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Benefits of Using Infographics in Your B2B Proposals

Using good infographics in your proposal can not only make your proposal stand out, it can make the difference in getting hired or not.

Direct-Response in B2B … Yes, it Exists

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

5 Strategies to Identify Keywords for White Papers

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

Seven Ways to Avoid the Pain of Bad Ergonomics

The freedom of working from home is great — until you start having pain from a workspace without good ergonomics. Here’s how to avoid the pain.

Replace Your Email Client with Gmail

Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.

The Top 8 Criteria for a High-Quality Backlink

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

Pricing Tip #2: When to Send the Quote. When to Follow-up.

How much time do you have to send a quote to a prospect before your chances of getting the job go away? Steve Slaunwhite’s answer may surprise you.

What's Your Client Pick-up Line?

How do you make a positive first impression on a potential client? Steve Slaunwhite explains how a script can help.

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