The Greatest “Power Shift” in Copywriting is Now Happening …
Understanding it — and taking advantage of it today —
could be the most lucrative decision
you’ll make in your lifetime.
That’s why I’d like you to meet my web-writer friends
and me in my hometown of Austin where we will get you
“primed and ready” to take on this exciting opportunity …
And I’ll give you a live paid project
to get you started!
Hi, Rebecca Matter here …
As you may know, I specialize in web-based opportunities here at AWAI.
Once a year, I invite a small group of eager folks to join a select group of my web-writer friends and me at a small and intimate event.
We have one goal and one goal only:
To launch or expand your web-writing business in just three days.
And that means sitting down — you and I — to review your web-writing goals, niches that interest you most, your income objectives, and so on …
And putting you square on a path to fast success.
This year we’re meeting in Austin — my hometown.
I believe this will be our most important get-together yet.
That’s because there’s something happening that’s transforming the online marketing world and what it means to be a successful web writer.
The “Power Shift” is a fundamental shift in the way the industry views web copy — and how web content is created and delivered.
It’s also a shift that’s quickly moving money from web developers into the hands of writers.
I’ll tell you more about it in a minute. But for now, just know that what’s happening in the fast-moving world of web writing today can have a very real and immediate impact on your copywriting career and the income you earn from it.
That’s why we want to make sure you, 1) understand it, 2) prepare for it, and 3) know how to take full advantage of it — now.
So together, in Austin, we’ll sit down and map out a plan together specifically for you …
I’ve invited an amazing group of web experts to help me help you as well — including one of the most successful web writers and marketers in the world … a man who is ranked “#3 of the 100 Most Influential Online Marketers.”
Together we’ll arm you with all the tools and knowledge you’ll need to launch your successful web-writing career right away.
We’ll even give you a paying job — one you can start working on while you’re here, with our help.
Plus, we pledge to be there for you, even after you’re back home … until you meet the writing goals we set together … and you’re well on the path to the income you want.
3 Days of Intense Writing and Learning
In short, it’s a very intense three days.
Not a whole lot of theory …
Not a lot of lecture …
Just the information you need … some roll-up-your-sleeves writing … and all the one-on-one help you need.
It’s no coincidence so many AWAI members interested in web writing have credited this event — what we call our “Web Copywriting Intensive” with transforming their copywriting career.
Bob Edelstein, for instance.
After winning rave reviews (and a healthy-sized check) for copy he wrote at a Web Copywriting Intensive — he gained the much-needed confidence to shift his freelance business into high gear. Within weeks, he had three more assignments from contacts he made there.
Henry Bingaman is another great Web Intensive story …
“It Gave Me Enormous Confidence”
Henry was a 23-year-old flight attendant when he came to his very first Web Intensive back in 2009. He was so inspired by what he learned that he quit his flight attendant job when he returned home and started working as a web writer.
“It gave me enormous confidence,” he told us by email later. "I flew one more trip, they called me to fly to Munich, and I realized I could make more money if I stayed home and wrote 2 emails … So I turned down the trip and quit."
Today he’s earning a healthy six-figure income — and tells us he’s well on the path to becoming a seven-figure copywriter by the time he’s 30!
And you might know Mindy Tyson McHorse’s story by now …
Before sitting down with us at our February 2010 Web Intensive, she was making $24,000 per year as a part-time writer. By the end of that very same year, she reached her goal of breaking the $100K mark … by earning $100,598 as a copywriter. (And she’s broken the six-figure barrier every year since!)
And from last year’s event, there’s Rae Robinson, Michele Peterson, and Kendy Sproul. All three used the February 2012 Web Intensive as a springboard for growing their web-writing businesses — including landing additional web-writing projects with me and the AWAI team.
Said Kendy …
"Attending AWAI's Web Copywriting Intensive was the catapult I needed for my freelance career as a web writer and social media consultant. The speakers were incredible! Each one of them provided valuable information and tools I was able to take home and apply to my business immediately. In fact, I made more money in the months following the Web Intensive than I had in my entire freelance career up to that point.
“A big highlight for me was getting to actually meet some of the Internet and social media gurus (the ones I follow religiously). To actually get to sit down over lunch, or dinner, or drinks and get to know them brought a whole new level to reading their newsletters and blogs. And, every one of them was very willing to offer advice to help grow my business.
“The entire event was filled with amazing people, even other attendees were willing to share their knowledge and experiences and learn from each other. I have some very good friends whom I might not have met if I hadn't attended. And the best part? They're walking a similar path to my own.
“I've come far with my freelance career in the past year and it all came together when I attended AWAI's Web Copywriting Intensive. It was the best investment I could have made."
Your Success Is “All But Assured”
These and other folks watched their careers takeoff after this one life-changing event. That’s because the learning is so intense — and so singularly focused on launching your writing career — that as long as you use all the resources available to you, success is all but assured.
In a moment, I’ll tell you more about this year’s events … the lucrative areas of web writing you’ll be learning … and the amazing experts who will be sharing their time, wisdom, and specific knowledge with you (including a web-marketing legend who’s agreed to “meet us in Austin” to help launch your web-writing career … )
But first, here’s something I need to share with you …
It’s critical you understand this if you’re going to be a successful web writer in today’s world — and especially if you want to cash in on all the money that’s up for grabs when it comes to online marketing.
A Huge “Power Shift” is Happening Now
Right now, there’s a major transformation going on inside companies on the Web …
Web copy expert Nick Usborne calls it a “power shift” unlike any the direct-marketing world has ever seen.
To fully understand it, you have to go back to the 1990s when the business world was starting to sense the enormous potential the Internet held. But they didn’t have the benefit of foresight. They had no idea how it would work or to what extent the “Internet Effect” would impact business …
All business knew was — “I better get a website up before my competitor does!”
And that’s what we saw throughout the late 1990s — millions of companies securing domain names, wading into the fray, blindly throwing up websites …
And since nobody had really “figured out” the marketing or selling side of things yet, it didn’t really matter what they put up on those sites. Essentially, it was just a race to be sure companies could be found by their customers … before they were able to find one of their competitors.
But, as the market changed, and customers relied more and more on the Internet for deciding what to buy and who to buy from, businesses learned that the information and online image they presented were vitally important — not only in terms of how customers perceived them … but how customers would make buying decisions in an ever-expanding and ever more competitive online marketplace!
And what they’ve learned is what old-fashioned “print and mail” advertisers have understood for decades. And that’s:
Recently I talked to Internet marketing expert Nick Usborne in detail about this groundswell change in online marketing, or “power shift” as he calls it …
“It’s All About The Words”
Nick says billions of dollars are up for grabs as a result. Why?
Because marketers and business owners now understand that it’s all about the words.
Of course as copywriters, you and I know that the entire direct-response industry was built on that idea. But there was a time when much of the content found on websites was put there by the web developers — the technical folks who created the website.
The problem? They’re not marketers. They don’t know how to sell.
The most successful web-based businesses — and those who will survive this “power shift” — are those who’ve discovered that poor quality content is no longer an option. Content for “content’s sake” will no longer cut it in the new era of Internet marketing. And they’re doing something about it.
They’re hiring expert copywriters who know how to create an online marketing campaign … and who know how to write compelling sales copy and user content.
That’s great news for you …
Because this power shift is placing knowledgeable copywriters at the top of the Internet food chain — just as it is (and long has been) in the print world.
These days, companies need and want good content that will drive new customers to their sites … and deliver compelling selling messages once they’re there.
They want words and messages that will let them be easily found using keyword searches on Google, Yahoo!, and others … and they want compelling content that will be picked up, shared, and read by millions of prospective customers.
They want content that will position them and their business as an authority in their field — something only a skilled Internet marketer and copywriter can do effectively …
They want to harness the growing power of Social Media, and are quickly realizing the only way to get noticed there is to have content that’s useful, and offers that really grab people’s attention.
The Most Important Year For Web Writers Yet!
That’s why if you want to be a part of this incredible “shift of power and money,” I strongly urge you to consider meeting me and my amazing group of friends this coming February 17th through February 20th in my hometown of Austin, Texas.
I promise you, this will be a life-changing three days.
And the timing couldn’t be better.
With this “power shift” from web-maker to copywriter that’s now under way, there’s never been a better time to parlay your skills as a copywriter into a very healthy six-figure income.
With thousands of new business websites coming online every day … and hundreds of thousands more desperate to ratchet up their online copy presence — there’s never been more clients to choose from.
And with more than 1.2 billion mobile device users searching the Internet every day … more than 1 billion people on Facebook alone … 500 million Twitter users … and 2.4 billion Social Networking accounts worldwide … never have the words you’ve written for the Internet been more crucial to your client’s success!
So what can you expect when you come to Austin?
I’ll be blunt:
You’ll be expected to “work your butt off”!
In other words, we’re not just getting together to talk about what a great life the life of a web writer is all about — and then send you home with a few “pointers.”
This is an intense three-day event where at one moment we’ll be cramming your head full of all the web-writing and business-building strategies you’ll need to know in order to call yourself a web copy specialist …
The next, we’ll be having you write, write, and rewrite copy for real products and services — all under the guidance of a team of experts who have made millions writing the kind of stuff you’ll be writing here.
For instance, some of the projects you’ll be tackling and mastering include:
- Web promotions
- Website copy
- Landing pages
- Online content
- Social media plans
- And more!
Along the way, our good friend Joshua Boswell will be showing you the “business” side of things … how to launch, market, and structure your freelance business so you have a never-ending line-up of clients begging you to help them transform their online marketing into a selling machine.
Then maybe — if we’re satisfied with the progress we’re making … and we’re sure you’re going to leave with the skills you need to be successful — we’ll take a night on the town (or two) to celebrate.
The good news there is, I’m from here, so I know all the hot spots. And I’ll be the first to buy you a drink to toast your newfound success!
As you can see, it will be quite a whirlwind of activity. But, are you interested in taking this definitive step that will turn you into a professional, working web copywriter over the course of a few days?
Then let me explain in some more detail what we’ll be doing during our three days together.
Here’s the Only ‘Catch’
But there is just one ‘catch,’ as it were.
Attendance is strictly limited.
After all, this is very much a ‘hands-on’ learning event. There will be a lot of one-on-one interaction — particularly during the writing phase of the event. And because we want you working on your projects directly with successful web professionals, only 50 can come.
But even that number is a little deceiving. Why?
Because as I write this letter, 22 of those 50 spots have already been filled by people who knew they wanted to come after missing out on last year’s event — or have been to past “Intensives” and would like to return for the new strategies we’re teaching.
So in reality, there will be only 28 spots — at the most — by the time you receive this invitation.
That’s why I urge you … if you’re at all interested in being part of this very popular annual event, please get your name on the list immediately.
Okay, back to the mission.
First off, we’ll hold the event at the beautiful Hyatt Regency Hotel in downtown Austin, just steps away from some of the best entertainment in the city! And remember, because I’m from here, I know all the hotspots … it’ll be like having your own travel guide to one of the most exciting cities in the country!
Second, it’ll happen in February — Sunday the 17th through Wednesday the 20th. (If you’re from the north, it’s a great winter escape! Austin averages about 65 degrees that time of year and there’s lots going on!)
Third, a little history …
February’s event will mark our 6th Web Copywriting Intensive get-together.
Our first one happened back in 2008, and like every one since, was a huge SELL-OUT success. And no wonder — this is an event where everyone wins! Attendees win because they get the skills they need to launch a web-writing career in a matter of days … and my marketing friends get a ready and eager group of writers whom we can hire and pay to write for us!
In fact, the majority of the web writers I have working for me right now are past attendees of Web Copywriting Intensives just like this one!
I’m Like a Broken Record:
I Desperately Need Web Writers!
But as always … just one little problem:
I’m still in need of more writers — and probably always will be!
Which brings me to an important point … and why, if you want to become a write-from-home, freelance writer but haven’t yet decided on a niche, I recommend web writing so highly.
In a nutshell, the Web is by far the biggest and fastest-growing opportunity for copywriters on the planet!
In fact, I’m willing to go out on a limb and say that web writing — the very kind of web writing we’ll be teaching you in Austin — is the biggest money-making opportunity for writers in history!
When you think about the facts, it’s very hard to argue …
The Internet is still very much a “new frontier.” It’s only been a part of our lives, really, since the mid-1990s.
But like I’ve been telling you, Internet commerce is an even newer frontier. It’s only been around since the early 2000s — when people really started being comfortable making purchases and using their credit cards online.
But now it’s flourishing.
Not only do web writers have to know how to write convincing copy for websites … you need to know how to write copy that drives people to your or your client’s website. You need to know how to put together great offers for the Web. And even more importantly, you need to know how to harness the enormous marketing power social media sites like Facebook offer.
That’s what we’ll be teaching you in Austin. In a minute, I’ll tell you more about the folks who are going to help you — People like Nick Usborne, who is not only one of the foremost experts in web sales copy and social media content in the country for other people … but he’s also making money himself from web businesses using the very skills he’ll teach you!
There are so few people who know this stuff. You can be among the first of a small group …
And make no mistake — there are millions of companies out there who need your expertise. (And I bet at least a dozen or two in your own hometown!)
In fact, I’m one of those “businesses” that need your expertise!
I know the more marketing I do online and the more I’m in touch with AWAI members — the more response we get back, both in terms of interest and sales.
Bottom line, I KNOW how valuable web copy is. I know it’ll make me money.
The only problem is, I can’t seem to find enough copywriters who know how to write for the Web.
That’s why I’m determined to prove to you how easy it is to succeed as a web copywriter …
There’s a Check in Your Name Waiting for You …
Will You Pick It Up?
I’ve got so much web-writing work to assign that — just like I did at the 2011 and 2012 AWAI Web Copywriting Intensives — I’m going to guarantee that you and everyone else there will get a paid assignment from me to write online content.
The pay for these assignments isn’t chump change either.
Anywhere from $200 — $1,000 for a project.
Just to write something which potentially may only take you an hour or two. (It really just depends on how much you apply yourself while at the Intensive. But don’t worry; there’ll be PLENTY of hands-on training going on to help you through it.)
Your First Check:
Please don’t get me wrong. I’m not giving away “pity” assignments here. This isn’t a gimmick to get you to come.
These are REAL assignments I need completed and would assign to any competent web copywriter.
For example, at the past several Intensives, I’ve written checks anywhere from $150 – $300 on the spot for assignments that were completed in about 30 minutes flat! (Not to mention the dozens of other, bigger checks I wrote for work that was completed shortly after the event.)
That’s the nice thing about being a web copywriter specifically.
There’s a quick turnaround. No “long letter” assignments that can go 24 pages and take a month …
Many of these assignments can be done in a day or two — max. It just depends on the scope of the project. And, of course, the better you get, the less time you’ll spend on each assignment.
And there’s no question — if I like the work you do for me in Austin, it could be the beginning of a long (and mutually lucrative!) working relationship between the two of us!
By now, you might be wondering, “How can you be so sure I’ll get the necessary skills in just three days?”
I know it’s a pretty bold claim. But I’ve got six years’ worth of success stories now that prove it’s more than possible.
I mentioned Bob, Henry, and Mindy earlier …
Each of them has received numerous web copy projects from me after attending.
Crystle Pishon turned her assignment into an ongoing gig, writing articles and video scripts for Wealthy Web Writer.
When I needed a landing page for a pricing program I put together earlier this year, I rang up Kendy Sproul and asked her if she could tackle the project for me.
And a few weeks ago, when I needed an autoresponder series written for The Professional Writers’ Alliance, I immediately called Michele Peterson, who attended her first Web Intensive last February. A week later, I had the copy in my hand … and she had a very nice check in hers.
I did it!
I’m proud to say that I’m currently a full-time, freelance web copywriter. I took the leap and quit my salaried JOB, and now I’m thoroughly enjoying my writer’s life.
And I trace my success directly back to the 2012 Web Intensive.
I was just launching my business, just getting my web copywriting feet wet, when I attended the 2012 Web Intensive. I considered my investment in the Web Intensive to be an investment in my business, in myself … in my future. It did not disappoint.
After participating in the sessions and interacting one-to-one with the expert speakers, I walked away from the Web Intensive knowing without a doubt that web copywriting is how I will make a living doing what I love — writing. I walked away with the confidence to claim my status as a web copy specialist and with the absolute certainty that I could make my dream of the writer’s life a reality.
In fact, with that confidence, I was able to accelerate my business plan. Instead of the year that I conservatively planned for, I completely replaced my JOB salary with copywriting income within six short months. I’m not looking back and not going back … ever.
The 2012 Web Copy Intensive truly launched my freelance web copywriting career. I consider it to be the very foundation of my successful new writer’s life. Thank you, AWAI!
– Michele Peterson
And then there’s Pam Foster …
Pam attended the very first Web Intensive in Tampa, Florida. During the event, she was awarded a home page spec, and went on to write numerous web copy projects for AWAI, before finally turning all of the knowledge and experience she had gained into three different programs for AWAI!
And this year, it’s going to be bigger, better, and easier to succeed than ever before.
We’ll be incorporating some of the hottest areas of web writing, including autoresponders (how does $500 for an hour’s work sound?), content writing (the demand for high-quality content is already huge and is only going to become more and more valuable to companies), and social media campaigns (there are lots of potential clients right near your home!).
Make no mistake about it …
The Quickest Way to Get the Skills
and Succeed as a Web Copywriter
The fastest way to get up to speed when it comes to web copywriting is at AWAI’s Web Copywriting Intensive.
And for three days in Austin, you’re going to literally have a career-transforming experience.
Because this year, five of the most knowledgeable … most respected … and most accomplished web experts in the industry are going to be under one roof.
And all of them have only one goal in mind:
To Turn YOU into a Top-Notch Web Copywriter
in Just Three Days!
That’s why I warned you earlier, this won’t be a “relaxing” three days. We call this a Web Copywriting “Intensive” for a reason.
That’s because you’re going to be put to work.
In addition to the sessions with the experts, you’re going to get guided, hands-on “labs” where you’re going to write web copy — whether you like it or not. (Hey, I AM guaranteeing a paid assignment here … so I’m doing everything on my end to get your skills up in the fastest time possible.)
And don’t worry if you’re a newbie or a grizzled web-writing veteran. There’ll be two tracks to choose from — Basic and Advanced.
Regardless of the track you choose, you’ll be challenged and practically forced to become an awesome web copywriter.
You’ll Master the Hottest
(and Most Lucrative) Areas of Web Writing
So here’s how it works.
Our experts will help you to become a bona fide web copywriting specialist …
Using proven shortcuts, they’ll help you sharpen your skills in the four major areas of web copywriting and show you how to get a steady stream of clients.
PLUS, you’ll have access to the HUGE list of web projects that AWAI needs copy for — and some bonus client specs from other marketing companies. We’re lining up those bonus assignments now — more to come …
But safe to say, I need help in virtually every area of my web marketing strategy — landing page copy, emails, online newsletters … LOTS of content … and more.
One of the first things you’ll learn at this year’s Web Copywriting Intensive is what I consider the “bread and butter” of web writing — stuff that all companies need. I’m talking about writing home pages, landing pages, sales pages, and every other kind of web page under the sun.
That’s where Nick Usborne comes in.
He’s been a copywriter for 30 years now, 15 of which he’s dedicated solely to online copywriting. He’s worked with, and is a web-copy consultant to, companies like Microsoft, Yahoo!, Disney, America Online, and The New York Times.
“Wow! What’s greater than a teacher with a great sense of humor and words that have incredible substance? The answer: Nick Usborne, a totally inspirational, educational experience. Thanks a million, Nick!”
— Margot Teleki
“I left Nick’s seminar and emailed one of my clients with some ‘think about this’ insights into eye-tracking and the golden triangle of website scanning. We’ll be working on their site next month. Total elapsed time from seminar’s end to new project: 20 minutes.”
— Jay van Wagenen
“We have a serious need for ongoing education and AWAI fills the bill brilliantly as Nick explained in his three pillars …”
— Paula Williams
With his direction, you’re going to get your hands dirty and discover how to:
- Dramatically improve almost any web page, email, or newsletter.
- Present yourself to any company, large or small, as an expert who can transform their online presence.
- Know what actionable steps you can take immediately to optimize and improve any important business web page, including sales pages, landing pages, and home pages.
Just armed with this info alone, you could easily earn a six-figure income. This is what Nick focuses on exclusively, after all. And consistently, he earns a healthy six-figure income doing it.
4 Pages of Copy = $1,500
How’s it possible?
Remember how I told you most web assignments have a quick turnaround?
Well, let’s do some easy, quick “math.”
Let’s say you're writing a landing page. The average pay is $1,500. And truth be told, you’ll probably end up writing no more than 1,000 words, which is about average for a standard landing page.
Tell me this. How fast could you write 1,000 words and earn a cool $1,500?
Just two or three of these projects a month can easily give you a full-time income, while barely “working.”
But we’re just getting warmed up.
See, I’ve always told people … whenever I’m asked what is the fastest, easiest way to get going as a copywriter … “Write for the Web!” It’s because the opportunities to write quick, short assignments while earning a healthy income are so abundant.
Just ask Jay White.
Jay makes a very nice six-figure income from his home, writing barely any copy at all! How does he do it?
Jay is a master of “autoresponders.” Do you know what those are? They’re ways companies invite you onto their email mailing list and start building a relationship with you by giving you useful information — so you’re more likely to buy in the future.
The relationship begins with those boxes that pop up when you’re on a website offering you a free gift, report, or something else in exchange for your email address and name.
They look something like this:
It’s a powerful marketing tool for any business because they’re able to gather a list of potential customers they know are interested in their products. (They know because you were on a web page related to a product they were offering!)
So, you submit your email address. And once you do, you start receiving brief emails from someone associated with the website … all aimed at establishing a relationship with you and getting you to visit the site’s offer page.
“Copy that blows their minds!”
“Talk about excited! Thanks to Jay, I've already produced autoresponder copy for clients that blows their minds!”
— Dot Pecson
“Jay can walk the walk.”
“Not all hot-hand writers can teach, but Jay can walk the walk and talk/teach, too … with enthusiasm, clarity, and grace.”
— Curtis Tuck
Piece of cake, right?
Yes, it is … so long as you know the tips and strategies for getting people to give you their email addresses, and then delivering good and persuasive content in that series of brief little emails … content that makes your prospect eager to do business with your client.
Luckily, you have an opportunity to learn from the best.
Self-made millionaire and top Internet marketer Alex Mandossian calls Jay, “The world’s best autoresponder copywriter.”
And Jay’s going to share with you his personal “paint-by-numbers” system to write top-notch autoresponder “capture” pages and emails. This is the same approach he uses to write for high-profile Internet marketing clients like Rich Schefren, Alex Mandossian, Jeff Walker, and Tellman Knudson.
$3,500 … for Writing Seven Short Emails?
By the time you’re done with Jay, you’ll know how to write effective, professional autoresponder email campaigns you’ll be able to charge $250–$500 per email for. And since each autoresponder series is typically made up of about seven emails — that’s up to $3,500 per project!
A day in the life of a web writer …
On Monday, you start writing a small website. Five to six pages tops, and it’s nothing fancy. It may take you a couple of days, and your client has happily agreed to pay you $2,000 to do it.
Then midweek, you begin writing a single landing page project, which you normally charge $1,000 to write. But then you suggest to your client that she also let you write some online ads to drive people to that page, as well as the follow-up emails that will be sent to the people who respond to your ads.
What was originally a $1,000 project has turned into $3,000 … just for spending a couple more days writing a few ads and emails.
It’s only been a week, and you’ve already made $5,000!
Take Friday off!
And here’s a little secret Jay told us about his business.
Because there’s a basic formula to all of these emails, you don’t have to “reinvent the wheel” each time you get a new client. Just take the basic “template” that’s worked in the past for other clients … and apply it to your new client. You’re not only virtually assured of a successful campaign … you can also finish an entire autoresponder campaign in as little as two mornings of “work”!
What’s more, Jay is going to make sure you leave the Web Copywriting Intensive with actual working samples for your portfolio. He’ll even go over your autoresponder campaign while you’re there — so you know you got it right! And he’ll show you how to know which clients need autoresponders and how to approach them.
Armed with this powerful information from Jay and Nick alone, you could easily meet your copywriting income goals in the next 12 months …
But that’s not all we’ll be teaching you during this information-crammed, three-day intense event.
There’s another area of web writing that’s more and more in demand these days — all as a result of this “sea change” we’ve been telling you about, where businesses are realizing that every word on their website needs to drive their customers to a potential sale.
I’m talking, of course, about “content” …
These days, it’s not good enough just to have good sales copy online — your website has to have good content as well.
Content is what brings prospects to your client’s website, engages them, and then builds a relationship — ultimately pushing them closer and closer to a sale. Used to be companies didn’t pay too much attention to this. They’d hire “cheap writers,” figuring as long as it’s legible and gets the message across, it’s good enough.
Content is More Important Than Ever …
But today, content is so, so much more important. So what’s driving all this new interest (and big money) in online content? It’s the 1,000 pound gorilla of online marketing: Google.
You see, Google has begun “penalizing” companies with low quality content.
Many websites are being forced to close their doors, because Google has deemed their content to be of low quality and subsequently knocked them down in the rankings.
So, gone are the days where companies can fill their websites with thousands of pages of poor and irrelevant content just to get rankings. Also gone are the days of people being able to pay some “writer” $5 for a page of content …
Companies who want to compete and win Google’s all-important approval need quality content — which means there’s a whole new demand for writers who are able to create it.
That means no outsourcing overseas, or hiring amateur writers who can just string words together.
You need to know what Google deems as good, and know how to write it well.
While there’s a “sea change” in the way companies are viewing web copy, there’s also a sea change in the way buyers buy online. It’s not just about the sales message anymore. Buyers are responding to quality, useable content that educates and engages … copy that’s not “selling” per se, but all the while moves the reader closer to the sale.
It’s a subtle form of writing and there’s no one better to teach it to you than Internet legend Brian Clark.
A Web-Writing Powerhouse
He was ranked #3 of the 100 Most Influential Online Marketers.
He runs Copyblogger Media — an innovative company that provides advice and solutions that empower people to successfully grow their businesses through social media and online marketing.
Over the years, Brian and his work have received praise from all corners of the web world. Copyblogger was named one of the world’s 50 most powerful blogs by The Guardian …
Advertising Age ranks Copyblogger as a top marketing blog in its Power 150 list … BusinessWeek told entrepreneurs they should follow Copyblogger on Twitter …
And Dun & Bradstreet say Brian Clark is one of the most influential people in small business on Twitter.
What it all means is very simple: Brian is a recognized and celebrated master of Internet and website content.
And because of AWAI’s unique and highly-favorable relationship with Mr. Clark, he’s agreed to meet up with us in Austin to spend an entire day showing you how to write A-level website content that attracts … engages … and helps move your readers closer to the sale …
… all so the “sales copy” that’s on the site doesn’t have to work so hard!
A Great Niche If You Don’t Like to “Hard Sell”
In short, effective web marketing is a subtle synergy between great sales copy and great content. So if you’re the kind of writer who’s not crazy about writing the “hypey, aggressive” sales copy … then content writing is perfect for you.
As I said — you won’t learn how to do it right from anyone better than the reigning king of website content writing — Brian Clark.
And because content writing has a “new respect” among business owners and web markets … the pay for great web content just keeps going up and up and up.
As a successful website content writer, you’ll be bringing a huge skill to the table that literally millions of businesses around the globe need.
But there’s one more thing we want to cover for you:
It concerns an online marketing strategy that’s turning the business world on its head and forcing companies to change the way they sell and share information on the Internet. It also goes hand-in-hand with writing content because when it comes down to it — good content gets shared. And that’s what your clients want.
The Real Facebook Effect!
In fact, according to dozens of online tracking studies I’ve read, thousands of companies are allocating their biggest budget increases to this single category of web marketing than any other.
I’m talking, of course, about Social Media.
Media firm BIA/Kelsey recently forecasted that the $4.6 billion spent on social media in 2012 will grow to $9.2 billion by 2016!
And spending on social media display advertising will increase from $3 billion in 2012 to $5.4 billion in 2016.
So on day two, Nick Usborne is going to come back to give you the skills you need to create social media marketing plans for your clients.
After this session, you’ll be able to do anything from just consulting with your clients about their social media strategy to actually running their entire social media campaign.
Take a look at some of the money you’ll be able to make by adding this to your list of services …
- Just getting on the phone with a client and talking to them about their social media strategy is worth at least $300 per hour to many clients. There are even consultants charging more than $10,000 per day just to teach social media to corporate executives.
- You could position yourself to do any one of many social media services for clients. For instance, clients often pay $2,500–$5,000 per month for launching and managing a Facebook fan page.
- You can manage their entire social media presence. Clients expect to pay a lot more for this level of service. And, of course, you can make a lot more than this by managing multiple clients at once.
But, we’re not done yet. There’s still MORE …
The Motivation and Confidence
You Need to Land Clients Who Need Your
Newly Acquired Web-Writing Skills
Joshua Boswell is quite an inspiration for a lot of AWAI members.
Maybe you know his story. With his wife and eight (now 10!) kids in tow, he went from being over $100,000 in debt to earning six-figures and debt-free in his first year as a copywriter.
Today, his annual income is well into the $300,000+ range …
What helped him achieve such amazing success so fast?
You guessed it: writing for the Web!
Yes, he mastered the secrets you’re about to learn …
But better than anyone else, Joshua learned how to land clients. According to Joshua, there’s no big secret to it. It’s just a matter of positioning yourself as a professional who can help a business grow, and clients want to work with you!
Best of all, he’s going to share with you the secrets he’s discovered for getting out there and landing high-paying web clients — time and time again. He’ll show you how to get past your fears and insecurities and finally start living the life you deserve.
By the time you’re done, there won’t be anything you can’t do. Just follow Joshua’s simple instructions and you can’t help but succeed.
Plus, I’m Going to Give You
a Paid Assignment — Guaranteed
I’ve told you that you’ll be given a paid assignment.
I’m dead serious.
Because by the time you’ve gone through the presentations with these gurus … by the time you’ve finished with the “hands-on” labs we have planned for you … and by the time you’ve had all your questions answered by these top web writers …
There is no question in my mind that you’ll be MORE than ready to write for me.
And if by any chance it takes you more than one pass to complete it and get it to where we need it to be, don’t worry. AWAI’s marketing team will personally work with you until it’s great.
That’s my promise to you.
What’s more, do an exceptional job, and you may get a call from me once you’re back home. If that’s the case, you can be sure I’ve got more web assignments I want you to complete.
AWAI has tons of web writing that needs to be done. Somebody is going to write it. And who better to go to than an expert we’ve helped train … who knows our business best?
That person is YOU!
As I said, I’m adding to the list every day. But here’s just a partial list of some of the projects I’ll happily pay you to work on while you’re with us in Austin:
- Writing autoresponders for one of our 3 current lead-generation efforts.
- Optimizing copy on our websites to target new prospects. (With the thousands of pages of copy on the AWAI site, this project alone could easily take 10 web writers!)
- Writing an online script for the 2013 Bootcamp video.
- Preparing a new social media strategy for the company.
- Writing landing pages for two new PPC campaigns we’re working on.
- Contributing articles to Wealthy Web Writer and The Writer’s Life.
I could literally put together at least 50 projects. And as you can see, each project could be done by multiple web writers …
I NEED YOUR HELP!
That’s why for the past five years, I’ve consistently hired AWAI members who have gone through the Web Intensive program — and who have shown an eagerness to write good, solid web copy.
We’ll Stick With You —
Long After You’ve Left Austin
Of course, I go to these folks first because not only do I get to see their writing firsthand over the course of the three days — I know they’re learning the skills I need in a web writer … from people I respect most in the industry.
One other thing I really want to make clear.
I’m not expecting you to leave the three days an A+ web copywriter. All any client (including me) is really looking for is a “spark” of talent … something to build on over future projects.
Speaking of which, it’s important for you to know that your “web-writing education” doesn’t end on Day 4 of the Web Intensive. Not by a long shot …
That’s because we’ll be available throughout the course of the year … to answer your questions … to look over your copy … to offer you suggestions … keep you up-to-date on the latest happenings with the ever-changing Web … helping you land the clients you want … and to motivate and encourage you every step of the way.
In other words, we’re not going to just put together a plan for you and give you the skills you need — we’re going to do everything in our power to make sure you perfect your skills and reach your goals!
The Time Is Now
“I learned something valuable in every category.”
— Victor Leppky
“Terrific, well-balanced collection of focused training in all the important aspects of web copywriting. Love the contrast between presenters’ personas.”
— Rick Robinette
If you’re truly serious and committed to furthering your copywriting career in the most lucrative and “writer hungry” sector, then writing for the Web isn’t an option.
It’s a MUST.
You need to build your skills now. You need to get ahead of the crowd.
Billions of dollars are moving online every month. And the window of opportunity is wide open for you to claim your stake. This is even bigger than any gold rush of the last 500 years. I can tell you with every degree of certainty — as writers, we will never see another opportunity as lucrative as the one before us now.
Remember too, companies are realizing more and more that it’s copy that drives online sales. From shared content … to the sales messages that drive customers to the site … to the offer you make them when they get there — it’s all about the words.
That’s why this year alone, companies are spending close to $66 billion to market their websites. That’s just as much as the total spent on television and cable advertising — and it’s only going to grow!
As more people shop and search for information online, traditional media, like direct mail, for example, doesn’t have the same impact it used to.
According to a recent survey conducted by Borrell Associates, small businesses (like the ones in your local area) plan to increase their online advertising by 29 percent this year, compared to only a 4.5 percent increase on their offline ad budgets. And 72% of small and medium sized businesses plan to increase or maintain their mobile spending over the next year.
And Forrester Research says that:
“Newspaper advertising is another likely loser; this should not be surprising with news that many papers are cutting off print circulation, merging with their biggest competitors, or are going with an online-only format."
The writing is on the wall. Every day, the Web plays a bigger and bigger role in how businesses get new customers, build relationships, and sell their projects and services. And you now have the chance to capitalize on it while it’s still in its infancy.
I know many people tend to be put off by the “technology” aspect of it or the fact that it sounds complicated.
Use The Basic Skills You Already Know
The truth is, it’s not hard at all. You’ll be using the basic copywriting skills you know. It’s just a matter of adapting the skills you have to the Web. During the first day of the Web Intensive, you’ll see it’s really very simple.
No struggling over big, long, complicated projects that take hours of research and writing.
… For the email/autoresponder writing expert — 250 words per email at the most.
… For the landing page and web page expert — it can be 1,000-2,000 well-chosen words.
… Writers who can crack the code to Social Media success can (literally) write their own ticket!
… Writing good, solid “shareable” content can be an ongoing gig that can pay you thousands a month!
And best of all, once you know the simple concepts behind each specialty, you can very easily become a specialist in all of the fun and lucrative areas of writing for the Web.
Each one of these areas can become a mini profit center for you, too. Each one adding a few thousand dollars to your bottom line each and every single month.
Whether you want to focus on traditional direct-mail copywriting AND web copywriting, or simply focus only on being a web copywriter, AWAI’s 2013 Web Copywriting Intensive will give you the tools you need.
The Only Time You’ll Find These
Top Web-Writing Gurus Under One Roof
I can’t tell you what a tremendous opportunity it is to get all of these web-writing Master Copywriters together under one roof at the same time — and what a great chance it is for you to learn from the very best in the business.
Just think …
- In-demand web copy consultant Nick Usborne doesn’t offer many seminars because he’s always so busy with his clients and Money-Making Websites. But he’s told me that if he were to put together an event of his own, he would charge at least $9,500 per person to attend.
- On the rare occasions that top autoresponder copywriter Jay White coaches other copywriters, he charges upwards of $10,000. If he did his own seminar, you can be certain it would be far more than that.
- We couldn’t ask for a better expert to show us the ins and outs of writing website content that Google loves than content expert Brian Clark. And not only will Brian show you how to write copy that helps your clients soar to the top of the rankings … but also copy your reader will love, use, and share — all the while pushing him or her subtly and gently closer to the sale! (This is a skill you can use to generate income for the rest of your life!)
- Wildly successful web writer Joshua Boswell has spent well over $20,000 to learn the skills he now enjoys. Not to mention the trial and error he had to go through in refining his client-getting process. And during the Web Copywriting Intensive, he’s going to give it all to you and hold nothing back.
- And then to have Nick come to you and show you how to put together a successful social media campaign — an actual template you can use over and over again for any number of clients … and charge thousands of dollars each? Well, that’s just priceless information you’re getting there.
Yet all of it will be handed to you on a proverbial silver platter over three action-packed days in exciting Austin, Texas.
A “One-Stop” Learning Event
The Web Copy Intensive is the only place where all of these experts are available to you all at once. Even after the workshops and panels are over, you can go out to dinner with the experts or catch them over breakfast. Plus, you’ll be able to connect with your fellow attendees and set up “mastermind groups” that will last long after the Intensive is over.
If you tried upgrading your web-writing skills in all these areas — with these top masters — it would cost you well over $20,000.
Especially when you consider the hands-on training you’ll get during labs and peer reviews, in addition to the free access to any of these experts during the Intensive itself. Feel free to walk up to them and ask questions about anything.
They are there to help you succeed. And quite honestly, you can’t put a price on that level of attention and concern for your success.
So please, if you’re serious (you’ve read this far … so I have a feeling you are), I urge you not to waste another moment and register today.
The demand to attend the Web Copywriting Intensive is always substantial. In fact, the past five years that we’ve held it, the Intensive sold out in a matter of weeks.
So here’s a summary of what you need to know:
As I’ve been telling you, this year’s event will take place in my hometown of Austin, at the Hyatt Regency Austin, right in the heart of the city just a few steps away from all the wonderful nightlife Austin is famous for.
The price to attend the 2013 Web Copywriting Intensive is an investment of $4,995. I call it an “investment” because that’s precisely what it is — an investment in your business and in your future.
Let’s face it. As a copywriter, you’re a professional. And as a professional, you have an obligation to your clients and your own success to be constantly upgrading your skills and learning the latest “trade secrets.”
Our 2013 Web Copywriting Intensive takes that idea to the max.
Not only will you be learning the latest success secrets of the fastest-growing sector for copywriters — you’ll also be gaining the skills you’ll need to jump-start and grow your entire freelance writing business — all for a price you can make back in just a few assignments!
I had hemmed and hawed over going to the Web Intensive for a long time … and it wasn't so much the money or the time or the travel …
It was that I knew going to the Intensive would mean finally jumping off the cliff and getting started as a copywriter. That both scared and thrilled me.
Would it be everything I had hoped? Did the people who I read about for so long really exist … and can you really make that kind of money?
When I shared a van ride to the hotel with Pam Foster, I knew this was the real deal and I’d made the right decision.
I had finally arrived in the real world, where real copywriters really make six-figures doing what they love.
The very first night. I met Joshua Boswell (my longtime hero) and Rebecca Matter (my longtime heroine) and thought, "This alone was worth the fee!"
Especially since that one conversation with Rebecca led to my leaving the Web Intensive with a $1,000 check!
During the first presentation (Nick Usborne on Web Copy 2.0), I vividly remember thinking, "Okay, THIS alone was worth the fee!"
In fact, I remember thinking that after every presentation. It was all there. How to write killer emails. How to snag a customer with a solid landing page. Everything I wanted to know (and tons more!) was at my fingertips.
The accessibility of the speakers and the AWAI staff is a resource you won't get anywhere else. And I don't think you can find a happier group of people that will go out of their way to make sure you are confident and successful. The atmosphere and the confidence alone is priceless.
You can count on Rebecca and her team to put on the most relevant and useful information that will get you working easier and faster than any other program.
You have to go to the Web Intensive. You just have to.
– Rae Robinson
We’ll Make It All Work For You …
Still, I know this kind of money can be a stretch, so I’ve arranged a payment plan option if you need it. (Contact Member Services toll-free at 1-866-879-2924 for more details.)
And remember …
You don’t have to pay that full amount today. And you still have time to cancel and get every penny back if you discover over the coming weeks that you can’t make it. (You’ll find all the key dates and refund information on the reservation form here.)
The important thing is that we hear from you today — so we can secure your spot.
This is a very good deal … and a very good opportunity for you.
Remember, after learning the ins and outs of web copywriting with Nick Usborne, you can charge up to $1,500 per page of web copy.
With Jay, you’ll learn everything about autoresponders where clients will happily pay upwards of $3,500 for a single campaign (and you can use the same basic formula for client after client!).
The kind of content writing Brian Clark will show you can not only pay you thousands per project (depending on how many web pages you’re asked to write) but can result in long term-income from many clients as more new contents is needed and added.
Joshua Boswell is going to show you how to gain the motivation and confidence you need to start landing clients as soon as you leave. He’ll reveal the same secrets he uses to earn a $300,000+ income writing mainly for the Web.
Clients will be happy to pay you several thousands to put together the kind of social media campaign Nick will show you …
Don’t Forget Your Paid Assignment!
And don’t forget the biggie —
I’m going to give you a guaranteed paid assignment ranging from $200–$1,000 to work on while you’re here.
There’s no “trick” to this.
I’ll have a full list of assignments for you to choose from. Some pay more than others. It’s all up to you.
Considering you could finish any one of these assignments before you leave — and that the assignment you do at the event could lead to a lot more projects from me and my friends — this paid project in and of itself is a tremendous opportunity for you.
You can register for the AWAI’s 2013 Web Copywriting Intensive — and secure your spot at this limited space event — simply by clicking the link below.
Or you can call Barb, Debbie, Cameron, Kristen, or Pat directly at 1-866-879-2924 if you have any questions or you’d like to arrange a payment plan.
I’m sorry if I’m repeating myself here, but please do it now if you’re at all considering this. Remember, in order to maintain the intimacy, only 50 spots are available for this event. And as I write this letter, 22 spots are already spoken for by folks who missed out on past events and want to make sure they don’t miss out again.
That means there will be a lot of your fellow AWAIers vying with you for very few spots. The key is to get your name in now. You can always pull out later if something were to come up and you can’t attend. I think you know us by now. We’re not interested in “holding” you to anything or keeping your money if you have a change of heart. That’s not how we operate here at AWAI.
And speaking of promises …
My Promise to You
In addition to guaranteeing you a paid web-writing assignment, I promise you this:
If, for any reason, you don’t feel that you’re learning secrets that can put you on the fast track to earning big money for writing short bits of copy, let me know by the end of the first day of the Web Copywriting Intensive.
I’ll arrange for you to receive a prompt and courteous refund, less a small processing fee to cover some hard costs, no questions asked.
You’ve got nothing to lose by attending this event. And everything — and I really mean EVERYTHING — to gain.
“All Work And No Play Makes Jack A Dull Boy”
Just because this is going to be an intense, hands-on three days doesn’t mean it won’t be fun.
In fact, we’ve got other exciting things planned, too. (Denise, our Conference Director, is always brimming with fun ideas for us to do.)
Last Web Writing Intensive in San Diego, we enjoyed an authentic luau one night, enjoyed a barbeque on the beach another day, and took a dip in Mission Bay AND the Pacific Ocean.
In Las Vegas, we celebrated our get-together at a one of Vegas’s most famous restaurants … then some folks went casino hopping …
And the last time we were in Austin, we had a web writers’ “dance off” (there’s nothing else quite like seeing Pam Foster do a cartwheel across the ballroom floor!).
I can’t wait to host you in my town again this year. Now that I’ve been here over six years, I know all the best eating spots — and all the best places to hear the kind of music Austin is famous for — from contemporary rock to jazz to down-home country.
But as fun as I’m sure the “nightlife” will be, our first goal is to help you succeed as quickly and efficiently as possible … to help you sharpen your skills in the most lucrative areas of web copywriting.
So be prepared to work!
This Truly Is a Life-Changing Opportunity
Writing for the Web is where the future is headed. There’s no escaping it.
Eventually, copywriters who don’t know how to write for the Web will be at a severe disadvantage.
My hope for you is that you’re serious about being able to make a commitment to your success … and that you’ll attend this once-in-a-lifetime event.
For those who will be there, I know it will be a career-transforming experience.
Look forward to seeing you in Austin!
American Writers & Artists, Inc.
P.S. I almost forgot to mention one more thing we’re going to do BEFORE you even get to Austin!!
When you arrive on February 17th, I want to be sure you’re ready so that you can hit the ground running when you return home on February 20th. So I’m going to put together a special training series that will take place in January and February.
Along with helping you set your goals for the year and get some advanced training, we’ll go over more details about the event — what you can expect … how you can prepare … what you should bring, and so on.
Also, we can answer any questions you have about the event itself or making your travel arrangements. Our goal is to make this as easy and “seamless” as possible for you … and do everything we can to ensure your success.
Just sign up for the event … book your room and flight (we can even help you there) — and we’ll take care of everything else. But again, time is of the essence. You want to be on board before the “Sold Out” sign goes up! Secure your spot here now.
©2012 American Writers & Artists Inc.
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Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924