The #1 Reason to …
Become a Freelance Copywriter

You can’t trust your boss
not to fire you!

In today’s economic climate NOBODY is safe.
Anyone can be “let go” at any time.

It’s happening to THOUSANDS of
hard-working employees RIGHT NOW …

---

Dear Reader,

What does that mean to you?

It means that your future lies in the hands of people who can fire you whenever they want.

It’s not that your boss is a bad person, or doesn’t care about you.

It’s because any company’s FIRST responsibility is to its shareholders or owners. That’s how companies are. That’s how they operate.

In times of economic downturn, companies will let employees go – regardless of how loyal, talented and hard-working those people might be.

This means you need a new, different and dependable source of income that YOU CAN CONTROL.

What is a copywriter?

Look at the ads in your favorite magazine or newspaper. Listen to the words on radio ads or TV commercials. Look at the writing in the direct mail you receive at home. Read the words on web sites that sell products and services.

All of these words were written by copywriters.

Unlike news or editorial writing, copywriting is all about SELLING.

That’s the job of a copywriter. To use words to sell.

That said, writing to sell isn’t just about HARD selling – the way a bad car salesman does it.

Very often, writing to sell is a little like sitting at the kitchen table with a couple of friends, and telling them about something that might really interest them.

How much can a freelance copywriter
earn by working from home?

That depends a lot on your own plans and ambitions.

I’m going to make up some names and give you a few examples, just to provide you with an idea of the kind of money you could make.

David works full-time, but wants to earn some extra money for vacations and for the family’s savings plan. He puts in some time during the evenings and on weekends and makes $15,000 a year.

Joyce is a stay-at-home single mom. She has two young children to care for, but still manages to find four hours a day for her freelance copywriting business. She makes $40,000 a year.

Donald is ambitious and works long hours, not only on copywriting, but also on the growth and development of his freelance business. He makes $100,000 a year.

Margaret is a real go-getter. She not only found she has a real talent for copywriting, but also that she’s a terrific networker and business developer. She has negotiated some lucrative contracts with a number of big companies and will be making more than $300,000 this year.

You get the idea? The great thing about being a freelance copywriter is that you can adjust how much you work and earn, to suit your own personal circumstances and ambitions.

You don’t HAVE to aim to make $100,000 a year or more.

But nor do you HAVE to limit yourself to $100,000 if you have ambitions to make a lot more.

What kind of qualifications
do you need to be a copywriter?

None!

You can be 18 or 80.

You can have a Ph.D. or not even have finished high school.

You can have a job as a plumber right now, or as a banker, or have no job at all.

You can live in a big city, or in a cabin up in the mountains.

As a freelance copywriter you don’t have to worry about any of the qualifications you might need to get hired as an employee.

This is one of the great freedoms you get as a freelancer.

All you need is a computer and an Internet connection. That’s it. That’s all.

And if you have a laptop, you can travel to visit family or friends during the week, and your clients don’t even have to know you’re not in your “office.”

That’s another great perk of being a freelance copywriter – you can work from anywhere, at the times that suit you best.

Will copywriters still be in demand
if the economy takes a big hit?

Great question. And the quick answer is a resounding YES!

Let me tell you why.

When times are tough, economically, companies will do all kinds of things to reduce costs. They’ll close stores and plants, and let as many employees go as they can. Even senior employees.

But one thing they HAVE to keep doing, if they want to survive, is sell their products or services as effectively as they can.

This means they always need top copywriting talent. They need good copywriters to help them move their products … urgently.

That said, they might let some of their in-house copywriters go, if they have any. They might do the math and realize that it costs less to hire a good freelancer than it does to pay the full-time salary of an employee.

But one way or another, companies absolutely have to keep selling.

And this means that even during an economic downturn or recession, good copywriters will still be in strong demand.

Can one really learn to be a copywriter
simply by taking a course?

That depends.

It depends on which course you take.

And that really is the truth of it. The craft of copywriting CAN be learned from a course. That same course CAN also show you how to get started. It can even help you get your first paying clients.

But you have to choose the right course.

And now for the good news. American Writers & Artists Inc. (AWAI) has just the course you need – the Accelerated Program for Six-Figure Copywriting.

But before I expect you to believe me, let me first tell you who I am – and why I am qualified to judge AWAI’s program and recommend it so strongly

Is there any real PROOF that this program
can lead directly to making a good income from home?

There certainly is. This program has been transforming lives for over 11 years now.

In the next section I’ll go through some of the detail of what you’ll learn.

But first, let me share with you some feedback from people who have already taken AWAI’s Accelerated Program for Six-Figure Copywriting.

“From the moment I began AWAI’s program I knew I was learning things that would change my life and I was right. Within a matter of weeks after completing the program I found myself working on a copywriting assignment for $3,000! And within the next month, I added two more assignments that paid $1,500 each. All my life I struggled to find a way that I could make a lot of money and be happy doing it. AWAI’s program did that and more.”

— Paul L., Ft. Lauderdale, FL

“AWAI’s Accelerated Program for Six-Figure Copywriting was everything I hoped it would be! It was easy for me to walk away from an 18-year engineering career shortly after I finished the program. I had all the work I could handle. I feel like I’m finally leading the life I was meant to live. I can’t thank you enough!”

— Krista J., Roswell, GA

“When I got that first letter telling me I could make $100,000 a year as a professional copywriter, I was skeptical. If I hadn’t been so desperate … and so broke … I might have thrown it away. That was three years ago. This year I claimed $134,408 on my income tax return – all from copywriting!”

— Monica D., Philadelphia, PA

“AWAI, I never imagined my life could change so fast! Within 12 months of signing up for your program, I dropped $103,783 in the bank working from home as a copywriter. Thank you for totally changing life for me and my family!”

— Joshua B., Springville, UT

AWAI has over 400 letters from people whose lives have been literally transformed by taking this course.

How does this program work?
And what will it teach me?

The focus of this program is to teach you the skills you’ll need to become a successful direct-response copywriter.

That means you’ll learn how to write in a way that leads directly to readers making a purchase.

This isn’t about writing catchy tag lines or clever phrases.

It’s about writing copy that gets people reaching for their credit cards.

This is good news for you, because the greatest demand is for direct-response copywriters.

Hundreds of thousands of companies desperately need writers who can persuade people to buy their products.

With that in mind … here’s how the program works for you …

There’s a logical sequence to everything you do in AWAI’s Accelerated Program for Six-Figure Copywriting.

And it can all be done entirely at your own pace.

• The initial part of the program teaches you about the business of copywriting … and how to prepare yourself for your new copywriting career.
• You’ll then start your first writing exercises … putting into practice the same skills and knowledge the world’s top copywriters use every day to write powerful direct-response letters.
• Then you’ll dig deeper into the program … where you learn the basic structure of a strong sales letter – and what every letter needs in order to be successful.

With that foundation in place, it’s just a matter of discovering, absorbing, and incorporating all the powerful copywriting secrets the program will teach you.

And here are some of the more specific copywriting skills you’ll be learning …

• How to write masterful headlines that grab your reader’s attention and force him to keep on reading.
• The four-part structure of every successful sales letter. Once you know it – and understand what each part must accomplish – it’s just a matter of filling in the blanks.
• The secret to a powerful lead – an opening so irresistible that your reader will want to buy what you’re selling after reading the first two pages.
• The secret of “The Four-Legged-Stool.” Use it faithfully and you’ll never write a bad sales letter.
• “The Architecture of Persuasion” – an innovative technique for knowing how every successful letter needs to be structured … and the surest way to lead your reader to the sale.
• How to “speak” directly to your reader … and show that you truly care about his or her worries, needs, and wants. It’s amazing how many letters don’t do this … and why most of them fail.
• How to critique your own work … and a “power-editing” technique that will guarantee your letter is the strongest it can be, time after time.
• The secret to creating powerful “bullet” copy … purposeful subheads … eye-catching envelope copy … and an order form that’s virtually assured to clinch the sale.
• Although professional artists design your letters, you’ll learn the key elements of winning graphics – and the biggest design mistakes that can sabotage even the best copy.
• How to get your first assignment with a major company.
• How to get on all the best industry mailing lists … so you’ll always know what’s “hot” in the mail … who’s hiring … and who the up-and-coming copywriters are.
• You’ll even learn how to set up your very own direct-mail operation, if that’s what you’d like to do!

And that’s just scratching the surface of what this program will teach you.

The best news is … you'll never be alone
while you learn your craft and look for work.

AWAI will not only prepare you for your new copywriting career but also show you how to launch it.

This is a huge benefit. Most course publishers send you their course materials, and then turn their backs.

With AWAI, the program is just the beginning …

For instance, as a member of AWAI’s Accelerated Program for Six-Figure Copywriting, you’ll immediately start receiving your FREE subscription to “The Golden Thread” – a weekly e-newsletter featuring writing tips, advice, success stories, and, yes, job listings and opportunities.

And you’ll get a great deal more support as well … all of it designed to help you take what you have learned and transform that new knowledge into instant income.

Here’s some of what you can look forward to …

AWAI’s Members-Only Web Site

You’ll be given a password to access AWAI’s members-only web site – where you can pick up even more tips and strategies … check out the latest job list … or find past issues of “The Golden Thread.”

The AWAI Member Forum

This is where AWAIers meet and talk about their new copywriting careers, build friendships, and form copy circles and buddy programs. It’s a great place for like-minded people to meet and share ideas, and to get feedback in an efficient and timely manner.

Frequently Asked Questions

Having trouble with a particular exercise? Need to be guided through a particular aspect of the copywriting process? No problem, just jump on the AWAI website … and click on “Frequently Asked Questions.”

That’s where AWAI and their board of professional working copywriters answer and document every question that they’ve dealt with over the years. If it’s a copy question, click on the copywriting tab. Same with questions about the program, the industry and so on.

The AWAI Annual Copywriter’s “Bootcamp”

This is fast becoming the place for the industry to send new writers, marketing people – anyone looking to learn the copywriting process in a fast-paced and dynamic environment. It also attracts a lot of marketing professionals who are searching for up-and-coming copywriters … so come armed with your writing samples.

This four-day event sells out every year – but AWAI members get first priority, along with a substantial discount.

DirectResponseJobs.com

You’ll get immediate and FREE access to DirectResponseJobs.com, AWAI’s exclusive Online Job Board, where companies look for top copywriting talent.

AWAI is the resource the industry turns to for copywriters to write the volume of letters that need to be written. (Top companies now know that AWAI-trained copywriters can give them the kind of copy they so urgently need.)

It sounds impressive, right?
But does it really work for regular people?

Let’s take another look at some more of the feedback AWAI has received from people like you – who signed up for the program and worked hard to make their dreams come true …

“It seems like yesterday that I wrote to you from the Grand Tetons about my first copywriting job.

Well … it practically WAS yesterday! Just 4 short months ago. And I’m still in my RV, now enjoying the incredible vistas of Arizona. Working on the road is working out beautifully … it’s a perfect fit.

That’s why I’m so thrilled to share this with you. Because I have just nailed down my first $8,000 copywriting job!

But it’s even better than that. In addition, I’ve already made $4,025 the past two weeks, for a total of $12,025 … and January’s only half done!

I can’t thank AWAI enough. Believe me, it’s not overkill when I say the copywriting program has literally transformed my life.

Thank you for helping me realize a lifelong dream.”

-- Tina L, Traveling the USA

“Every day I’m thankful that I got into copywriting. I had such a feeling of accomplishment when I finished AWAI’s program … but it’s what happened to me afterward that really blew me away.

Not only did I get an assignment from you to write a sales letter, but my letter beat your 5-year control! Since then, I’ve done three other assignments for AWAI. Two more from outside clients. And two other marketers are interested in my services. I’m on my way. This program truly delivers what it promises!”

-- Peter F., New York, NY

“After going through AWAI’s program I sent some letters advertising my services as a freelance copywriter. I only mailed 16 letters.

This was my ‘dream clients’ list. Companies I really wanted to work for …

That was two weeks ago. Today, I have three new clients!

After getting a call this morning from a publisher, I was so happy, I jumped up and down. You have to understand, this is a huge company that doesn’t normally deal with small fries like me.

And here I was getting a call – not from the marketing manager’s assistant, or even the manager … but the publisher himself – asking me if I’d be interested in writing for him!

I decided I better wait before promoting myself any more. At this rate, I won’t be able to keep up with all the work I’m getting.”

-- Vic E., Winfield, BC

“I wanted to tell you about the success I had as soon as I finished the Accelerated Copywriting Program in getting my FIRST paying copywriting assignment through DirectReponseJobs.com.

I logged onto DRJ and found a posting by the president of a start-up company who happened to be located right here in Minnesota. She was looking for someone to help her develop a sales brochure for her new product – so I responded to the posting, and she called me back to schedule a meeting the very next day.

After one meeting with her, she hired me! I’ve written her sales brochure as well as installation instruction sheets and safety guidelines for each of her 5 products – with more work to come in the future.

While the Accelerated Program was excellent in providing the fundamentals I needed to learn to begin my copywriting career, the value that I’ve gotten from the resources AWAI has put together and made available to us to help us succeed – outside of the actual coursework – is tremendous.

Not only do you produce exceptional training programs, you provide the tools we need to put the knowledge we’ve gained to work. That’s priceless.

The job I was hired for through DirectResponseJobs.com gave me the confidence boost I needed to know that I would succeed in my new career – and it’s going great. I’m now working full-time in my freelance career and I am loving every busy, crazy minute of it!”

-- Caroline M., Wayzata, MN

Remember, AWAI has literally HUNDREDS of letters like these on file.

Here are 10 reasons why AWAI’s Copywriting Program
is the best you’ll ever see, and why it will work for YOU …

1. It’s jam-packed with proven secrets, tips, and techniques that have sold billions of dollars worth of products through the mail.
2. It introduces you to all aspects of the industry – from what you need to know about the copywriting business … to writing powerful letters … to launching your new career.
3. AWAI’s Board of Copy Advisors is made up of some of the most successful copywriters, marketers, and direct-response company owners in the country. (You couldn’t be hooking up with a better group of people.)
4. The AWAI program is entirely hands on. You actually “write while you learn” … so you can begin building a body of work you can use to break into the business quickly.
5. You can complete the program entirely at your own pace. You can take a year or finish it in six weeks or less! (And members are constantly saying how much fun it is!)
6. The $10,000 Challenge! Everyone who takes the program has an opportunity to write and be paid 10 grand for their first letter.
7. AWAI’s reputation for producing top-notch writers is unsurpassed. That’s why so many of the biggest direct-mail companies in the world are constantly coming to AWAI looking for writers.
8. Everything AWAI does is geared to helping you succeed. Because when you succeed – they succeed.
9. Even if you’re not interested in becoming a professional copywriter, the selling and marketing knowledge you’ll gain from this program will help you in any business you happen to be in.
10. A 100%, no-nonsense, no-quibble guarantee. If you happen to decide copywriting is not for you, just return the unmarked materials within the first 30 days. AWAI will refund every dime of your purchase price.

Don’t forget … if you like to write and share ideas
with other people … you have ALL the qualifications
you need to become a 6-figure copywriter!

It doesn’t matter what job you have right now.

It doesn’t matter if you have no job at all.

It doesn’t matter what age you are, or where you live.

It doesn’t even matter where your clients are located!

With the Internet, you can do work for companies on other continents if you wish. I do! You can even conduct your entire business by phone and email.

In other words, the only thing that could prevent you from earning 6 figures as a freelance copywriter is the failure to act on this opportunity.

$197 Can Get You Started …

Through this very special offer — you can sign up for the program for just $197. . You’ll get access to everything you need to live the writer’s life. Including the program, your first practice writing exercises, your email subscription to The Golden Thread, and, of course, your invaluable Hall of Fame packed with some of the most successful sales letters of all time.

And There’s No Risk to You

Then take a full year to look it all over. Work on the program and start landing clients.

If it’s not everything you imagined — or if you happen to decide copywriting just isn’t for you — let Member Services know within that year and we’ll send your $197 back … no questions asked.

The Best 197 Bucks You’ll Ever Spend …

You know as well as I do, people spend $50,000 or more on a college degree and never earn over $100,000 a year. This is a very real opportunity to learn a marketable skill that can earn you a nice six-figure income for the rest of your life.

And now you can get started for a tiny fraction of the cost.

So if you’re ready to put this troubled economy behind you –– and choose a lifestyle that’s richer, freer, and infinitely more rewarding … get AWAI’s Accelerated Program for Six-Figure Copywriting today. Order Now!

Or call Barb, Pat, Debbie or Jackie at 1-866-879-2924.

Order Now!

Sincerely,

Nick Usborne
Copywriter and AWAI Advisory Board Member

P.S. I almost forgot. We’ve just published a brand-new report called “How to Safely and Quickly Change Careers.” It’s everything you need to know about leaving your old life and embarking on your exciting new copywriting journey. And yes, you’ll get your own free copy …