How to Experience AWAI’s
FastTrack to Success
Copywriting Bootcamp …

For a price that’s 86% less
than many of your colleagues paid

Dear Reader,

What an event it was …

I’m talking about AWAI’s 2009 FastTrack to Copywriting Success Bootcamp and Job Fair.

Amazing presenters … Michael Masterson, John Forde, Herschell Gordon Lewis, Don Hauptman, Don Mahoney, Clayton Makepeace, Will Newman, Jennifer Stevens, Joshua Boswell, Mike Palmer, Chris Marlow, Pete Savage, and Dan Kennedy, to name a few.

And talk about content …

These days, Bootcamp is more than a mere “refresher” …

Sure, you learn everything you must know, like how to construct a powerful headline and a captivating lead … how to get (and keep) high paying clients … and how to start and grow your copywriting business …

But if there was a common theme to this year’s presentations, it was “deeper secrets.”

Pro Secrets and a Decided “Edge”

Like insights from Herschell Gordon Lewis about how to overcome your reader’s short (and growing shorter) attention span …

Mike Palmer’s secrets on finding that elusive $1 million idea. (Don’t ignore this one. Mike is the “magic” behind dozens of million-dollar sales promotions every year … )

Insights from Michael Masterson and John Forde on uncovering the kind of breakthrough copy themes and ideas you need to compete in today’s challenging market – including new details on Michael’s breakthrough “Power of One” strategy. (Plus something that was a standout for me: “The only six leads you’ll ever need to write.”)

Ed Gandia, Pete Savage, and Steve Slaunwhite told us how to break into the grossly underserved business-to-business market … and which companies need your help the most … the five top paying B2B copywriting projects … and how to land them.

Rebecca Matter showed how to break into the ever-growing (and highly lucrative) world of Web writing … plus how to get the best paying projects for 2010.

Don Hauptman shared his tips on how to make your promotion a success before you write your first word by using proven preparation and product research techniques.

Then there was Dan Kennedy, who revealed what you need to do to raise yourself to high demand and high income as a professional copywriter, plus powerful strategies guaranteed to astound clients, beat controls, and create sales breakthroughs.

Then Clayton Makepeace wowed us with his “Seven Critical Flashpoints” of a direct-response promotion. Among the lessons: How to instantly dissolve skepticism in the first few words of your letter – and how to structure a close that makes your reader want to buy immediately.

That’s just a taste of what we heard and learned over the more than 42 hours of presentations, activities, and “happenings.”

I’m very sorry you were there to see or hear any of it.

The Perfect Solution

But that doesn’t mean you have to miss out.

There’s a way to get every tip, secret, selling strategy, and insight presented at Bootcamp – at a price that’s about $3,000 less than being there.

I’m talking about the 2009 Bootcamp FastTrack to Success Home Study program, where we give you every presentation, every tip, every secret, every selling strategy revealed at Bootcamp – then bundle it up with all the relevant handouts, guides, examples, and backup material … and deliver it to you in a complete, concise, “learn at your own pace” package.

No surprise, this thing sells like crazy each and every year we offer it.

A Perennial Favorite

People snap it up like proverbial hotcakes.

Members tell us it’s perfect because it gives them all the benefits of being at a FastTrack to Copywriting Success Bootcamp – including the latest copy secrets and direct insights into what’s working in today’s direct-mail market.

Many of our overseas friends say, “Why go through four or five days of travel (round trip) when I can have all the presentations right here at home?”

And then there are those who just don’t have the luxury of taking time off from work – folks who would love to come but have jobs they can’t miss and would rather use their precious vacation time for family trips.

Throw in the “solitary” folks who don’t like crowds but still want everything Bootcamp has to offer up-and-coming writers … and you get an idea of why our FastTrack to Copywriting Success Bootcamp Home-Study Program is so popular.

Even the people who go to Bootcamp end up getting the Home-Study Program. Why?

Because when you’re there, there’s simply no way to see and absorb everything that takes place!

And I mean that quite literally …

For the past few years, we’ve had so many speakers with so much great content to deliver that we’ve been forced to “double up” on presentations – with a beginners’ track that covers a lot of the basics … plus an advanced track focusing on the deeper insights.

So getting the Home-Study Program is quite literally the only way to see and hear everything that goes on at Bootcamp.

Great Content – Without the Craziness

But there’s another great reason the 2009 Bootcamp FastTrack to Success Home Study program is the “answer” for so many. And it’s this:

As powerful an event as Bootcamp is, it really does get crazy there.

It’s hectic.

It’s fast paced.

That’s where the Bootcamp FastTrack to Success Home Study program saves the day …

Because when you’re at home with the program, you don’t have to remember everything at once. Your Home Study program – complete with every accompanying resource people at Bootcamp got – will always be there … today, tomorrow, and months down the road. Watch and listen to it once … and then when you’re working on a project and you remember “Hey, didn’t Herschell saying something about this in his talk on ‘grabbing your reader’s attention’?” or “Didn’t Michael explain how to deal with this problem when he and Mike Palmer were talking about Copy Logic?” … just go to your Bootcamp FastTrack to Success Home Study program and all the answers are there.

“I jumped at the chance to buy the Bootcamp Home-Study Program last year since I enjoyed Bootcamp so much. It was my first Bootcamp and I found each session very beneficial in helping me understand what it takes to become a new copywriter. I needed to study the material and the Home-Study Program sure beats taking notes. I also didn’t want to miss out on the sessions I couldn't attend. I found that all the speakers were excellent but wanted to hear presenters like Herschell Gordon Lewis and Michael Masterson again and again. Thank you for providing us with a valuable source of copywriting information – all in one package.”

Cathy Bojanowski

Do you see what I’m saying?

Your Constant Companion

Your FastTrack to Copywriting Success Bootcamp Home-Study Program is your constant companion … a wealth of information you can go to time after time, whenever you need it.

Plus, this year – for the first time ever – we’ve made it even easier for you by putting the entire program online …

No big books to lug around. No pages to search through. Nothing to misplace. Just turn on your computer, point, click, and hear and see any presentation.

Bring Job Fair to Your Home

But the FastTrack to Copywriting Success Bootcamp Home-Study Program comes with a special link to a “Job Fair Page” – where you get to see all the marketers who were at the Bootcamp Job Fair looking to hire the next up-and-coming copywriter … and where you can click on, download, and submit any of the spec assignments offered to Bootcamp attendees. (Plus a few extras we’re sneaking in just for you.)

So, again, the Home Study program is as good as (or better than) being there.

Now don’t get me wrong …

If you can ever make it to Bootcamp, do it. It’s an experience you’ll never forget – a great place to meet, mingle, and get a real feel for the industry.

But here’s the point I’m trying to make: If you couldn’t make it this year … yet you don’t want to miss out on any of the information AWAI’s Bootcamps are legendary for, then this year’s FastTrack to Success Home Study program is definitely for you.

Because what this program does is bring Bootcamp directly to you – in terms of content, support material … even the Job Fair spec assignments.

But before I tell you a little more about what you get with the program, let me give you perhaps the most compelling reason to bring Bootcamp to your home this year:

Bootcamp is something every serious copywriter and marketer should attend at least once in his or her career. But we fully understand it’s not a simple undertaking.

First off, with a day of travel on either side, it’s five days out of your schedule.

And although we think it’s one of the best networking/instructional/informational career-boosting values you’ll ever see, it does cost money – over and above the $1,995 it costs to be there this year (or even the $1,750 most paid through our early bird offer … )

Here’s a rough idea of what you could expect to pay, short of pitching a tent on the beach or sleeping in your van.

There’s the Bootcamp event fee:	$1,795 (“early-bird” price)
Add in typical roundtrip airfare:	$485
Onsite hotel with taxes	$901
Food & drink, very conservatively:	$215
Out-of-pocket stuff:	$150
Total Cost	$3,546

Don’t get me wrong – $3,500 is a bargain, considering the impact it can have on your career … and especially if your Bootcamp experience ends up bagging you fees from one (or more) of the spec assignments you take on there. (I can’t tell you how many of our most successful members launched their careers by taking something they learned at Bootcamp and applying it to a spec assignment!)

But at a mere $499, the FastTrack to Copywriting Success Bootcamp Home-Study Program is a fraction of that cost – AND you get everything anyone who was there gets: every presentation delivered, all the bios on all the speakers, all the support material (including handouts, “cheat sheets,” highlighted notes, examples, and more). Plus access to every spec assignment offered at Job Fair (plus a few we’ve thrown in especially for Home-Studyfolks).

Just take a look at who you can “bring home with you”:

Michael Masterson and John Forde: Finding Ideas in Lead Archetypes – Besides being great copywriters, Michael and John are two of the best “thinkers” when it comes to what makes a package work. And one of the most powerful things they’ve discovered over the years is that virtually every successful package is centered around ONE very strong, very compelling idea. In this 90-minute lead-off session, John and Michael will show you how to identify that all-powerful idea … and then how to “drive it home” by effectively weaving it through your direct-mail campaign. This is a not-to-be-missed learning session.
Don Mahoney and Will Newman: Master’s Class on Headlines – We all know headlines are crucial to a direct-response letter’s success. But how do you write a headline that blasts through all the clutter out there – and really “latches on” to your reader’s fears, wants, desires, and passions? That’s what Don Mahoney and Will Newman explained in this exciting presentation. And here’s a hint to the secret: Less is always more when it comes to meeting your prospect where he or she is at …
Lori Haller: Essential Graphics of Copywriters: 17 Design Tips to Boost Your Value as a Copywriter – Lori Haller is the secret weapon of some of the most successful copywriters working today … copywriters who understand that a well-designed package – one whose design helps communicate the sales message – can be the difference between a very good promotion and a blockbuster. In this presentation, Lori delivered a “Design 101” especially for copywriters and marketers, with tips on accentuating copy with design, as well as the new formats that are working in the mail right now.
Rebecca Matter: Landing and Pricing the Hottest Web Project With Ease – Here’s a little secret: The entire Web industry is aching for writers who know how to turn boring old “trophy sites” into websites that sell. That’s why we’ve been saying: If you take the time now to establish yourself as an expert in this enormous field, you can write your way to millions. In this presentation, Rebecca’ shows you just how big the opportunity is – and gives you step-by-step instructions on how to break in immediately. If you love writing, you love the Web – and you want to make a lot of money in the coming years – don’t miss it.
Ed Gandia, Pete Savage, and Steve Slaunwhite: How to Make a Great Living as a Copywriter Without “Selling” Anything – Let’s face it. A lot of folks love the idea of being a highly paid freelance copywriter, but many are not so crazy about writing those long, “aggressive” sales promotions. If that’s you, be sure not to miss Ed, Pete, and Steve’s presentation on the quiet but very lucrative world of business-to-business copywriting. No “hard” selling. Much shorter copy. It’s about building relationships more than making instant sales. Yet it’s a field where there’s enormous demand for those who can “speak the language of business.” Discover what’s involved in writing successful B2B copy … learn how to get all the clients you need … and how to keep them for life.
Will Newman and Jen Stevens: Times Are Changing – How to Know Your Prospects’ Desires in Today’s Market Environment – Selling in a difficult market can be, well, difficult. Unless, that is, you fully understand that what was shaping your prospect’s desire to buy prior to last summer is completely different from what’s shaping his or her desire to buy today. Few copywriters “get” this – but you will, once you let Jen and Will show you how to access your prospect’s “buy button” in any market.
Don Hauptman: The Hidden Key to Copywriting Success – What You Do Before You Write the First Word – Research. The very word sends shudders down the spines of so many copywriters. But as Don revealed in this powerful presentation, you really don’t have to do all that much of it to unearth an all-powerful idea for your letter. It’s just a matter of knowing where to look. If you’ve long been baffled by where the best copywriters find these great (and seemingly simple) ideas for their breakthrough promotions, don’t miss this.
Chris Marlow: “You Clues” – Getting Clients in Today’s Marketplace – The biggest worry new copywriters have is: Where do I begin when it comes to finding clients? As business coach and self-promotion expert Chris Marlow explains, the secret is to find that little corner of the direct-response market that suits you best. (Remember – it’s a $2.7 trillion business. There are a lot of little corners!) In this presentation, Chris gives you tips on how to find the niche that’s perfect for you – and what you need to do to make yourself marketable. (It’s less than you think!)
Panel Discussion: Creating Added Revenue Streams … 5 Unique Money Making Opportunities for Copywriters – This was a blast. For the past few years, we’ve been telling you that the Internet has transformed the copywriting world, opening up dozens, even hundreds, of ways to make money for anyone who’s mastered the fine art of persuasion. Well, in this exciting session, we ask our experts to reveal all the ways you can use your copywriting skills to generate extra income online. From building a website based on a fun interest of your own … to helping clients get through tough economic times – if you can persuade others to embrace your passion, there’s money to be made.
Dan Kennedy Part 1: How to Raise Yourself to High Demand and High Income as a Pro Copywriter – $100,000 for a copywriting project? That’s what Dan’s been known to charge. And in his first insightful presentation, he takes you through one of those six-figure projects step-by-step, showing you how he came up with a groundbreaking campaign that warranted such a fee. Plus, you’ll learn why you should never advertise to get clients (he showed us a better way), along with a hidden market for copywriters few know about and even fewer pursue.
Dan Kennedy Part 2: Copywriting Strategies to Amaze and Astound Clients, Beat Controls, and Create Sales Breakthroughs – In his second presentation, Dan revealed three of his biggest secrets: (1) How to keep 85% of your clients (and it’s not just about the copy), (2) How to dig out the “Big Idea” that your client can’t see (and how this can be your best friend as a copywriter), and (3) the “secret source” that tells you how to successfully write for, speak to, and sell in any market.
(By the way, we met with Dan over the summer. He’s very inspirational … and what he can teach you in his two presentations is worth the price of Bootcamp admission alone!)
Gary Hennerberg: 21 Tips for Turning Your Spec Challenges Into Paying Assignments – You’ve chosen your spec assignment … and you’re excited to start on your first ever “for real” writing project. Where do you begin? How do you “not blow it”? In this “spec assignment primer,” veteran copywriter Gary Hennerberg tells you exactly what Job Fair marketers are looking for. (Hint: Your first letter doesn’t have to be “perfect.”) And he shares his secrets for writing a spec assignment that will win over any new client.
Clayton Makepeace: Seven Critical Copy Flashpoints: How to Get Each One Right – No question, the first few lines of copy are crucial to the success of your letter. Not only do you need to convey a very attractive promise to your prospect, you need to do everything you can to gain his or her trust and respect. And that’s just flashpoint #1! In this not-to-be-missed presentation, master copywriter Clayton Makepeace talks about the seven critical junctures of your promotion – and how to make sure every one of them does the job it’s supposed to do. Don’t miss it. Clayton’s one of the best in the business.
Michael Masterson and Mike Palmer: Copy Logic – Secrets to Finding the $1 Million Idea – Is Mike Palmer the next Michael Masterson? Many say yes. After all, no one has written (or had a hand in writing) more million-dollar financial promotions than Mike, except for maybe Michael Masterson. It’s a little like watching Tiger Woods chase Jack Nicklaus’s career records: Whether he catches him or not, there’s a ton you can learn from both! That’s why you don’t want to miss this powerful presentation, where Michael and Mike do something they’ve never before done together – and that’s tell you how they go about uncovering their million-dollar ideas.

This is just a sampling of the powerful and exciting content you’ll get in the Bootcamp Home-Study program.

Bottom line, if you experience Bootcamp by soaking in the FastTrack to SuccessHome- Study program at your leisure – you’ll wind up with at least three things you didn’t have before:

Actionable Learning That Can Have
an Immediate Impact on Your Career

More knowledge – particularly when it comes to copy that’s working in the market right now. The latest tips and just-tested writing strategies.

More confidence … and the great feeling that, yes, you can do this because now you have all the tools and encouragement you need to move forward …

Meaningful work to do – in terms of spec assignments that you can submit, knowing the people waiting for them are people who want to hire any writer who shows good potential.

And let me add a fourth …

You’ll have that comfortable feeling of knowing that didn’t miss out on any of the ideas or powerful insights those at Bootcamp got by being there. The Bootcamp FastTrack to Success Home Study program levels the playing field on all accounts, making sure you have every advantage the 300 or so copywriters who were there have.

Very important stuff.

And I think you’ll agree, we’re talking about a pretty thorough package that covers a lot of bases:

I already told you that you won’t have to pay the $499 the FastTrack to Copywriting Success Bootcamp Home-Study Program will cost once Bootcamp begins …

And I think you’ll agree, we’re talking about a pretty thorough package that covers a lot of bases:

Literally hundreds of copywriting secrets from our all-star lineup of the best copywriters in the world …
More than 50 “live” spec assignments from 43 (and counting) companies – assignments you can tackle right away, with all the information you need to get started …
Industry contact lists with the names of direct-response businesses you can approach for even more assignments …
Dozens of tips on getting and keeping clients (for when you’re ready to strike out on your own)
All the resources and backup material anyone who attended Bootcamp received before, during, and after the presentations. (This stuff is worth its weight in gold – chock full of useable and inspiring ideas.)

All for just $499.

That’s $499 for the very information so many eagerly paid in the neighborhood of $3,500 to get!

It’s like saying “Here’s everything anyone could ever learn at this year’s Bootcamp – at 86% off the price.”

I urge you … take a moment right now and reserve your copy.

Within days’ we’ll shoot you an e-mail telling you the 2009 Bootcamp FastTrack to Success Home Study program is “live” and online. All you have to do is click on the link and it’s all there in front of you …

Every presentation …

Every guest speaker …

All the handouts and resource material …

Details on all the Job Fair marketers (43 companies … and counting!)

All the spec assignments you could ever want to work on …

And much, much more.

Yeah, I love my AWAI Bootcamp Home Study Program!

Just finished going through it again …

And the value for money is amazing. There's hours upon hours of breakthrough copywriting secrets from veterans like Mike Palmer, John Forde, Will Newman and so much more.

PRICELESS!

Also, Don Hauptman … WOW! I had no idea he was such an advertising legend.

My latest sales letter includes tips, tricks and techniques learned from the 2008 Home-Study Program … And it's up to about $700,000 right now!

Even If that sales letter doesn't make another cent, my commission alone will cover what I paid many times over.

Can't beat that!

Colm O’Dwyer

Before you reserve your personal 2009 Bootcamp FastTrack to Success Home Study program, there’s one more thing I want to say.

Like all AWAI offers, this one is risk free.

Once the 2009 Bootcamp FastTrack to Success Home Study program goes “live,” you have 30 days to check it out – a full month to soak in all the information. Then, if you’re the least bit unhappy with what you get – or you say, “Hey, this isn’t what I was expecting” – just let us know and we’ll give you a full refund of the amount you paid.

So let’s do a quick recap here:

You get of the entire 2009 Bootcamp in the comfort of your own living room – presentations, spec assignments, resources, handouts – everything … for just $499.

Plus, you get AWAI’s no-risk guarantee: You love it or you don’t pay.

Simple as that.

To reserve your copy of the 2009 Bootcamp FastTrack to Success Home Study program – click here.

Sincerely,

Katie Yeakle
Executive Director, AWAI

Yes! I’m Ordering Today!

Or call Barb, Pat, Debbie or Jackie at 1-866-879-2924.

How to Experience AWAI’s FastTrack to Success Copywriting Bootcamp …