Help Companies Tell Their Stories …
Collect $125 – $300 an Hour.
Dear Well Fed Writer,
It’s hard to resist a great story.
That’s why we love a good novel, movie or play. And why we’ll watch a classic film over and over again.
But tales do far more than entertain us. Neuroscientists have proven that stories can deeply influence our beliefs and decisions. Mainly because stories appeal to our emotions and our capacity for empathy.
Businesses have caught on to this in a BIG way. They understand the huge role stories play in their sales process. This explains why they’re willing to pay writers $1, 250 – $2,000 to draft short stories for them.
I have the system down, so I can complete these projects in 5 – 8 hours. Which means I earn a cool $200 – $300 PER HOUR every time I write one.
That’s at least 2 to 4 times what the average journalist today earns on a story!
Best of all, clients need stories throughout the year. So it becomes a steady stream of work (I’ve written almost 50 of these for one client alone!).
And with the rapid growth of content-based marketing among B2B companies (companies that sell products and services to other companies) the demand for these pieces has never been higher.
Yet … very few copywriters know how to land these lucrative projects and tackle them efficiently.
Those who know what they’re doing command handsome fees. And their clients cling to them for dear life!
Help Companies Tell Their Success Stories
What are these lucrative projects?
I’m talking about case studies. (Or “success stories,” as they're known in some industries.)
Case studies are short pieces that describe how a company or organization solved a challenge with a product or service — and what the results of solving that challenge were.
Unlike white papers — which are longer documents that define a business or technical problem and present a new or better solution to solve that problem — a case study is basically a short “before and after” story:
Acme Corp. had a problem with X. They looked for a solution until they found Product Y. They bought and implemented that product. And since then, they’ve enjoyed A, B and C benefits.
Case studies can vary in length, but the sweet spot for these pieces is about 1 or 2 pages — or about 800 to 1,200 words long.
They’re, by far, some of the most lucrative AND in-demand copywriting projects in B2B. In fact, along with white papers and articles, case studies are one of the projects my clients request from me the most.
High Pay and High Demand
Over the years, I’ve developed a step-by-step system that enables me to write compelling case studies in a very efficient manner. In fact, I’ve refined this system to the point where I now earn $200 – $300 or more PER HOUR on every case study project.
I don’t charge an hourly rate — only a flat fee. But my system allows me to churn out high-quality content relatively fast. Which drives up my “internal” hourly rate to a level most writers and journalists only dream of.
Case studies don’t just pay well, they’re also the kind of project that clients need on a regular basis. Just two or three clients with a steady need for case studies can quickly propel your income into the high five figures or the low six figures.
And once you deliver a few solid case studies for a client, you’ll quickly become their go-to case study writer. The knowledge you’ve acquired on their products and their customers is just too valuable for them to go elsewhere!
Are YOU Suited to Write Case Studies?
Now … case studies are not for everyone. So here’s what you should ask yourself before exploring this type of writing:
- Are you comfortable interviewing people to gather information?
- Do you prefer smaller and shorter writing projects to longer assignments?
- Would you enjoy writing short stories of how an organization overcame a business, process, or people-related challenge?
- Do you enjoying moving from project to project relatively quickly?
- Do you enjoy the challenge of taking a straightforward story and finding a “hook” or “angle” that would make it sing?
If you answered “yes” to most of these questions, then case studies could be your ticket to earning an executive-class income as a writer.
And if you’ve ever wanted to unleash the journalist in you — to dig for clues and facts that will help you craft a rich, colorful and compelling story — then case studies will give you a sense of fulfillment few other writing projects can offer.
Drastically Reduce Your Learning Curve —
and Start Landing These High-Paying Projects FAST
So, does this sound interesting to you? Well, before you can begin to tap into this great writing opportunity, there are a few requirements (and all 3 are critical).
- REQUIREMENT #1: You must learn how to tell a powerful story in just a couple of pages and in the right sequence.
- REQUIREMENT #2: You must know how to manage and tackle these projects efficiently.
- REQUIREMENT #3: You must know how to promote yourself effectively as a case study writer and how to price them profitably.
And that’s where I can drastically reduce your learning curve.
My name is Ed Gandia. I’m a successful B2B copywriter. You may know me as the co-author of the bestselling AWAI programs How to Write White Papers that Command Top Fees and The “Business Side” of B2B Copywriting: How to Get Clients, Grow Your Business and Boost Your Income.
When it comes to B2B copywriting assignments, case studies are one of the types of projects I get asked about the most from new B2B copywriters and writers in other fields or specialties.
That’s why I recently teamed up with AWAI to create an entirely new program titled Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories.
Step-by-Step Formulas and Strategies
Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories is a comprehensive online program comprised of audio lessons, worksheets and video tutorials. It’s specifically designed to teach you everything you need to know to get started in the world of case study writing as quickly as possible (emphasis on “quickly”!).
There’s no fluff or complicated abstract ideas. Only specific, step-by-step formulas, strategies and frameworks — direct from someone who has made a solid six-figure income for the last five years writing case studies and similar pieces.
You’ll learn the best way to approach these projects. How to complete them faster. How to turn out powerful, persuasive stories your clients will love. How to market yourself effectively …
And how to command top fees for your work! In fact, you’ll learn how to start earning $125 – $200 an hour writing these pieces. After a few months of experience with my system, your hourly earnings can quickly shoot into the $200 – $300 range!
Just as important, I’ll walk you through every aspect of case study writing. I’ll strip away any fear you might have about these types of pieces (which can seem a bit intimidating at first). I’ll show you what’s behind that mysterious curtain and arm you with the confidence you need to go after them.
And once you land your first couple of case study projects, this online program will become a valuable reference guide you can turn to again and again for detailed tips and instructions.
Also, because each audio lesson is only 20 – 40 minutes long, going back to reference key material or to get a refresher on a specific topic is quick and easy.
Profit from My Mistakes
The formulas and strategies in this program took me years of hard work and trial and error to develop and refine. I’ve written a boatload of case studies. And I tried countless approaches before I came up with a system that made sense and was repeatable.
In other words, something you could easily follow to get these documents written better and faster.
So rest assured that you’re getting information that’s been tested and refined over and over again. Not a bunch of theory.
In fact, my case study writing skills is one of the biggest reasons my clients are so loyal. One sent me this note recently, which made me blush!
“Terrific job on this case study, Ed. You are truly an artiste – the ‘Picasso’ of case studies!”
Here’s the thing: once you become your clients’ “go-to” case study writer, they won’t want to work with anyone else. And you’ll often be the first person they approach about other lucrative projects such as white papers, articles for trade journals, web copy and many others.
It’s one of the best ways to get in the door with a client … and keep them for the long run.
The Guidance You Need to Become
a Sought-After Case Study Writer
Now, as profitable as case studies are — and as fun as they are to write — you have to know how to approach and complete these projects. Otherwise they can really “run away” from you … fast!
It’s happened to me many times!
But with Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories you’ll have the guidance and step-by-step direction you’ll need to avoid these pitfalls and keep your projects moving.
I’ve carefully designed each module to give you the best and most practical information you’ll need at every stage of the process … and to keep you from making common (and costly!) mistakes.
Here’s What You’ll Get
Let’s take a quick “mini-tour” of these modules …
The program starts with a 10-minute introduction that gives you the lay of the land, how the modules are organized and how you can best approach the material, depending on your needs and goals.
Module 1: The Lucrative Business of Case Study Writing
In this first module, I’ll walk you through the basics of case studies. I’ll explain what they are in more detail. I’ll also discuss what they’re used for, who reads them, why they’re so popular, and why they continue to be so effective. Plus … I’ll show you how much you can charge for these projects and how long they’ll take you to complete them (both at first … and once you have some experience).
Module 2: The Winning Case Study Structure
In Module 2, I’ll explain how powerful case studies are structured. We’ll talk about the different components of the case study. The purpose of each element. What each section needs to include. And why these documents need to follow a specific sequence.
Module 3: Discovery and Planning
In this module, you’ll learn how to gather all the important basic information you’ll need before you can even start your research and writing. Essentially, this is where you get a good feel for your client’s objectives. It’s also where you identify the participants in the case study, get initial approvals, and where you lay the groundwork for a smooth project.
I’ll also share a copy of my detailed framework in a flowchart format. This is a process I’ve refined over the years and have kept completely secret until now.
Module 4: The Interview Process
Here’s where I go into a deep dive of the interview process. We’ll discuss everything from pre-interview preparation to keeping your interview tightly focused and productive. And how to get the juicy details you’ll need to craft a powerful story.
I’ll give you tips and ideas that will save you a tremendous amount of time and will make you look like a true pro in front of your client and their customer.
Module 5: Writing Your Case Study Draft
This module is all about the moment of truth — writing your case study! I’ll walk you through organizing all your information, outlining your story, writing your first draft, editing, polishing, proofreading, and developing a powerful and attention-grabbing title.
Module 6: Managing Your Case Study Projects
Few B2B copywriters know how to craft powerful case studies. And fewer still know how to complete these projects in an efficient way. So in Module 6 I’m going to show you how to keep your case study projects on track. How to increase the chances that you get all the necessary approvals for your draft. And what to do when things go wrong.
Module 7: How to Land Case Study Projects
Next, I show you how to land case study projects. Everything from how to market yourself as a case study writer … to how to price them … what questions to ask before you quote … how to price your projects profitably … and how to increase your chances of landing the work. By the end of that module, you’ll be well equipped to market your case study skills and to win profitable case study projects.
Module 8: Anatomy of a Case Study
In this final module, I’ll walk you through an analysis of four different case studies, two of which are included in this program as a reference. You’ll see how these pieces are structured. What sequence they follow. How each of the components reads. And what the actual case studies look like once they’re published. I do this through a 23-minute video so you can follow along more easily.
Learn Strategies and Insights in One Week
That Would Take YEARS to Acquire on Your Own
What you’ll learn in Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories took me years of trial and error to learn and refine.
But you won’t have to go through that painful journey. Or make costly (and embarrassing) mistakes as you try to figure things out on your own.
I map it all out for you in a few simple lessons. I give you my actual framework for tackling and completing these projects efficiently — something I’ve never shared with anyone.
Plus, I actually teach you how to write a case study. I break down these projects into practical steps and proven formulas that are easy to follow and implement.
That means you can begin to apply the information quickly and gain the confidence to go after these projects.
You’ll now know how to put one together … what pitfalls to avoid … how to approach your prospects … how much to charge … how to complete the work faster … and how to deliver a high-quality piece.
And you’ll have a handy reference you can go back to anytime you need a refresher on any aspect of case study writing.
The Equivalent of a One-Day Seminar
The amount of material in Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories is the equivalent of what you’ll find in a one-day professional development seminar.
If you were to attend one of those seminars, you’d pay anywhere from $500 to $900. And that doesn’t include the audio or video from any of the sessions, which can easily run an additional $200 to $300 (if they’re even available).
Then there are travel costs. The hassles of airports, flight delays, hotels, bad food. And being away from home.
Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories won’t cost you anywhere near that. And you won’t have the hassle of having to travel somewhere.
The price of the program is $197. And as soon as you've placed your order, you'll get access to all of the training modules. Which means you could be well on your way to learning how to write great case studies in just a few hours.
Learn at Your Own Pace
And don’t forget, you can go entirely at your own pace. Everything is accessible online. So, if you’re really busy, no problem. Log in whenever you can. Plus, you can review each module as many times as you'd like to make sure you really grasp the material.
When you consider that the standard fee range for a case study is between $1,250 and $2,000, you can easily earn back the investment in this training program many times over.
And because I’ll show you how to complete these projects in just 5 – 10 hours, you’ll soon be earning $125 – $200 an hour (or more!). After a few months of experience, things get even better — your hourly earnings can quickly shoot into the $200 – $300 range, which is where I am.
When you consider that the average midsize or large corporate client needs a steady stream of case studies (I’ve written almost 50 case studies for one client alone) …
… well, let’s just say that having just 3 or 4 steady case study clients can keep you very busy for a long time.
You're Backed By AWAI's
120-Day Money-Back Guarantee
Get your copy of the program today by clicking here. Go through the material. Follow along with everything I show you.
If, in four months, you still aren't on your way to landing case study projects — or if you don’t think case studies are for you — give AWAI a call and you'll receive a full refund of every penny you paid.
A Rewarding Project that Pays Extremely Well!
Case studies are one of the most fun, rewarding and profitable projects you can write as a B2B copywriter.
You’ll get the satisfaction of playing “reporter.” You’ll get to craft interesting stories. And you’ll help your clients generate leads that could turn into valuable customers and millions in revenue.
But to be successful, you must learn and apply the strategies, formulas and ideas I’ll be teaching you in Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories.
Here’s to your future case study success,
Six-figure B2B copywriter,
Author of Writing Case Studies:
How to Make a Great Living by
Helping Clients Tell Their Stories
P.S. In Module 5 of this program, I show you a secret 7-step writing process that will help you write better-quality case studies up to 50% faster. Just follow the steps and you’ll dramatically increase your chances of crafting a story that impresses your clients … and gets you more of these gigs for higher fees.
To get instant access to that process right now, click below …
American Writers & Artists Inc.
245 NE 4th Ave., Ste 102
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924