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How to Use Workshops to Land Clients

Build your reputation as an expert, meet qualified prospects, and convert them into clients — learn how to use workshops to land clients.

Use the Power of One in Your Marketing with List Segmentation

Experienced marketers know that list segmentation and targeted marketing yield better results. Find out how you can use the same idea to market yourself.

What to Do When Your Professional Web Writing Demands Multiple Personalities

Developing your web-writing voice is a powerful way to set yourself apart. Learning to capture your client’s voice is equally important.

No More “Quick Fix” Marketing!

Stop using “quick fix” marketing strategies. The PSD method will put you on the path to better marketing and a healthier freelance income.

How a Site Audit Made These CPAs Happy

A simple site audit can open doors to landing new clients. Michele Peterson shares how site audits lead to getting clients.

How To Gain Followers and Massive Exposure by Tweeting at Live Events

Tweeting at live events like this is part of Michele Peterson's self-promotion strategy as a web copywriter and online marketing consultant, increasing her authority, credibility, and reach.

Let Your Clients Taste the Wine … And Other Things the Wine Industry Can Teach Web Writers

Wine tasting has a highly-effective sales model, and one that web writers can adopt as well. Michele Peterson explains.

Commit to Continued Action – Your Life Is Now

Commit to continued forward progress by uncovering your core emotions and using them to drive you toward a writer’s life.

How to Tap Into AWAI’s Culture of Shared Success

The AWAI family is a great support system for new and advanced copywriters. Share your experiences and advice with other members and learn from those around you.

Review and Refresh – Your Life Is Now

No matter what you do for a living, your skills can become stale if you don’t refresh them regularly. Take time this week to review one of your programs.

Promote Yourself – Your Life Is Now

Every now and then we have to toot our own horns so our prospects and clients know just how we can help them. If we don’t, they won’t know.

Follow up with Clients – Your Life Is Now

After you submit a spec to a marketer don’t just sit back and wait for them to give you an assignment. Always follow up with them – until they tell you to stop.

Submit a Spec Assignment – Your Life Is Now

Take action every day to make yourself more successful. The first step is to submit a spec. It’s a win-win no matter what the outcome is.

Go From Busy to Productive in 3 Easy Steps

Become more organized and more productive with these 3 great tips from Michele Peterson.

7 Ways To Be a Champion by Going the Extra Mile

Michele Peterson explains how going the extra mile can help your copywriting business grow exponentially.

How to Talk About Yourself WITHOUT Your Audience Sending Out Rescue Signals

Do you freeze up when someone asks you to talk about yourself? Michele Peterson provides some great steps for marketing yourself.

The 3 P’s of Successful Networking

Michele Peterson shares her own Three P’s of Successful Networking to help make getting clients more comfortable.

Play for the Name on the Front of Your Jersey

Michele Peterson encourages you to define the “why” that’s driving your writer’s life.

Find Your Team and Pack Your Stadium Full of Encouragement

Michele Peterson gives some guidance on how to find the support and motivation to keep stepping up to the plate.

Coaches Bring Out the Best in You

Michele Peterson talks about the importance of finding different coaches for different aspects of your copywriting career.

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