Bob Martel

Bob Martel
Hendersonville, NC


B-to-B, Web/Internet

B2B Copywriter and MarCom Consultant with engineering and finance credentials and 30 years of professional experience in B2B copywriting, business communications and technical writing. I specialize in writing website copy, capability brochures, sales letters, trade articles, client success stories, case studies, white papers, App notes and technical blogs, technical reports and proposals. I prefer writing for industrial OEMs that manufacture and sell engineered products and technical services. Why? My technical and business background enables me to understand, speak and write in the language of their customers, and I can write copy that is persuasive with engineers, financial managers and C-level executives who are involved in the buying decision.
Member of STC, BMA, AAF and PWA

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Our most controversial offering just got MORE controversial
This “personal pledge” from Katie is unprecedented …
There’s even been a bit of a debate going on in the office about whether we should have even gone out with it …
Katie Yeakle