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Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features

Scott Rempe shares Michael Masterson's technique for discover core benefits.

Quick Tip: Frank Bettger’s Self-Promotion Secret

Scott Rempe shows you how your copywriting business can benefit from a 50-year-old marketing book.

From The Golden Thread Mailbag … Farewell

Scott Rempe says farewell in his final issue of the mailbag, before he leaves to head up ATS.

From The Golden Thread Mailbag … Organizing a Swipe File

Scott Rempe talks about organizing a swipe file.

From The Golden Thread Mailbag … Launching Your Career

Scott Rempe talks about launching your career.

From The Golden Thread Mailbag … Determining Deadlines

Scott Rempe answers a member's question about determining deadlines.

From The Golden Thread Mailbag … The “Art of Persuasion”

Scott Rempe talks about the “art of persuasion.”

From The Golden Thread Mailbag … Premium vs. Bonus

Scott Rempe answers a member's question about the difference between a premium and a bonus.

From The Golden Thread Mailbag … Asking Clients Questions

Scott Rempe explains how asking too many questions of a client is a poor substitute for doing your own research.

From The Golden Thread Mailbag … Finishing the Live Assignment

Scott Rempe talks about finishing AWAI’s “Live Assignment.”

From The Golden Thread Mailbag … Working With Designers

Scott Rempe answers a member's question about working on direct mail packages with graphic designers.

From The Golden Thread Mailbag … Direct Response Jobs

Scott Rempe talks about directresponsejobs.com.

From The Golden Thread Mailbag … Finding Your Niche

Scott Rempe talks about finding your niche.

From The Golden Thread Mailbag … Creating the Enemy

Scott Rempe talks about a copywriting tactic known as “Creating the Enemy.”

From The Golden Thread Mailbag … Determining the Length of a Sales Letter

Scott Rempe talks about determining the length of a sales letter.

From The Golden Thread Mailbag … Getting Your Foot in the Door

Scott Rempe talks about getting your foot in the door.

From The Golden Thread Mailbag … The Lead and the Big Idea

Scott Rempe answers a member's question about the diference between the lead and the big idea.

From The Golden Thread Mailbag … Bridging the Gap Between Practice Writing and Working on an Assignment

Scott Rempe passes on a note from a member about bridging the gap between practice writing and working on an assignment where someone is paying you to produce winning sales copy on a deadline.

From The Golden Thread Mailbag … Identifying Current Gems

Scott Rempe talks about identifying current gems in the direct mail industry.

From The Golden Thread Mailbag … Letters from Members

Scott Rempe passes on some letters from members.

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