Milena Parent

Milena Parent
Ottawa, Ontario

Copywriter, Researcher

B-to-B

By day, I am a professor at the University of Ottawa and Norwegian School of Sport Sciences, and lecturer in the MEMOS (Executive Masters in the Sports Organization Management) program. By night, I am an AWAI-certified copywriter specializing in B2B and a novel writer.
I have a PhD with expertise in management and sport, as well as qualitative methods (e.g. case studies, interviews). I am a Research Fellow of the North American Society for Sport Management and the only sport management researcher to receive the Government of Ontario’s Early Researcher Award. I have consulted for many organizations (e.g. International Olympic Committee and the Office of the Commissioner of Official Languages). I’ve been a competitive figure skater, coach, volunteer and administrator, as well as having worked for major sports events (e.g. Olympic Winter Games). I have given over 60 international conference and keynote presentations and been interviewed by the media over 40 times.


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