Professional-Grade Online Copywriting Course Wondering why your online
conversion rates are so low?

It’s because you’re using a Rolls Royce
delivery system to present a Dollar Store message.

Dear Reader,

As a commercial medium, the web has a real Achilles heel…

However many visitors we attract… whatever the technologies we deploy… our conversion rates are terrible.

We feel satisfied with numbers like 2%.

However much you rationalize it, that’s a horribly low figure. It means that 98% of your visitors are turning their backs and walking away.

How do you go about increasing that figure?

Not with bigger servers. Not with better software. And not with fancy design.

You increase conversion rates and sales with WORDS.

Here’s all you’ll ever need to know about maximizing your conversion rates online, in just 12 words…

  1. Keep the page design simple.
  2. Make a great offer.
  3. Write great copy.

Designing for high conversions is not very hard. In 90% of cases, the answer is simply to create the page within a single-column format.

Identifying or creating a great offer – and then expressing it well – is a little harder.

But the real challenge – and where the real opportunity to make big improvements lies – is in the area of copywriting.

Since the first salesman stood and opened his mouth… it has always been the WORDS that make the sale.

In print, on TV, face to face, or online… it’s the words that do the heavy lifting when you want to close the sale.

It’s also the words that matter most when building relationships and securing the long-term loyalty of repeat customers.

So how come we invest so little money, time and effort in the copy on our web sites?

Add the dollar numbers to this short form. You don’t need to be accurate. Just make a rough guess…

YOUR company’s investment in selling online
Area of investment Annual dollar investment
Servers and Hosting ?
Software and services ?
Design and coding ?
Copywriting ?

If yours is like most companies, you’re spending plenty of money on the technology and services required to get your message in front of your prospects and customers…

But you’re spending very little on the quality of the messages you actually deliver.

No wonder online conversion rates are so low…

No wonder first-time customers don’t come back…

This approach makes no sense at all. It’s like hiring a new salesman, buying him a Rolex so he won’t be late for appointments, and a Rolls Royce so he won’t break down on the way… but failing to invest any effort in teaching him or her some basic sales skills.

That is exactly what 99% of companies do with their web sites.

They use a Rolls Royce to deliver a Dollar Store sales message.

But you can change all that, right now.

Now you can deliver a Rolls Royce message across every online channel you use.

And this isn’t about spending a lot more money on copywriting… it’s about paying it a great deal more attention.

For the first time, there is now a credible, comprehensive program on web copywriting that addresses the precise challenges you face each day. A program that shows you how to write…

This is a professional-grade program on copywriting for the web, with hundreds of pages of solid, proven advice. And zero hype.

Who would benefit from taking this program?

Anyone who is responsible for online copywriting:

It doesn’t matter whether you’re just starting out or have been writing online copy for years already. What you’ll find in this program is an approach and a process that will help you achieve better results with every page, email or e-newsletter you write.

And why should you trust the information in this program?

Hi, I’m Rebecca McEldowney, Vice President of American Writers & Artists Inc. (AWAI), publisher of the world's best home-study programs for learning the art and science of direct-mail copywriting. With more and more businesses adding online efforts to their direct-response initiatives, I knew we needed to expand our programs to cover the art of writing copy specifically for the web.

So I went after one of the world’s most experienced and widely respected online copywriters to write it for us -- Nick Usborne.

He’s not one of those hype-filled, get-rich-quick copywriters.

He has worked for some of the largest companies and organizations online, helping them increase their conversion rates and sales across a range of online media.

He has written control-beating copy for companies large and small. Companies he has written for include AOL, Microsoft, Intuit, Getty Trust, Encylopedia Britannica, New York Times, Reuters, Wells Fargo and many others.

He has also conducted training workshops for writers and copywriters at Yahoo!, John Deere, Novartis, Disney and the National Cancer Institute.

He’s the real deal, and is recognized as such by some of the smartest thinkers in the industry.

“Nick Usborne gets it! All the great programming in the world won’t help you if you can’t express yourself online. It’s about the words, dummy.”

– Seth Godin, Author of Meatball Sundae

“Nick possesses a sixth sense when it comes to the customer – he understands what makes him tick, how he talks, what motivates him. And he has an x-ray sort of vision about the material for which he prepares copy – he brilliantly translates features into benefits.”

– Bryan and Jeffrey Eisenberg, FutureNow Inc.

“Nick Usborne is one of our most popular speakers at Search Engine Strategies, and I consistently get positive feedback about his presentations.”

– Danny Sullivan, Editor, SearchEngineWatch.com

“Nick fuses 20 years’ experience in offline copywriting with an utterly convincing insistence that the online variety is altogether a different animal. Elegantly mixing hands-on tutorials, sage advice, and cutting-edge tips, Nick’s seminar is illuminating for internet newbies and veterans alike.”

– Brad Berens, Ph.D., Executive Editor, iMedia Communications

And when Nick wrote his first book on writing for the web, the accolades kept pouring in:

“It’s the ONLY business book besides Ogilvy on Advertising I’ve ever bothered to buy for someone.”

– Anne Holland, MarketingSherpa.com

“Initially, I got teased around the office a lot because it’s obvious how much my copywriting style has changed since I read Net Words. Yet, the teasing didn’t last too long because we started seeing dramatic results. Now everyone wants to borrow my copy of the book.”

– Jared Spool, Founding Principal, User Interface Engineering

“This is an invaluable book for those involved in web content. It is highly readable and very practical. Nick Usborne knows his stuff. He is a professional, and every page of Net Words is full of clear, crisp ideas.”

– Gerry McGovern, Author of Content Critical

“The best book I’ve seen on writing for the web.”

– Dr. Ralph Wilson, Web Marketing Today

As you can see, Nick Usborne is hired by some of the most demanding companies in the world, and is highly respected by his peers.

Section by section, here is what Nick Usborne’s Million-Dollar Secrets to Online Copywriting will show you…

SECTION 1: What it means to be an online copywriter – and what it takes to be a GREAT online copywriter.

Or, to put it another way – NO, you can’t use a print copywriter to write your web copy and expect great results.

Companies – and copywriters – believe that writing skills in one medium can simply be transferred to another.

Not true.

Would you hire a direct-mail copywriter to write a TV commercial? Of course not.

So why would you use a print copywriter to write for your web site, emails and e-newsletters? It makes no sense.

This first section looks at what makes the web so different as a medium, and the steps and processes you need to go through in order to write online copy that converts.

You’ll learn specific skills that must be applied BEFORE you start writing.

SECTION 2: Writing web pages that sell.

Here is where you’ll find page after page of advice on how to make your copy work harder and drive more sales.

Specifically, Nick offers proven advice on how to write:

Plus some specific and essential advice on topics like writing effective links, placement of keywords for the purposes of search engine optimization, and more.

What Nick’s program reveals here is not guesswork.

His knowledge and advice is drawn from the results of thousands of online tests.

What you’ll learn from this program are the proven approaches and strategies that have enabled Nick to vastly improve the performance of his clients’ web sites.

“We had a great product that no copywriter seemed to be able to sell. I asked Nick to write a sales page in March of 2005, and it instantly increased sales four-fold. Amazingly, 18 months and many tests later, it is still our control!”

– Michael Lovitch, Co-Founder, The Hypnosis Network

In addition, Nick not only tells you how to write great web pages, but also SHOWS you.

As he leads you through each section, he shares his unique layout-based online copywriting method – enabling you to see and understand how all the elements on the page relate to one another.

And to help you learn faster, he’ll be asking that YOU write each section first, before taking a look at his version.

Here’s an example of what the process looks like:

And so on…

This step-by-step process is an incredibly powerful way to help you not only write great copy… but also to UNDERSTAND how all the elements on a web page work together.

SECTION 3: Writing emails, e-newsletters and blogs

Nick is a firm believer in the potential power of both emails and e-newsletters.

But he doesn’t see many companies or organizations making really good use of either channel.

Too many companies use email simply as a means to send our digital fliers… and totally ignore the loyalty-building potential of the medium.

As with the previous section on web pages, Nick will walk you through the same visual, layout-based process when writing your emails.

And he breaks down the sections into distinct topics, depending on the kind of email you’re writing.

He’ll show you how to write effective…

Plus, he shares some invaluable tips on…

He goes through the same detailed, interactive process with writing great e-newsletters. And shares some valuable insight on writing blogs.

From beginning to end, Nick’s focus is on showing you how to get the maximum return possible from every channel within the online arsenal.

His approach is intensely practical, and his advice is based a decade of experience and thousands of test results.

Above all, he will show you how great copywriting is the key to online sales success.

SECTION 4: Million-dollar copywriting tips for online copywriters

In this final section, once you have learned the most effective approaches for copywriting across all online channels, Nick shares literally dozens of specific, detailed insights into what works best, and what doesn’t work at all.

Each of these tips is drawn from his own experience, working on and testing copy across hundreds of different jobs.

Every tip will give you an insight you can immediately apply to your own web site, emails or e-newsletters.

“Nick has this amazing capacity to cut through the clutter and get to the essence of what needs to be communicated… in a way that really hooks people in. This is true copywriting brilliance in motion, and the best I’ve ever seen.”

– Gabriella Goddard, Author of Gulp!, Goddard International Ltd.

Review Nick Usborne’s Million-Dollar Secrets to Online Copywriting Risk-Free for 30 days…

There is no risk and nothing to lose.

Order Nick Usborne’s Million-Dollar Secrets to Online Copywriting right now and we’ll ship it to you within two business days.

Once you receive it you have a full 30 days to decide whether you want to keep it.

Within just a day, or even a few hours, you’ll be ready to apply some of Nick’s key recommendations and see an increase in your site’s conversion rates.

In other words, you could well be able to pay for the program many times over before your 30-day, risk-free period expires.

If you’re not 100% satisfied, simply return the program materials and we’ll refund the full purchase price.

PLUS, when you order, you’ll receive these special bonuses…

First, we’ll send you a bound compilation of 20 of the most influential articles Nick has had published on the subject of writing for the web.

AND, you’ll receive a FREE copy of Nick's “Writing Rituals.” Nick wrote this guide to help writers and copywriters increase their productivity and efficiency. By following his five rituals, you’ll be able to apply what you learn from his copywriting program even faster.

In addition…

The next 362 people who order this program will also receive a FREE invitation to attend a special teleconference call with Nick. We’ll be interviewing him in depth, and then opening the floor to questions.

This means you’ll have the opportunity to ask him questions about some of the biggest challenges you face with your own site.

Start writing Rolls Royce copy immediately…

It’s the copy that increases site conversion rates.

It’s the copy that makes the sale.

It’s the copy that builds trust and loyalty among your customers and subscribers.

And now, for the first time, you can purchase a professional-grade program on writing for the web that really does deliver the strategies and tactics you need most.

This program is priced at just $497… just a fraction of what you would pay to hire Nick for a single day.

Whether you’re a professional copywriter, an entrepreneur, a webmaster or the manager of an in-house writing group – this program can help you add thousands, tens of thousands, or even millions of dollars to your bottom line.

Order your copy of Nick Usborne’s Million-Dollar Secrets to Online Copywriting today.

Increase your sales with great copy…

You can also call AWAI's Member Services team at 866-879-2924.

Sincerely,

Rebecca McEldowney
VP and Director of Online Marketing
American Writers & Artists Inc.

P.S. Order now and secure your seat at our live teleconference call with Nick. Spaces are strictly limited. Click here to order Nick Usborne’s Million-Dollar Secrets to Online Copywriting.

Yes! Please Ship My Copy Immediately!

©2008 American Writers & Artists Inc.