Dear Reader,
One of the most gratifying parts of my job as Executive Director of AWAI is watching members eager to make a big change in their lives succeed beyond their wildest expectations.
And over the years, countless have …
Krista Jones was in a dead-end job. Today, she has a six-figure copywriting business. She picks and chooses her clients and spends her days working from the porch of her beautiful Georgia home with her dogs by her side.
Penny Thomas had just been laid off. Now she’s on the AWAI “Wall of Fame” with two controls under her belt and an impressive client list.
Ed Gandia never saw his family because of the long hours he had to put in traveling for his old job. No more. Ed works from home these days – and made $134,408 last year from copywriting …
Beth Erickson simply loved to write – but never dreamed she could make the kind of money she’s making today. Her copywriting career allowed her to fulfill a life-long dream – starting her own publishing company.
And while it’s fun to look back on all our success stories and be thankful for the role we played in helping them get there, it also leads to the inevitable question:
If these folks did it … why isn’t everyone?
After all, I’m convinced the Accelerated Copywriting Program – and all the resources we offer in support of helping you become a successful six-figure copywriter – are the most complete and powerful life-changing resources you’ll find anywhere.
I know because you’ve told us so.
Industry professionals have told us so.
And the many successes we’ve seen from folks who’ve rolled up their sleeves determined to succeed are the best proof of all.
So why, then, are there some who haven’t reached their full potential yet … who haven’t been able to clear that all-important “next hurdle” to success?
To answer that question, we did something we’ve never done in our 12 years of helping folks get started on a new career and a new life.
Something, I admit, we should have done long ago …
We asked you.
We asked you – via an email questionnaire we sent recently – what you liked about our programs … what we could do to improve our products and services … and what we should focus more of our efforts on to help you succeed.
But it was one question in particular that really opened our eyes to what it was that might be stopping you from moving to that next level of success.
We asked you: What is it we can do to inspire you … to help you take those little steps that will allow you to become a professional, working copywriter in the next three-to-six months.
And frankly, your answers proved you are the smart people we knew you were.
Because what you told us made us realize we were leaving out a big piece of the “success puzzle” – something everyone who’s embarking on a new adventure can benefit from … and something some folks absolutely need.
But before I tell you what it was you told us you needed most, I need to make one thing very clear …
There’s no “magic wand” we can wave to make you a successful copywriter. We can give you all the tools you need to succeed, but you need to put in the effort, even if it’s just a few hours on the weekend – reading letters, studying the techniques, writing a little bit whenever you’re able.
I’m sure I’ve mentioned this to you before, but many people who buy the Accelerated Program never even take it out of the box! It just sits on a shelf for weeks at a time … waiting for its owner to be motivated enough to get started.
But my hunch is that’s not you. If that were the case, you wouldn’t have given this letter a second look …
My hunch is that you have opened the program … you are reading promotions and studying the techniques … and maybe you’ve even taken a shot at writing copy of your own.
But now you’re stuck.
And deep down you just wish someone would come along and give you a little nudge.
And you know why I’m pretty sure that’s where you are now?
Because that’s what you and your fellow aspiring copywriters told us …
You told us you love the program … you love the idea of being a copywriter … and, yes, you really want to succeed …
But you just need someone to be there with you – a successful, professional copywriter who knows the ropes to tell you when you’re on track and when you’re a little off … to share little secrets here and there about getting organized … getting motivated … and getting to the point where you’re writing every day, and your copy improves every day.
In other words, you need a “kick-start.”
And the fact is, all of us do.
Paul Hollingshead tells the story about how, when he first started writing copy and was a staffer for Agora Publishing, he would sit alone in an office all day, reading promotions, struggling to write copy. Then Michael Masterson would drop in … give him pointers … an idea or two about a headline he was writing …
And like magic, his productivity would shoot up. He couldn’t wait to get writing. And his head would be swimming with new ideas.
In fact, I hear Paul talk about Bootcamp having much the same effect – about the kick-in-the-pants that event gives him every year. Maybe you’ve experienced it? Just being in that exciting and highly motivational environment makes you want to write more than ever …
But here’s the point I’m trying to make …
We all need a “kick-in-the-pants” now and then to get us going … someone to inspire us to move forward … to take that little step that helps us reach the next level of success.
And we need it more than just once a year.
Which is why I’m excited to tell you about a brand-new resource we’re offering to anyone who feels they could be a successful copywriter – if only they had that little “extra help” now and again … that voice that not only tells you “you can do it” – but gives you real and measurable tips and advice just when you need it most.
We call it “Monday Morning Jumpstart” – and it works like this …
Every Monday morning, we’ll deliver one of the country’s most successful (and inspiring) copywriters right to your computer screen. His mission is to take you from where you are now to a six-figure income earner – and he won’t leave your side until you get there.
He’ll supply you with the motivation and guidance you need. He’ll expose you to new ideas and better ways to get things done.
Plus, he’ll answer your questions. Questions like the ones you asked us in our recent survey such as … How do I stay motivated? How can I make money fast? How can I put an end to procrastination? I’m stuck, so how do I move forward? How do I get my first assignment? How do I balance my work and personal life? How can I tell if my copy’s any good? … and so on.
“I first had the pleasure of speaking with Joshua in May 2007, when he generously spent prime time answering my questions, giving me guidance and filling in a myriad of blanks in my new copywriter’s mind. I don’t think I’ve ever spoken with a kinder, more fun guy in any profession, either.”
David Kent, AWAI Member
So, who is this six-figure copywriter who’s going to help you move your copywriting career forward at breakneck speed?
Please let me introduce you to Joshua Boswell.
Joshua is one of the true superstars to emerge from AWAI’s program. His self-promotion, marketing, and writing skills have brought him almost instant success on a very large scale.
Not too long ago, Joshua was over $200,000 in debt. His company had gone bankrupt, and he wasn’t feeling too good about it.
That’s when he received a letter from AWAI’s co-founder, Paul Hollingshead, which painted a picture of the type of life that was possible through writing simple sales letters.
When he started out, Joshua had every doubt you have. But he persisted, and now life has never been better for him.
Joshua is an extremely engaging person. He’s full of innovative ideas and fun to be around. Plus, he possesses an optimism that’s unstoppable.
“Joshua, I really appreciated your taking the extra time to chat with me about time management and getting clients. Your insights were invaluable and very practical. I put them to use ASAP.”
– Jean Baliko, AWAI Member
And all you have to do is look at this list of clients to realize Joshua knows a thing or two about one of the biggest challenges new copywriters face – getting clients. He’s worked with companies such as Google, Microsoft, Sony Media Software, Verizon, Agora Publishing, Easter Seals-Goodwill, and Blue Cross/Blue Shield to name a few. He’s also written promos for us at AWAI.
And not only is he successful, he’s one of the most generous people I know with his time and advice. It’s how he lives his life.
AWAI “Wall of Fame” copywriter Bill Zoch first met Joshua in 2006. Since then, Bill says Joshua has been “an incredible mentor and friend.” Bill remembers a time when a client asked him to write a press release. Having never written a press release before, Bill asked Joshua for his advice …
“Joshua immediately took time away from his busy schedule and got me up to speed on both how to write a compelling press release, and also how to ‘talk the talk’ with the client. Without Joshua’s expert coaching and quick response, there’s no way I could have done so well for my new client – 10,000 new customers in the next month alone!”
Joshua is the person you need right now to help lead you from where you are today to the personal and financial freedom a copywriting career offers.
His excitement and enthusiasm are contagious. His “nothing’s impossible, can-do” attitude will get your adrenaline racing, your heart beating faster, and instill you with the confidence you need to achieve any goal you want.
“Joshua, I can’t tell you how much I appreciate your powerful, upbeat motivation! You inspire me to ‘just do it’ and call on target prospects instead of only trying the ‘slow path.’”
– Pam Foster, AWAI Member
Simply put, you’ll have a work-horse copywriter in your corner. Someone who lives and breathes this business. Someone who knows the pitfalls and will show you how to avoid them.
Your confidence will blossom, and your faith in your abilities will skyrocket. And it will show. In fact, I predict you’ll be more satisfied in both your business and personal life.
Mentoring has that effect on people.
Just ask Pam Foster. Pam admits she was floundering a bit. She still hadn’t figured out quite the right career path and felt she was charging too little for her knowledge. Now, thanks to mentoring with web expert Nick Usborne, she’s very clear about where she wants to go with her career and has a firm strategy to get there. Plus, she’s no longer afraid to ask for the type of fees worthy of her know-how.
Pam, in turn, mentors Maine resident, Eddie Adelman. Before Pam came into his life, Eddie says he was “like an engine that was firing, but didn’t have any direction.”
Eddie just finished up a paid assignment for Taipan Publishing Group. Plus, one of last year’s Bootcamp Job Fair participants, At Home in Palm Beach County magazine, is about to publish one of his articles in their Spring issue.
“It’s one thing to get the engine started; it’s another thing to put the car in drive. That’s when a mentor comes in. They get the car moving and give you a roadmap,” says Eddie.
Krista Jones, who I mentioned earlier, was lucky enough to be mentored by master copywriter Will Newman. In her previous environmental engineering career, her writing style was expected to be very formal.
“By the time I finished working with Will, my readability had gone way up, and my writing did a much better job of connecting with the reader,” says Krista.
Since then, Krista has written for Nightingale-Conant Corporation, Early to Rise, Y2 Marketing, Heart Math Institute, and VitalMax Vitamins, among others. And, with Monica Day, she runs The Copy Protégé website – and has become a mentor herself to countless new copywriters.
No question, having a mentor you can turn to will play a key role in helping you achieve all your copywriting goals.
But, it wasn’t just the copywriting advice that Pam and Eddie and Krista and the others received from their mentors that pushed them to success. It was the motivation … support and encouragement that comes from regular contact with an experienced pro who cares about your success.
Here how Monday Morning Jumpstart works.
Each Monday morning, you’ll receive an email with a link to a personal video message from Joshua (running no longer than 10 minutes). You’ll also receive a link to a downloadable Mp3 audio file, should you want to listen on your IPod or Mp3 player.
Each message from Joshua will contain a specific and practical tip, technique, or strategy that will either help you solve a problem or answer a question you’ve been struggling with.
Joshua will debunk myths, talk about the challenges of working from home and how to overcome them, how to write faster, how to get clients, and so on.
If it’s something that will make you more successful, Joshua will be talking about it.
It will be like having a personal trainer for your mind and spirit that helps you stay motivated, informed, and consistently moving forward toward your own six-figure copywriting career.
As each day, week, and month go by, you’ll quickly build the momentum you need to become an unstoppable force in this business – just like Joshua.
And what will it cost you?
Truthfully, we talked about charging $1,000 a year for this – and given the cost of producing this program each and every week, we’d be justified in doing it.
But here’s the thing …
Although this kind of motivation is priceless, we knew a $1,000 price tag might dissuade you from using it. And that’s the last thing we want. I’ve said this many times before: the more people who are successful as a result of our efforts, the stronger our business.
And because I know Monday Morning Jumpstart is very likely to be the one thing you look back on as the turning point in your copywriting career – I want to make absolutely sure you have every reason to get it.
So, first and foremost, our goal was to price this resource fairly – so that anyone who recognized the impact a resource like this can have on their success would have no qualms about taking it … and putting it to work.
That’s why we’ve priced Monday Morning Jumpstart at just $19 a month … which means, for less than the cost of one lunch out every month, you can get the ongoing encouragement, advice, and reassurance you need to start making money writing copy … faster and easier than you ever may have imagined.
There’s really no reason to delay. Become a member of Monday Morning Jumpstart today, and you’ll get access to all of Joshua’s motivational videos so far. Then, come Monday, you’ll hear from Joshua every week.
Test it out, experience it, feel the major difference it makes in your life and in your business. If, within 30 days, you don’t find that Monday Morning Jumpstart lives up to every promise I’ve made, simple let us know, and we’ll gladly give you a full, no-questions-asked refund.
If you change your mind after the first 30 days, just let us know, and we’ll immediately stop billing your card monthly. (If you purchased an annual membership rather than the monthly plan, you’ll immediately be refunded any unused portion of your subscription.)
Joshua is ready to go.
He’s excited.
He’s looking forward to doing whatever it takes to make you more successful. Here are just some of the topics you’ll be learning about in the months ahead:
Bottom line is …
So, if you’re dying to quit your job one day, but something’s holding you back … if you want more control over your life, but you’re stuck in first gear … if you feel like you’re treading water as precious time slips by …
Help is on the way!
Sign up now, or call Barb, Pat, Debbie, or Jacqueline at 1-866-879-2924.
To your success!

Katie Yeakle
Executive Director, AWAI
P.S. Here are some extra bonuses you’ll receive over and above your weekly motivational sessions: Every month, Joshua will interview an AWAI “Wall of Fame” member, who will give you advice on how to overcome challenges, and tips on how to reduce the time it takes to start making money writing copy. In my opinion, this alone is worth more than the price of the program.
Plus, you’ll receive plenty of other bonus sessions. If there’s a new copywriting trend, an important question that just came in, or just something that’s too hot to hold until Monday morning, Joshua will keep you up-to-date and informed.
So why wait? Call Barb, Pat, Debbie, or Jacqueline at 1-866-879-2924 now, or click below to sign up online.
©2009 American Writers & Artists Inc.