You'll Get Paid More
a Couple of These
Than Most Authors Earn
from a 300-Page Book!
And, the "author's pride" and prestige
you get from writing these educational pieces
is just as rewarding as the pay.
Dear Well Fed Writer,
It still surprises me when I think about it.
The fact that this little "booklet" was so much fun to write … and such a blast to show off!
In fact, I'm so proud of it that I even framed it and hung it on my office wall. It looks great up there. My first published piece!
Sure … it's only 8 pages long. But, my client paid me $2,300 to write it.
Not bad considering it was the first one I'd done. And, that was back in 1996!
Today, I charge anywhere from $4,500 to $6,500 to write one. They typically run 5 to 10 pages and take me less than a week to write.
That's more than most business authors get paid in advances for a 200-300 page book!
And, with the rapid growth of content-based marketing among Business-to-Business (B2B) companies – companies that sell products and services to other companies – the demand for these educational pieces has never been higher.
Yet, very few copywriters know how to land these lucrative gigs and write these projects.
Which is why those who know what they're doing command such handsome fees. And, why their clients cling to them for dear life!
It's How B2B Companies "Sell"
Their Products Today
What are these lucrative booklets or reports?
I'm talking about white papers. (Or, "special reports" as they're known in some industries.)
White papers are educational documents that define a business or technical problem and present a new or better solution to solve that problem.
These educational pieces are only about 5 to 10 pages long. And, they're highly sought-out by business buyers to help them make buying decisions.
In fact, according to a recent study by Eccolo Media, 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions.
That's why marketing managers of B2B companies are so desperate to get good white papers created. They need them to persuade business buyers to learn about, and ultimately buy, their products and services.
Without at least one well-written white paper, a B2B company is at a serious competitive disadvantage.
No wonder white paper writers are paid so well and in such high demand. Many white paper writers I know are often booked weeks in advance. Another one, a good friend of mine, is even booked months in advance!
Suited to Write White Papers?
Writing white papers is one of the hottest and highest-paying copywriting gigs these days. But, I'll be the first to admit it's not for everyone. For example:
- Would you like to write informational materials – "booklets" that explain and educate – rather than write hard-selling copy?
- Do you enjoy researching a topic? Digging for the facts? Finding the story?
- Are you comfortable interviewing experts? Asking the right questions? Being a bit of a journalist?
If you can answer "yes" to most or all of the above, then white papers might well be your express ticket to earning an executive-class income as a writer.
And, if you've ever wanted to write something that will be published and widely read – and get that sense of "author's pride" – then white papers will give you everything you want … and more!
"But, aren't most white papers technical?" you might ask. That's a myth. Many white paper writing gigs are not the least bit technical. In fact, the white papers I write these days are for consulting and training firms. My last one was about time management!
Drastically Reduce Your Learning Curve -
and Start Landing These High-Paying
So, does this sound interesting to you? Well, before you can begin to tap into this great writing opportunity, there are a couple of requirements.
- REQUIREMENT #1: You must learn how to write effective white papers that strike just the right balance between education and promotion.
- REQUIREMENT #2: You must know how to manage these somewhat complex projects and how to tackle them efficiently.
- REQUIREMENT #3: You must know how to promote yourself effectively as a white paper writer and how to price them profitably.
And, that's where I can drastically reduce your learning curve.
Hi, my name is Steve Slaunwhite. You may know me as the author of the best-selling AWAI program Secrets of Writing High Performance Business-to-Business Copy.
Through that program, I've shown thousands how to write persuasive and high-impact B2B copy. And, although I cover the basics of white paper writing in that program, many of you have been asking for an even more comprehensive program dedicated specifically to white papers.
That's why I recently teamed up with my colleague Ed Gandia, another highly-successful B2B copywriter and white paper writer, to create an entirely new program titled How to Write White Papers that Command Top Fees.
Step-by-Step Formulas and Strategies
How to Write White Papers that Command Top Fees. is a comprehensive online program comprised of audio lessons, worksheets, and video tutorials. It's specifically designed to teach you everything you need to know to get started in the world of white paper writing as quickly as possible.
There's no fluff or complicated abstract ideas. Only specific, step-by-step formulas and strategies – directly from two seasoned and highly-successful white paper writers.
You'll learn how to approach these projects. How to complete them faster. How to turn out powerful, persuasive papers your clients will love. How to market yourself effectively …
And, how to command top fees for your work!
Just as important, we'll walk you through every aspect of white paper writing and strip away any fear you might have about these intimidating projects. We'll show you what's behind that mysterious curtain and arm you with the confidence you need to go after them.
And, once you land your first couple of white paper projects, this online program will become a valuable reference guide you can turn to again and again for detailed tips and instructions.
Also, because each audio lesson is only 30 – 45 minutes long, going back to reference key material or to get a refresher on a specific topic is quick and easy.
More Than 20 Years' Combined Experience
The formulas and strategies in How to Write White Papers that Command Top Fees. took Ed and me years of hard work and trial and error to develop and refine.
The two of us have written scores of white papers. And together, we have more than 20 years of experience writing these documents for clients all over North America … and for a wide variety of B2B industries.
So, you'll only get information that's been tested and refined over and over again. Not a bunch of theory.
In fact, our white paper writing skills are one of the biggest reasons our clients are so loyal. Because once a client finds a good white paper writer, they don't want to let them go. That writer's too valuable to them!
And, once you're their "go-to" white paper writer, you'll be the first person they approach about other fun and lucrative projects such as case studies, articles for trade journals, web copy, and many others.
It's one of the best ways to get in the door with a client … and keep them for the long run.
The Guidance You Need to Become
a Sought-After White Paper Writer
Now, as profitable as white papers are – and as fun as they are to write – they're also challenging. It's very easy to get lost in a white paper project. And, if you don't approach them in just the right way, they can really "run away" from you … fast!
It's happened to both of us. More than once!
But, with How to Write White Papers that Command Top Fees., you'll have the guidance and step-by-step direction you'll need to avoid these pitfalls and keep your projects moving.
We've carefully designed each module to give you the best and most practical information you'll need at every stage of the process … and to keep you from making common (and costly!) mistakes.
What You'll Get …
Let's take a quick mini-tour of these modules.
The program starts with a 9-minute introduction that gives you the lay of the land, how the modules are organized, and how you can best approach the material, depending on your needs and goals.
Module 1: White Paper Basics
Then, in the first module, Ed will walk you through the basics of white papers. He'll explain what they are in more detail. He'll also discuss what they're used for, who reads them, why they're so popular, and why they continue to be so effective. Also, he'll talk about the different types of white papers and when they're typically used.
Module 2: Discovery and Planning
In Module 2, I'll walk you through the discovery and planning phases of a white paper project. You'll learn how to gather all the important basic information you'll need before you can even start your research and writing. Essentially, this is where you get a good feel for the project and what the client is trying to accomplish.
Module 3: Conducting Your Research
From there, Ed will be back with you in Module 3 to discuss the research phase of a white paper project. All white papers involve a certain level of research (some more than others). So, we'll get into how to find a wide variety of good information. Where to turn for interesting facts and statistics. How to find that information faster. And, how to stay organized as you gather it all.
Module 4: Writing Your White Paper
Finally, the moment of truth – writing your white paper! I'll walk you through outlining your paper, writing your first draft, editing, polishing, proofreading, and developing a powerful and attention-grabbing title.
Module 5: Keeping Your Project on Track
One of the reasons white papers pay so well is that they are complex projects. Few know how to write them well. And, even fewer people know how to manage them effectively.
So in Module 5, Ed will show you how to keep your white paper projects on track. How to manage the revisions process. How to set the right expectations. What to do when things go awry. How to break down your project into individual pieces. He'll even give you some ideas on how to use white papers as a springboard for landing other, additional profitable projects with your client.
Module 6: Landing White Paper Projects
In Module 6, you'll discover how to land white paper projects. Everything from how to market yourself as a white paper writer … to how to price them. What questions to ask before you quote. And, how to increase your chances of winning the project. By the end of this module, you'll be very well-equipped to market your white paper skills and win profitable white paper projects.
Instructional Videos: Anatomy of a Great White Paper
Finally, we've included an appendix in this program where I walk you through a video presentation detailing the anatomy of two different white papers.
You'll learn how these pieces are structured. What sequence they should follow. What their key components are and what they look like once they're published.
And, you'll also get a video presentation of how Ed organizes and indexes his research. Doing this well is essential to completing white paper projects successfully.
These two videos alone will save you countless hours and headaches in your white paper journey. They'll drastically shorten your learning curve and increase your chances of becoming a top-earning and sought-after white paper writer.
Learn Strategies and Insights in One Week
That Would Normally Take Several YEARS
to Acquire on Your Own
What you'll learn in How to Write White Papers that Command Top Fees. took us years of trial and error to learn and refine.
But, you won't have to go through that painful journey. Or, make costly (and embarrassing) mistakes as you try to figure things out on your own.
We map it all out for you in a few simple lessons. Plus, we actually teach you how to write a white paper. We break down these projects into practical steps and proven formulas that are easy to follow and implement.
That means you can begin to apply the information quickly and gain the confidence to go after these projects.
You'll know how to put one together … what pitfalls to avoid … how to approach the prospect … how much to charge … how to complete the work faster … and how to deliver a high-quality piece.
And, you'll have a handy reference you can go back to anytime you need a refresher on any aspect of white paper writing.
The Equivalent of a One-Day Seminar
The amount of material in How to Write White Papers that Command Top Fees. is the equivalent of what you'll find in a one-day professional-development seminar.
If you were to attend one of those seminars, you'd pay anywhere from $500 to $900. And, that doesn't include the audio or video from any of the sessions, which can easily run an additional $200 to $300 (if they're even available).
Then there are travel costs. The hassles of airports, flight delays, hotels, bad food. And being away from home.
How to Write White Papers that Command Top Fees. won't cost you anywhere near that. And you won't have the hassle of having to travel somewhere.
It's yours for only $197. And as soon as you've placed your order, you'll get access to all of the training modules. Which means you could be well on your way to learning all about white paper writing in just a few hours.
Learn at Your Own Pace
And don't forget, you can go entirely at your own pace. Everything is accessible online. So, if you're really busy, no problem. Log in whenever you can. Or, if you want, you can review each module as many times as you'd like to make sure you really grasp the material.
Without question, you could earn back the investment in this training program many times over … especially when you consider that the standard fee range for a white paper is between $3,000 and $6,000.
You're Backed By AWAI's
120-Day Money-Back Guarantee
Get your copy of the program today by clicking here. Go through the material. Follow along with everything Ed and I show you.
If, in four months, you still aren't on your way to landing white paper projects – or if you don't think white papers are for you – give AWAI a call and you'll receive a full refund of every penny you paid.
A Rewarding Project that Pays Extremely Well!
White papers are one of the most fun, rewarding, and profitable projects you can write as a B2B copywriter.
You'll get the satisfaction of authoring little "booklets" that will potentially be read by thousands of people. And, you'll help your clients generate leads that could turn into valuable customers and millions in revenue.
But, to be successful, you must learn and apply the strategies, formulas, and ideas we'll be teaching you in How to Write White Papers that Command Top Fees.
Here's to your future white paper success,
Award-Winning B2B Copywriter
and Freelancer's Coach
P.S. In Module 5 of this program, we show you a step-by-step "secret formula" for writing a white paper that few copywriters know. Just follow the steps and you'll dramatically increase your chances of crafting a white paper that impresses a client … and gets you more of these gigs for higher fees.
To get instant access to that formula right now, click here.
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