You're far more fortunate than I ever was...

This Shortcut
Brought Me Tons of New Jobs,
Huge Royalties, and
Boosted My Copywriting Income 453%

If You Just Can't Wait to Launch a Successful Copywriting Career,
This Strategy Will Shave Months or Years off Your Quest

You're far more fortunate than I ever was.

Seven years ago, when I was trying to get my copywriting career off the ground, there was no such thing as AWAI. There were no courses, no workbooks, no seminars — nothing. I was completely on my own.

Even so, I still managed to achieve copywriting success (a lot of jobs and a lot of money) faster than 99.9% of everybody who's ever tried to break into this great profession — then or now. I did it by taking a shortcut that, back then, was only available to the smallest handful of aspiring writers. And it was available to us only through a highly unusual twist of fate.

But now it's available to you, too.

This shortcut can cut months or years off the time it takes you to learn your craft, get clients, and start enjoying an unfettered lifestyle and a hefty income. It worked for me and it will work for you. In fact, AWAI guarantees it!

Frankly, I'm embarrassed to tell you how little I was earning back then. Oh, I was getting occasional assignments, but my fees were peanuts compared to what the best copywriters were pulling in. Worse still, I wasn't seeing any repeat business. That's a sure sign your work isn't up to snuff. No doubt about it. . .my dream of becoming a successful copywriter was going up in smoke. It was not a good feeling.

But then I got an unexpected call from an old and dear friend. It was the turning point in my career. He opened the door to that shortcut I've mentioned, and soon I was headed straight to copywriting's major leaguers.

First, I noticed I was able to write much more powerfully. Clients were sending back my drafts with hardly any calls for changes. Then I started getting booked for the repeat business I'd been missing out on just a few months earlier. Better still, instead of getting $2500 or $3500 for writing a sales letter, I was being offered $5000. And packages? I had been getting maybe $4500 to six grand — max. Now I was being offered $8500 and up — plus 2¢ or 3¢ per name royalties. (In a minute I'll show you why royalties like this are such a treat.)

In a little over a year, those bigger fees and more frequent assignments boosted my annualized income from a mere pittance. . .to $45,000. . .and then to over $200,000. It was like night and day.

Today I'm going to show you how you can use this exact same shortcut to dramatically reduce the time it takes you to become a successful copywriter. And I'll introduce you to AWAI students just like yourself who rode this shortcut to the kind of big financial rewards and job satisfaction that makes copywriting such a desirable career.

Students like David Chapman, who jumped on this shortcut almost as soon as it became available and now reports that those big assignments he'd been dreaming of are rolling in to his home office. And Vicky Heron. . .

“Thanks to [this shortcut], I've been published in two magazines and just finished my second assignment for a well-known copywriter. It shaved years off my learning curve and I'm now working on paying assignments of all kinds."

That “old and dear” friend who called me out of the blue? It was Don Mahoney. You may know Don as one of the founders and leaders of AWAI. But back then he was nothing more than one of the best copywriters in the land — working independently, traveling the world, and making hundreds of thousands of dollars every year.

If you ever have the chance to attend an AWAI bootcamp and meet Don, you'll find out that he's more than an immensely successful writer and entrepreneur. He's a great guy. And an extremely loyal friend. Basically, Don agreed to take me on as his apprentice . I was the student. He was the Master. And over the next few months I soaked up a flood of copywriting knowledge.

Like perfecting an accessible, conversational copy “voice”. . .understanding the tricks to structuring a sales letter people will read all the way through and then respond to. . .developing killer headlines. . .and finding those “hooks” that make leads simply irresistible to readers. In other words, Don and I were going over much the same stuff you're learning in Michael Masterson's Accelerated Program for Six-Figure Copywriting . But there was a big difference. . .

My work with Don was more like “after school” work. It was a “back-and-forth” about my very specific, individual needs as a copywriter. Like those hours when just you and your teacher would hunker down and miraculously solve those very same problems that just hours before had seemed downright impossible to you.

Using telephone, fax, and email, Don worked with me so that I really understood where I'd been going wrong. And then he helped me see how to do it right. I was cutting out months (more likely years) of trial-and-error learning.

And guess how Don knew how to smooth out the bumps in my copywriting? He'd recently finished his own apprenticeship. You see, by a twist of fate, Don had been childhood friends with none other than Michael Masterson. And when Don needed a mid-course correction for his career, Michael took him under his wing and — one-on-one — helped him master the craft of copywriting.

Now it's your turn …

This Twist of Fate Lands You in Very Privileged Territory

Let me ask you this. . .

What if Master/Apprentice relationships like the ones I've just described weren't reserved exclusively for the lucky few who, like Don and me, just happened to be good friends with a world-class copywriter?

Wouldn't this shortcut to success be a Godsend to any really ambitious and determined copywriter?

I sure think so. Same for David and Vicky. And so did Don. . .and Michael. . .and the other head honchos at AWAI. So, a while back, they contacted the very best copywriters they knew (and they know all the best) and asked them to mull over the idea of forming Master/Apprentice relationships with a small number of AWAI students.

Most couldn't or wouldn't do it. Some just weren't into “teaching.” Others, quite honestly, didn't want to share their “secrets.” Many were just too booked-up with assignments to do anything but write. But there was a handful who really liked the idea. . .

These men and women share our vision. They've reached the pinnacle of our profession, and think it would be rewarding to help nurture budding talent — like yours. These are very smart, highly successful, generous, and simply nice people who've decided they'd like to help AWAI students get ahead.

These generous pros are eager to take on an apprentice, roll up their sleeves, and start working with you now .

That's how Mentoring by the Masters: AWAI's Personal Coaching Program was born. It's available on a first-come-first-served basis to all AWAI copywriting students. Those who've signed up so far report that it's taken them to the “promised land” of copywriting success faster than they ever dreamed possible. . .

But even though it makes dreams come true, the Personal Coaching Program isn't really appropriate — or necessary — for all AWAI students. I'll explain. . .

Are You in A Hurry to Make Really Good Money from Your New Career?

The folks at AWAI know that ambition and enthusiasm come in different flavors. For example, some are mild and patient and are perfectly happy to let things develop in their own good time.

Many AWAI students who fall into this category see copywriting as a lucrative “second job.” Mastering their new craft might have to be sandwiched between other professional or domestic responsibilities. That's why our copywriting courses are designed so that you can pace yourself just as you please, developing your writing skills as your schedule allows. And that's just fine. The professional satisfaction and financial rewards of copywriting will come to you soon enough.

But AWAI also knows that some of its students have intensely strong ambition and are looking for professional gratification on an accelerated timetable.

Maybe you're underemployed or unchallenged at your current job and just can't wait to escape. Maybe you're yearning for that day when you can start doing something that really stimulates you and brings satisfaction and prestige.

It could also be that money is a big motivation. You could be eager to begin enjoying the kind of enhanced cash flow that will significantly raise your standard of living. There's nothing wrong with that. The potential for CEO-like earnings is one of the big draws of direct-mail copywriting.

Whatever your exact motivation is, if you want to do all you can to make yourself the best possible copywriter as fast as you can , Mentoring by the Masters: AWAI's Personal Coaching Program is tailor-made for you.

I said earlier that my apprenticeship with Don Mahoney reminded me of those after-hours problem-solving sessions I had with my high-school or college teachers. No distractions, no messing around, just really intense focus on what was keeping me from understanding the problem at hand.

Your relationship with your Master copywriter will work the same way: you'll spend time only on what you need to get your career on track fast . You'll learn all the little secret “tricks of the trade.”

The single goal of Mentoring by the Masters is to get you started — and started quickly — writing great sales letters, finding clients, and making lots of money. Here are some of your first steps on your shortcut to copywriting success. . .

All this, plus a money-back guarantee that should make becoming an AWAI apprentice one of the easiest decisions of your professional life.

My own coaching from Don was a pretty magical experience. It literally transformed my life. Will AWAI's Personal Coaching Program be “magical” for you? That's up to you. If you really want to succeed as a copywriter and are willing to work hard with your Master, this Program is without a doubt the best and quickest way for you to achieve your goal. You'll develop into one heck of a good copywriter.

Like I said, I knew my time with Don had worked when clients started giving me repeat business I hadn't been getting before. Let me give you a quick example of how client loyalty like this can pay off for you. . .

Before I was coached by Don, I had written a couple of 8-page inserts for a company that sold nutritional supplements. They paid me $2500 for each one. But as my writing improved under Don, my fee was upped to $4000 for each insert. And I wrote seven of them over the next six months. Plus, I wrote two self-mailer packages for them at $8500 a pop. That adds up to $45,000 in six months from just one of my clients — all because of being coached. But it gets more interesting. . .

As you prove your value to your clients, they'll start offering you royalties as an incentive for you to keep writing packages good enough to become controls. This same company offered me 2¢ in royalties for every person my control was mailed to. Now, that may sound like chicken feed to you, but consider that they mail as many as 200,000 pieces each and every month.

One of my packages for this client was a control for 6 months. So every four weeks, like clockwork, the mailman brought me a nice little treat: a check for $4000. Those added up to an additional $24,000 on top of my $8500 writing fee. Not too shabby.

I'm not parading around these numbers to boast. I just think it's important that you have some idea of the kind of financial impact personalized coaching can have on your career. This one example — the increased assignments and royalties from just one of my clients — amounted to almost $80,000 I owed directly to my apprenticeship with Don.

Multiply that kind of financial boost by the number of clients I had at the time, and I was suddenly making the kind of money I had seen other writers make. Now I had joined the club — thanks to my being coached by a pro.

I don't know what creative geniuses like Rembrandt and Michelangelo paid for their apprenticeships. And I have no idea what kind of arrangement Don had with Michael Masterson. But I suspect, like with Don and me, the only currency involved between Don and Michael was friendship.

I can tell you this: If Don had sent me an invoice for $5000 I would have paid it without blinking an eye. You've seen the way coaching boosted my income. The services of a Master copywriter like Don would have been a steal at $5000. Even $10,000 would have been a huge bargain.

With AWAI, you can be coached by one of their certified pros for only $1,499. That includes all the “nuts and bolts” I outlined earlier: the 10 coaching calls with your Master, the email and fax interaction, and the ongoing support from AWAI. What it doesn't include is any risk . . .

Apply for Mentoring by the Masters: AWAI's Personal Coaching Program. . .use the Copywriting Coaching Start-Up Kit to help us match you to the Master writer who best fits your individual needs and goals. . .and then have that introductory call I mentioned earlier. If you get this far into the Program and don't sense how quickly it's going to help you reach your goals, just drop a line to AWAI's Student Services Director and you'll get every penny of your money back.

And to make your decision even easier, AWAI offers you two payment plans. You can pay the entire fee upfront, or you can give us a deposit of just $300 followed by 10 payments of only $120. You'll be all paid up by the time you and your Master have your final consultation.

$1,499. That's about half of what you can expect to get for your first insert. A fourth of what you'll get for your first full package. I wrote over 15 inserts and eight packages in the 15 months following my first coaching session with Don. The fees and royalties from these and other writing projects exceeded $200k. $1,499? My return on that investment would have been 13,609%!

Can you honestly think of a better, more constructive way to invest your money? To register today, call Barbra or Scott toll-free at 1-866-879-2924.

Having seen the impact coaching had on my own life, you'll understand why I think enrolling in AWAI's Coaching Program is, hands down, the best possible career move you can make. But if you need “second opinions,” just listen to the thoughts of some of the “early adopters” of the Program. . .

I really can't improve on these words.

If you want nothing more than to be a successful copywriter as quickly as you can, Mentoring by the Masters: AWAI's Personal Coaching Program is the answer to your prayers. It will cut months or years off the time it takes you to begin enjoying “the writer's life.”

Don't let this opportunity pass you by. Call Barbra or Scott toll-free at 1-866-879-2924 today.

Your fellow copywriter,

P.S. You must have learned how to ride a bike when you were a kid. Do you remember having your Mom or Dad running alongside you, providing a hand (or two) of support when you felt like you might fall over? And do you remember that feeling of exhilaration when they finally were able to let go. . .and you realized you could actually do it on your own? That's what being coached is all about: Teaching, support, security, and then the joy of accomplishment.