How You Can Experience Every
Career-Boosting, Skill-Building
Minute of our 2008 FastTrack to
Copywriting Success Bootcamp –
For a Fraction of the Cost of Being There!
- Every tip, strategy, and secret presented
- All handouts and resources
- “Virtual” Job Fair and Live Spec Assignments
- Many special perks and bonuses
Dear Reader,
I’m sorry you weren’t able to join us for this year’s FastTrack to Copywriting Success Bootcamp …
But you CAN see and hear everything that went on throughout those hectic 3 1/2 days by taking a moment now to reserve your copy of our wildly popular … all inclusive … “Bootcamp-in-Your-Home” Complete Online Program.
There’s a very good reason this professionally recorded and produced hour-by-hour account of our jam-packed annual get-together is one of our most highly anticipated resources.
It guarantees you don’t miss out on a single groundbreaking secret revealed by some of the top copywriters in the country … secrets that can propel you swiftly to the upper ranks of the copywriting establishment.
- You see every presentation (all 22 of them!) delivered by the pros at Bootcamp.
- You get all the accompanying handouts and resources attendees received prior to every presentation – presentation summaries, examples, cheat sheets and other valuable resources.
- You have access to the nearly 60 assignments Bootcamp attendees saw at this year’s bigger-than-ever Job Fair – real assignments from real marketers looking for copy they can mail from their next copywriting superstar!
Best of all, you can soak it all in at your leisure … one presentation at a time … in the comfort of your own home.
Many who own Bootcamp Homestudy programs from previous years say it’s “better than being there.” And while there’s nothing like being immersed in the hustle and bustle of this extraordinary annual event, in many ways they’re right.
With the Bootcamp-in-Your-Home Complete Program there’s no suitcases to pack … no travel to arrange … no hotels to pay for … no having to choose between one exciting presentation over another …
You get to see each an every presentation as those in the audience saw it, one after another, with no edits, no delays between presentations – from superstar copywriter Mike Palmer’s powerful presentation on that “ah-ha” moment that turned him into a six-figure copywriter … to Michael Masterson’s session on his newly perfected system for writing “can’t fail” headlines and leads.
I know I say it every year, but this year’s Bootcamp is more exciting, more inspiring and jam-packed with more groundbreaking presentations than ever before.
I can go on and on here about everything going on at this year’s event.
But let me get to the point …
Look over these highlights below. They’re just a taste of what you’ll see when you get this year’s Bootcamp-in-Your-Home Complete Program. Then decide for yourself if this isn’t the best investment you can make in your copywriting career right now.
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Michael Masterson on the Latest Breakthroughs in Writing Copy
Watch as Michael Masterson reveals how today’s top copywriters are cranking out one blockbuster promo after another. Plus, you’ll discover how to avoid some of the most common mistakes “B”–level copywriters make.
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Mike Palmer, on “What I did that Turned me Into a 6-Figure Copywriter”
Most copywriters think that you need tons of raw talent to reach six figures. Mike Palmer exposes the truth and explains why talent doesn't matter. Plus, he shares the 3 things you can do starting today to make yourself a rich and successful copywriter … even if you've never written before in your life!
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All Star Panel: Why Copywriters Make More When They Know Something About Marketing
This panel of marketing all-stars and AWAI members-turned-six-figure copywriters gives you the ‘straight’ talk on what it takes to boost your income into the $10,000+ per month mark in no time flat. (If you’ve ever wanted to know why some copywriters only earn a living while others are amassing a not-so-small fortune, you’ve got to watch this … )
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Don Hauptman: How Lessons Learned for 30 Years of Writing Copy Can Make You a Better Copywriter Now
After three decades of routinely raking in millions of dollars for his clients, award-winning copywriter Don Hauptman gives you his personal creative copywriting techniques that sky-rocketed him to massive success. Plus, he tells you exactly how to apply them in your copy. Imagine the smile on your client’s face after using just one of Don’s techniques!
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Will Newman: How to Craft the Ultimate Headline
You know a winning headline is crucial to your sales letter’s success. Copywriting coach and mentor Will Newman dissects 5 master secrets you can use immediately to improve any headline and turn it into a bona-fide winning headline that pulls your reader in.
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John Forde, Jennifer Stevens: How to “Hook” Your Reader in the First Three Seconds
Never before have two top copywriters joined forces to bring you what amounts to the best secrets being used today that practically force your prospect to read your copy. John and Jen give you an in-depth understanding of the six essential kinds of leads, along with real examples of leads that are working right now. What’s more, you’ll see first-hand how to use little-known emotional “action” triggers to grab your prospect’s attention right away!
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Carline Anglade-Cole, Lori Haller: The Oprah Story and the Making of a Blockbuster Promo
Million-Dollar copywriter Carline Anglade-Cole and graphic designer extraordinaire Lori Haller give you a behind-the-scenes, VIP look at how they crafted a promotion for Oprah’s latest book. Plus, discover exactly how Carline landed this once-in-a-lifetime opportunity … and how you too can create stepping stones that lead to even BIGGER projects – and exposure.
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Will Newman, John Forde: The 3 Things You Need to Know to Unlock Your Customer’s Mind
How would you like to have marketing e.s.p, and discover exactly what your prospect is thinking? Watch this presentation, and you’ll be able to do just that. Plus, you’ll learn how to uncover the secret desires even your prospect doesn’t know about!
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Kimberley Seville: How to Write Outstanding Fundraising Copy
If you’d love to help others, while still earning a steady six-figure income, Kimberly Seville shows you how. This master fundraising copywriter gives you the secrets to writing copy that drives donor response through the roof.
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Rebecca Matter: The new NEW Frontier: How to Write Copy for the Web
Writing for the web is the hottest skill to have in today’s marketplace. And Rebecca helps you take the first step towards becoming an in-demand and highly-paid web copywriter. She walks you through a sample project in each of the key areas: Website, SEO, PPC and email copy – so you know exactly what to expect when a client gives you an assignment. Even better, Rebecca reveals the easiest way to break into web copywriting THIS YEAR, what to charge, and how to avoid the 5 biggest mistakes you can make as a web copywriter.
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Bob Bly, Will Newman: Something You Just Gotta Know – The Four-Legged Stool
You may have already heard of the four-legged stool. But what you may not know is exactly what Bob and Will reveal in this session. You’ll discover a little-known twist on how to approach the big idea to boost response, and how focusing a little more on one of the legs can drastically multiply the selling power of everything you write.
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Jennifer Stevens: Four Simple Steps to Perfectly Edited Copy
Gain self-confidence after you learn Jen Stevens’ pro-level tools for editing and submitting your copy. You’ll know exactly what parts of your copy to cut to make it stronger … what to leave … and how to know when your copy is ready to compete with the best out there. This is exactly what clients look for in a copywriter who they want to give work to again and again!
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Power Panel Discussion: Finding the Niche That’s Right For You
Finding your niche is one the first major steps to getting your career off the ground … and one of the BIGGEST stumbling blocks new copywriters face. Together with copywriting coach Chris Marlow, you’re going to go through a proven process that will ensure you’ll know exactly how to find your niche … and get your copywriting career off to a flying start!
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Will Newman, Jennifer Stevens, John Forde, Mike Palmer: The “Agora” Secret for Great Copy – the Peer Review and CUB(A) Secrets Revealed
This all-star panel of “A”–level copywriters lets you in on Agora’s best kept secret – the Peer Review and CUB(A) process. This is the quickest way to turn “B”-level copy to “A”-level copy in 30 minutes or less. Once you understand this process, you can use it to beef up the selling power of your copy each and every time.
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John Forde, Jennifer Stevens: The One Thing You Need to do to Ensure an Irresistible Offer
Craft a compelling offer your prospect can’t resist and you’ll be a hero to your clients. John and Jen show you not only how to do that … but also give a simple secret to writing iron-clad guarantees that make buying from you a no-brainer.
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Lori Haller: Design Secrets that Can Boost Your Response by 50%
Many copywriters don’t know it, but design can make or break your promotion. Top graphic designer Lori Haller gives you a few pointers that can boost your next sales letter’s response by 50%. Plus, the best software investment every copywriter should make.
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Mark Everett Johnson: With Internet Marketing on Fire, Is Direct Mail Dead?
With the economy in a downturn, along with the rise of the internet, many insiders are proclaiming direct mail is dead. But Mark reveals some surprising facts sure to make even the biggest naysayer think again … which is great news for copywriters! What’s more, Mark dissects two longstanding direct mail controls and shows why they’re so successful.
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Power Panel: Insights into Niches: Self Improvement, Health, Fundraising, Catalog and Financial Markets
After watching this, you’ll know exactly what you need to do to get started in any one of these high-paying niches. Plus, you’ll know the important differences that go into writing copy for each of these lucrative markets.
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Don Mahoney, Bob Bly: Living the Freelance Copywriter’s Lifestyle to the Fullest
You won’t want to miss this. Discover how to dictate how you live your life, instead of having life dictate how you live. And, in a tell-all session, Bob and Don reveal the question so many new copywriters want to know: Can you really live the romantic notion of a copywriter’s lifestyle?
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Gary Hennerberg: How to Land Your Next Client
Learn how to stand out when it comes to spec assignments. Gary gives you 21 of his proven tips for gaining the edge when you submit your next spec assignment.
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Herschell Gordon Lewis: Why “Close” Works in Horseshoes, But Not in Copy
Always a Bootcamp favorite, watch Herschell in rare form as he gives you priceless insights into what’s working today. Throw out old, out-dated techniques and learn the nuances of dealing with prospects in the 21st century.
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Michael Masterson: The Most Productive 3 Hours You’ll Ever Spend as a Copywriter
Spend an intense session being personally tutored by Michael Masterson. For the first time ever, he will publicly teach the Mini-Peer-Review: the technique he’s been using to simultaneously mentor 60 of Agora’s finest copywriters.
Wow!
All great stuff – a virtual “Point-A-to-Point-Z-Recipe-for-Success”!
Any single one of these presentations is sure to have a dramatic impact on your success as a copywriter – just like they did for the people who were there.
Believe me, you can see it in people’s eyes as they come out of each presentation. It’s like they’re saying:
“I just learned something I know is going to make me a better writer … a more successful marketer … a more complete copywriter!
Like so many bootcamps before, up-and-coming copywriters stop to tell me that the most valuable aspect of sitting in on these amazing sessions is they have a way of putting some of the more complex ideas in very simple and understandable terms.
As one of this year’s attendees put it to me:
“I could read all there is out there on writing masterful headlines. But when I hear Will (Newman), John (Forde), Michael (Masterson) Mike (Palmer) and everyone talk about it – it just has a way of sinking in so much deeper!”
Bingo.
That’s the great thing about these digital video recordings. They bring these powerful secrets to life in a way no book or program can.
Maybe that’s one more reason the vast majority of those who attend Bootcamp wind up getting the very program I’m offering to you today.
Because while “being there” is a great way to immerse yourself in the world of copywriting and meet the people who can have a direct and immediate impact on your career – there’s no way anyone can soak it all in.
There’s simply too much information being presented!
That’s why we’re flooded with requests for these recordings after every Bootcamp … even from those who were there! They realize they didn’t hear and see everything … and recognize the benefit of being able to revisit and reference any presentation any time they need to.
So they do the smart thing. They absorb what they can while sitting in on each presentation. They return home and let it all “soak in.” And then after they get their “Bootcamp-in-Your-Home” Complete Program, they review and pick up all the secrets, tips and techniques they missed the first time around.
That’s why we take such great care to ensure the “Bootcamp-in-Your-Home” Complete Online Program is packed with everything that happened here in Delray … plus includes many exciting extras that you’ll not only find extraordinarily entertaining, but have the power to shoot you up the professional copywriting ladder further and faster than you ever imagined.
- Of course you’ll get EVERY presentation delivered at this year’s Bootcamp, recorded in high quality digital imaging …
- You get the complete 2008 Bootcamp Workbook, including all relevant samples, notes and backup material from every presentation …
- You’ll have complete access to our “Virtual Job Fair,” where you’ll learn everything you need to know about the marketers and direct response organizations at this year’s Job Fair …
- And, of course, you get nearly 60 live spec assignments in easy to download PDF format -- from companies who are offering you a chance to write your first winning control – AND be paid for your work if your letter is chosen to mail.
So … what’s the cost to bring everything offered at this year’s Bootcamp into the comfort of your own living room?
I think you’ll be surprised – especially when you compare it to the cost of actually getting yourself to Delray Beach for the event.
Now, listen. I’m not saying you shouldn’t consider attending an AWAI FastTack to Copywriting Success Bootcamp down the road. There’s nothing like being there, mingling with the pros, talking to your fellow up-and-comers, meeting the marketers, visiting the Job Fair, and generally “soaking up” the atmosphere of the event.
But consider this …
Bootcamp costs $1,995 to attend ($1,795 if you take advantage of our early bird deal).
The average flight is, what, $400?
Add to that the cost of a hotel room at $179 per night times four … and the money you’d spend there. I’d hazard a guess that the cost to be at a Bootcamp is around $3,500 – and worth every penny. After all, the writing fees from just one successful letter could easily cover that amount and more.
Yet, the 2008 FastTrack to Copywriting Success “Bootcamp-in-Your-Home” Complete Program captures all the most important career-building moments of the event and provides you with all the crucial back-up material, samples, and other goodies in a carefully organized workbook.
And don’t forget, the real live spec assignments from Job Fair that you can start working on immediately.
And it costs just $499.
But it gets even better.
The Entire “Bootcamp Experience” …
for Much Less than the Price of Being There
I think you’ll agree, we’re talking about a pretty thorough program that covers a lot of bases:
- Literally hundreds of copywriting secrets from the all-star line up of the best copywriters in the world …
- Nearly 60 “Live” spec assignments you can tackle right away – with all the information you need to get started …
- Industry contact lists with the names of people you can approach for more assignments …
- Dozens of tips on winning clients (for when you’re ready to strike out on your own)
- All the resources and back up material anyone who attended Bootcamp received (I’m looking at a printout of it all right now – and believe me, this by itself is a great resource to keep handy on your desk. Dozens of powerful secrets and real life examples spelled out for you … )
I started out this letter by saying that it would have been great to see you here at this year’s Bootcamp. But if you couldn’t be here, that it’s really nothing to worry about.
Perhaps now you see why.
Everything – every presentation, every new secret from the country’s top writers, every discussion about what’s working in the mail and online – comes to you in this program … for a fraction of the cost of being there!
Important Insights You Don’t Want to Miss
I told you earlier that I thought Mike Palmer’s presentation on his personal “breakthrough” moment was, in itself, worth the price of being at Bootcamp. There was a time when Mike was just like you – an up-and-coming copywriter eager to break into the business. And, like you, he was a former student of the AWAI program.
Today, Mike’s one of the most successful and highly-paid copywriting professionals in our business – earning well into the six-figure range. The copy he writers routinely rakes in millions of dollars. (In fact, as I write you today, there’s one of his promotions in the mail that’s generated over $2 million in revenue, so far!)
Wouldn’t you like to know what it was that sent him “over the edge” – that one breakthrough moment that transformed him from a good copywriter to a great one?
Over 300 here saw and heard it first thing Thursday. Now you can too.
You’ll see Mike’s presentation and 21 others. And not one single tip, secret or idea left out.
It’s great stuff …
No question. If you’re serious about becoming the next “Mike Palmer” of our business, it’s crucial that you gain all the knowledge you possibly can. Without question, AWAI’s Bootcamp-in-Your-Home Complete Program is one of the most powerful resources any copywriter can watch and study.
In no other place can you get a feel for what professional copywriting is all about. And it’s not just the information you’ll learn. It’s the way the information is delivered, in a intimate and entertaining “one-on-one” format that helps make important ideas sink in just all that much deeper.
If you really want to give yourself a major shove in the right direction, I urge you to order this program now. There is so much information here – on so many topics relevant to your copywriting success – that it can’t help but make you a better writer and more knowledgeable about the copywriting business in general. Order online or call Barb, Pat, Debbie or Jackie at 1-866-879-2924.
Sincerely,
Katie Yeakle
Executive Director, AWAI
P.S. One more thing I want to send to you when you take advantage of this offer …
It’s one of our most popular special reports called “The 7 Daily Habits of Successful Copywriters.” We created it by interviewing top copywriters and asking them to share secrets – not so much about their copywriting strategies, but about their work and writing habits. Things like … When do you work best? … How’s your office set up? … Where do you write? … What kind of tools do you use? … What are the secrets to your success? … and so on.
It’s a great way to “round out” an already comprehensive program on the business of copywriting. In it, you’ll learn how top copywriters like Clayton Makepeace, Herschell Gordon Lewis, Don Mahoney, and others set up their workspace … deal with distractions … organize their day … and go about their daily routines. You’ll also discover how they prepare to write a direct-mail package … the things they read every day to become better writers … how they deal with writer’s block … and more.
And I’d like to send you this neat and useful report free when you put in your order for the 2008 FastTrack to Success “Bootcamp-in-Your-Home” Complete Program.
So, let’s recap for a minute:
You Get Everything Bootcamp Attendees Got – and More!
- You get high quality digital video of EVERY session from this year’s Bootcamp,– all the career-making presentations that Bootcamp attendees saw … plus those they couldn’t see.
- You get the complete 2008 Bootcamp Workbook, containing all the relevant samples, notes, and back-up material from every presentation.
- You’ll have complete access to our “Virtual Job Fair,” where you’ll learn everything you need to know about the marketers and direct response organizations at this year’s Job Fair …
- And, of course, you get nearly 60 live spec assignments in easy to download PDF format -- from companies who are offering you a chance to write your first winning control – AND be paid for your work if your letter is chosen to mail.
- As a special bonus you’ll also get “7 Daily Habits of Successful Copywriters,” an easy-to-download e-Report, where you’ll learn the little things that a dozen of our industry’s most successful copywriters do to stay at the top of their game.
- You’ll get “Niche Marketing: The Best Proven Method for Making More Money as a Copywriter,” a special report that gives you insight into the highest paying niches for copywriters today, and helps you discover your strengths and passions before turning them into fantastic returns.
- And you’ll get “Michael Masterson’s Personal Productivity Secrets: How to Accomplish All Your Most Important Goals,” an inside look into how Michael Masterson manages to achieve every goal he sets, even with his many businesses, his martial arts, his fiction writing, friends, family and travel!
©2008 American Writers & Artists Inc.
