Dire Writer Shortage …

Millions of Companies Will Pay You $500 … $750 … $3,000 and More, Each Time You Write One of These 12 In-Demand Writing Projects

Read on to learn about the top 12 most lucrative B2B writing assignments today … and how you can get started in a matter of days!

From the desk of Rebecca Matter

January 17, 2018

Rebecca Matter
President, AWAI

Are B2B companies with big budgets really begging for content writers?


In fact, many B2B content writers tell me they’re constantly offered more work than they can possibly take on …

Take Les Worley, for example.

Just over a year ago, he decided he wanted to double his writing income. He started writing B2B content for a Dallas-based firm — short articles, blog posts, and white papers — and was quickly offered a $5,000 per month retainer deal.

Les said, “Yes!” to the deal. It was just what he needed to fill his writing calendar (and his bank account).

But now that word’s gotten around that Les writes high-quality B2B content, he’s having to turn away other potential clients. He’s booked out!

It’s the same for Steve Maurer.

When Steve decided to become a writer, some of his extended family didn’t think it would work out.

They’re believers now …

By choosing B2B content as one of his specialties, Steve’s filled his calendar with lucrative work. He makes around $200/hour doing case studies, articles, and press releases. And, he’s been able to double his writing income every year since 2013!

“I only wish I’d started long ago,” says Steve. Plus, every time I talk to him, he tells me about another potential client who’s reached out to him — some from as far away as Amsterdam and Australia.

It still amazes him that B2B companies are so hungry for good content writers that they’ll track him down in Fayetteville, Arkansas to beg him to work for them …

But that’s the reality in this niche.

B2B companies NEED you. Badly.

In North America and Canada alone, there are an estimated 8.5 million B2B firms. And data from the Content Marketing Institute + Marketing Profs reports that 88% of them use content in their marketing!

And it’s not just one type of content either …

There are 12 different types of content these companies are desperately searching for writers to take on. And each single project can quickly blow into 12, 24, or even 50+ more assignments!

Land a few of these “repeater” contracts, and you’ll never have to hunt for writing work again.

You just need a bit of training on what these top projects are all about … and companies will want to talk to you right away.

Especially once they find out you’ve been trained by the leading content guy in B2B …

Meet the pro who’ll guide you to lasting wealth as a B2B writer — FAST

Gordon Graham
B2B Content Expert

When it comes to the breadth and depth of the opportunities in the B2B content market, few writers know the space better than Gordon Graham.

Gordon’s been writing for the business world for more than 37 years now … both as a marketing executive and a freelancer. In all that time, he’s never had a shortage of things to do.

These days, he specializes in white papers (he’s known in the industry as “That White Paper Guy”), but he’s written every form of B2B content imaginable for companies like Google, Intuit, and Oracle, plus hundreds of smaller firms with big ideas.

“I've worked with Gordon on a variety of projects over the last 15 years, and never cease to be impressed by his boundless energy and enthusiasm. A prolific, talented writer, he's not just ‘That White Paper Guy’ … he's THE ‘go-to guy’ for B2B communications.”

— Steve Matthews, Manager
Technical & Quality Communications
Haivision Network Video

Yet despite winning 14 awards for the quality of his content from the Society for Technical Communications and publishing a critically-acclaimed book on B2B content, Gordon remains a humble, personable writer with a flair for passing on his skills to others.

When we’ve had him speak to AWAI members through webinars or at our annual B2B Writing Intensive events, he consistently earns rave reviews.

Gordon is always helping people see how they, too, could make a great living by writing B2B content.

He’s such a passionate advocate for the space, I knew that if AWAI was going to have a B2B content program, I wanted Gordon to build it.

Gordon was happy to do it — on two conditions.

One, the program had to be so accessible that ANYONE going through it could learn the fundamentals of the most in-demand business writing projects like blog posts, case studies, press releases, and more in just 12 days.

And, Gordon wanted to be sure that anyone who did do the program would understand how to keep the work flowing. That means knowing all the easy, easy ways to turn a single assignment into multiple projects, and how to turn one batch of work into repeated paydays.

That sounded good to me!

So I put Gordon to work.

He spent three solid months putting the program together — a program we call the Crash Course in B2B Content.

It has all of Gordon’s decades of knowledge broken down into easily digestible nuggets of expertise you can use to break into the world of B2B content writing and start earning a great income … right away.

Here’s what’s inside …

The B2B world’s 12 “Most Wanted” content projects revealed!

Gordon’s anchored his Crash Course around the “most wanted” B2B content writing projects.

These are the content pieces companies desperately want to have in place — and the projects they’re more than willing to pay top dollar to have you complete.

There are 12 of them … all potentially super-lucrative for you.

And Gordon is going to make sure you know them as well as (if not better than) the marketing directors reaching out to you …

With a special crash-course module for each, you’ll be able to confidently say “Yes” when a client asks you to write any one of these top-paying projects:

  • Blog Posts ($250 to $500)
  • Case Studies ($1,000+)
  • E-books (Sky’s the limit!)
  • E-newsletters ($500+ per issue)
  • Infographics ($750 and up!!)
  • Placed Articles ($2 per word or more)
  • Press Releases ($250 to $500+)
  • Slide Decks ($100+ per slide)
  • Speeches ($100+ per minute)
  • Video Scripts ($1,000+ each)
  • Websites (Sky’s the limit!)
  • White Papers ($3,000 to $7,000+)

Gordon’s made sure all his tips for each format are packaged in a bite-sized module you can review in an hour or less. This makes it easy for you to get through one module in one day.

Do one module each day, and in 12 days you’ll understand the fundamentals for each different format, so you can do the work with confidence.

But that’s not all. He’s also included links to further resources you can explore to your heart’s content. And a pointer to more in-depth programs on any format you’re especially interested in, such as case studies, newsletters, speeches, or white papers.

For each type of B2B content, Gordon will give you:

  • A detailed overview, so you’re clear on what’s involved when you say “Yes” to the project.
  • The potential upsides of the project like repeat business or a possible retainer, so you’re extra-excited to get started right away …
  • Multiple samples of successful projects — including an in-depth video walkthrough of one sample in each module — so you have plenty of real-world examples to compare with your own work.
  • Guidance on the typical scope, fees, and clients for each project type — you’ll never have to wonder what’s included or what’s a good price for the work — he’ll tell you!
  • Super-practical tips on researching, writing, and delivering successful B2B content pieces, all based on his decades of experience in the industry … it’s like having a professional mentor on your side at all times.
  • Bonus resources, including top-quality locations to learn more, get help, or connect with other writers working on the same kinds of content, so you can always feel like all the answers you need are right at your fingertips.

By the time you finish this Crash Course in B2B Content, when a company asks you to write ANY of the top B2B content types, you’ll be able to say, “YES!!” with confidence.

You will absolutely have the foundation you need to build a great career as a B2B content writer.

And that’s not all …

Gordon’s also prepared two very special bonuses to go along with his Crash Course … and they’re both geared toward helping you find success even faster …

Get Gordon’s B2B Content Desk Reference and his Ultimate “Upselling & Repurposing” Guide + How-to Webinar now

When you’re looking at a new project, do you want to research all the details of scope, pricing, and difficulty … or do you just want to have all that information at your fingertips?

In my experience, life is much easier when everything’s right in front of me. And that’s why Gordon’s made sure you’ll always have what you need to confidently turn around a project quote — FAST — by giving you a handy “Desk Reference” for all 12 major types of B2B content.

At a glance, you’ll be able to cite powerful statistics about the popularity and effectiveness of the key B2B project types, putting clients at ease with your knowledge and understanding of the market. You’ll also be able to know — in seconds — the level of difficulty associated with a project and how much you should charge to be fairly compensated for your work.

That’s going to save you hours of stress and anxiety as you take on new projects …

And this second bonus will really add to your bottom line …

You see, over the years, Gordon found there were some projects that just naturally led to other projects. And he became adept at linking multiple content projects together in the minds of his clients …

The net result? They started thinking of content as sets and groups of projects.

One piece of work seemed to almost automatically turn into more … in some cases, a lot more.

A white paper project might turn into a white paper plus a set of blog posts and a slide deck.

Or a contract for a case study might become a case study contract plus an agreement for a press release, a web page, and a placed article in a magazine.

Yet all this “upselling” didn’t feel forced or “sales-y” — because his clients were going to do those things anyway — just as soon as someone on their over-worked team got a spare minute.

Except you know and I know that “spare minutes” never seem to turn up. And by offering to help his clients meet their publishing goals by doing those extra pieces for them, Gordon quickly became their natural go-to writer for everything they could think of.

It made a huge difference in his bottom line … and it’s possible for you, too.

In his bonus, the Ultimate “Upselling & Repurposing” Guide, Gordon reveals how you can use his teachings to offer to do more for your clients in a way that feels comfortable and natural. He even provides a handy grid you can use to see what projects go best together.

Easiest Money You’ll Ever Make

And then he takes things one step further …

Gordon’s recorded a special “How-to” webinar to go along with his Ultimate “Upselling & Repurposing” Guide.

In this webinar — which he’s humbly named “Repurposing B2B Content: The Easiest $$ You’ll Ever Make” — Gordon walks you through the “Upselling & Repurposing” Guide and takes you, stage-by-stage, through a real-life project so you can see exactly how to do-it-yourself with each and every one of your clients.

The net result? Your clients are going to be thrilled with how well you’re able to help them create even more content (remember, they’re competing to publish as much as possible in their niche). And you’ll be pleasantly surprised at just how easy it is to boost the size of your payday, often by doing only an hour or two of extra work.

It all adds up to the writing opportunity of a lifetime …

Turning one project into multiple projects … or even an ongoing retainer contract … happens very easily when you’re a B2B content writer.

And with the knowledge and insights you’ll learn from Gordon in his Crash Course in B2B Content, you’ll be well positioned to set yourself up with regular work for as long as you want.

After all, he’s packed over three decades of hands-on experience into this program — all laid out clearly so you can absorb and implement his knowledge as quickly as possible.

It’s expertise that’s worth thousands … but for a very limited time, you can access all of Gordon’s B2B lessons at a very special price.

Your incentive to get started right now …

When you order the Crash Course in B2B Content today, you’ll have access to all 12 how-to modules.

Gordon will help you breeze through his 250 fact-filled slides, including more than 40 real-world B2B content samples, and over 100 links to additional resources you can use to build your career.

You’ll finish in just a few hours, with a brain filled with more than enough information to launch a whole new chapter in your writing life.

And because I want you to start this new chapter of your life as soon as possible, I’ve arranged a special price of just $497 for Gordon’s entire Crash Course.

It’s a flat-out steal — one I won’t be able to offer forever. So I encourage you to take action right now.

Yes, place my order now!

No risk to try it!

100% Money Back GuaranteeOrder Gordon’s incredible Crash Course in B2B Content program today. Dive into the 12 modules … listen to his step-by-step explanations … and explore the hundreds of resources and examples he’s included. Go out and win clients — priced right thanks to his guidance, of course — and turn them into loyal, repeat customers using the bonus Ultimate “Upselling & Repurposing” Guide.

Do all of this for the next 3 months in the full confidence that if you decide — for any reason — that the lucrative world of B2B content writing isn’t for you, all you need to do is call our Member Services team to receive a full refund.

Remember, the sooner you start, the sooner you’ll be paid …

All through this letter, I’ve emphasized just how many opportunities there are in the world of B2B content writing.

Blog posts … newsletters … press releases … case studies … white papers … the average B2B firm wants all of these things, delivered yesterday!

They just don’t have anyone available to get the work done … so there are thousands of dollars in project fees waiting for the first well-qualified writer who reaches out.

Why not let that writer be you?

It very well could be … since with the knowledge and skills you’ll gain in Gordon’s Crash Course, you can say, “Yes!” with confidence to any major B2B project out there.

All you need to do is take the first step today … and the sooner you click the BIG ORANGE BUTTON below for access to Gordon’s program, the sooner you’ll be collecting your first generous paycheck as a professional B2B content writer.

To your success,

Rebecca Matter
President, AWAI

Yes, place my order now!

P.S. Gordon tells me that a recent survey of B2B firms showed that 72% of them think content marketing works better than advertising.

So they’re eager to invest more into something they feel is working for them.

But — as I’ve mentioned — they can’t spend as much as they want on writing because they don’t know enough B2B content writers!

It’s a problem you can help fix — and win big in the process.

If you shift over to the B2B content market today, you’ll be able to pick and choose your projects … work as much or as little as you like … and earn top fees for everything you do.

How can you afford not to check out this opportunity ASAP?

Yes, sign me up now!

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