How to find the courage, commitment
and confidence to turn your
copywriting skills into a
$100,000+ per year freelance career.
It's just the "shot in the arm" you need
to take that next, big, dramatic step
in your copywriting career.
Dear Travel Writer,
You've taken the copywriting program.
You've been reading promos and anything else you can find about copywriting religiously.
You're well aware of how becoming a successful copywriter will change your life – working when you want, from where you want and making as much money as you want.
In other words, you're committed to becoming a successful copywriter.
But for some reason it's still not happening. You move forward some days, but most of the time it feels like you're just "treading water."And you're not sure why.
If this describes you, you're not alone.
My name is Katie Yeakle. I'm the Executive Director of American Writers and Artists Inc. As much as I hate to admit it, if your copywriting career is not moving forward as fast as you'd like, it might be partly our fault.
Let me explain…
We know you love AWAI's Accelerated Program for Six-Figure Copywriting because you've told us. In fact, many in the industry call it the "best copywriting program available."
Over the years we've made it our mission to give you everything you need to succeed. Products meant to give you more advanced skills… like our Masters Copywriting Program. Products that can open up new markets… like our exciting new "Writing for the Catalog Market" program. And products meant to motivate… like Monthly Copywriting Genius, where you learn what's working in the mail and hear directly from the writers writing the hottest copy out there.
You May Not Be Doing What Our
Most Successful Members Are Doing
But when we examine what our most successful members are doing, we start to see a common thread…
We start to see that they're doing something most others aren't doing. And it makes an enormous difference in their copywriting career – not just in the level of success they achieve, but in how quickly they achieve it.
Now I know you're dying to know just what that "thing" they do is…
And I'll tell you in a moment.
But first, let me ask you an important question.
Do you have a "plan" for becoming successful?
Most people think they do. But they really don't. They just focus on learning copywriting and figure when they're ready – they'll know it.
Unfortunately, you and I both know that's not the way to be successful in this business or any business for that matter.
To be successful, you need to have a plan in place. A plan that not only covers all the practical bases like skill development and understanding how the business works – but one that puts you on a specific timeline and gives you a series of reachable goals, so you're constantly motivated and working toward your objective.
That, my friend, is where we may have let you down some. Although we strive to make our products as inspirational and motivational as possible, we've never offered something that focuses primarily on preparing you mentally to make the leap from "aspiring" copywriter to "professional" copywriter – with a step-by-step plan to help you get here.
That is, until now.
In the tradition of all our great products that came before it, I'm extremely pleased to introduce you to our brand-new, hot-off-the-presses program: Making the Leap – A Practical, Hands-On Guide to Launching Your Successful Freelance Career.
If becoming a highly paid professional copywriter is your goal, Making the Leap will help you get there easier and faster.
Think of this resource as your "private pass" into the world of professional copywriting.
It was created after observing and analyzing our most successful members' rise to success… and by discovering that those who succeed the most and the fastest are the ones who developed a solid and workable plan for getting there – one that sets a series of attainable, achievable goals… so that before you know it, you're a talented, working, successful copywriter.
Now you can have the same advantage…
Making the Leap focuses on how to prepare yourself mentally – backed up by practical advice – for achieving what will be one of the biggest (and most welcome) changes in your life.
But most importantly – it gives you a workable step-by-step plan for getting there. Eight steps to be exact.
Eight Easy Steps to Success
Now if eight seems like a lot, don't worry – soon they will become second nature to you. Going through the steps will become just as easy and natural to you as making your morning coffee.
After you've moved through them, you'll have all the knowledge, skills, ammunition, resources, and confidence you'll need to move smoothly and comfortably into your new copywriting career. And the peace of mind knowing that when you wake up in the morning, you'll know exactly what you have to accomplish that day.
Never Give Up
I've talked to a lot of aspiring copywriters and, quite frankly, some of them seem a little lost. They focus too much on one area and never seem to know how to balance everything it takes to reach their goals.
Some even become frustrated and quit.
They give up on their dream of a better life and resign themselves to a job which provides limited freedom and a fixed (sometimes tiny) income. I probably don't have to tell you that working at a job you don't like which barely pays your monthly bills, aside from not being much fun, is also not the key to financial success and independence.
The key to financial success and independence is mastering a financially valuable skill that – over the course of your lifetime – will generate millions of dollars for you.
Turn Your Copywriting Skills Into a
Lifetime of Peace of Mind
Turning your copywriting skills into a thriving copywriting career just might be one of the most important things you'll ever do in your life. Because if you reach your copywriting goals, you'll never have to worry about being caught in a regular run-of-the-mill job again.
And you'll also have the peace of mind of knowing that if you lost everything tomorrow, as long as you have access to a pen and a piece of paper, you could rebuild your fortune instantly and do it from anywhere in the world.
It's as simple as this…
Master our step-by-step plan, and you will become a successful "six-figure" copywriter – it's a proven indisputable fact.
And as they say, "the proof is in the pudding" – every successful copywriter from John Forde to Don Mahoney to Paul Hollingshead has successfully used and mastered these steps.
Although a crucial ingredient of Making the Leap, you'll get more than just a step-by-step success plan…
You'll also learn:
- Nine sure-fire ways to give your attitude a boost. Ever feel guilty about letting a day slip away without accomplishing anything? Put these nine guaranteed attitude boosters into action, and you'll never waste another day – even if it's one of those days when you don't even feel like getting out of bed.
- Five proven ways to embrace change and turn every situation into a positive one. Change, even if it's positive, can be stressful. It can overwhelm you if you're not careful. Here are five proven ways to take the stress out of change and make every day a positive, financially rewarding adventure.
- Four ways to tell if you have what it takes to be a professional copywriter. If you fall short, don't worry. We'll tell you what adjustments to make to get there.
- Two reasons why you need to step out of your comfort zone. If you don't recognize and confront them, you'll never make the type of money you deserve.
- How to set your standards and values. Do it today, and it will save you headaches down the road and lead to better working relationships with your clients.
- What is your own personal "Unique Selling Proposition"? Every good product and promotion has one, so why not you? We'll show you how to come up with yours. It's a great way to set you apart from the competition and always stand out in the crowd.
- Five steps to unearthing your true talent. What is your true talent? We'll show you how, as a copywriter, to play to your strengths and passions, so you'll enjoy work more and do a better job.
- How to set and attain your goals. Building a successful business must be a planned deliberate action… not random or haphazard. Move closer to your dreams every day by doing our five-step goal-setting exercise.
Making the Leap uses tried and true techniques to ensure you reach your goals. For example, it's estimated that only 5% of people actually write down their goals. Those who do are far more likely to reach their goals than those who don't. That's because studies have shown that writing them down - which forces you to visualize your goals - gives you a better chance of achieving them.
Making the Leap is packed full of practical, hands-on exercises. And as you do them, you'll start to get a crystal clear idea of what you want to accomplish and the steps you have to take to make it happen.
For instance, one of the things Making the Leap will ask you to do is start "thinking" like a professional copywriter from this day forward. You'll do all the things a successful working copywriter does every day – like read promos, come up with new and exciting package ideas, exercise your copywriting mind and, yes, develop your writing each and every day.
Think of it as a "crash immersion course" into the exciting world of copywriting – a window into the world of what it's like to be one of the most successful, highest-paid copywriters in the country!
Learn From Other People's Mistakes
Making the Leap was put together with input from copywriters who successfully have made the same transition you're about to make. They've lived it. They've made the mistakes. They know the obstacles up-and-coming copywriters face. They've pooled their knowledge so you can avoid their mistakes and know how to handle obstacles that might pop up along the way. For example, you'll learn:
- Five ways to balance your business and personal life. By learning to balance the two right from the start, your entrepreneurial journey will be more fun and enjoyable. Follow these five principles and you'll have more time to do the things you love with the people you love.
- Eight ways to plan for success. To be successful as a copywriter it takes more than just ordering business cards and letterhead and launching a website. To be successful you have to go out and find it; you can't wait for it to come to you. Keep these eight things in mind, and you'll quickly turn a mediocre business into a booming one.
- How to balance the three main areas of your work day. Neglect one and your entire business will grind to a halt.
- How to assemble a great support team. Running your business can be a lonely undertaking. You have to learn from your own mistakes and overcome obstacles… sometimes without encouragement or support from anyone. But you don't have to go it alone. We give you six options to get the encouragement to help you take your success to the next level.
- How to create a business plan that will ensure your business will never fail. We'll show you how to write your own business plan that will help you meet or exceed both your short-term and long-term goals.
- The "three C's" that lead to good client relations. Building a trusting, long-lasting relationship with your clients is one of the keys to business success and maximizing your income. Put into practice these "three C's" and you'll never have an unhappy client.
- The "three C's" you must avoid for good client relations. You'll also learn the "three C's" you must avoid to be successful. Slip up on even one, and it could cost you a client for life.
- How to avoid putting things off. Do you procrastinate? Almost everyone does. (If you do, it doesn't mean you're weak or unworthy of success.) There is no success killer quite like procrastination. We'll show you five ways to never procrastinate and always be ahead of the game.
- How to cope with roadblocks and get yourself moving again. Three things most people don't think of, but are guaranteed to work.
- One crucial thing that will set you apart from other copywriters. Do this and your clients will love and always remember you when their next project comes up.
- Seven-item checklist for rewriting your copy. Avoid submitting inferior copy. Put every piece of copy you write through this seven-item test. If you don't, your copy will never be as good as it could be.
- The secret behind great ideas. It's called the "Mastermind Technique."Use it and you'll always have a source of new and brilliant ideas.
Here's the thing… writing great copy and making the transition from an "aspiring" copywriter to a "professional" copywriter are two different skill sets. You may be good (even great) at writing copy, but if you have the wrong attitude or don't know how to market yourself, your career and bank account are bound to suffer.
Smooth Sailing Ahead
Transitioning careers can be like sailing into unknown waters. Especially if you've always worked for someone else.
With Making the Leap we are handing you the map and compass you need to successfully navigate these unknown waters. It ensures that you are always moving forward in the right direction as you move closer and closer to your destination.
Whenever you get stuck or have a question about what you should be doing next, chances are you'll find the answer in Making the Leap. It's something you will refer to over and over again during your copywriting career.
Marketing Yourself Like a Professional
Here's a big part of the program:
One of the challenges and concerns for any new copywriter is making sure you always have something to work on. Without getting yourself out there, the people who need good copy will never know who you are. That's why the last section of Making the Leap is devoted entirely to how to promote yourself and your copywriting career. Here are some of the things we cover:
- How to market yourself "authentically."If you don't present yourself with conviction, you'll come off like you're faking it. We'll show you how to market yourself so you always come off as being sincere and trusting. Also we'll tell you how to market yourself even if you don't have a single client success story under your belt.
- Three ways to measure your competition. Why it's important and how often you should do it. You never know, your next great idea might come from your competition.
- Eight ways to use copywriting to build your business. Implement one or two of them each quarter, and you will never be without a project to work on.
- How to market yourself over the phone. You only have a few seconds to make a good impression. What you say and how you say it could be the difference between a very short conversation and a life-long client. We'll show you how to make the most out of the time you spend marketing yourself on the phone.
- Four ways to appeal to your prospect's vanity to increase business. Making your clients feel special is a sure-fire way to establish a mutually beneficial, lucrative relationship with them. Use these four strategies, and your income will skyrocket.
- Three sure-fire ways to build your business using referrals. Sometimes it takes more than just asking your client for a referral. Here are three strategies guaranteed to bring in more referral business than you can handle.
- How to use "back-end" sales to increase your monthly income. It's one of the most overlooked areas of the copywriting business. Copywriters that know how to use back-end sales can easily double or triple their income.
- 10 ideas to use at your next networking event. In this age of email and voicemail, there's still nothing quite like talking to someone face to face. Here are 10 ideas to get the most benefit and make the best contacts at your next networking event.
- Five new ways to use an old tool. Five ways - which most people don't think of and the person who prints them usually doesn't suggest - to turn your business card into a powerful marketing tool.
- How to negotiate your way to the fee you deserve. From landing a deal to moving your prospects forward, you're always negotiating. Here's how to always get the work you want at the price you want.
I remember a conversation I had a few years ago with AWAI co-founder and copywriter Paul Hollingshead. He mentioned how his neighbors had no idea what he did for a living because he never appeared to be working. They would see him doing things on weekdays that most people have to wait till the weekend to do – golfing, traveling, puttering around the house.
When I asked him how he's able to do it and still earn hundreds of thousands of dollars writing copy, he told me he's developed a "routine" that's ideal for him. He gets up early and is writing by 6am. am. He's discovered over the years that his writing gets sloppy after 5 hours, so he stops. So by 11am. he's finished – free to do whatever he wants to do.
Listening to him I thought to myself, "Isn't that the type of job most people want? "
A "job" where you call your own shots and do what you want when you want to do it. In a perfect world, isn't that how everyone should be able to go through life?
It's extremely satisfying to me that AWAI's products and services give people the opportunity to escape the 9-to-5 rat race and all the office politics, unappreciative bosses and skimpy raises that go along with it.
Life Should Be Fun
One of the greatest things about copywriting is that it is a financially valuable skill you'll have for a lifetime – one where, like Paul, you can decide how to make it serve you best. If you love getting up early to work, you can do it. If you work best at night, do that instead. If you want to write for three hours or eight hours – the choice is yours.
But here's the thing we've discovered: for many people, to make the change it takes courage, commitment and confidence. Otherwise you could be forever stuck doing a job you hate. Making the Leap is a very important piece of the puzzle.
What's it worth to suddenly have this level of confidence? Let me ask you this: instead of wondering if you're on the right path… if you're doing the right things… taking the right actions each and every day – what would it be worth to you to have a proven "path to success" laid out for you… one where if you follow it closely, can slash months and years off your journey to professional copywriter status.
Would you be willing to pay $2,500 – the price you could easily get for your first assignment? Many would, but you won't have to. In fact, you won't pay anywhere near that price…
You can have Making the Leap and our eight steps to copywriting success plan sent to you for only $79. Incredible, I know. But remember why we're here… and why we're constantly putting together these resources designed to move you forward in your career. We want you to succeed. And wherever we can help it, we don't want the cost of any of our resources to be a reason not to take advantage of it.
That's why we're excited to offer Making the Leap at this low price. I guarantee it will help you erase any doubt about your future success… and help you muster the courage, solidify your commitment and increase your confidence as you turn your copywriting dream into a reality.
In fact, I'm so sure this resource will have a profound impact on your copywriting success I'm going to make you this guarantee:
If Making the Leap isn't everything I've said it is, I'll happily refund the entire cost of this program no questions asked. Don't even bother sending it back to us. If you're not happy, just let us know, and you don't pay a single penny for it.
But here's something else you'll get…
Order today and you'll be sure to receive a very special e-Report created recently by Paul Hollingshead that'll almost certainly have you writing stronger, more compelling copy practically overnight.
This e-Report all came together last June, when Paul Hollingshead was on a conference call where he talked to some fellow copywriters about the techniques he uses to give his copy a conversational tone.
After the call, he was concerned that some of his tips might have been "lost in translation" given the time limitations of the conference call. So he decided to put it all down in writing and called it, "My '11 Simple Rules' for Giving Your Letters a Winning Tone… and Writing Better Conversational Copy." And he sent it out to everyone who was on the call. Everyone loved it and gave it rave reviews. With Paul's blessing, I'm thrilled to include his e-Report as a bonus when you order the Making the Leap program.
You'll be amazed at how some of the simplest little tricks can transform your writing in an instant.
Between Paul's e-Report and the Making the Leap program, there's no better way to give your copy the one-two punch needed to take that big step forward.
Take Your Time With It…
As I mentioned previously, Making the Leap is jam-packed with useful information to provide you guidance and expertise as you progress in your copywriting career.
A word of advice though…
When Making the Leap arrives, don't try to tackle it all in a single day.
Take your time.
Read it in small chunks.
Think about it.
Muse over the information.
Consider each step.
Then use what you've learned to take the next step. And soon you'll have the type of career and be living the kind of life that most only dream of.
Best regards,
Katie Yeakle
Executive Director, AWAI
P. S. I hope you're not hesitating about adding Making the Leap to your copywriting resources. It's the kind of thing you'll want to keep handy – and reference day after day. Considering the tremendous impact it can have on your growth as a copywriter – at its regular price of only $79, it's clearly one of the best values we offer. But just to make sure there's nothing stopping you from taking the next big step in your copywriting career, I'll take $20 off the already low price. Order today and pay only $59!
And remember (for a limited time) we're throwing in free-of-charge Paul Hollingshead's e-Report, "My '11 Simple Rules' for Giving Your Letters a Winning Tone… and Writing Better Conversational Copy."
P. P. S. Remember, there's absolutely no risk to you: If you're not absolutely thrilled with Making the Leap, let us know and we'll give you a full no-questions-asked refund (and you don't even have to send the Making the Leap materials back to us).
American Writers & Artists Inc.
