“I’m Putting My Money
Where My Mouth Is!”

Meet Me in San Diego for AWAI’s 2011 Web Copywriting Intensive,
and I promise that in just three days, you’ll be
a bona-fide ‘Web Copywriting Specialist’

But that’s not all …

I GUARANTEE you’ll leave
with a PAID web writing assignment!

Dear Reader,

Whenever I’m asked what the quickest way to get started as a professional freelance copywriter is, I ALWAYS say, “Write for the Web!”

But here’s the thing.

Most people think writing for the Web is too complicated or technical. Some even think it’s a skill they’ll never need. This can’t be further from the truth.

That’s why I’m going to put my money where my mouth is …

I’m going to prove to you how quick and easy it is to land eager web copy clients who’ll gladly pay your fees … and I’m going to prove how big the demand is.

In fact, I have so much web copywriting work that needs to be done here at AWAI that I’ll give you a paid assignment — guaranteed.

I’ll tell you more about that in just a bit.

But first let me explain why web copywriters are in such high demand.

You’re Desperately Needed — ASAP!

It’s no secret almost every business out there is going online nowadays.

The reason is clear: More and more people are using the Internet. And these businesses want to cash in.

Consider this. During a recent interview in Forbes Magazine, Anthea Stratigos of Outsell Inc. compared total U.S. TV and cable advertising revenue in 2009 to how much companies are spending marketing themselves on the Web, stating:

“The marketing dollars companies now spend on their own sites is equivalent to all TV ad revenue for the year.”

Fact: Total TV ad revenue last year is neared $66 billion.

That means companies across America are spending close to $66 BILLION just to market their websites!

The Web is that significant. And it only keeps growing …

The Nielsen Company reports that companies across the board increased their ad spending on social networking sites alone by 119%, compared to last year.

And, according to ZenithOptimedia, “Global online ad spending will overtake total radio ad spending … and surpass magazines in ad dollars by 2010.”

Are you starting to see why you can’t ignore the skill of writing web copy? I hope so.

Because I can guarantee almost every client you have — or will have — has SOME web copy they need written. And, if you simply don’t have the skill, then you’re shooting yourself in the foot … and leaving a good chunk of your money on the table.

It’s Like “Shooting Fish In A Barrel”

As AWAI’s Director of Web Marketing and Managing Editor of Wealthy Web Writer, I KNOW how valuable web copy is. I know it’ll make me money.

The only problem is, I can’t seem to find enough copywriters who know how to write for the Web.

That’s why I started AWAI’s yearly Web Copywriting Intensive in 2008. To give AWAI members an opportunity to learn this wildly lucrative skill and at the same time find a group of copywriters I could give a steady stream of web assignments to.

And even though I’ve got a group of web copywriters to give work to, it’s still not enough.

What’s more, AWAI is not the only business with this problem. I can’t tell you how many marketers have come to me asking for recommendations on web copywriters they can hire …

 … Companies like Wordtracker, Healthier You, Lions Kill Productions, Brian Tracy International, SuccessWorks, and dozens of small businesses across the country.

They’ve got dozens of web projects that need to be done, as soon as humanly possible.

That’s why I’m determined to prove to you how easy it is to succeed as a web copywriter …

There’s A Check in Your Name Waiting For You …
Will You Pick It Up?

I’ve got so much web writing work to assign, that at the 2011 AWAI Web Copywriting Intensive in San Diego I’m going to guarantee that you, and everyone else there, will get a paid assignment from me.

I guarantee that you, and everyone else there, will get a paid assignment from me.

The pay for these assignments isn’t chump change either.

Anywhere from $300 – $1,000. Just to write something which potentially may only take you an hour or two (it really just depends on how much you apply yourself while at the Intensive. But don’t worry, there’ll be PLENTY of hands-on training going on to help you through it).

Please, don’t get me wrong. I’m not giving away “pity” assignments here. This isn’t a gimmick to get you to come.

These are REAL assignments I need completed and would assign to any competent web copywriter.

For example, at last year’s Intensive I wrote checks anywhere from $150 – $300 on the spot for assignments that were completed in about 30 minutes flat!  (Not to mention the dozens of other checks I wrote for work that was completed shortly after the event.)

That’s the nice thing about being a web copywriter.

There’s a quick turnaround. Many of these assignments can be done in a day or two — max. It just depends on the scope of the project. And, of course, the better your get, the less time you’ll spend on each assignment.

By now, you might be wondering, “How can you be so sure I’ll get the necessary skills in just three days?”

I know it’s a pretty bold claim. But I’ve got two years worth of success stories that prove it’s more than possible.

And this year, it’s going to be better and easier than ever before. Let me show you why …

The Quickest Way To Get the Skills
and Succeed As A Web Copywriter

The fastest way to get up-to-speed when it comes to web copywriting is at AWAI’s Web Copywriting Intensive.

And, for three days in San Diego, you’re going to literally have a career-transforming experience.

Because this year, FIVE of the most knowledgeable … most respected … and most accomplished web gurus in the industry are going to be under one roof.

And, all of them have only one goal in mind:

Turn YOU into a top-notch web copywriter
in just three days.

But don’t think for a second that you’re going to be passive at this event. It’s called a Web Copywriting “Intensive” for a reason.

That’s because you’re going to be put to work.

In addition to the sessions with the gurus, you’re going to get guided, hands-on “labs” where you’re going to write web copy — whether you like it or not. (Hey, I AM guaranteeing a paid assignment here … so I’m doing everything on my end to get your skills up in the fastest time possible.)

And don’t worry if you’re a newbie or a grizzled web-writing veteran. There’ll be two tracks to choose from — Basic and Advanced.

Regardless of the track you choose, you’ll be challenged and practically forced to become an awesome web copywriter.

So here’s how it works.

Our experts will help you to become a bona-fide web copywriting specialist…

Using proven shortcuts they’ll help you sharpen your skills in the four major areas of web copywriting, and show you how to get a steady stream of clients. PLUS, you’ll have access to the HUGE list of web projects that AWAI needs copy for – and some bonus client specs from other marketing companies.  We’re lining up those bonus assignments now – more to come...

At this year’s Web Copy Intensive you’re going to get an inside look at writing home pages, landing pages, sales pages, and every other kind of web page under the sun.

And, you’ll be getting these skills from the best in the biz at it. Meet Nick Usborne.

He’s been a copywriter for 25 years now, 12 of which he’s dedicated solely to online copywriting. He’s worked with, and is a web-copy consultant to, companies like Microsoft, Yahoo!, Disney, America Online, and The New York Times.

With his direction, you’re going to get your hands dirty and discover how to:

• Dramatically improve almost any web page, email, or newsletter.
• Present yourself to any company, large or small, as an expert who can transform their online presence.
• Know what actionable steps you can take immediately to optimize and improve any important business web page, including sales pages, landing pages, and home pages.

Just armed with this info alone, you could easily earn a six-figure income. This is what Nick focuses on exclusively, after all. And consistently, he earns a healthy six-figure income doing it.

How’s it possible?

Remember how I told you most web assignments have quick turnaround?

Well, let’s do some easy, quick “math.”

Let’s say you write a landing page. The average pay is $1,500. And truth be told, you’ll probably end up writing no more than 1,000 words, which is commonplace.

Tell me this. How fast could you write 1,000 words and earn a cool $1,500?

Just two or three of these projects a month can easily give you a full-time income, while barely “working.”

But, we’re just getting warmed up.

See, at the start of this letter, I told you … whenever I’m asked what the fastest, easiest way to get going as a copywriter, I say, “write for the Web!”

It’s because the opportunities to write quick, short assignments while earning a healthy income are so abundant.

For example, did you know that companies will gladly pay you $50 to write what amounts to 15-25 words?

It’s called Pay-Per-Click (PPC) advertising. And, I’ve got a true “superstar” lined up to show you everything you’ll need to know …

Who Else Wants to Earn $250 Every 30 Minutes?

I’m not usually comfortable making bold income claims.

My stomach actually drops when I have to review copy full of hype and crazy revenue promises … and that’s even if they’re true!

But, when it comes to writing PPC ads, you can easily knock out five ads in 30 minutes. At $50 per ad, that’s about $250 for a half-hour’s work.

And, I’ve got a true expert to show you the ropes.

His PPC expertise played a part in helping Agora — the world’s largest and most successful direct-mail publishing company — grow to $300 million in sales.

“Excellent information from Andrew. I feel confident that I can speak intelligently about this topic with a client.”

Meet Andrew Palmer, PPC expert extraordinaire.

In case you don’t know, PPC advertising is when a company advertises on a search engine like Google or Yahoo!, and then pays for every click their advertisement gets.

You might’ve seen these ads when you do a search in Google. They’re usually off to the right-hand side of the results page.

Regardless, Andrew will walk you from soup-to-nuts and show you all about PPC and Google AdWords — the #1 program in the world for Pay-Per-Click advertising.

He’ll reveal the ins and outs of writing ads that get results — clicks!

And, you’ll also gain an in-depth understanding of Google and how to use it to make you and your client’s money.

PPC is always a nice “extra” to offer your clients that easily boosts your project fees and your bottom line.

But, there’s still more. Much more …

Your Chance to Train Hands-On With
The World’s Best Autoresponder Copywriter

I’m very excited about this year’s Web Intensive.

That’s because we have the absolute BEST autoresponder copywriter in North America coming to San Diego. And he’s going to share the secrets he uses to write simple, one-page emails clients gladly pay him $500 (and up) for.

“Best class of the day – most immediately usable information. Going to go rewrite all my emails when I get home.”

His name is Jay White. Self-made millionaire and top Internet marketer Alex Mandossian calls him, “The world’s best autoresponder copywriter.”

In case you’re unfamiliar, an autoresponder is a series of emails a web business sends out.

For example, let’s say you’re surfing the Web and come across a landing page for something you’re interested in. The page offers a free report that catches your eye. But there’s a catch. In exchange for the report, you’ve got to submit your email address:

So, you submit your email address. And once you do, you start receiving brief emails from someone associated with the site … all aimed at establishing a relationship with you and getting you to visit the site’s offer page (usually a long sales letter).

Jay is going to show you his personal, “paint-by-numbers” system to write top-notch autoresponder emails. And, how you approach clients to write these emails for them.

This is the same approach he uses to write for high-profile Internet marketing clients like Rich Schefren, Alex Mandossian, Jeff Walker, and Tellman Knudson.

By the time you’re done with Jay, you’ll be able to charge $250-$500 per email. And normally, each autoresponder series has about seven emails. That’s up to $3,500 per project! (Which, by the way, could take you as little as two mornings of “work” to complete.)

Armed with the information you’ll get spoon-fed from these three top gurus alone, you could easily meet your copywriting income goals in the next 12 months.

But, I want to make sure you know about ALL aspects of writing for the Web. That’s why you’re also going to get hard-won secrets from three more gurus in their own right.

Get Paid Up to $1,500 to “Tweak” Copy
That’s Already Been Written For YOU!

If you’ve used the Web, then chances are VERY likely you’ve used Google to search for information.

And, chances are, you only looked at the first page of results to find the particular piece of information you were looking for.

That means any websites which manage to get onto that ever-coveted first page of results are going to get a flood of visitors. Ultimately, that means more income. More profits.

That’s why Search Engine Optimization (SEO) is such a big deal these days.

And the key to succeeding at it is knowing how to write web copy for both the search engines AND the web visitors — which is an art and science unto itself.

Bottom line: It’s a skill companies large and small will pay big money for. Because after all, the Internet levels the playing field. The company that shines is the one with superior web copy.

Period.

The beauty of writing SEO copy is that you don’t have to spend hours thinking of a “big idea” or features and benefits, or the “core complex” like you do in traditional direct mail.

Yes, you have to keep your prospects in mind. But it’s much easier. The copy is usually already written for you. You just have to go into a company’s website and add or juggle a few key words around.

Simple stuff — when you know the secrets. And get this … companies will pay up to $1,500 to do this on a single Web page!

To teach you this art, I’ve got Heather Lloyd-Martin on board.

Heather is THE pioneer of SEO copywriting and the Chair of the DMA’s Search Engine Marketing Council. She is also the author of Successful Search Engine Copywriting, widely considered the benchmark work on the subject.

Heather will give you the skill-set and confidence to talk about SEO copywriting like an expert and easily “sell” your services.

By the time you’re done, you’ll have what it takes to build yet another brand-new profit center — one that could generate thousands of dollars every single month.

And this year, Heather has a special surprise for you. She’s been forging new paths and pioneering new copy concepts in what is — without a doubt — one of the fastest growing areas of the Web and is also …

The Fastest, Easiest Way to Get a Flood of Clients
Banging on YOUR DoorAutomatically — Without
“Selling” Yourself or Making a Single Cold Call

You’ve heard the buzz about sites like Facebook, Twitter, and MySpace.

But, what you haven’t heard is that there are a few smart copywriters who have figured out how to use these sites to their advantage and their clients’.

It all comes down (again) to the quality of content or copy that you write.

And to show you the ropes, Heather Lloyd-Martin is also going to share with you secrets she’s developed for using these social networking sites to your advantage.

Imagine, just writing a few snippets of copy here and there. And, then within just a few weeks, having clients contact YOU, about wanting to use your services.

That would be nice, wouldn’t it? Just think … no more cold calling … no more sending out “self-promo” letters … no having to blindly send out emails to potential web clients.

When used properly, social media can do all the “selling” for you. You just have to know how to use these sites and write the kind of copy that will get potential clients interested.

And, once you know how to do this for yourself, you can easily transfer those skills and use them to help you current or future clients.

Simply put, you won’t want to miss this. This alone, can literally transform your career and how you get your clients from here on out.

But, we’re not done yet. There’s still MORE …

The Motivation and Confidence
You Need to Land Clients

“Love, love, love the new biz-building program focus that Joshua brought! I’m in!”

Our Emcee is quite an inspiration.

You might’ve heard about him before. He went from being over $100,000 in debt to earning six-figures his first year as a copywriter.

Today, his income is well into the $300,000+ range …

His name is Joshua Boswell.

What helped him achieve such quick and amazing success?

You guessed it: writing for the Web!

Joshua is going to share with you the secrets he’s discovered for getting out there and landing high-paying web clients — time and time again. He’ll show you how to get past your fears and insecurities and finally start living the life you deserve.

By the time you’re done, there won’t be anything you can’t do. Just follow Joshua’s simple instructions and you can’t help but succeed.

Plus, I’m Going to Give You
a Paid Assignment — Guaranteed.

Earlier I told you that you’ll be given a paid assignment.

I’m dead serious.

Because by the time you’ve gone through the presentations with these gurus …

By the time you finish with the “hands-on” labs we have planned for you …

And by the time you’ve had all your questions answered by these top web writers …

There is no question in my mind that you’ll be MORE than ready to tackle any one of the dozens of web assignments I need completed.

And, if by any chance it takes you more than one pass to complete it and get it to where we need it to be, don’t worry. AWAI’s marketing team will personally work with you until it’s great.

That’s my promise to you.

What’s more, do an exceptional job and you may get a call from me once you’re back home. If that’s the case, you can be sure I’ve got more web assignments I want you to complete.

The Time Is Now

“I learned something valuable in every category”

– Victor Leppky

“Terrisfic, well-balanced collection of focused training in all the important aspects of web copywriting. Love the contrast between presenters’ personas’ – up-tempo contributions from Joshua, Jay, and Heather… Veteran guidance by Nick and Andrew.”

– Rick Robinette

If you’re truly serious and committed to furthering your copywriting career, then writing for the Web isn’t an option.

It’s a MUST.

You need to upgrade your skills now. You need to get ahead of the crowd.

Billions of dollars are moving online every month. And the window of opportunity is wide open for you to claim your stake.

Remember, this year alone companies are spending close to $66 billion to market their websites. That’s just as much as the total spent on television and cable advertising.

That number will only continue to grow.

There’s a reason for it. As more people go online, traditional media, like direct mail for example, doesn’t have the same impact it used to.

The Washington Post recently reported that:

“In the past year alone, the Postal Service has seen the single largest drop-off in mail volume in its 234-year history … That downward trend is only accelerating. The Postal Service projects a decline of about 10 billion pieces of mail in each of the next two years, going from a high of 213 billion pieces of mail in 2006 to 170 billion projected for 2010.”

And Forrester Research says that:

“Newspaper advertising is another likely loser; this should not be surprising with news that many papers are cutting off print circulation, merging with their biggest competitors, or are going with an online-only format."

The writing is on the wall. Slowly but surely, the Web is becoming the medium of choice for companies to advertise in. And you now have the chance to capitalize on it, while it’s still in its infancy.

I know many people tend to be put off by the “technology” aspect of it, or the fact that it sounds complicated.

The truth is it’s not hard at all. During the first day of the Web Intensive you’ll see it’s really very simple. No struggling over big, long, complicated projects that take hours of research.

 … For the Pay-Per-Click ad writing expert — 25 words at the most.

 … For the SEO expert — it’s just a matter of juggling around copy that’s already there.

 … For the landing page and web page expert — it can be one-to-two thousand well-chosen words.

 … For the email expert — a page or two of highly conversational copy that can be written in well under a half-hour.

And best of all, once you know the simple concepts behind each specialty, you can very easily become a specialist in all of the fun and lucrative areas of writing for the Web.

Each one of these areas can become a mini profit center for you, too. Each one adding a few thousand dollars to your bottom line, each and every single month.

Whether you want to focus on traditional direct-mail copywriting AND web copywriting, or simply focus only on being a web copywriter, AWAI’s 2011 Web Copywriting Intensive will give you the tools you need.

The Only Time You’ll Find These
Top Web-Writing Gurus Under One Roof

I can’t tell you what a blessing it’s been to get all of these web writing masters under the same roof, at the same time.

It’s practically unheard of. And when they all said “Yes,” I was buzzing with excitement.

Just think …

• In-demand web copy consultant Nick Usborne doesn’t offer any seminars because he’s always so busy with his clients and money-making websites. But he’s commented to me that if he did, he would charge at least $3,500 per person to attend.
• On the rare occasions that top autoresponder copywriter Jay White coaches other copywriters, he’s charges upwards of $997. If he did his own seminar, you can be certain it would be far more than that.
• PPC expert Andrew Palmer doesn’t offer seminars, period. The only way to get his expert knowledge is at the Web Intensive or to hire him privately. If you hire him privately, be prepared to pay at least $250 per hour for his expertise.
• SEO Copywriting Pioneer Heather Lloyd-Martin is always in demand as a speaker. Her speaking fee starts at $5,000 per day and is usually booked months in advance. Bottom line is, getting a hold of her isn’t easy. Aside from hearing her speak or getting her SEO Copywriting Program, there’s no way to discover her insider SEO copywriting secrets.
• Web-writing professional Pam Foster charges $2,000 per month to coach copywriters in her 7-step formula. But she’s agreed clear her schedule and lay it out all for you, during the Web Intensive.
• Wildly successful web writer Joshua Boswell doesn’t even offer mentoring other than his Monday Morning Jumpstart program. He’s spent well over $20,000 to learn the skills he now enjoys. Not to mention the trial and error he had to go through in refining his client-getting process. And during the Web Copywriting Intensive, he’s going to give it all to you and hold nothing back.

The Web Copy Intensive is the only place where all these experts are available to you under one roof.  Even after the workshops and panels are over, you can go out to dinner with the experts or catch them over breakfast.  Plus you’ll be able to connect with your fellow attendees and set up “mastermind groups” that will last long after the Intensive is over

If you tried upgrading your web writing skills in all these areas — with these top masters — it would cost you well over $15,000.

Especially when you consider the hands-on training you’ll get during labs and peer reviews, in addition to the free access to any of these gurus during the Intensive itself. Feel free to walk up to them and ask questions about anything.

They are there to help you succeed. And, quite honestly, you can’t put a price on that level of attention and concern for your success.

So please, if you’re serious (you’ve read this far … so I have a feeling you are), I urge you not to waste any more time and register today.

The demand for the Web Intensive is always substantial. In fact, the past two years that we’ve held it, the Intensive sold out in a matter of weeks.

So here’s what you need to know:

The event is going to be held at the Catamaran Resort Hotel in San Diego, CA, Feb. 27 – March 2, 2011. (We were even able to secure a low group discount rate of  $139 a night! )

The investment to attend the 2011 Web Copywriting Intensive is $4,995.

I know this might be a stretch for some, so I’ve arranged a payment plan option if you need it. (Contact Member Services at 1-866-879-2924 for more details.)

Considering the earning potential you’ll have when you leave this Intensive, your registration is a relatively small investment.

Remember, after learning the ins and outs of web copywriting with Nick Usborne, you can charge up to $1,500 per page of web copy.

With Andrew Palmer, you’ll learn everything about writing Pay-Per-Click ads, and will be ready to charge $50-$250 per ad.

Jay White will show you how to land autoresponder assignments worth up to $3,500 each. Best of all, you can finish these projects in as little as two mornings of “work.”

Heather Lloyd-Martin will show you how to re-write a business’s web page to be search engine friendly. It’s a quick job where you can earn $250-$1,500 (all you have to do is change a few words and phrases on something that’s already written for you!).

Joshua Boswell is going to show you how to gain the motivation and confidence you need to start landing clients as soon as you leave. He’ll reveal the same secrets he uses to earn a $300,000+ income writing mainly for the Web.

And don’t forget the biggie —

I’m going to give you a guaranteed paid assignment ranging from $300 – $1,000!

I’ll have a list of assignments for you to choose from. Some pay more than others. It’s all up to you. Considering you could finish any one of these assignments before you leave, it’s not too bad a deal … ;-)

So let’s say you choose to work on an assignment that pays $1,000. That means you have the possibility of attending the 2011 Web Intensive for just $3,995 (that’s $4,995 for tuition minus the maximum $1,000 check you could receive once you complete your assignment). 

But hold on …

If you secure your spot by November 15th, 2010, I’ll knock off an extra $1,000 from the regular registration fee.

That means if you act now, you can attend this career-transforming event for just $3,995 - and earn back a part of it with your guaranteed paid assignment.

What’s more, remember that with the knowledge you’ll get, you’ve got a VERY REAL potential to earn six-figures for writing short bits of copy — especially great if you struggle writing 8-, 12-, or 24- page sales letters.

And don’t forget — if you’ve already got a bustling copywriting clientele … web copywriting is an extra service you can offer your existing clients and start earning more money on every assignment you do from here on out.

You can register for the 2011 AWAI Web Copywriting Intensive — and ensure your spot at this limited space event — simply by clicking the link below … or you can call Barb, Debbie, or Pat directly at 1-866-879-2924.

Once you’re registered, you’ll receive details about the event.

My Promise to You

In addition to guaranteeing you a paid web writing assignment, I promise you this:

If, for any reason, you don’t feel that you’re learning secrets that can put you on the fast track to earning big money for writing short bits of copy, let me know by the end of the first day of the Web Copywriting Intensive.

I’ll arrange for you to receive a prompt and courteous refund, less the processing fee, no questions asked.

You’ve got nothing to lose by attending this event. And everything — and I really mean EVERYTHING — to gain.

“All Work And No Play Makes Jack A Dull Boy”

Just because this is going to be an intense, hands-on three days doesn’t mean it won’t be fun.

In fact, we’ve got other exciting things planned, too. (Denise, our Conference Director, is always brimming with fun ideas for us to do.)

At last year’s Intensive, we celebrated at a local Las Vegas restaurant…then some folks went casino hopping – and most of them came back winners!

At our Web Copy Intensive in Austin we had a web writer’s “dance off” (there’s nothing else quite like seeing PPC expert Andrew Palmer dance an Irish jig to Hip Hop music). 

Who knows what Denise and I will come up with for San Diego?

We’ll include some down time, for R&R and getting to know your fellow web copy writers… but we are determined to help you succeed as quickly and efficiently as possible… to help you sharpen your skills in the four major areas of web copywriting  So be prepared to work!.

What Are You Waiting For!?

Writing for the Web is where the future is headed. There’s no escaping it.

Eventually, copywriters who don’t know how to write for the Web will be at a severe disadvantage.

My hope for you is that you’re serious about being able to make a commitment to your success … and that you attend this once-in-a-lifetime event.

For those who will be there, I know it will be a career-transforming experience.

Look forward to seeing you in San Diego!

Sincerely,

Rebecca Matter
Co-Managing Partner
American Writers & Artists, Inc.

Register Now!

P.S. Don’t forget … register by January 15th, 2010 and you’ll get your $1,000 early bird discount.

P.P.S. I’m more than serious about giving you a guaranteed paid assignment. If you finish it before you leave and it’s up to par, I’ll write your check on the spot!

Here’s what past Web Copywriting Intensive attendees are saying:

Register Now!

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©2009 American Writers & Artists Inc.