Rick McCulloch

Rick McCulloch
Calgary

Copywriter

B-to-B, Web/Internet

wii.fm

I’m the CEO of wiiFM Scientific Advertising and Direct Marketing, specializing in transforming your business assets into a message that sells.
My writing is enhanced by my broad knowledge and education such as a Bachelor’s degree in the sciences from the U of M and a certificate from the Dale Carnegie Institute.
I have studied marketing and business masters such as Brian Tracy, Jeffery Gitomer, David Allen, Jay Abrahams, David Neagle and Perry Marsha, Gary Bencivenga. I’m currently enrolled in the Ryan Deiss, Copywriting Mastery, Certification Program.
I have directed marketing efforts for software companies and was the team leader in developing engineering software. I have authored: “Timeless Commandments for Entrepreneurial Success” and co-authored “On Target, Mastering the Four Pillars of Business Success”. These have received rave reviews by well-known personalities such as Kerry George of the Canadian Imperial Business Network and Spike Humer, former COO of The Jay Abraham Group.


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