ASK Method) has perfected. Ryan has built a slightly counterintuitive formula to uncover exactly what customers want to buy… which will take any business you write for to the next level.
So, I was ecstatic when he agreed to teach you how to use his wildly popular method to customize your web copy to match what prospects really want, and greatly increase conversion rates.
Ryan has been cited as a marketing expert in countless media including CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, and many others.
And using his method, Ryan has generated over $120 million in revenue and 52,000 Email Subscribers per day in 23 different markets (and counting).
After this single session, your value to clients will skyrocket…
Because you’ll be able to uncover exactly what their prospects want, and write copy that speaks directly to them.
But that’s only the beginning of your Web Copy Specialist training!
And this next workshop will make you an instant hero to any company…
How to Improve a Website So It Attracts More Prospects and Results in More Sales
”Fabulous presentation. Plenty of examples illustrated what she was saying. I feel that I can perform a website review for a customer based on what I learned. I have mentally critiqued each website that I've used since I returned home.”
— Maureen Breathnac
”Explained so well and made it user-friendly. I feel like I can do this now.”
— Jan Chitsey
“Pam Foster rocked it! The messages were clear and very focused on what we needed to know! Takeaways that will be immediately useful.”
— Nancy Ross Brewer
“Pam's session was so useful! I feel like I can take some of her presentation and apply it immediately to work I'm currently doing. I love her energy.”
— Judy Garrison
“Pam Foster's presentation was awesome. The live, interactive website analysis was really useful.”
— Paul Tenison
“Pam Foster stole the show!! I wasn't going to add web content writing on my services — she made it SO easy I'm going to add this tool to my box!”
— Carl Thompson
“Outstanding content and examples.”
— Lisa Christoffel
“This may be my favorite! What Pam showed us is pure genius hidden in plain sight! When you understand it, it’s so obvious, but not until then!”
— Andre Harding
“Very helpful method to not only improve my own website but those of my clients.”
— Mitchell Johnson
“This was an awesome presentation — really the most useful part of the event for me.”
— Tim Moressey
“Extremely helpful and simple.”
— Faye Walker
Clients know they need a website.
The only problem?
They don’t understand how to properly use it to attract potential customers and close the deal.
This is one area — with just a little training and a checklist of quick fixes — where you can quickly prove your worth.
As a Web Copy Specialist, you’ll advise your clients on the best game plan for their website, by showing them how it fits into the entire web copy strategy…
And that’s where Pam Foster comes in.
During her workshop, you’ll learn how to improve the results of any website. She’ll show you how to position yourself as a major hero by:
- Evaluating their content using a “best practices” checklist and auditing method that shows what’s working along with gaps or missed opportunities.
- Explaining how clients can improve their web content so it stands apart from the competition and brings in more search traffic.
- Providing recommendations in a page-by-page plan that will boost the client’s results (sometimes it’s as simple as adding the client’s business location to every page!).
This advisory role will be your stepping-stone to re-writing the client’s web pages, perhaps a few or even dozens of pages.
Pam is a Certified SEO Copywriter and web content consultant for multi-page sites and online promotions (emails and landing pages).
She’s also the founder of ContentClear Marketing and PetCopywriter.com, and author of three AWAI programs: How to Choose Your Writing Niche, Site Audits Made Simple, and The Web Copywriter’s Clear Path to Profits.
Her diverse 30+ years in Marketing Communications include work for dozens of B2C and B2B clients, like: L.L. Bean, MyPetED.com, DirectVet Marketing, Lifelearn, and AWAI — just to name a few.
And she’s one of the highest rated speakers at any AWAI event.
Like I said before, every company knows they need a website…
And with Pam’s help, you’ll be able to make sure that website does its job.
Once you’re confident your client’s website is “up to snuff,” it’s time to attract people to it…
Be a “Rainmaker” By Attracting Potential Customers to Your Clients
“There’s a shortage of qualified SEO copywriters who actually know what they’re doing. You have to get training from a reliable source. And Heather Lloyd-Martin is a reliable source.”
— Karon Thackston
“I took on a new client about three years ago. I still write for her weekly. In her words, ‘his writing has been the cornerstone of my revenue and has driven thousands of dollars in sales revenue for the company.’”
— John Decker
“About eight months ago, we completely revamped the website design, copy, and SEO for a family dentist. Her results have grown every month. [During our] last call, February of 2015 was 400% more profitable than February 2014.”
— Christina Auck
“Heather’s great personality and her ability to keep her audience engaged and informed with real-world techniques make her an excellent addition to any event. I highly recommend Heather as a speaker.”
— Sherry Robinson
“Her clear speaking style, with an emphasis on both what’s effective and what’s realistic in a business situation, is what differentiates her from the techno-speak that you usually get. Plus, she’s fun, which is even better. Don’t miss your chance to work with her.”
— Mike Moran
“Heather is a thought leader in the copywriting field. Anyone who is serious about becoming a copywriter or marketing their content online needs to hear what she has to say.”
— Kenny Hyder
“Heather is one of the best speakers I have ever come across. Her enthusiasm for copywriting for the Web knows no bounds. She both enthralls and educates the audience. Working with her is a dream as she brings both humor and knowledge to the project she is engaged on.”
— David Turner
SEO (Search Engine Optimization) is the art of optimizing web copy so people searching for solutions can find your website.
In other words, YOU help potential customers find your client’s website!
With just this one skill, you can make a lot more money from every writing project you take on, and land a lot more jobs.
That’s why I invited my friend and colleague, Heather Lloyd-Martin, to this year’s Web Copy Intensive. SEO isn’t an “optional” skill anymore… it’s a requirement…
In fact, a study by Conductor earlier this year revealed that 1 out of 2 content writing jobs now require knowledge of SEO.
And Heather is the only person I know who can give you an advanced education in SEO in just a few hours…
You’ll learn the same strategies Heather uses to get her own clients on the first page of Google and other search engines, including:
- How to improve your clients’ rankings by putting certain key elements in the right place on the page. It’s easy, but most web writers miss it!
- How to almost guarantee a higher click-through rate for your clients — simply by fixing this one line of copy. (Even your client will be amazed!)
- And much more…
You’ll even get Heather’s SEO Copywriting examples — like homepages, services pages, and product pages — that show exactly what should be included on each of the most common web pages.
Heather has been a leader in the SEO industry since before Google was even Google…
For 20 years now, she's been helping companies achieve greater visibility for their web pages, so they can reach more potential customers.
She's also an enthusiastic speaker and teacher. She helps copywriters understand how SEO works so they can incorporate it into their copy and content.
When Heather is finished, you’ll understand her SEO copywriting methods and how to apply them to your client’s projects.
The result: You’ll be able to land more writing assignments, and make more money from every project you take on.
Get this! Even beginning writers who learn SEO copywriting can earn $350 to $750 per page.
But just wait until you combine that with everything else you’ll learn…
Get on the Cutting-Edge of the Web Copy Industry with UX Copywriting
“I had the very good fortune to work with Heather and was amazed at the depth of her skillset and writing abilities. A top-notch writer, a magical editor, and the ultimate professional, Heather is a delight and a pleasure to work with.”
— Thomas Coalson
“Very well organized and presented. Good solid ideas about how to attract clients and build ongoing relationships that lead to sales. I believe this would be good whether you are just starting your business or if you’ve been building a business for a while. These are concepts that are perennial. Thank you for your great work!”
— Anne Windsor
“Thank you, Heather, for providing these quick update emails. I really appreciate they are quick to read, informative, and packed with great information we need to know from around the Web. This is one of a few emails I receive regularly, which I read every time I see it. Thanks again for these right-on-point updates!”
— Jean Baliko
“With degrees in both physics and literature, Heather understands how stuff works, and how to explain it! No wonder her copy is so easy to read and pulls so well. Heather is a real pro.”
— Mark Everett Johnson,
When I say what you’ll learn at Web Copy Intensive is cutting-edge, I mean it.
This year, we’re getting you up to speed with the newest — and growing — web copy project, UX Copywriting. If you’re never heard of it, don’t worry…
“UX” simply means “user experience” copywriting.
For a long time, user experience was only considered at a design and technical level…
How a website looked, how a visitor navigated through it, how and when promotions appeared during their journey, etc.
Yet as copywriters, we’ve always known: words matter.
Things on a website can look great, and function well… but if the words don’t match the intended experience, the desired outcome simply won’t happen.
This concept of writing to enhance the user’s experience is just now “blowing up” online.
It’s causing a tidal wave of demand for web writers who can write clearly and craft web copy that takes into account the user’s experience, along with the desired outcome.
And Heather Robson will train you how to do it so you end up with yet another edge on your competition. She’ll show you how to…
- Audit a user’s experience to quickly develop a strategy for improving it…
- Incorporate UX copywriting into the onboarding process to ensure buyers achieve the desired benefits from their purchase…
- And measure the results of your UX strategy so clients keep coming back to you again and again.
Heather joined AWAI back in 1999, and is now a veteran copywriter for the health and preparedness niches.
As the Managing Editor of Wealthy Web Writer, she keeps members on the cutting-edge of online copywriting.
With her help, you’ll be able to move more prospects to take the desired outcome, and ensure buyers don’t abandon purchases and seek out an alternative solution.
6 Million Clients are Looking for Web Writers with This KEY Skill…
Social media has been a major marketing channel for companies for some time now…
It’s where their prospects and customers research options, make buying decisions, and even purchase products and services.
Right now, in 2017, there are 2.46 billion social media users in the world (according to Statista).
And that number is expected to jump up to 3.02 billion by 2021.
But here’s what’s exciting to you… the Web Copy Specialist…
Facebook alone has more than 6 million advertisers as of November 2017 (according to Facebook COO, Sheryl Sandberg).
That’s 6 million potential clients who are actively advertising.
Not to mention the millions of other potential clients advertising on Pinterest, Instagram, YouTube, etc.!
And that’s just the beginning…
“Very simply presented, focused, great clarity of thought. Nick is clearly a deep, practical thinker.”
— Dele Babalola
“Wonderful!! I loved the interactive learning with one of Nick’s actual cases. I love Nick’s clarity and cut-to-the-chase approach.”
— Karen Russell
“Nick’s long-view, big picture perspective is fantastic for putting the industry in context. How valuable do you look when you can connect the dots for your clients? You look like a star. Thanks, Nick.”
— Jen Adams
“Nick’s presentation was eye-opening with regards to how much I have to offer in the role of consultant rather than just as a writer.”
— Chris Horrell
“Very informative and entertaining.”
— Anne Kearney
“Nick has a great presence, and this concept was well presented.”
— Jenny Kanevsky
“Terrific, transformational concept. Great delivery.”
— Phillippa Steel
“So much ‘food for thought.’ I really liked this presentation because it really got to the point, and the examples Nick presented were striking. He was also very funny.”
— Andre Harding
Any of these six million potential clients need a never-ending source of quality web copy and content. They need web writers for ads, landing pages, articles, emails, video scripts, and more.
Not to mention they need someone to manage it all and advise them on how it all works together…
So, to make sure you’ve got the social media portion of the web copy strategy covered — and understand how it ties in to everything else you’ve learned — I’m bringing in one of the most successful web copywriters on the entire planet…
Since 1997, Nick has focused on marketing online and is internationally recognized as a leading expert on the subject of writing for the Web. His online copy clients include Disney, Wells Fargo Bank, the U.S. Navy, Encyclopedia Britannica, The New York Times, and many others.
Nick will expertly show you everything you need to know to master social media, including how to:
- Reach more people, attract attention, engage an audience more deeply, and transform strangers into buyers and true fans.
- Identify and use the social media platforms that will deliver the best results for your clients.
- Get ahead of other freelancers by showing your clients and prospects how mobile is playing an increasingly important role in online marketing. (Go mobile or go home!)
After Nick’s training session, he’ll lead you through creating social media content of your own. By the time he’s finished, you’ll not only feel 100% confident in your skills as a web writer, but also as a social media writer.
48% of Marketers Plan to Add Video to Their Strategy This Year
“I work in the commercial nuclear industry and had an idea for a video to promote information sharing in a fun way. I reached out to Tim after hearing him on a marketing podcast and he took the time to review my script and made some excellent suggestions. I am glad to call Tim a friend and highly recommend him.”
— Bill Nowicki
“Humor is a great way to make people rethink. Tim is a master of the new narrative approach to marketing.”
— James Governor
“Funny as h-ll! Excellent writer and all around good guy. Tim's a great asset to IBM.”
— Catherine Helzerman
“I recently saw Tim speak at a national conference on the west coast, and was blown away by his ability to communicate with the crowd. Using humor to draw his audience in, and depth-of-knowledge to keep us engaged, Tim did a magnificent job in all three presentation essentials: informing, educating, and entertaining his listeners and viewers. His style is easy-going and inclusive, playful, and interactive — and Tim clearly not only ‘knows his stuff’ (with particular expertise in the use of social media), but enjoys the opportunity to share his knowledge and experience.”
— Jackie Asante
“Tim is one of the most knowledgeable (and experienced) professionals in the country on the intersection of business and humor. He exudes confidence, candor, and comedy while staying firmly focused on results.”
— Melissa Mines
Four times as many customers say they would prefer watching a video about a product rather than reading about it (according to Animoto).
Maybe that’s why companies are so eager to use video in their marketing. In fact, 48% of marketers report planning to add YouTube video into their marketing mix this year (according to HubSpot).
So, if a client hasn’t asked you to write a video script yet, they will soon.
And I want you to be able to say, “Yes! I can write that for you. No problem.”
That’s why you’ll deep dive into writing video scripts with Tim Washer. You’ll discover how to:
- Use humor to make your video scripts stand out among 100 hours of video content that is uploaded every 60 seconds.
- Write video scripts following templates for specific formats like voice of the customer, industry documentary, product launch, and more.
- Research and find fascinating stories and storytellers to feature in your video scripts… using Tim’s own simple approach.
- And much more.
Like Ryan Levesque, this is Tim Washer’s first Web Intensive… and I’m thrilled to bring him to you…
He’s “the guy” when it comes to writing video scripts that get results.
And, I know he’s going to make it fun and entertaining…
That’s because Tim is a stand-up comedian, a video producer, and corporate humorist. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, and Forrester’s CMO Council.
He says comedy creates a positive feeling in prospective customers when used in Business-to-Business content marketing, and has emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale, and Nobel Peace Prize winner Desmond Tutu.
Discover a Web Copy Project Worth $250-$1,500 Each… and Clients Can’t Get Enough of Them
Emails are still the most effective ways for businesses to stay in contact with existing and prospective buyers…
As a result, marketers regularly pay $250-$1,000 per email, and $800-$1,500 for e-newsletters and e-zines.
And, they don’t just need one email.
Many marketers send multiple emails each week to stay in touch with prospects and customers. Plus, they need emails to share information, follow up after purchases, and launch new products.
This massive demand is why we’re bringing in Ryan Deiss (a marketer who has sent well over a BILLION permission-based emails) to show you how to replicate his best methods for your clients.
“Ryan Deiss’s email machine was extremely helpful/practical.”
— Jewel Pickert
“Wow, Amazing!!! So many great takeaways.”
— Pam Foster
“Ryan is awesome! This was the first time I’ve heard him and the info was great! I can see how to translate this info for my own use and my own website.”
— Robbin Crandall
“Ryan's strategies are brilliant — a clear map to big profits for clients.”
— Peter Kavanaugh
“Ryan Deiss is a hero of mine. His approach to become more than a copywriter was invaluable.”
— Ramona Sharp
Ryan is the Co-Founder of Idea Incubator LP and CEO of DigitalMarketer.com. After starting his first online business in 1999 (so he could make extra cash to buy an engagement ring for his girlfriend… now wife), Ryan went on to become a leader in the digital marketing space as well as a prominent niche media publisher.
Over the last 36 months, Ryan and his team have:
- Invested over $15,000,000 on marketing tests
- Generated tens of millions of unique visitors
- Sent well over a BILLION permission-based emails
- Run approximately 3,000 split and multi-variant tests
Before you’re finished with Ryan’s power-packed session, you’ll understand how to:
- Use email to get your “foot-in-the-door” with a new client…
- Capture the “voice” of your client and write emails that sound just like your client wrote them…
- Write subject lines that stand out in your prospect’s inbox and practically force them to read your email…
- And much more…
I’m confident that when Ryan reveals his email writing methods, you’ll know, without a doubt, that you have what it takes to write effective emails for clients… and charge professional rates like the ones I mentioned earlier.
“Great content and great networking. I love the smaller class size that allows for more individual attention and deeper networking.”
— Lisa Christoffel
“Being ‘immersed’ in it was the best thing to make me really think and act on ideas. Connecting with others — teachers and other writers — was beneficial on multiple levels and gave me the ability to ‘reach’ out to someone because they are no longer a stranger.”
— Jan Chitsey
Limited: Only 60 Seats Available
I mentioned the size of this event earlier, but I really want to drive home this important point:
Web Copy Intensive is not a big event where you’ll get lost in the shuffle. We only allow a small group of 60 writers to attend.
Our 6:1 attendee-to-expert ratio ensures we can give you the attention you need to learn all seven projects (and how they can all work together) in a short amount of time.
One past attendee (turned successful web writer), Steve Maurer, put it perfectly. He said:
“For me, it's even more intensive because of the intimacy.
“With only 59 fellow attendees, it's a completely different atmosphere. There's more one-on-one time with the speakers as they teach us the nuances of web writing and Internet marketing.
“You listen to them… but they listen to you as well. Every year I’ve been there, I've personally talked to my online writing heroes.”
What Steve says is true. In fact, he’s been so happy with his experiences at Web Copy Intensive that he was the first one to sign up to come back this year!
The small group size also lets us spend quality time experiencing Austin together like sampling Texas BBQ, listening to live music, or taking in the sights of our growing downtown.
“I loved the opportunity to meet and talk with the AWAI staff and speakers as well as fellow attendees. I was fascinated by their stories of what prompted them to become copywriters and how they started their business.
“I met new people even while I waited for and traveled in the Airport Shuttle bus and plan to contact all the three of them. The Tuesday night bar-b-cue was also a highlight for me.”
— Maureen Breathnac
While I haven’t nailed down the “social activities” for us just yet, I can tell you two things…
- It will be a Texas experience
- We’re going to have a great time!
FYI, our hotel is in Downtown Austin, giving you many unique food options for your other meals. With so many local restaurants within walking distance, it’s not at all uncommon for attendees to meet for a cup of coffee or walk to lunch with one of their favorite experts.
By the time our three days together ends, you’ll be part of a tribe of like-minded writers. And based on results from the past 10 Web Intensives, I know you will succeed.
But this year, I’m adding two more elements to your training plan to see to it that you do…
Go Behind Closed Doors… Get Hands-On Training… Work on a Real-Life Web Copy Project
Judging by the success of past Intensives, I feel confident that you’ll be able to grab web-writing gigs right out of the gate. Just like Mindy McHorse did.
In 2010, Mindy made the game-changing decision to attend Web Copy Intensive and become a Web Copy Strategist…
By the end of that year, she broke the “six-figure mark”… and earned $100,598 as a copywriter. (She’s gone on to consistently break the six-figure barrier every year!)
And there’s Henry Bingaman.
Only one month after attending the 2009 Web Copy Intensive (with only two clients under his belt), he left his full-time job as a flight attendant to become a freelance copywriter.
Here’s what he had to say:
“When I first started copywriting, I left a $21,000-a-year job with the big dream of someday earning $100,000 a year. Now I get paid more than $100,000 from a single good project.”
I know if they did it — and hundreds of other writers did too — so can you.
But, I want to be absolutely certain.
That’s why I’m not going to teach you about web copy and leave you on your own to run out and figure out how to work with clients (unless you want to).
I’ve mentored enough writers to know that it’s one thing to learn how to write, it’s quite another to have hands-on experience writing the most in-demand types of web copy…
I get it. Landing good clients and building a business is where most web writers have trouble. So, I’ll do everything I can to ensure you take what you learn and apply it.
I want to receive an excited message from you… one that says you’re using your new web-writing skills to get paying clients!
That’s why, after you return home, we’ll continue your training virtually by applying all that you’ve learned to a real project.
First, I’ll take you behind-the-scenes of AWAI (something we’ve never done before). You’ll get a complete project — including all the web copy types from Web Copy Intensive — just like you’d receive if we were your client.
In fact, we’ll structure everything like we do with our freelancers, so you can experience what it’s actually like to work with a real client.
You’ll even have a Kickoff Call with me and my marketing team. You’ll learn all about the project. Then, you’ll have a chance to ask any questions that might help you perform your role as “Web Copy Specialist.”
Next, you’ll work on your writing samples. Apply everything you’ve learned throughout the Web Copy Intensive and our Kickoff Call.
When you’re ready, submit your project (just like you’d do with a real client).
Our team will review your work and provide you with any feedback to make it stronger. You’ll know where and how to improve.
Plus, you can turn your completed pieces into writing samples and use them to land well-paying assignments.
By the time we’re finished working together, you’ll have the specialized skills, confidence, and professional samples you need to proudly call yourself a Web Copy Specialist.
You’ll just need paying clients…
Build your Business and Land High-Quality Clients With Our Expert Step-By-Step Guidance…
“I was able to launch my business pretty much in real time by following along with the program. The step-by-step format cuts through the clutter and keeps you moving in the right direction.”
— Thomas Damon
“This is the one I’ve been waiting [for] without realizing I needed the pieces of our business to be integrated, to be connected. And this Intensive did exactly that. I’ve loved it and it’s the most practical thing I’ve done with AWAI. Thank you!”
— Jeri Burgdorf
“Whether you're brand-new to copywriting or are experienced, you will find a wealth of information to launch your business or take it to the next level. I got much more than my money's worth out of this course. I think it's the most valuable one I've taken in a long, long time!”
— Merikay Noah
“AWAI tells the truth. You can build a business in 30 days no matter how overwhelming it seems.”
— Robyn F. Travis
It’s one thing to have the skills. It’s a whole other thing to have clients who will happily pay you big fees for those skills.
And since this event is about making great money as a Web Copy Specialist, I want to ensure you’re able to land great clients.
I want to ensure you get a huge return on your investment…
That’s why, you’ll also get exclusive access to our Virtual Business Building Intensive that takes place after you return home.
It’s an all-virtual event so there’s no need to travel again. With the help of EIGHT incredible business-building experts (many who actually “wrote the book” on their respective subjects), you’ll develop every piece of your business.
All from the comfort of your own home.
And, it doesn’t matter how much experience you have (or don’t have)…
With this step-by-step series, you can launch your own client-attracting freelance writing business in less than 30 days, including…
Step 1: Choose Your Niche
The options aren’t limited when it comes to choosing a niche within the web-writing industry. So, Pam Foster will help you identify and select your perfect niche. With her guidance, you’ll consider and combine your passions, background, and income goals to make a niche decision once and for all.
“Niche choosing had the biggest impact because it gave me direction and a path for me to go with.”
— Jennifer Nunnelee
“Pam has some of the best organized, paced, and applicable tips in her presentations. She provides very practical, real examples for us to learn better copywriting skills.”
— Pat Casello-Maddox
“I have finally realized I have been having inner turmoil about a niche and it has put my brakes on the last few years. I have had my eyes opened. Now I’m planning to stick myself in transportation and go with it.”
— Trudy Black
As I mentioned earlier, Pam is a Certified SEO Copywriter and web content consultant. She has over 30 years of experience in Marketing Communications. She’s also the author of AWAI’s program: How to Choose Your Writing Niche.
Step 2: Write Your Marketing Message
Next, you’ll work with Nick again. Nick will show you how to create a marketing message that gives you a clear direction, sets you apart from other writers, and increases your value. You’ll love his method because it quickly erases any pressure of “selling yourself.”
“Nick — you are the man! Your persistent and patient probing uncovered a unique market niche in line with my passion and expertise and in dire need of good copywriters. A million thanks for giving me the confidence to market myself successfully. You’re the greatest.”
— Penny Thomas
“Work with Nick. He will help you to transform your doubts into dreams and your most difficult challenges into lasting life-altering change. He will help you identify the potential in the marketplace and — more importantly — the potential in you. Anyone involved in the Internet today in any capacity should be beating a path to his door to take advantage of his wisdom.”
— Susan Rice
“I now know, with startling clarity, where I’m taking my business and why. This brings me immense confidence and a sense of peace that I was missing before. My family and I thank you, Nick.”
— Elizabeth Carter
As a reminder, Nick is an online copywriter and site optimization expert. He has more than 20 years of experience online. He’s also the author of AWAI’s course, Love Your Marketing. Believe me, you’re in great hands.
Step 3: Create Your Professional LinkedIn Profile
LinkedIn is mainly used for professional networking so it’s the perfect tool for bringing clients to you. That’s why this step of your successful freelance web-writing business is creating your LinkedIn profile.
“This has been one of the most informative approaches to LinkedIn I've ever experienced — including the ones offered by LinkedIn!”
— Holly Helscher
“Wonderful webinar! Ilise's courses are always incredibly helpful and informative!”
— Mary Kay
“At a time when information is abundant, it's hard to sift out the most useful nuggets, much less figure out how to apply them meaningfully. But never fear: Ilise does that for you. Unlike so many consultants who hoard what they know, reserving their expertise for their highest-paying clients, she shares highly relevant information.”
“Scary good clarity, Ilise. Great webinar.”
— Cindy Mae
Ilise Benun, Founder of Marketing-Mentor.com, will show you exactly how to build a professional online presence with LinkedIn. When you follow her advice, you’ll have a powerful client-attracting magnet that brings potential clients to you 24/7.
Step 4: Develop Your Copywriting Information Kit
Up next, Bob Bly… yes, THE Bob Bly, will lead you page-by-page through developing your own “Copywriting Information Kit.” He’ll show you how this essential document brings you more leads and does the “selling” for you. In most cases, your “info kit” will convince potential clients to hire you… before you even speak with them.
“Most immediately useful.”
— Richard Lacey
“I have huge admiration for your work. You’re one of the few guys out there selling real information — and selling it at a reasonable price! I think what you’re doing is head and shoulders above others.”
— Mark Joyner
“As a result of my association with Bob Bly, I’ve put well over $27,000 in my pocket this year. I expect this to be 30% of what we’ll make together next year. Thanks, Bob!”
— Fred Gleeck
If you’re not familiar with Bob, he’s an independent copywriter and consultant with more than 35 years of experience. He also has 89 published books, including The Copywriter’s Handbook.
You might say, “He’s a big deal.”
Step 5: Launch a Professional Website (That Attracts Clients TO You)
Another important piece of your freelance business is your website. It’s your online portfolio, a sample of your writing, and the perfect way to get “found” online. It also gives potential clients a low-pressure way to learn more about and contact you.
“My website has absolutely brought in some big clients and had a large impact on my career. For example, when I first chose my niche of hospitality, travel, and tourism for my copywriting freelance business, my website convinced a hotel chain to hire me for a project.”
— Laura LaChapelle
“It feels great to have learned WordPress in just days. I had been completely intimidated by the thought of tackling a WordPress website, but with Rebecca's easy-to-follow instructions and encouragement, it was so simple. Here I am with a professional-looking website and my freelance business ready to go!”
— Margie King
That’s why you’ll work with me to create your freelance website. When we’re done, your website will enhance your credibility, improve the quality of the clients who contact you, and help you increase the rates you earn…
We’ll begin with the copy on your website. I’ll reveal all your content options, explain how to create relevant content for your website, and much more.
Step 6: Attract a Steady Stream of Paying Clients
Now, it’s time to let clients know you’re open for business! In this session, Ed Gandia will give you his exact process for landing a steady stream of paying clients. (Rest assured, this method works even if you’re shy or feeling a bit reluctant.)
“I got an immediate hit from the very first email I sent out — and that, coupled with a current client who has put me on a half-time retainer for the year plus my other client work, keeps me slammed to the gills. I am booked through the end of the year now.”
— Tammy Van Boenig
“Thanks again for your amazing program. This gig is a game changer for my business!! The techniques you outline are pretty genius and I was totally shocked that it was so easy to find emails in a few simple steps. The warm email totally works if you stick to it, be consistent, and stay positive!!”
— Amanda Hoempler
“I just got the signed contract for several thousand dollars — for the first phase!!! Right now, I have as much work as I need for several months, as I plan to knock this out of the park. I feel certain with just a few emails a month, I will have all the work I can handle. For the first time in over a year, I am feeling really secure about where all this is heading, as I feel certain I will be able to find good clients who value what I bring to the table.”
— Janet McSwain
Ed will also give you his very own real-world templates. And, make no mistake, Ed knows what he’s doing. He blew past six-figures, grossing exactly $163,181 in his very first year as a full-time copywriter.
These days, Ed is a sought-after B2B copywriter, speaker, and coach, and is the author of several popular AWAI programs.
Step 7: Close Clients with Proven Scripts
Once clients show interest in your web-writing services — and they will — you’ll need to know exactly what to say. That’s where Joshua Boswell comes in. He’s a successful copywriter, speaker, consultant, and the author of AWAI’s Getting Clients Roadmap.
“I swear, every time I hear Joshua speak, I get all fired up! Just knowing that he also felt fear and insecurity when he first started — but was able to push through it anyways — is very powerful. There was so much useful, specific information I know I can put into action starting today. Just listening to Joshua inspires me to push through those invisible barriers of doubt. His techniques make sense and are completely ‘do-able.’”
— Pamela Bodine
“I just used one of Joshua’s Roadmap tools on a telephone call with a potential client and got told at the end, ‘You've got the job, just send over your proposal as a formality.’ That's one client for sure and I'm talking on Thursday afternoon to another potential client! Woo-hoo!”
— Debby Kevin
“I was floundering with my copywriting career and didn't have a clue what to do. Joshua gave me simple to follow, step-by-step instructions to launch my career and my confidence. Thanks for your guidance, Joshua, it was invaluable for an upstart copywriter like myself.”
— Brett Denton
“Ah, Joshua is so lively, entertaining, and knowledgeable. He makes learning fun with his enthusiasm.”
— Betty Glaz
Joshua will lead you through the exact strategy he used to pay off $200,000 of debt and achieve a six-figure writer’s life in only 11 short months.
Then, to make every client conversation as easy and profitable as possible, he’ll give you his proven word-for-word closing and negotiating scripts. Whether connecting by phone, email, or in person, you’ll know how to land paid work right away and keep your clients coming back for more.
Step 8: Establish Your Rates
Finally, Ilise Benun will join you again. This time to help establish your fee schedule. She’ll explain how to figure out what you need to charge and determine what your prospects can pay.
“Because of Ilise's refreshingly no-nonsense advice, I have gained clarity on the focus of my business, along with efficiencies in the sales process: how to think through and execute pricing, creating packages, and proposal writing.”
“Ilise made what can be a nerve-wracking process so straightforward — and I’ve already used her ‘what to do when’ guidelines for negotiating a project with a new client. It was a small project, but for a very big name in the natural health industry. They offered me $200 for a few pages of sales copy. I said it would be $1,000. I got the $1,000. And they know what I’m worth now.”
— Rae Robinson
If you have ever struggled to get your pricing right, those times are over!
With Ilise’s step-by-step guidance, you’ll mark this essential piece of your business setup off your list. And, you’ll know exactly what to say next time a potential client asks, “What do you charge?”
And, that’s it!
Setting your rates with Ilise is the final step of building your business.
Now, before I move on, I want to point something out…
We’re not going to just give you a list of things to do and say, “Go for it!”
Instead, each of these eight ultra-specific video sessions (with our handpicked experts) will walk you step-by-step through every single piece of your freelance writing business…
So, you’ll never wonder, “What’s next?”
And you’ll get feedback every step of the way, so you KNOW you’re making good decisions and presenting yourself properly to prospective clients.
Imagine Yourself as a Web Copy Specialist… with Impressive Skills and a Profitable Freelance Business
The steps you’ll take in Web Copy Intensive aren’t hard. In fact, the whole system works best if you don’t try to “reinvent the wheel.”
That means simply following along as we walk you through every step.
All I need from you is a commitment to complete these important steps.
For my part, I’ll do anything I can to make sure you stay motivated along the way and are never left wondering, “Now what?”
Remember, in only three days, you can develop the knowledge you need to become a Web Copy Specialist…
Then, when you get home, we’ll work together virtually on a real AWAI project. You’ll create a variety of web-writing samples to show clients.
This process will also help you fully grasp the concepts from Web Copy Intensive and give you the experience of working with a real client.
Finally, you’ll have an expert guide you through every step of building your business.
Imagine… in only a few short months, you could be up and running as a very well-paid Web Copy Specialist.
Are you ready? Will you join us in Austin, Texas this coming February?
Of course, it’s your decision to make… but…
This is an Investment that Will Continue to Pay for Itself Year-After-Year
What you’ll learn at Web Copy Intensive — and develop with our team after — is a real business.
Make no mistake. It has a tangible value in the real world. And, if you set it up like we show you, it can repeatedly bring you projects worth thousands of dollars every single month.
“It is absolutely worth the price of admission. I’ve learned enough to take my skillset up another notch, and improved my confidence. Love this event.”
— Lisa Christoffel
“Get here! Unforgettable learning opportunity.”
— Mitchell Johnson
“It’s scary at first to trust that the Web Copy Intensive will change everything. But it will. Just go and immerse yourself in the process. Participate, do the assignments, and open your mind.”
— Andre Harding
”I’d recommend it if you like conferences. It is an intense few days, so a lot of what you gain comes from engaging with the content, other attendees, and AWAI staff.”
— Jenny Kanevsky
In fact, a six-figure annual income isn’t unrealistic for a Web Copy Specialist trained by our experts. Especially when you consider the experience you’ll gain going behind-the-scenes of an AWAI project with me.
Keeping that in mind, you might think 10% of that amount — $10,000 — is reasonable for everything I’m promising to do for you…
- Three whole days in Austin, Texas working with our experts to perfect your skills…
- Meeting virtually with me and my team to develop an entire web strategy of professional writing samples for your portfolio…
- Getting the step-by-step training you need to build every piece of your business.
But your investment won’t be anywhere near $10,000.
In fact, your investment won’t even be half that…
A regularly-priced ticket to 2018 Web Copy Intensive is $4,995…
(If you register now, you can take advantage of a special payment plan. Spread your investment out into equal monthly payments… Click here or give Member Services a toll-free call at 866-879-2924.)
Also, as I mentioned earlier, there are only 60 seats available at 2018 Web Copy Intensive.
When the remaining seats are gone, they’re gone — so if you know you’d like to attend, be sure to register today.
After being immersed in web writing — with the chance to focus on the concepts, ask the experts questions, and truly understand — you’ll leave with the skills to write each of these projects. Plus, you’ll have the knowledge you need to advise clients on their web copy strategies.
How can I be so sure?
Well, I’ve seen it happen over and over again…
Writers who come to Web Copy Intensive knowing very little — sometimes, nothing — about web writing. Yet, by the time they leave, they can write entire web copy projects and impress clients with their cutting-edge web-writing skills…
Just like Myrna Begnel.
She attended Web Copy Intensive last year and picked up the skills she needed to become a Web Copy Specialist.
Right away — while she was still in Austin! — her advanced training and effort paid off. She landed a new client who signed a $30,000 contract for her services.
Now, she’s using the skills she developed at Web Copy Intensive to oversee her client’s web copy strategy. Plus, she’s writing their various web copy pieces, email copy, and other content marketing components.
Way to go, Myrna!
There’s also Les Worley. Les came to Austin with a specific goal: to double his writing income in 90 days. As he explained it, he would succeed if he raised his rates or doubled the number of projects he landed…
Well, we showed him how to do both.
So, as you can imagine, we were especially excited to hear from him just a few months later:
“I’m happy to say I hit my goal. My billables for May 2016 were 215% of those I billed in February. That makes May my best month ever, by a big margin,” Les said.
His story went on… he had also signed a new $5,000 a month retainer deal. (That’s guaranteed, recurring incoming he can count on — every month.)
In only 20 hours each week (writing web copy part-time), he’ll make $60,000 a year.
And Rae Robinson.
She was a college student pursuing a degree in English… yet her career options as a writer were disheartening. In her first year as a freelance writer, she earned only $12,000.
The next year — after attending Web Copy Intensive in 2012 — Rae’s income more than doubled, to $25,000.
The following year her income jumped again… this time to $61,000 and again the next year to $82,000!
Another example is Michele Peterson. After attending Web Copy Intensive, she sent me this note:
“I did it!
“I’m proud to say that I’m currently a full-time, freelance web copywriter. I took the leap and quit my salaried JOB, and now I’m thoroughly enjoying my writer’s life.
“And I trace my success directly back to the Web Copy Intensive.
“I was just launching my business, just getting my web-writing feet wet, when I attended. I considered my investment in the Web Copy Intensive to be an investment in my business, in myself… in my future. It did not disappoint.
“After participating in the sessions and interacting one-to-one with the expert speakers, I walked away from the Web Copy Intensive knowing without a doubt that web copywriting is how I will make a living doing what I love — writing. I walked away with confidence and the absolute certainty I could make my dream of the writer’s life a reality.
“In fact, with that confidence, I was able to accelerate my business plan…
“Instead of the year that I conservatively planned for, I completely replaced my JOB salary with copywriting income within six short months. I’m not looking back… ever.
“The truly launched my freelance web copywriting career. I consider it to be the very foundation of my successful new writer’s life.”
Stories like this are why I’m so sure Web Copy Intensive will work for you, too!
But, in case you’re still uncertain, I want to make this a no-risk decision for you…
Then, meet me in Austin for the first day.
I want you to feel completely satisfied with what you experience. If not, simply tell me before the end of day one. I’ll have Member Services prepare a prompt refund for your entire registration fee, minus a small processing fee. No questions asked.
And you can keep everything you received until that point.
Are You Ready to Become a Highly Paid, In-Demand Web Copy Specialist?
If you’re still reading, I can only assume you want to become a highly paid, in-demand Web Copy Specialist.
And, not just “someday”… you want to make it happen now.
So, you have a choice here today…
You can try to figure this out all on your own… costing yourself and your family undue time, money, and frustration…
Or, you can jump on this opportunity.
“Exceptional delivery; splendid, accessible speakers; outstanding, friendly, warm service and support. Well worth traveling for.”
— Phillippa Steel
“COME — it’s worth every penny!”
— Melinda Minette
“Just do it.”
— Tim Moressey
“Any attendee will go away with a mind filled with practical solutions and a notebook filled with actionable ideas.”
— Faye Walker
“If you are just starting out and you have a niche and you have a website, but no clients yet… you MUST attend the Web Copy Intensive!”
— Gary Wright
Let me guide you every step of the way. So, you’ll sail through the learning curves with the calm assurance that you’re doing everything correctly.
Will it take work?
Sure. All good things do.
But when you’re finished, you’ll have a real, profitable web-writing business. One that you can count on for full-time income for years… decades… or even, the rest of your life.
And, I’ll be right there to help you build the entire thing… along with all the experts I mentioned earlier, and the community you’ll develop with our AWAI team and 59 fellow Web Copy Intensive attendees…
We’ll all be part of your tribe, making sure you achieve your goals.
So, if you’re ready — and willing — to make this happen for yourself, and you’re excited to follow a proven path developed and perfected over the past 11 years, then give me three days in Austin this coming February.
You’ll emerge from 2018 Web Copy Intensive as a knowledgeable and confident Web Copy Specialist. Then we’ll work together to practice your skills, develop your samples, and launch your business.
Where else can you find a program like this… with complete step-by-step guidance every single step of the way?
Truly, this kind of thing doesn’t come along often…
So hurry, the 60 spots are disappearing fast!
I look forward to seeing you February 18-21, 2018 in Austin, Texas.
I can’t wait to be there as your web-writing skills develop, and your business takes shape!
Then, I’ll be watching my inbox for an excited update from you. I can’t wait to hear your story… about how you came to 2018 Web Copy Intensive and finally made your writing dreams come true.
To your success,
Founder, Wealthy Web Writer
P.S. Web Copy Intensive sells out every year. With this year’s powerful follow-up and business-building training, the demand will surely increase.
Web writing supports the $228.44 billion Internet advertising industry. So, naturally writers are eager to figure out how to get their piece of that.
But, you can jump ahead by getting top-notch up-to-date training directly from the best web-writing experts in the industry…
Don’t forget… if you register now, you can take advantage of our payment plan option. Spread your investment out into equal monthly payments!
Click here to register or give Member Services a toll-free call at 866-879-2924.
American Writers & Artists Inc.
101 SE 6th Avenue, Suite A
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924